Talentum Oyj - Company Announcement

TALENTUM'S AND UNION OF PROFESSIONAL ENGINEERS IN FINLAND'S TEKNIIKKA&TALOUS CONTRACT TERMINATES

Helsinki, Finland, 2011-06-28 19:20 CEST (GLOBE NEWSWIRE) -- Talentum Oyj      
   COMPANY ANNOUNCEMENT June 28, 2011          at 8.20 pm 

TALENTUM'S AND UNION OF PROFESSIONAL ENGINEERS IN FINLAND'S TEKNIIKKA&TALOUS
CONTRACT TERMINATES 

Union of Professional Engineers in Finland (UIL, Uusi Insinööriliitto) has
terminated the contract regarding member subscriptions of Tekniikka&Talous
published by Talentum to end on December 31, 2011. As the contract expires,
Tekniikka&Talous will no longer be a member benefit for UIL members. 

”UIL has been a good partner to us, but we will now start building a new kind
of relationship to engineers” says Juha Blomster, the CEO of Talentum. 

Talentum will contact the UIL members after summer with attractive subscription
offers. Tekniikka&Talous, formerly named Insinööriuutiset, got Terho Puustinen
as its new editor-in-chief last winter. In Puustinen's time Tekniikka&Talous
has already realized a redesign of content and layout. The redesign makes
Tekniikka&Talous a newspaper for technology professionals and those interested
in innovations even more strongly than earlier. 

The expiry of UIL's and Talentum's contract has no effect on the member
subscriptions of other unions, such as Academic Engineers and Architects in
Finland - TEK or SEFE, The Finnish Association of Business School Graduates. 

Talentum has about 40 000 subscribers through UIL. Tekniikka&Talous has a total
circulation of about 96 000. The effect of the UIL-based subscription income in
Talentum's operating profit has been about 0,3 million euros annually.
Furthermore, Talentum estimates that the expiry of the contract may also
diminish advertising sales by a sum that is hard to evaluate. 

The termination of the contract has no financial influences in 2011. The
possible effects will realize starting from 2012. 


Talentum Oyj
Juha Blomster
CEO

Further information:
Juha Blomster, CEO, tel. +358 40 342 4444

Distribution:
NASDAQ OMX Helsinki
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