Vaisala - Company Announcement

Vaisala Oyj : Vaisala's Industrial Business Adjusts Its Strategy

Vaisala Corporation Stock Exchange Release December 13, 2011 at 11:30 a.m.


The customers of Vaisala's Controlled Environment business area represent
various industries where environmental measurements play an important role in
operational efficiency, product quality and optimization of energy consumption.
Currently the business area comprises three market segments: Life Science and
High Technology, Building Automation and Targeted Industrial Applications.

The segment structure changes as of January 1, 2012. Life Science and Targeted
Industrial Applications continue, while building automation and high technology
customers will be integrated into the Targeted Industrial Applications segment.
At the same time, the business area sales set-up will be aligned according to
the new market segment structure consisting of life science and targeted
industrial application sales teams."We have been implementing our market-driven strategy for nearly three years
now. During this time we have adjusted our focus especially in the Life Science
segment which has given us the opportunity to widen our offering and enter the
European, Chinese and Japanese markets. The structural changes we are now making
are a continuation to these refocusing efforts. I am confident that when our
sales personnel concentrate on certain customer applications, their competence
deepens, which will in turn help them serve customers even better", states
Kenneth Forss, Executive Vice President of Controlled Environment.

The Market Segments of Controlled Environment as of January 1, 2012

The Life Science Segment serves the pharmaceutical industry, biotechnology and
medical device companies. The customers operate in demanding production,
warehouse and research environments where precise environmental measurements are
extremely important due to tight authority regulations. The segment offering
consists of measurement instruments, continuous monitoring systems and
solutions, validation and mapping systems, and related calibration and
maintenance services.

The customers of Targeted Industrial Applications represent demanding industries
such as power plants, maritime, plastic manufacturers, semiconductor and
electronics industries as well as manufacturers of building automation systems.
Reliable and stable real time environmental measurements help extend equipment
lifetime, improve product quality, optimize energy consumption and indoor air
quality, and prevent downtime. The segment offering includes measurement
instruments for humidity, dew point, temperature, carbon dioxide, pressure,
moisture in oil and natural gas, and the related calibration and maintenance
services.


For more information
Kenneth Forss, Executive Vice President, Controlled Environment,
kenneth.forss@vaisala.com, tel. +358 400 604861
Liisa Ahtiluoto, Communications Manager, liisa.ahtiluoto@vaisala.com, tel.
+358 40730 7695

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About Vaisala
Vaisala is a global leader in environmental and industrial measurement. Building
on 75 years of experience, Vaisala contributes to a better quality of life by
providing a comprehensive range of innovative observation and measurement
products and services for chosen weather-related and industrial markets.
Headquartered in Finland, Vaisala employs approximately 1400 professionals
worldwide and is listed on the NASDAQ OMX Helsinki stock exchange.
www.vaisala.com

Distribution
OMX Nordic Exchange Helsinki
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