Sanoma Oyj - Company Announcement

Sanoma sells its kiosk operations in Finland, Lithuania and Estonia as well as press distribution operations in Estonia and Lithuania - Group's outlook for 2012 changes if the transaction materialises

Stock Exchange Release 5/3/2012  9:00

Sanoma Corporation has today signed an agreement to sell its kiosk operations in
Finland, Lithuania and Estonia as well as its press distribution operations in
Estonia and Lithuania to the Norwegian Reitan Servicehandel AS for an enterprise
value of EUR 130.7 million, including the Rautakirja trade mark. The transaction
is subject to EU merger control filing and the approval is expected to be
received within two months from the filing. As a result, Sanoma expects to book
a non-recurring capital gain of some EUR 80 million at the closing of this
transaction."The divestment of our kiosk operations in Finland, Lithuania and Estonia as
well as press distribution operations in Estonia and Lithuania is in line with
our strategy to focus on consumer media and learning. The transaction
demonstrates our firm commitment to strengthen our balance sheet and enables us
to further develop our portfolio," says Harri-Pekka Kaukonen, President and CEO
of Sanoma Corporation.

In 2011, the net sales for the assets to be divested totalled some EUR 375
million with an EBIT, excluding non-recurring items, amounting to some EUR 15
million. Some 2,600 employees will be transferred with the divested operations
at closing. Post-closing of this transaction the Trade segment will comprise the
Finnish press distribution and marketing services as well as the Estonian
bookstore operations.

If the transaction materialises, it is estimated to have an effect on the Sanoma
Group outlook for 2012. Sanoma Group's net sales are now expected to decrease
slightly. Operating profit excluding non-recurring items is still expected to be
around 10% of net sales and earnings per share excluding non-recurring items are
estimated to grow in 2012. Previously, net sales were expected to grow slightly,
mostly due to the acquired SBS operations in the Netherlands and Belgium.

Sanoma Corporation




Kim Ignatius
Chief Financial Officer

Additional information: Sanoma's Investor Relations, Martti Yrjö-Koskinen tel.
+358 105 19 5064 or ir@sanoma.com

Sanoma.com

Sanoma inspires, informs and connects. As a diversified media group, we bring
information, experiences, education and entertainment to millions of people
every day. We make sure that quality content and interesting products and
services are easily available and meet the demands of our readers, viewers and
listeners. We offer a challenging and interesting working environment for nearly
15,000 people in over 20 countries. In 2011, the Group's net sales totalled EUR
2.7 billion.


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