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2010-08-12 08:00:00 CEST 2010-08-12 08:00:01 CEST REGULATED INFORMATION Salcomp Oyj - Company AnnouncementSALCOMP INTRODUCES OWN CHARGER BRAND IN RETAIL SALESSalcomp Plc Stock Exchange Release 12 August 2010 at 09:00 Finnish time SALCOMP INTRODUCES OWN CHARGER BRAND IN RETAIL SALES Salcomp has introduced an own charger brand. Accessory chargers under the CHARGZ brand will be sold through the main retail channels, including consumer electronics, travel and office superstores, as well as through operators. The launch will first take place in North America followed by Asia-Pacific and Europe. “Introducing an own brand is a big, but at the same time a natural strategic step for Salcomp, as we have 35 years' experience in developing and manufacturing chargers. Although chargers sold directly to mobile phone manufacturers still remain our core business, we also want to be involved in this growing segment of accessory chargers,” says Markku Hangasjärvi, President and CEO of Salcomp. According to market research institutes, approximately 200 million mobile phone accessory chargers, including car chargers, is globally sold at year level. Sales of accessory chargers are estimated to grow in the coming years due to increasing offering of smart phones as well as on-going standardization of the charger technologies. In addition, the growing demand for car chargers along with the increasing amount of mobile phones with navigation capabilities will grow further the accessory charger sales. “Our target is to build up CHARGZ as a strong and recognized consumer brand in the accessory charger market. With our own distinguishable brand, we want to generate consumers' attention. CHARGZ brand involves the same promise as Salcomp's other chargers: high quality, safety and environmentally friendly features,” says Antero Palo, Corporate Vice President, Sales & Marketing of Salcomp. The first products will be at the shop shelves during the last quarter of this year in North America. They will include small and energy-efficient USB chargers, as well as car chargers. For the new segment, Salcomp has reinforced the global sales and R&D organizations in North America, Asia-Pacific and Europe. Salcomp Plc Markku Hangasjärvi President and CEO Further information: Markku Hangasjärvi, President and CEO, tel. +358 40 731 0114 Antero Palo, Corporate Vice President, Sales & Marketing, tel. +358 40 844 5267 Patrick Byrne, VP, Sales & Marketing, North America, tel. +1 818 445 7179 www.chargz.com Distribution: NASDAQ OMX, Helsinki The main media www.salcomp.com |
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