Sanoma Oyj - Changes board/management/auditors

Harri-Pekka Kaukonen Appointed President and CEO of Sanoma

Stock Exchange Release 6/8/2010  9:00

Harri-Pekka Kaukonen, 47, has been appointed President and CEO of the Sanoma
Group as of 1 January 2011. D.Sc. (Tech.) Kaukonen is currently Executive VP of
the Fazer Group. The current President and CEO of Sanoma, Hannu Syrjänen, will
retire as originally agreed in his contract at the age of 60 in the autumn of
2011.

As the President and CEO of Sanoma, Kaukonen will be responsible for the Sanoma
Group's operations and strategy and act as Chairman of the Executive Management
Group."Sanoma is a strong and successful European media company. In the changing media
environment Sanoma is strongly emphasising the creation of new business models
based on its current strengths. We were looking for a person to take the lead in
shaping our businesses," says Jaakko Rauramo, Chairman of the Board of Sanoma."Harri-Pekka Kaukonen has acquired excellent management experience from Fazer
and a strong strategic perspective from McKinsey. I strongly believe that
Harri-Pekka is the right person to create a dynamic response to the challenges
of the changing media environment. Hannu Syrjänen has created a solid foundation
for his successor, and for this I respect and warmly thank him," Rauramo
continues.

Kaukonen has served in several executive positions in Fazer since 2003. At
present he is Executive Vice President at Fazer Group, Managing Director of
Fazer Bakeries & Confectionery Business Area and Managing Director of Fazer
Russia. Prior to holding these positions, he served as Head of Division of Fazer
Russia and Head of Group Strategy from 2007 to 2009, and from 2003 to 2007 he
was the company's CFO. Kaukonen has been responsible for international product
line and business operations. He has comprehensive expertise in implementing
corporate strategies, as well as experience with executing M&A projects. Between
1992 and 2003, Kaukonen worked for McKinsey & Company, last years as a Partner.

Kaukonen is a Deputy Chairman of the Board of Evli Bank and Finnish Red Cross
Blood Service."There is lots of expertise at Sanoma. The strong expertise in content
production, in particular, provides a solid base on which to build. I am very
excited to take this position at Sanoma," Kaukonen states.

Kaukonen will participate in Sanoma's Q2 result press and analyst meeting (held
in Finnish) today at 11 Finnish time (CET +1) at Sanomatalo.

Sanoma Corporation



Kim Ignatius
Chief Financial Officer

Chairman of the Board, Sanoma, Jaakko Rauramo, tel. +358 105 19 5500

Group Communications, tel. +358 10 519 5062, communications@sanoma.com

Sanoma.com

Sanoma inspires, informs and connects. As a diversified media group, we bring
information, experiences, education and entertainment to millions of people
every day. We make sure that quality content and interesting products and
services are easily available and meet the demands of our readers, viewers and
listeners. We offer a challenging and interesting working environment for
20,000 people in over 20 countries throughout Europe. In 2009, the Group's net
sales totalled EUR 2.8 billion.



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