Tiimari Oyj Abp - Company Announcement

Tiimari opens a web shop

Tiimari Plc                    	  Stock Exchange Release 17 December 2007       

Tiimari opens a web shop                                                        

Gearing up for Christmas, the busiest retail season of the year, Tiimari        
launched its online WonderStore at www.tiimari.fi.                              
The web shop strengthens the already wide network of 163 Tiimari stores across  
Finland by literally extending over the whole country.                          

The web shop was launched with seasonal Christmas products. The assortment is   
complemented continuously to cover all the product groups offered in Tiimari    
stores. Both standard products and timely seasonal novelties are included in the
selection.                                                                      
In addition to convenient online shopping, WebTiimari offers customers ideas and
inspiration, a wide range of current hobby and crafts models and techniques and 
a users' platform. Shopping is facilitated through product family and           
entity-based presentation, various theme packages and ideas on experiential     
product combinations. Users can also register for online newsletters to get the 
latest offers and news on timely products directly to their email.              

Tiimari's primary target group continues to be women, but the web shop also     
features a new "True Man's Tiimari" section, dedicated to male customers.       "This online launch extends our already excellent reach to practically all of   Finland", Kristina Illi, Managing Director of Tiimari Plc states. "Shopping in  
WebTiimari is easy, inspiring and experiential."

The site is developed continuously with a particular focus on seasons.          



Tiimari Plc                                                                     
Kristina Illi                                                                   
Managing Director                                                               

More information: Managing Director Kristina Illi                               
tel. +358 400 408 889                                                           

Tiimari Plc is the leading Nordic and Eastern-European retail store chain       
specialising in home decoration, arts and crafts and gift wrapping items, cards,
office and school supplies and seasonal products. Tiimari has 160 stores in     
central business locations in Finland, 14 in Estonia, 4 in Latvia, 3 in Poland  
and one in Norway, and 9 franchising stores in Sweden. One store will be opened 
in Russia for the Christmas season 2007.                                        
TiiMore Oy is a business gift merchandiser with a versatile and high quality    
assortment of business gifts. It provides comprehensive solutions according to  
its customer-oriented operations model. In addition to using traditional sales  
representatives, TiiMore implements a web-based sales concept.                  
Gallerix was established in Uppsala in 1974. It has 92 stores in central        
business locations in Sweden and one store in Finland. Expansion into the       
international markets has a central role in the Gallerix growth strategy.       
Gallerix's product selection is built around wall decoration products (framed   
pictures, frames, posters) as well as cards. In addition, the selection includes
elegant gift items and gift wrapping supplies.