2009-10-27 08:00:00 CET

2009-10-27 08:00:04 CET


REGULATED INFORMATION

English Finnish
Talentum Oyj - Company Announcement

TALENTUM INTERIM REPORT JANUARY-SEPTEMBER 2009


TALENTUM OYJ  INTERIM REPORT    OCTOBER 27, 2009 AT 9.00 AM 

TALENTUM INTERIM REPORT JANUARY-SEPTEMBER 2009                                  

July-September 2009 in brief                                                    

- Net sales EUR 12.3 million (EUR 17.0 million)                                 
- The operating profit before non-recurring items was EUR -1.3 million (EUR 0.8 
million).                                                                       
- Operating profit (EBIT) EUR -1.5 million (EUR 0.8 million)                    
- Reduction in advertising revenue principal cause of the decline in net sales  
and operating profit                                                            
- Saving programs have functioned as planned                                    

January-September 2009 in brief                                                 

- Net sales EUR 46.9 million (EUR 68.2 million)                                 
- The operating profit before non-recurring items was EUR -2.4 million (EUR 7.6 
million).                                                                       
- Operating profit (EBIT) EUR -4.4 million (EUR 7.6 million)                    
- Earnings per share EUR -0.08 (EUR 0.12)                                       
- Cash flow from business operations EUR -6.9 million (EUR 4.3 million)         
- Net liabilities EUR 8.8 million (EUR 1.8 million).                            

FINANCIAL DEVELOPMENT - KEY INDICATORS                    

--------------------------------------------------------------------------------
| Eur million      |  7-9/ |   7-9/ | Change |  1-9/ |  1-9/ | Change |  1-12/ |
|                  |  2009 |   2008 |      % |  2009 |  2008 |      % |   2008 |
--------------------------------------------------------------------------------
| Net sales        |  12.3 |   17.0 |  -27.9 |  46.9 |  68.2 |  -31.2 |   93.4 |
--------------------------------------------------------------------------------
| Operating profit |  -1.3 |    0.8 | -262.9 |  -2.4 |   7.6 | -132.1 |   11.5 |
| before           |       |        |        |       |       |        |        |
| non-recurring    |       |        |        |       |       |        |        |
| items            |       |        |        |       |       |        |        |
--------------------------------------------------------------------------------
| Operating profit |  -1.5 |    0.8 | -299.9 |  -4.4 |   7.6 | -158.0 |   11.5 |
--------------------------------------------------------------------------------
| as % of net      | -12.3 |    4.4 |        |  -9.4 |  11.1 |        |   12.3 |
| sales            |       |        |        |       |       |        |        |
--------------------------------------------------------------------------------
| Total assets     |       |        |        |  49.4 |  57.5 |  -14.2 |   49.7 |
--------------------------------------------------------------------------------
| Investments      |   0.2 |    0.8 |  -80.2 |   0.9 |   1.9 |  -51.9 |    2.4 |
--------------------------------------------------------------------------------
| as % of net      |   1.2 |    4.5 |        |   1.9 |   2.8 |        |    2.5 |
| sales            |       |        |        |       |       |        |        |
--------------------------------------------------------------------------------
| Equity ratio, %  |       |        |        |  38.9 |  51.3 |        |   54.8 |
| (*               |       |        |        |       |       |        |        |
--------------------------------------------------------------------------------
| Gearing ratio, % |       |        |        |  57.0 |   7.2 |        |  -15.4 |
| (net debt to     |       |        |        |       |       |        |        |
| equity)          |       |        |        |       |       |        |        |
--------------------------------------------------------------------------------
| Interest-bearing |       |        |        |   9.5 |   6.0 |   59.5 |    2.3 |
| liabilities      |       |        |        |       |       |        |        |
--------------------------------------------------------------------------------
| Net              |       |        |        |   8.8 |   1.8 |  389.8 |   -3.4 |
| interest-bearing |       |        |        |       |       |        |        |
| liabilities      |       |        |        |       |       |        |        |
--------------------------------------------------------------------------------
| Personnel on     |       |        |        |   740 |   783 |   -5.5 |    803 |
| average          |       |        |        |       |       |        |        |
--------------------------------------------------------------------------------
| Earnings per     | -0.02 |   0.02 | -218.3 | -0.08 |  0.12 | -164.6 |   0.19 |
| share, EUR       |       |        |        |       |       |        |        |
--------------------------------------------------------------------------------
| Cash flow from   | -0.14 |  -0.07 | -109.6 | -0.16 |  0.10 | -264.1 |   0.24 |
| operating        |       |        |        |       |       |        |        |
| activities per   |       |        |        |       |       |        |        |
| share, EUR       |       |        |        |       |       |        |        |
--------------------------------------------------------------------------------
| Equity per       |       |        |        |  0.35 |  0.57 |  -38.3 |   0.51 |
| share, EUR       |       |        |        |       |       |        |        |
--------------------------------------------------------------------------------
| Market           |       |        |        |  82.9 | 109.9 |  -24.6 |   81.6 |
| capitalization   |       |        |        |       |       |        |        |
| on closing rate  |       |        |        |       |       |        |        |
| at period end    |       |        |        |       |       |        |        |
--------------------------------------------------------------------------------

*) The group has changed the calculation for its equity ratio in the second     
quarter to make it conform to the practice in this industry, i.e., the advance  
payments of circulation revenues have been deducted from the balance sheet      
total. The effect of the change in the calculation for the equity ratio for     
1-9/2009 is 7.5 percentage points. The comparison figures have been changed to  
be in line with the new calculation formula.                                    

CEO JUHA BLOMSTER:                                                              "Weakening of the general economic situation still continued. Investment on     
advertising and marketing by customers was meagre, and decisions were made for  
short time spans. Talentum's advertising revenues in Finland and Sweden were    
reduced by a total of 52 per cent in July-September and by 53 per cent from the 
beginning of the year. The most severely affected area by the generally weak    
economic situation was job advertising. The sales of training and books in      
July-September decreased from the corresponding period of the previous year, but
due to seasonal fluctuation in July-September the demand for them would have    
been less in any case.                                                          

One cannot be satisfied with the trend in profitability, but I would like to    
point out that we have managed the costs of operations well without compromising
our quality objectives.                                                         

We developed new services and products for readers and advertisers both, to meet
the changed needs of our customers. Markkinointi & Mainonta and Tietoviikko will
be published fortnightly in the future. These magazines are developing the      
printed magazine and the web service using the features of the specific medium. 

More readers than before were interested in Talentum's economic magazines.      
According to National Media Survey (KMT), the number of readers of Arvopaperi   
went up by no less than 12.2 per cent and is now 83 000. Tekniikka & Talous     
increased its readership by 12 per cent, and has now 121 000 readers. By its    
readership, Talouselämä is the biggest weekly business magazine in the Nordic   
countries. The number of its readers grew 6.9 per cent and is now 186 000. (The 
period of comparison is autumn 2007/spring 2008 and autumn 2008/spring 2009.)   

Concentration on publishing that is directed to professionals and a strong      
balance sheet will give the Talentum Group a good starting point for            
implementation of its strategy. In the challenging economic situation Talentum  
has revised its growth target. Talentum's Board has set a net sales target of   
140 million euros for the group by the end of 2012, replacing the previous      
target of 140 million euros by the end of 2010.                                 

Operating environment and seasonal variations                                   

The economic trend in Talentum's fields of activity has further weakened during 
the third quarter of the year. The most recent forecasts of the development of  
the Gross Domestic Products in the Group's main market areas of Finland and     
Sweden are clearly negative for 2009 and only slightly positive for 2010.       

According to TNS Media Intelligence, in Finland media advertising in periodicals
fell by 23.6% in January-September. Online advertising fell 7.3%. In Sweden,    
total media advertising fell by 19% in January-September, while in              
professional/trade journals the decrease was 37%(Sweden's Media Agencies -      
Sveriges Mediebyråer).                                                          

Talentum's media sales trends for the third quarter of the year remained        
negative. In most industries, there were still significantly fewer job          
advertisements in both Finland and Sweden.                                      

Our assessment is that the information needs of Talentum's professional target  
groups will remain high, irrespective of the economic situation. The            
professionals' choice of channels for information searching, i.e., books,       
training, seminars, magazines and online services, may change. Talentum produces
quality content for those channels where it can best serve its customers.       

The media and media service markets are subject to seasonal variations. In      
spring, the Easter break with its holidays falls in the first or second quarter,
and this has an effect on the financial performance of the relevant period. In  
the year of comparison, Easter fell in the first quarter and this year in the   
second quarter. During the summer holidays, magazines and books do not generally
come out, and for this reason the third quarter is the weakest in terms of      
sales. Operations are generally at their most busy in the final quarter.        

Consolidated net sales and financial performance July-September 2009            

The consolidated net sales in July-September amounted to EUR 12.3 million (EUR  
17.0 million). Net sales of publishing operations fell 30% and were EUR 10.9    
million (EUR 15.6 million) as the amount of media advertising fell 52%. The     
weakening of the Swedish crown with respect to the Euro reduced net sales by a  
further EUR 0.4 million.                                                        

The consolidated operating profit before non-recurring items was -1.3 million   
(EUR 0.8 million). The consolidated operating profit was EUR -1.5 million (EUR  
0.8 million) and -12.3% of net sales (4.4%). The operating profit in publishing 
before non-recurring items was EUR -1.0 million (EUR 0.5 million).              

Net financial expenses amounted to EUR 0.1 million (EUR -0.1 million). The      
Group's share of the result of associated companies was EUR -0.2 million (EUR   
-0.2 million).                                                                  

Profit before taxes was EUR -1.6 million (EUR 0.5 million). The consolidated    
profit for the period under review was EUR -1.0 million (EUR 0.8 million). The  
profit from discontinued operations during the period under review in 2008 was  
EUR -2.9 million.                                                               

Consolidated net sales and financial performance January-September 2009         

The consolidated net sales in January-September amounted to EUR 46.9 million    
(EUR 68.2 million). Net sales of publishing operations fell 34%, totaling EUR   
42.4 million (EUR 63.8 million) as the amount of media advertising sales fell   
53%. The weakening of the Swedish crown with respect to the Euro reduced net    
sales by a further EUR 2.2 million.                                             

The consolidated operating profit before non-recurring items in                 
January-September was EUR -2.4 million (EUR 7.6 million). The consolidated      
operating profit was EUR -4.4 million (EUR 7.6 million) and -9.4% of net sales  
(11.1%). The operating profit in publishing before non-recurring items was EUR  
-1.6 million (EUR 8.2 million). The Group's costs before non-recurring items    
were reduced in January-September by EUR 11.3 million or by 19% compared to last
year, as a result of both savings programs and decreased production costs.      

The non-recurring costs in the Group were due to personnel reduction between    
July and September. The negotiations with staff representatives were concluded  
in June. As the end result, total personnel in the group will decrease by about 
50 full-time equivalents on the year level during 2009. Of these staff      
reductions, 30 will take place in Finland and 20 in Sweden. Personnel costs (EUR
2.2 million) of those whose work obligation has ended have been accounted as    
non-recurring costs. The impact of non-recurring costs of employment            
terminations during the last quarter of the year is estimated as EUR 0.6 million
for this year, the total for the whole year thereby being EUR 2.8 million. The  
savings achieved by these measures are estimated to total about EUR 0,7 million 
during the last quarter of the year. The cost savings due to staff reduction are
estimated as reaching approximately EUR 3.1 million on the year level.          

Net financial expenses amounted to EUR 0.1 million (EUR -0.3 million). The      
Group's share of the result of associated companies was EUR -0.2 million (EUR   
-0.4 million).                                                                  

Profit before taxes was EUR -4.6 million (EUR 6.8 million). The consolidated    
profit for the period under review was EUR -3.4 million (EUR 5.4 million). The  
profit from discontinued operations during the period under review in 2008 was  
EUR -2.2 million.                                                               

Sector and Talentum prospects for the rest of 2009                              

In the sector as a whole, the amount of media advertising and job advertising   
for July - September fell further in both Finland and Sweden. The span of       
customer decision-making has become shorter and predictability has further      
weakened.                                                                       
In the event that the general economic climate and advertising market situation 
at the end of the year are at the same level as for the first half of the year, 
Talentum estimates that its full year net sales will be about a quarter below   
last year's and operating profit before non-recurring expenses will be slightly 
positive. Operating profit after non-recurring expenses is estimated to be      
negative.                                                                       

Risks to business operations in near future                                     

The slowdown in economic growth will affect Talentum's revenues and revenue     
structures. Traditionally, about 40% of consolidated net sales are dependent on 
advertising, and particularly on the b-to-b sector, which is sensitive to       
economic conditions. Under the present economic conditions, the share of        
advertising is about 34% of net sales. The most economically sensitive part of  
advertising revenue is job advertising.                                         

Our aim is to manage the market risk linked to advertising by increasing the    
revenue from circulation sales and content sales. Our goal is for all our       
products and services to be market leaders in their fields, so that success is  
possible even in a recession.                                                   

Online services are a change factor that could change the earnings logic of     
magazines and books temporarily, or also over the long term. This channel       
selection could be significant for the Group's revenue structure. The move from 
printed products to online products may be speeded up particularly under poor   
economic conditions. If we are unable to develop our activities to correspond to
changes in media usage habits, it could undermine our competitiveness. Group    
orders for major magazines are significant as far as coverage is concerned, and 
contracts have been in place for several decades. Changes in these contracts    
could have major impacts on circulations and indirectly affect media sales.     

In direct marketing, the weak economic conditions in the Baltic States could    
have a negative effect on the Group's local direct marketing companies.         

The economic uncertainty increases the uncertainty regarding, in particular,    
advertising sales receivables. Credit loss risks are managed by following       
customers' credit standing and by focusing on the follow-up of debts.           

Consolidated cash flow, financial position and balance sheet                    

The cash flow from business operations in January-September was EUR -6.9 million
(EUR 4.3 million). The change in working capital was EUR -2.8 million (EUR -2.7 
million).                                                                       

The consolidated balance sheet total at the end of September stood at EUR 49.4  
million (EUR 49.7 million on December 31, 2008). Interest-bearing net           
liabilities were EUR 8.8 million (EUR -3.4 million). The Group's liquid assets  
were EUR 0.7 million (EUR 5.7 million). The consolidated loans and borrowing    
amounted to EUR 9.5 million (EUR 2.3 million).                                  

Talentum Oyj has a current account limit of EUR 12.0 million and a financing    
credit limit of EUR 20.0 million, a total of EUR 32,0 million. According to the 
rules agreed, loans within the financial credit limits can be drawn down and    
repaid throughout the duration of the agreement until 2011.                     

The equity ratio at the end of September was 38.9% (EUR 54.8% on December 31,   
2008). The Group's equity per share was EUR 0.35 (EUR 0.51). The Group does not 
hedge against currency fluctuations with regard to the acquisition of           
subsidiaries. The weakening or strengthening of the Swedish crown against the   
euro affects the Group's equity through the translation difference arising from 
the acquisition of the Swedish subsidiaries. In these financial statements, the 
translation difference reduced the Group's equity by EUR 1.6 million, a change  
in January - September was EUR 0.9 million positive.                            

Investment                                                                      

Gross investment in tangible and intangible assets in continuing operations in  
January-September totalled EUR 0.9 million (EUR 1.9 million), i.e. 1.9% (2.8%)  
of net sales.                                                                   

Group restructuring                                                             

There were no changes in the Group structure during the period under review.    

Personnel                                                                       

During January-September, the Talentum Group's continuing operations employed an
average of 740 (783) people. Geographically, the personnel were divided as      
follows: Finland 400 people (418), Sweden 178 (187), Latvia 57 (76), Lithuania  
32 (29), Estonia 68 (68) and Russia 5 (5).                                      

BUSINESS AREAS                                                                  

Publishing                                                                      

July-September                                                                  

Publishing's net sales in July-September amounted to EUR 10.9 million (EUR 15.6 
million), a change of -30% over the previous year. Of publishing's net sales, 59
% (60 %) came from Finland and the rest, 41 % (40 %), from Sweden.              

Advertising revenue fell in July-September 52 % from last year. The share of    
advertising sales in net sales from publishing totaled 32% (46%). Job           
advertising, which is sensitive to economic conditions, fell further.           

Magazine circulation revenue remained at a satisfactory level. The generally    
weak economic situation has also reduced the sales of books, information        
services and training for the third quarter.                                    

Overall e-business net sales fell about 29% (-32% for the first quarter) due to 
reduction in advertising.                                                       

January-September                                                               

Publishing's net sales in January-September amounted to EUR 42.4 million (EUR   
63.8 million), a change of -34% over the previous year. Of publishing's net     
sales, 62% (60%) came from Finland and the rest, 38% (40%), from Sweden.        

Advertising revenue fell in July-September 53% from last year. The share of     
advertising sales in net sales from publishing totaled 34% (48%).               

--------------------------------------------------------------------------------
| EUR million            |    7-9/ |     7-9/ |     1-9/ |     1-9/ |    1-12/ |
|                        |    2009 |     2008 |     2009 |     2008 |     2008 |
--------------------------------------------------------------------------------
| Net sales              |         |          |          |          |          |
--------------------------------------------------------------------------------
| Advertisement revenue  |     3.5 |      7.2 |     14.3 |     30.7 |     41.1 |
--------------------------------------------------------------------------------
| Circulation revenue    |     4.4 |      4.5 |     17.0 |     18.2 |     24.8 |
--------------------------------------------------------------------------------
| Other content revenue* |     3.0 |      3.9 |     11.1 |     15.0 |     21.6 |
--------------------------------------------------------------------------------
| Total                  |    10.9 |     15.6 |     42.4 |     63.8 |     87.5 |
--------------------------------------------------------------------------------

* 'Other content revenue' includes books and training as well as information    
services.                                                                       

The overall net sales of e-business fell 31% in January-September as advertising
was reduced. Investments in e-business appear in the growing numbers of web page
impressions. The share of e-business in net sales from publishing reached 13%   
(13%), totaling EUR 5.7 million (EUR 8.3 million).                              

Publishing Finland                                                              

July-September                                                            

Publishing Finland's net sales in July-September amounted to EUR 6.4 million    
(EUR 9.3 million), a change of -31% from the previous year. Advertising revenues
were 52% below last year. Advertising in online media also fell, but            
significantly less. Magazine circulation revenue remained at a good level. In   
other content revenues, books performed well and seminars did reasonably well.  
Training performed poorly, as companies saved in their training budgets.        

Publishing Finland's operating profit before non-recurring items was EUR -0.5   
million (EUR 0.5 million). Publishing Finland's operating profit (EBIT) was EUR 
-0.4 million (EUR 0.5 million). The reduction in advertising revenues           
particularly still weakened profitability.                                      

Online Talentum media focused on building premium services that require         
registering. The aim of the new content areas is to strengthen relationships    
with readers. This becomes apparent, above all, in the number of web page       
impressions. In Finland, web page impressions grew by 20% compared with the     
corresponding period in the previous year.                                      

January-September                                                               

Publishing Finland's net sales in July-September amounted to EUR 26.2 million   
(EUR 38.4 million), a change of -32% from the previous year. Advertising        
revenues were 52% below last year.                                              

Publishing Finland's operating profit before non-recurring items was EUR 0.5    
million (EUR 6.3 million). Publishing Finland's operating profit (EBIT) was EUR 
-0.5 million (EUR 6.3 million).                                                 

Publishing Sweden                                                               

July-September                                                                  

Publishing Sweden's net sales in July-September amounted to EUR 4.5 million (EUR
6.2 million), a change of -28% from the previous year. Advertising revenues were
51% below last year. Exchange rates reduced net sales by about EUR 0.4 million. 
The trend in magazine circulation revenues was positive.                        
Publishing Sweden's operating profit before non-recurring items was EUR -0.4    
million (EUR 0.0 million). Publishing Sweden's operating profit (EBIT) was EUR  
-0.8 million (EUR 0.0 million). The reduction in advertising revenues was the   
primary reason for weakened profitability. Advertising revenues in Sweden are   
more sensitive to economic fluctuations than in Finland, due to the higher      
proportion of job advertising.                                                  

The number of subscribers to the Ny Teknik magazine's electronic newsletter has 
increased significantly and is now approximately 78,000. In its segment, Ny     
Teknik's online service is the biggest in Sweden, according to KiaIndex.        

January-September                                                               

Publishing Sweden's net sales in January-September amounted to EUR 16.1 million 
(EUR 25.4 million), a change of -37% from the previous year. Exchange rates     
reduced net sales by EUR 2.2 million, without the effect of exchange rates net  
sales were reduced by 28%. Advertising revenues were 56% below last year.       

Publishing Sweden's operating profit before non-recurring items was EUR -2.1    
million (EUR 1.9 million). Publishing Sweden's operating profit (EBIT) was EUR  
-3.0 million (EUR 1.9 million).                                                 

Direct marketing                                                                

July-September                                                                  

Direct Marketing's net sales in July-September amounted to EUR 2.0 million (EUR 
2.3 million), and the operating profit (EBIT) was EUR 0.2 million (EUR 0.3      
million).              

January-September                                                               

Direct marketing's net sales in January-September amounted to EUR 6.6 million   
(EUR 7.5 million), and the operating profit (EBIT) was EUR 0.6 million (EUR 0.9 
million). When Talentum Group decreased its telemarketing, its internal net     
sales decreased by about EUR -1.0 million. The Group's external net sales, on   
the other hand, continued their growth.                                         

Changes in the Group Executive Management                                       

Talentum Group's Human Resources Manager, Ulla Martola, MSc (Econ), has been    
appointed to the Group Executive Management.                                    

TALENTUM GROUP                                                                  

AGM, Board and auditor                                                          

Talentum's Annual General Meeting was held on 27 March 2009. The meeting        
confirmed the financial statements for 1 January - 31 December 2008 and granted 
the company's Board of Directors and CEO exemption from liability.              

The AGM re-elected partner Manne Airaksinen, Insurance Counsellor Harri         
Kainulainen, Chairman of the Board Eero Lehti, Group Vice President,            
Communications and Branding Atte Palomäki and Tuomo Saarinen, MSc (Eng.) as     
members of the Board of Directors. Merja Strengell, MSc (Eng.), was elected as a
new member. Tuomo Saarinen was re-elected Chairman of the Board and Manne       
Airaksinen was re-elected Deputy Chairman.                                      

The AGM decided that the Board's monthly fees would remain at EUR 4,000 for the 
Chairman, EUR 2,500 for the Deputy Chairman and EUR 2,000 for members.          

Authorized Public Accountants PricewaterhouseCoopers Oy, with APA Juha Wahlroos 
as the accountable auditor, were re-elected auditors.                           

Dividend and return of equity for 2008                                          

The AGM on 27 March 2009 decided, on a motion by the Board of Directors, to pay 
out a dividend of EUR 0.04 per share and pay EUR 0.06 per share in return of    
equity, totaling EUR 0.10 per share. The record date was April 1, 2009 and the  
date of payment was April 8, 2009.                                              
Shares and share capital                                                        

At the end of the period under review, Talentum Oyj's share capital totaled EUR 
18 593 518.79 comprising 44,295,787 fully paid-up shares. The shares are listed 
on NASDAQ OMX Helsinki.                                                         

At the end of the period under review, the company held 681,000 of its own      
shares, which is about 1.5% of Talentum's total shares and votes.               

A total of 5,368,185 shares were traded during the period under review, 12.3% of
the total average number of shares during the period under review.              

Notifications                                                                   

Accendo Capital SICAV-SIF Fund (Luxembourg) announced on 18 May, 2009 that its  
shareholding in the company had exceeded 5% of the share capital on 15 May,     
2009. The number of the shares held by the fund was 2,278,674, which is 5.14% of
the total shares and votes.                                                     

Alma Media Oyj announced on 10 August, 2009 that its shareholding and the       
shareholding of Kauppalehti, its wholly owned subsidiary, in the company had    
exceeded 30% of the share capital. The number of the shares held by them        
totalled 13,575,000, which is 30.65% of the total shares and votes.             


Alma Media Oyj's mandatory public tender offer                                  

Alma Media announced on 10 August, 2009 that it was to make a mandatory tender  
offer for Talentum's shares. Alma Media published the offer document on 19      
August, 2009 when the tender offer also was commenced. The statement by         
Talentum's Board of Directors on the tender offer, in accordance with the       
Finnish Securities Markets Act, was released on 4 September, 2009. Talentum's   
Board of Directors pointed out in its statement, among other things, that it    
regards the offer price of the tender offer too low, and cannot recommend       
acceptance of the tender offer to Talentum's shareholders. Finnish Competition  
Authority informed on 9 of September, 2009, that the matter will be probed      
further. Alma Media Oyj extended its 14 September, 2009 tender offer until 15   
October, 2009 and, on 14 October, 2009, further extended it until 16 November,  
2009.                                                                           

Shareholder agreements                                                          

The company is not aware of any mutual shareholder agreements between its       
shareholders relating to the operations or ownership of the company.            

Shareholdings of the Board of Directors and CEO                                 

On 30 September, 2009, the number of Talentum Oyj shares and options owned by   
members of the Board of Directors and the CEO personally and through companies  
in which they have a controlling interest was 49,912 representing 0.11 % of the 
company's total shares and votes.                                               

Board of Directors' authorizations                                              

Authorization of the Board of Directors to decide on a share issue which        
includes the conveyance of own shares and the issue of special rights           

The Annual General Meeting on 27 March, 2009 authorized the Board of Directors  
to decide on a share issue that may be either liable to charge or               
free-of-charge, including the issuing of new shares and the conveyance of own   
shares possibly in the company's possession. The Annual General Meeting         
authorized the Board of Directors to decide on an issue of option rights and    
other special rights which grant entitlement against payment to receive new     
shares or shares possibly in the possession of the company. By virtue of the    
aforesaid authorizations, a maximum of 3,500,000 new shares, corresponding to   
approximately eight percent of the issued shares of the company, may be issued  
together or in one, or several lots and/or own shares possessed by the company  
may be conveyed in a share issue and/or on the basis of the special rights      
given. The authorizations will remain in force until 30 June 2010. The          
authorizations do not exclude the Board's right to decide on a directed share   
issue and the granting of special rights. Shareholders' pre-emptive subscription
rights can be deviated from, provided that there is a significant financial     
reason for the company to do so.                                                

The authorization was unused as of September 30, 2009.                          

Authorization of the Board of Directors to decide on acquisition of own shares  

The Annual General Meeting on 27 March 2009 authorized the Board of Directors to
decide on the acquisition of the company's own shares. The shares can be        
acquired for the value determined by the Board of Directors, and is based on the
fair value at the time of the acquisition formed for the shares in public       
trading. Own shares may only be acquired with unrestricted equity. By virtue of 
the authorization, either in one or several lots, a maximum of 3,500,000 own    
shares corresponding to approximately eight percent of the issued shares of the 
company can be acquired. The authorization will remain in force until 30th June 
2010. The Board of Directors is otherwise authorized to decide on all terms and 
conditions regarding the acquisition of own shares, including the manner of     
acquisition of the shares. The authorization does not exclude the right of the  
Board of Directors to also decide on a directed acquisition of own shares,      
provided that there is a significant financial reason for the company to do so. 
The authorization was unused as of September 30, 2009.                          

Share-based management incentive system                                         

Talentum Oyj operates a share-based incentive system for corporate management.  
This system consists of three earning periods no less than one and no more than 
three accounting years in duration. The first earning period was the 2007       
financial year, the second was the 2008 financial year, and the last earning    
period of this system is the 2009 financial year. The total length of the plan  
is five years. At the end of each earning period, the bonuses are paid out      
partly in company shares and partly in cash. The share paid in cash covers any  
taxes and parafiscal charges resulting from the payment of a bonus. These shares
may not be traded by their owners within two years of the earning period's      
ending. Even after that, the CEO must retain one half of the shares earned by   
him under this system until the termination of his employment contract and for  
one year after its termination. The group covered by the plan for the 2009      
earning period comprises 11 people. The targets for 2009 are based on the       
consolidated operating profit as well as the overall yield on Talentum's shares.
No shares were awarded in respect of the 2008 earnings period. It was possible  
for up to 493,500 shares to be earned under the original system. Of these,      
74,970 have been awarded for 2007.                                              

Market guarantee                                                                

An agreement with Nordea Securities Oyj on a market guarantee for Talentum Oyj  
shares became effective on 21 June, 2004. Under the agreement, Nordea Securities
will submit a purchase and sale offer, so that the maximum permitted            
differential between them is 3% of the purchase offer. The offers will include a
minimum of 2,500 shares.                                                        

TABLES                                                                          

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME                                  

--------------------------------------------------------------------------------
| EUR million                 |   7-9/ |    7-9/ |    1-9/ |    1-9/ |   1-12/ |
|                             |   2009 |    2008 |    2009 |   2008* |    2008 |
--------------------------------------------------------------------------------
| CONTINUING OPERATIONS       |        |         |         |         |         |
--------------------------------------------------------------------------------
| Net sales *                 |   12.3 |    17.0 |    46.9 |    68.2 |    93.4 |
--------------------------------------------------------------------------------
|    Other operating income   |    0.0 |     0.1 |     0.5 |     0.3 |     0.5 |
--------------------------------------------------------------------------------
|    Material and services    |    2.1 |     2.9 |     8.6 |    11.2 |    15.0 |
--------------------------------------------------------------------------------
|   Employee benefit expenses |    7.4 |     8.3 |    27.8 |    31.0 |    41.6 |
--------------------------------------------------------------------------------
| Depreciation and            |    0.5 |     0.4 |     1.3 |     1.2 |     1.7 |
| amortization                |        |         |         |         |         |
--------------------------------------------------------------------------------
|    Other operating expenses |    3.9 |     4.7 |    14.1 |    17.5 |    24.1 |
--------------------------------------------------------------------------------
| Operating profit *          |   -1.5 |     0.8 |    -4.4 |     7.6 |    11.5 |
--------------------------------------------------------------------------------
|    Financial income         |    0.1 |     0.1 |     0.2 |     0.3 |     0.5 |
--------------------------------------------------------------------------------
|    Financial expenses       |    0.1 |     0.2 |     0.2 |     0.6 |     0.8 |
--------------------------------------------------------------------------------
| Share of results of         |   -0.2 |    -0.2 |    -0.2 |    -0.4 |    -0.4 |
| associated companies        |        |         |         |         |         |
--------------------------------------------------------------------------------
| Profit before taxes         |   -1.6 |     0.5 |    -4.6 |     6.8 |    10.9 |
--------------------------------------------------------------------------------
|    Taxes                    |    0.6 |     0.3 |     1.2 |    -1.4 |    -2.8 |
--------------------------------------------------------------------------------
| Profit for the period,      |   -1.0 |     0.8 |    -3.4 |     5.4 |     8.1 |
| continuing operations       |        |         |         |         |         |
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
| DISCONTINUED OPERATIONS     |        |         |         |         |         |
--------------------------------------------------------------------------------
| Profit for the period,      |        |    -2.9 |         |    -2.2 |    -2.9 |
| discontinued operations     |        |         |         |         |         |
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
| Profit for the period       |   -1.0 |    -2.1 |    -3.4 |     3.2 |     5.2 |
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
| Other comprehensive income: |        |         |         |         |         |
--------------------------------------------------------------------------------
| Translation differences     |    0.9 |    -0.7 |     1.0 |    -0.8 |    -3.0 |
--------------------------------------------------------------------------------
| Total comprehensive income  |   -0.1 |    -2.9 |    -2.4 |     2.4 |     2.2 |
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
| Profit for the period       |        |         |         |         |         |
| attributable to:            |        |         |         |         |         |
--------------------------------------------------------------------------------
| Equity holders of the       |   -1.0 |    -2.1 |    -3.4 |     3.2 |     5.2 |
| parent company              |        |         |         |         |         |
--------------------------------------------------------------------------------
| Minority interest           |    0.0 |     0.0 |     0.0 |     0.0 |     0.0 |
--------------------------------------------------------------------------------
| Basic and diluted **        |        |         |         |         |         |
--------------------------------------------------------------------------------
| Earnings per share, EUR     |  -0.02 |   -0.05 |   -0.08 |    0.07 |    0.12 |
--------------------------------------------------------------------------------
| Earnings per share,         |  -0.02 |    0.02 |   -0.08 |    0.12 |    0.19 |
| continuing operations, EUR  |        |         |         |         |         |
--------------------------------------------------------------------------------
| Earnings per share,         |        |   -0.07 |         |   -0.05 |   -0.07 |
| discontinuing operations,   |        |         |         |         |         |
| EUR                         |        |         |         |         |         |
--------------------------------------------------------------------------------

* The net sales and profit for the period under review 1-9/2008 have been       
corrected by changing the periodicity of the circulation revenues so that the   
circulation revenues of the comparison period also match the number of issues in
the period. The effect on both net sales and operating profit is EUR -0.2       
million.                                                                        
** Earnings per share are calculated on the profit attributed to the            
shareholders of the parent company.                                             

CONSOLIDATED STATEMENT OF FINANCIAL POSITION                                    

--------------------------------------------------------------------------------
| EUR million                       |  30.9.2009 |   30.9.2008 |    31.12.2008 |
--------------------------------------------------------------------------------
| ASSETS                            |            |             |               |
--------------------------------------------------------------------------------
| Non-current assets                |            |             |               |
--------------------------------------------------------------------------------
|    Property, plant and equipment  |        1.3 |         1.8 |           1.6 |
--------------------------------------------------------------------------------
|    Goodwill                       |       20.6 |        22.4 |          20.0 |
--------------------------------------------------------------------------------
|    Other intangible assets        |       11.7 |        12.3 |          11.3 |
--------------------------------------------------------------------------------
|    Investments in associates      |        0.1 |         0.3 |           0.3 |
--------------------------------------------------------------------------------
|    Available-for-sale investments |        0.1 |         0.1 |           0.1 |
--------------------------------------------------------------------------------
|    Deferred tax assets            |        0.5 |         0.8 |           0.5 |
--------------------------------------------------------------------------------
|    Receivables                    |        2.1 |         1.5 |           1.6 |
--------------------------------------------------------------------------------
| Total non-current assets          |       36.3 |        39.2 |          35.4 |
--------------------------------------------------------------------------------
| Current assets                    |            |             |               |
--------------------------------------------------------------------------------
|    Inventories                    |        1.3 |         1.4 |           1.3 |
--------------------------------------------------------------------------------
|    Trade and other receivables    |       11.0 |        12.5 |           7.2 |
--------------------------------------------------------------------------------
|    Cash and cash equivalents      |        0.7 |         4.4 |           5.7 |
--------------------------------------------------------------------------------
| Total current assets              |       13.0 |        18.3 |          14.2 |
--------------------------------------------------------------------------------
| TOTAL ASSETS                      |       49.4 |        57.5 |          49.7 |
--------------------------------------------------------------------------------
| EQUITY AND LIABILITIES            |            |             |               |
--------------------------------------------------------------------------------
| Equity attributable to            |            |             |               |
| shareholders of the parent        |            |             |               |
--------------------------------------------------------------------------------
|    Share capital                  |       18.6 |        18.6 |          18.6 |
--------------------------------------------------------------------------------
|    Share premium reserve          |        0.0 |         0.0 |           0.0 |
--------------------------------------------------------------------------------
|    Treasury shares                |       -2.8 |        -2.8 |          -2.8 |
--------------------------------------------------------------------------------
|    Translation differences        |       -1.6 |        -0.9 |          -2.5 |
--------------------------------------------------------------------------------
| Invested non-restricted equity    |        3.3 |         5.9 |           5.9 |
| fund                              |            |             |               |
--------------------------------------------------------------------------------
|    Retained earnings              |       -2.1 |         1.7 |           3.0 |
--------------------------------------------------------------------------------
| Total                             |       15.4 |        22.5 |          22.2 |
--------------------------------------------------------------------------------
|    Minority interest              |        0.1 |         0.1 |           0.1 |
--------------------------------------------------------------------------------
| Total equity                      |       15.5 |        22.6 |          22.3 |
--------------------------------------------------------------------------------
| Non-current liabilities           |            |             |               |
--------------------------------------------------------------------------------
|    Deferred tax liabilities       |        3.3 |         3.0 |           3.1 |
--------------------------------------------------------------------------------
|    Interest-bearing liabilities   |        0.1 |         1.7 |           0.4 |
--------------------------------------------------------------------------------
|    Other non-current liabilities  |            |         0.5 |           0.5 |
--------------------------------------------------------------------------------
|    Provisions                     |        0.8 |         0.8 |           0.9 |
--------------------------------------------------------------------------------
| Total non-current liabilities     |        4.2 |         6.0 |           4.8 |
--------------------------------------------------------------------------------
| Current liabilities               |            |             |               |
--------------------------------------------------------------------------------
|    Interest-bearing liabilities   |        9.4 |         4.3 |           1.9 |
--------------------------------------------------------------------------------
|    Trade and other payables       |       20.0 |        24.2 |          20.7 |
--------------------------------------------------------------------------------
|    Provisions                     |        0.2 |         0.4 |           0.1 |
--------------------------------------------------------------------------------
| Total current liabilities         |       29.7 |        28.9 |          22.6 |
--------------------------------------------------------------------------------
| TOTAL EQUITY AND LIABILITIES      |       49.4 |        57.5 |          49.7 |
--------------------------------------------------------------------------------

CONSOLIDATED STATEMENT OF CASH FLOW                                             

--------------------------------------------------------------------------------
| EUR million                            | 1-9/ 2009 | 1-9/ 2008* | 1-12/ 2008 |
--------------------------------------------------------------------------------
| Cash flow from operating activities,   |           |            |            |
| continuing operations                  |           |            |            |
--------------------------------------------------------------------------------
| Operating profit *                     |      -4.4 |        7.6 |       11.5 |
--------------------------------------------------------------------------------
| Adjustments to operating profit        |       1.1 |        0.4 |        0.3 |
--------------------------------------------------------------------------------
| Change in working capital              |      -2.8 |       -2.7 |        0.9 |
--------------------------------------------------------------------------------
| Financial items and taxes              |      -0.8 |       -1.1 |       -2.3 |
--------------------------------------------------------------------------------
| Net cash from operating activities     |      -6.9 |        4.3 |       10.5 |
--------------------------------------------------------------------------------
| Cash flow from investing activities,   |           |            |            |
| continuing operations                  |           |            |            |
--------------------------------------------------------------------------------
| Acquisition of property, plant and     |      -0.9 |       -1.9 |       -2.4 |
| equipment and intangible assets        |           |            |            |
--------------------------------------------------------------------------------
| Other items                            |       0.0 |        0.0 |       -0.1 |
--------------------------------------------------------------------------------
| Net cash from investing activities     |      -0.9 |       -1.9 |       -2.5 |
--------------------------------------------------------------------------------
| Cash flow from financing activities,   |           |            |            |
| continuing operations                  |           |            |            |
--------------------------------------------------------------------------------
| Change in current loans                |       8.0 |      -10.6 |      -14.0 |
--------------------------------------------------------------------------------
| Repayment of non-current loans         |      -0.7 |       -0.7 |       -1.0 |
--------------------------------------------------------------------------------
| Dividends paid                         |      -4.5 |       -8.8 |       -8.8 |
--------------------------------------------------------------------------------
| Purchase of treasury shares            |           |       -1.5 |       -1.5 |
--------------------------------------------------------------------------------
| Net cash used in financing activities  |       2.7 |      -21.7 |      -25.3 |
--------------------------------------------------------------------------------
| Discontinued operations                |           |            |            |
--------------------------------------------------------------------------------
| Net cash from operating activities     |           |       -1.7 |       -2.2 |
--------------------------------------------------------------------------------
| Net cash from investing activities     |           |       12.4 |       12.4 |
--------------------------------------------------------------------------------
| Net cash from financing activities     |           |       -0.5 |       -0.5 |
--------------------------------------------------------------------------------
| Cash flow from discontinued operations |           |       10.2 |        9.8 |
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
| Change in cash and cash equivalents    |      -5.1 |       -9.2 |       -7.5 |
--------------------------------------------------------------------------------
| Cash and cash equivalents at the       |       5.7 |       13.8 |       13.8 |
| beginning of period                    |           |            |            |
--------------------------------------------------------------------------------
| Foreign exchange adjustment            |       0.1 |       -0.3 |       -0.6 |
--------------------------------------------------------------------------------
| Net change in cash and cash            |      -5.1 |       -9.2 |       -7.5 |
| equivalents                            |           |            |            |
--------------------------------------------------------------------------------
| Cash and cash equivalents at the end   |       0.7 |        4.4 |        5.7 |
| of period                              |           |            |            |
--------------------------------------------------------------------------------

* The net sales for the period under review 1-9/2008 have been corrected by     
changing the periodicity of the circulation revenues, so that the circulation   
revenues of the comparison period also match the number of issues in the period.
The effect on both net sales and operating profit is EUR -0.2 million.          

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY                                     

--------------------------------------------------------------------------------
| EUR    | Shar | Sha | Trea | Trans- | Invest | Retai | Before | Mino | Total |
| millio | e    | re  | sury | lation | ed     | ned   | minori | rity | equit |
| n      | capi | pre | shar | differ | non-re | earni | ty     | inte | y     |
|        | tal  | miu | es   | ences  | strict | ngs   |        | rest |       |
|        |      | m   |      |        | ed     |       |        |      |       |
|        |      | res |      |        | equity |       |        |      |       |
|        |      | erv |      |        | fund   |       |        |      |       |
|        |      | e   |      |        |        |       |        |      |       |
--------------------------------------------------------------------------------
| Equity | 18.6 | 0.0 | -2.8 |   -2.5 |    5.9 |   3.0 |   22.1 |  0.1 |  22.3 |
| at 1   |      |     |      |        |        |       |        |      |       |
| Januar |      |     |      |        |        |       |        |      |       |
| y 2009 |      |     |      |        |        |       |        |      |       |
--------------------------------------------------------------------------------
| Return |      |     |      |        |   -2.6 |       |   -2.6 |      |  -2.6 |
| of     |      |     |      |        |        |       |        |      |       |
| equity |      |     |      |        |        |       |        |      |       |
--------------------------------------------------------------------------------
| Divide |      |     |      |        |        |  -1.7 |   -1.7 |      |  -1.7 |
| nds    |      |     |      |        |        |       |        |      |       |
| paid   |      |     |      |        |        |       |        |      |       |
--------------------------------------------------------------------------------
| Total  |      |     |      |    0.9 |        |  -3.3 |   -2.4 |  0.0 |  -2.4 |
| compre |      |     |      |        |        |       |        |      |       |
| hensiv |      |     |      |        |        |       |        |      |       |
| e      |      |     |      |        |        |       |        |      |       |
| income |      |     |      |        |        |       |        |      |       |
| for    |      |     |      |        |        |       |        |      |       |
| the    |      |     |      |        |        |       |        |      |       |
| year   |      |     |      |        |        |       |        |      |       |
--------------------------------------------------------------------------------
| Equity | 18.6 | 0.0 | -2.8 |   -1.6 |    3.3 |  -2.1 |   15.4 |  0.1 |  15.5 |
| at     |      |     |      |        |        |       |        |      |       |
| 30     |      |     |      |        |        |       |        |      |       |
| Septem |      |     |      |        |        |       |        |      |       |
| ber    |      |     |      |        |        |       |        |      |       |
| 2009   |      |     |      |        |        |       |        |      |       |
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
| Equity | 18.6 | 5.9 | -1.3 |   -0.2 |    0.0 |   7.4 |   30.3 |  1.6 |  31.9 |
| at 1   |      |     |      |        |        |       |        |      |       |
| Januar |      |     |      |        |        |       |        |      |       |
| y 2008 |      |     |      |        |        |       |        |      |       |
--------------------------------------------------------------------------------
| Share  |      | -5. |      |        |    5.9 |       |        |      |   0.0 |
| premiu |      |   9 |      |        |        |       |        |      |       |
| m      |      |     |      |        |        |       |        |      |       |
| reduct |      |     |      |        |        |       |        |      |       |
| ion    |      |     |      |        |        |       |        |      |       |
| and    |      |     |      |        |        |       |        |      |       |
| transf |      |     |      |        |        |       |        |      |       |
| er     |      |     |      |        |        |       |        |      |       |
--------------------------------------------------------------------------------
| Divide |      |     |      |        |        |  -8.8 |   -8.8 |      |  -8.8 |
| nds    |      |     |      |        |        |       |        |      |       |
| paid   |      |     |      |        |        |       |        |      |       |
--------------------------------------------------------------------------------
| Purcha |      |     | -1.5 |        |        |       |   -1.5 |      |  -1.5 |
| se of  |      |     |      |        |        |       |        |      |       |
| treasu |      |     |      |        |        |       |        |      |       |
| ry     |      |     |      |        |        |       |        |      |       |
| shares |      |     |      |        |        |       |        |      |       |
--------------------------------------------------------------------------------
| Other  |      |     |      |        |        |  -0.1 |   -0.1 | -0.1 |  -0.2 |
| items  |      |     |      |        |        |       |        |      |       |
--------------------------------------------------------------------------------
| Divest |      |     |      |        |        |       |        | -1.3 |  -1.3 |
| ment   |      |     |      |        |        |       |        |      |       |
| of     |      |     |      |        |        |       |        |      |       |
| compan |      |     |      |        |        |       |        |      |       |
| ies    |      |     |      |        |        |       |        |      |       |
--------------------------------------------------------------------------------
| Total  |      |     |      |   -0.6 |        |   3.2 |    2.6 |      |   2.6 |
| compre |      |     |      |        |        |       |        |      |       |
| hensiv |      |     |      |        |        |       |        |      |       |
| e      |      |     |      |        |        |       |        |      |       |
| income |      |     |      |        |        |       |        |      |       |
| for    |      |     |      |        |        |       |        |      |       |
| the    |      |     |      |        |        |       |        |      |       |
| year * |      |     |      |        |        |       |        |      |       |
--------------------------------------------------------------------------------
| Equity | 18.6 | 0.0 | -2.8 |   -0.9 |    5.9 |   1.7 |   22.5 |  0.1 |  22.6 |
| at 30  |      |     |      |        |        |       |        |      |       |
| Septem |      |     |      |        |        |       |        |      |       |
| ber    |      |     |      |        |        |       |        |      |       |
| 2008   |      |     |      |        |        |       |        |      |       |
--------------------------------------------------------------------------------

*The comprehensive income for the accounting period presented in group equity   
does not include EUR -0.2 million periodicity change in circulation revenues    
made in the income statement for the 1-9/2008 comparison period.                

The change in the number of shares is detailed in the notes to the financial    
statements.                                                     

NOTES TO THE FINANCIAL STATEMENTS                                               

In drawing up this interim report, Talentum has applied the same accounting     
principles as in the financial statements for 2008, apart from the additions    
described below.                                                                

The calculation for equity ratio in the second quarter has been changed in such 
a way that total equity is divided by balance sheet total minus advances        
received for subscriptions. Advances received earlier for subscriptions were    
shown in Accrued expenses and deferred income of the balance sheet.             

The periodicity of net sales from circulation revenues has been changed for     
Finnish magazines so that the circulation revenues from the beginning of the    
year match the number of issues. The figures from the comparison period have    
been restated to correspond to the changed periodicity practice. The change     
affects the same sum in both net sales and the operating profit.                

From January 1, 2009 Talentum has adopted the following new IFRS standards:     

IAS 1 Presentation of financial statements                                      
The presentation of the interim report income statement and calculation showing 
changes in owner's equity have been altered to correspond to the presentation   
required by IAS 1.                                                              

IFRS 8 Operating segments                                                       
The Group has started to use segments based on its internal reporting. The      
segments are Publishing Finland, Publishing Sweden and Direct Marketing.        
Talentum's publishing net sales consist of advertising and circulation revenue  
as well as other content revenue. Publishing Sweden publishes magazines and     
online services as well as producing information services and seminars.         
Publishing Finland publishes magazines, books and online services in addition to
producing training as well as seminars. "Others” include Conseco Press OOO,     
Talentum Oyj and Group eliminations. The segment information in the interim     
report has been altered in accordance with the presentation required by IFRS 8. 

Other new interpretations are not relevant to the Group.                        

Discontinued operations include the television content production and premedia  
operations sold in 2008.                                                        

All the figures in this report have been rounded up or down, so the sum of the  
figures may be different from the totals shown.                                 

YEAR 2008 COMPARISON FIGURES IN FINANCIAL REPORTING                             

Released on 17th June 2009, Talentum presented the historical comparison figures
from 2008 in its financial reporting for the year 2009. The comparison figures  
changed as a result of the sale of business operations not belonging to core    
business activities, and due to the change in calculation principles presented  
above.                                                                          

TALENTUM GROUP BY SEGMENTS                                                      

--------------------------------------------------------------------------------
| EUR million            |    7-9/ |     7-9/ |     1-9/ |     1-9/ |    1-12/ |
|                        |    2009 |     2008 |     2009 |     2008 |     2008 |
--------------------------------------------------------------------------------
| Net sales              |         |          |          |          |          |
--------------------------------------------------------------------------------
| Publishing Finland     |     6.4 |      9.3 |     26.2 |     38.4 |     53.1 |
--------------------------------------------------------------------------------
| Publishing Sweden      |     4.5 |      6.2 |     16.1 |     25.4 |     34.4 |
--------------------------------------------------------------------------------
| Direct marketing       |     2.0 |      2.3 |      6.6 |      7.5 |      9.8 |
--------------------------------------------------------------------------------
| Other                  |    -0.6 |     -0.9 |     -2.1 |     -3.2 |     -4.0 |
--------------------------------------------------------------------------------
| Total                  |    12.3 |     17.0 |     46.9 |     68.2 |     93.4 |
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
| Operating profit       |         |          |          |          |          |
| before non-recurring   |         |          |          |          |          |
| items                  |         |          |          |          |          |
--------------------------------------------------------------------------------
| Publishing Finland     |    -0.5 |      0.5 |      0.5 |      6.3 |      9.7 |
--------------------------------------------------------------------------------
| Publishing Sweden      |    -0.4 |      0.0 |     -2.1 |      1.9 |      2.8 |
--------------------------------------------------------------------------------
| Direct marketing       |     0.2 |      0.3 |      0.6 |      0.9 |      1.1 |
--------------------------------------------------------------------------------
| Other                  |    -0.5 |     -0.1 |     -1.5 |     -1.5 |     -2.1 |
--------------------------------------------------------------------------------
| Total                  |    -1.3 |      0.8 |     -2.4 |      7.6 |     11.5 |
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
| Non-recurring items    |         |          |          |          |          |
--------------------------------------------------------------------------------
| Publishing Finland     |     0.2 |          |     -1.0 |          |          |
--------------------------------------------------------------------------------
| Publishing Sweden      |    -0.4 |          |     -0.9 |          |          |
--------------------------------------------------------------------------------
| Other                  |     0.0 |          |     -0.1 |          |          |
--------------------------------------------------------------------------------
| Total                  |    -0.2 |          |     -2.0 |          |          |
--------------------------------------------------------------------------------
| Operating profit       |    -1.5 |      0.8 |     -4.4 |      7.6 |     11.5 |
--------------------------------------------------------------------------------


--------------------------------------------------------------------------------
| 1-9/2009          | Publishing | Publishing | Direct    | Other    | Total   |
|                   | Finland    | Sweden     | marketing |          |         |
--------------------------------------------------------------------------------
| EUR million       |            |            |           |          |         |
--------------------------------------------------------------------------------
| Net sales         |       26.2 |       16.1 |       6.6 |     -2.1 |    46.9 |
--------------------------------------------------------------------------------
| Net sales between |            |            |       2.3 |     -2.3 |     0.0 |
| segments          |            |            |           |          |         |
--------------------------------------------------------------------------------
| Operating profit  |       -0.5 |       -3.0 |       0.6 |     -1.6 |    -4.4 |
--------------------------------------------------------------------------------
| Financing items,  |            |            |           |          |     0.1 |
| net               |            |            |           |          |         |
--------------------------------------------------------------------------------
| Share of results  |            |            |           |          |    -0.2 |
| of associated     |            |            |           |          |         |
| companies         |            |            |           |          |         |
--------------------------------------------------------------------------------
| Profit before     |            |            |           |          |    -4.6 |
| taxes             |            |            |           |          |         |
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
| Assets            |       12.0 |       33.8 |       1.7 |      1.8 |    49.4 |
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
| 1-9/2008          | Publishing | Publishing | Direct    | Other    | Total   |
|                   | Finland    | Sweden     | marketing |          |         |
--------------------------------------------------------------------------------
| EUR million       |            |            |           |          |         |
--------------------------------------------------------------------------------
| Net sales         |       38.4 |       25.4 |       7.5 |     -3.2 |    68.2 |
--------------------------------------------------------------------------------
| Net sales between |            |            |       3.3 |     -3.3 |     0.0 |
| segments          |            |            |           |          |         |
--------------------------------------------------------------------------------
| Operating profit  |        6.3 |        1.9 |       0.9 |     -1.5 |     7.6 |
--------------------------------------------------------------------------------
| Financing items,  |            |            |           |          |    -0.3 |
| net               |            |            |           |          |         |
--------------------------------------------------------------------------------
| Share of results  |            |            |           |          |    -0.4 |
| of associated     |            |            |           |          |         |
| companies         |            |            |           |          |         |
--------------------------------------------------------------------------------
| Profit before     |            |            |           |          |     6.8 |
| taxes             |            |            |           |          |         |
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
| Assets            |       16.4 |       38.0 |       1.9 |      3.5 |    59.7 |
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
| 1-12/2008         | Publishing | Publishing |    Direct |    Other |   Total |
|                   |    Finland |     Sweden | marketing |          |         |
--------------------------------------------------------------------------------
| EUR million       |            |            |           |          |         |
--------------------------------------------------------------------------------
| Net sales         |       53.1 |       34.4 |       9.8 |     -4.0 |    93.4 |
--------------------------------------------------------------------------------
| Net sales between |            |            |       4.2 |     -4.2 |     0.0 |
| segments          |            |            |           |          |         |
--------------------------------------------------------------------------------
| Operating profit  |        9.7 |        2.8 |       1.1 |     -2.1 |    11.5 |
--------------------------------------------------------------------------------
| Financing items,  |            |            |           |          |    -0.3 |
| net               |            |            |           |          |         |
--------------------------------------------------------------------------------
| Share of results  |            |            |           |          |    -0.4 |
| of associated     |            |            |           |          |         |
| companies         |            |            |           |          |         |
--------------------------------------------------------------------------------
| Profit before     |            |            |           |          |    10.9 |
| taxes             |            |            |           |          |         |
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
| Assets            |       10.5 |       33.5 |       1.3 |      4.4 |    49.7 |
--------------------------------------------------------------------------------

CHANGE IN NUMBER OF SHARES *                                                    

--------------------------------------------------------------------------------
| 1.000                        |      1-9/2009 |      1-9/2008 |     1-12/2008 |
--------------------------------------------------------------------------------
| Shares outstanding at        |        43 615 |        44 040 |        44 040 |
| beginning of period          |               |               |               |
--------------------------------------------------------------------------------
| Share issue                  |               |            75 |            75 |
--------------------------------------------------------------------------------
| Purchase of treasury shares  |               |          -500 |          -500 |
--------------------------------------------------------------------------------
| Number of shares outstanding |        43 615 |        43 615 |        43 615 |
| at end of period             |               |               |               |
--------------------------------------------------------------------------------

* Without the shares belonging to the company                                   

The weighted average number of shares that was used to calculate earnings per   
share during the period under review is 43,614,787 (43,775,710 in               
January-December 2008).                                                         

PERSONNEL BY SEGMENT, ON AVERAGE                                                

--------------------------------------------------------------------------------
|                                 |     1-9/2009 |     1-9/2008 |    1-12/2008 |
--------------------------------------------------------------------------------
| Publishing Finland              |          208 |          225 |          223 |
--------------------------------------------------------------------------------
| Publishing Sweden               |          178 |          187 |          187 |
--------------------------------------------------------------------------------
| Direct marketing                |          334 |          352 |          374 |
--------------------------------------------------------------------------------
| Other                           |           20 |           19 |           19 |
--------------------------------------------------------------------------------
| Continuing operations           |          740 |          783 |          803 |
--------------------------------------------------------------------------------

GUARANTEES AND CONTINGENT LIABILITIES                                           

--------------------------------------------------------------------------------
| EUR million                     |    30.9.2009 |    30.9.2008 |   31.12.2008 |
--------------------------------------------------------------------------------
| Guarantees posted for own       |              |              |              |
| commitments                     |              |              |              |
--------------------------------------------------------------------------------
| Financial institution loans     |          0.2 |          0.6 |          0.5 |
--------------------------------------------------------------------------------
| Book value of shares pledged    |          2.4 |          2.6 |          2.3 |
--------------------------------------------------------------------------------
| Business mortgage               |          0.4 |          0.4 |          0.3 |
--------------------------------------------------------------------------------
| Guarantees posted on behalf of  |          0.2 |          0.3 |          0.2 |
| commitments of associates       |              |              |              |
--------------------------------------------------------------------------------
| Guarantees posted on behalf of  |          0.4 |          0.4 |          0.4 |
| Talentum's pension fund         |              |              |              |
--------------------------------------------------------------------------------

CHANGES IN PROPERTY, PLANT AND EQUIPMENT                                        

--------------------------------------------------------------------------------
| EUR million                     |    30.9.2009 |    30.9.2008 |   31.12.2008 |
--------------------------------------------------------------------------------
| Carrying value at start of      |          1.6 |          6.6 |          6.6 |
| period                          |              |              |              |
--------------------------------------------------------------------------------
| Additions                       |          0.2 |          0.4 |          0.6 |
--------------------------------------------------------------------------------
| Disposals through disposals of  |              |         -4.3 |         -4.5 |
| subsidiaries                    |              |              |              |
--------------------------------------------------------------------------------
| Depreciation for the period     |         -0.5 |         -0.9 |         -1.0 |
--------------------------------------------------------------------------------
| Carrying value at end of period |          1.3 |          1.8 |          1.6 |
--------------------------------------------------------------------------------

RELATED PARTY TRANSACTIONS                                                      

--------------------------------------------------------------------------------
| EUR million                     |     1-9/2009 |     1-9/2008 |  1-12/2008   |
--------------------------------------------------------------------------------
| Management employee benefits    |          1.0 |          1.0 |          1.6 |
--------------------------------------------------------------------------------
| Support payments to pension     |          2.9 |          4.4 |          5.6 |
| fund                            |              |              |              |
--------------------------------------------------------------------------------
| Associates and joint ventures:  |              |              |              |
--------------------------------------------------------------------------------
| Sales                           |          0.2 |          0.2 |          0.2 |
--------------------------------------------------------------------------------
| Current liabilities             |          0.3 |          0.4 |          0.5 |
--------------------------------------------------------------------------------

Calculation of key indicators                                                   

Earnings per share = Profit for the period attributable to parent company       
shareholders / Adjusted average number of shares at the end of the period       

Equity per share = Equity attributable to the parent company shareholders /     
Adjusted average number of shares at the end of the period                      

Equity ratio, % = Total equity / Balance sheet total - advances received x 100  

Gearing, % = Interest-bearing liabilities - cash and cash equivalents / Total   
equity x 100                                                                    

Market capitalization = Number of shares at the end of the period x trading     
price at the end of the period                                                  

The figures in this release are unaudited.                                      

This interim report has been published in Finnish and in English. In case of    
doubt, the Finnish version is authoritative.                                    


General statement                                                               

The forecasts and estimates presented here are based on the management's view of
developments in the economy at this present moment, and the actual results may  
differ substantially from what the company now expects.                         


TALENTUM OYJ                                                                    

Juha Blomster                                                                   
CEO                                                                             

FURTHER INFORMATION                                                             
Juha Blomster, CEO, tel +358 40 342 4444                                        
Kaisa Kokkonen, CFO, tel +358 40 342 4212                                       

COPIES TO                                                                       
NASDAQ OMX Helsinki                                                             
Key media                                                                       

BRIEFING                                                                        

A briefing will be held for analysts and the media today, 27th October 2009 at  
11.00 a.m. at the Talentum head office, Annankatu 34-36 B, Kamppi, Helsinki. The
financial performance will be presented by CEO Juha Blomster and CFO Kaisa      
Kokkonen.                                                                       



Talentum Oyj                                                                    
Annankatu 34 - 36 B                                                             
00100 Helsinki    
Telephone +358 (0)20 442 40                                                     
www.talentum.com