Rapala VMC - Company Announcement

NET SALES FOR 2012 INCREASE FROM LAST YEAR, PROTABILITY LOWER THAN EXPECTED

Rapala VMC Corporation
Stock Exchange Release
January 16, 2013 at 2:00 p.m.

Rapala VMC Corporation's ("the Group") third quarter stock exchange release
stated that the Group expects 2012 net sales to increase from 2011 and the
comparable operating profit to remain close to last year's level.

The Group's 2012 net sales will exceed 290 MEUR and increase some 4% from last
year.

The Group's comparable operating profit for the fourth quarter and thereby for
year 2012 will be lower than expected, caused especially by weaker profitability
in December. The Group's fourth quarter profitability is burdened by slower than
expected start of the new ice fishing business in the USA impacted by late
winter, inventory cleaning initiatives, ramp-up costs of the new manufacturing
units in Indonesia as well as negative mark-to-market impact of unrealized
currency derivatives.

It is now expected that the Group's 2012 comparable operating profit margin will
be around 9%.

Fourth quarter interim and annual accounts 2012 release will be published on
February 6, 2013.

RAPALA VMC CORPORATION

Jorma Kasslin
Chief Executive Officer

For further information:
Jussi Ristimäki, Chief Financial Officer, tel. +358 9 7562 540





Distribution: NASDAQ OMX Helsinki and Main Media


Rapala VMC Corporation ("the Group") is a leading fishing tackle company and the
global  market leader in fishing lures,  treble hooks and fishing related knives
and  tools.  The  Group  also  has  a  strong  global  position in other fishing
categories  and it is  one of the  leading distributors of  outdoor, hunting and
winter  sport  products  in  the  Nordic  countries.  The  Group has the largest
distribution  network  in  the  industry.  The main manufacturing facilities are
located  in Finland, France,  Estonia, Russia, China,  Indonesia and the UK. The
Group  brand portfolio includes  the leading brand  in the industry, Rapala, and
other  global brands like VMC, Sufix,  Storm, Blue Fox, Luhr Jensen, Williamson,
Dynamite  Baits, Mora Ice, StrikeMaster, Marttiini and Peltonen. The Group, with
net sales of EUR 279 million in 2011, employs some 2 000 people in 38 countries.
Rapala  VMC Corporation's share is listed and  traded on the NASDAQ OMX Helsinki
stock exchange since 1998.

[HUG#1670836]

Attachments:

Stock Exchange Release.pdf