Rapala VMC - Changes in company's own shares

RAPALA CONTINUES TO BUY BACK OWN SHARES

Rapala VMC Corporation
Stock Exchange Release
October 23, 2009 at 13.00 p.m.


The Board of Directors of Rapala VMC Corporation (Rapala) has today
decided to start buying back a maximum of 200 000 of Rapala's own
shares, equaling to some 0.51% of all shares, in accordance with the
authorization granted by the Annual General Meeting on April 7, 2009.
The shares will be acquired with company's free equity only, and
therefore, the acquisition reduces the distributable funds. The
maximum amount to be used for the acquisition is 1 100 000 euro.

Shares will be acquired in public trading on the NASDAQ OMX Helsinki
at the market price quoted at the time of repurchase in accordance
with the rules regarding the acquisition of company's owns shares.

Shares will be repurchased to finance or carry out business
acquisitions or other investments, to settle the company's
equity-based incentive plans, to be transferred for other purposes,
or to be cancelled.

The repurchasing of shares starts on November 2nd, 2009 at the
earliest and will end on December 31st, 2009 at the latest. At the
moment, Rapala holds 321 867 of its own shares.

Shares will be acquired in accordance with section 5 of the rules of
NASDAQ OMX Helsinki  and other rules applicable to the acquisition of
own shares.

RAPALA VMC CORPORATION

Jorma Kasslin
Chief Executive Officer

For further information, please contact:
Jouni Grönroos, Chief Financial Officer, +358 9 7562 540
Olli Aho, Company Counsel, +358 9 7562 540

Distribution: NASDAQ OMX Helsinki and Main media

Rapala VMC Corporation is a leading fishing tackle company and the
global market leader in fishing lures, treble hooks and fishing
related knives and tools. The Group also has a strong global position
in other fishing categories and it is one of the leading distributors
of outdoor, hunting and winter sport products in the Nordic
countries. The Group has the largest distribution network in the
industry. The main manufacturing facilities are located in Finland,
France, Estonia, Russia and China. The Group brand portfolio includes
the leading brand in the industry, Rapala, and other global brands
like VMC, Storm, Blue Fox, Luhr Jensen, Williamson, Marttiini and
Sufix. The Group, with net sales of EUR 243 million in 2008, employs
some 2 000 people in 30 countries. Rapala's share is listed and
traded on the NASDAQ OMX Helsinki stock exchange since 1998.

Attachments:

Stock Exchange Release 23102009 - Own shares.pdf