Finnair Oyj - Annual report/ annual accounts

FINNAIR'S ANNUAL REPORT 2010 HAS BEEN PUBLISHED

FINNAIR PLC      ANNUAL REPORT      3.3.2011   AT 15.50

Finnair's Annual Report consists of two parts: the magazine-like Logbook, also
familiar from flights, and the Financial Report. The Logbook again provides
fascinating insights into the airline world. This year, the customer is
particularly to the fore. 

The Logbook's articles this year address, among other things, the various ways
by which customers are approached in Asia: What are the sales assets and what
kind of complications arise from cultural differences? Readers are also invited
to take a ride with the Quality Hunters, who blogged their travel quality
experiences as they toured the world for two months. 

The Responsibility section ponders the commercial significance of
responsibility as well as the ins and outs of calculating emissions. Finnair's
Flight Safety Pilot Janne Lumia writes on flight safety. Bright ideas in the
field of recycling design are also highlighted. Work for the good of the
world's children is discussed via UNICEF and the Association of Friends of the
University Children's Hospitals. 

The Logbook takes a bicycle ride to Hong Kong and, with a modern slant, visits
the past via a Japanese inn. A flight into space is guided by guest writer
Maunu von Lueders. Other guest writers are University of Helsinki Researcher
Simo Kyllönen, who explores the roots of corporate responsibility, and
Trainers' House CEO Vesa Honkanen, who analyses the demands of modern working
life. 

Naturally, the Logbook also has in-depth coverage of Finnair's vision and the
renewal of the company's visual and service identity from the perspective of
both customers and personnel. Responsible investment, on the other hand, is
considered from the investor's perspective: Can return on invested capital be
expressed in terms of a better world, in addition to financial added value? 

Finnair's Annual Review and Financial Report for 2010 can be found in
electronic form at the address
http://www.finnairgroup.com/group/group_12_2.html. The printed version can be
ordered using the order form on the above website, by telephone from +358 9 818
4904 or by fax from +358 9 818 4401. Stock exchange releases published in 2010
can be found at the address http://www.finnairgroup.com/en. 

Finnair Plc
Communications
3.3.2011

For more information: Taneli Hassinen
Vice President, Financial Communications and Investor Relations
tel. +358 9 818 4976

Attachments:

Finnair_Annual_Review_2010.pdf

Finnair_Financial_Report_2010.pdf