Sanoma Oyj - Changes board/management/auditors

Heike Rosener appointed CEO of Sanoma Media Russia & CEE

Stock Exchange Release 9/12/2011  16:30

Sanoma has appointed Heike Rosener as the new CEO of Sanoma Media Russia & CEE
and member of Sanoma's Executive Management Group as of 1 February 2012. Rosener
will succeed Koos Guis, who will retire as of 1 January 2012.

Rosener (42, German) joins Sanoma from German media company Bertelsmann. She
will be based in Warsaw, Poland and report to Sanoma President & CEO Harri-Pekka
Kaukonen. Having Rosener based in the region enables her to experience local
issues and challenges directly and close-by."I am very happy that Heike Rosener is coming on board. Heike is one of the few
media professionals with a real sensitive feeling towards doing business in the
region. We need to develop a multimedia portfolio, tackle the challenges related
to declining magazine circulations and digitisation, as well as respond to the
weakening general economic conditions. I firmly believe Heike is up for those
tasks," comments Harri-Pekka Kaukonen, President & CEO of the Sanoma Group.

With a background in Slavonic and German literature complemented with a business
education at HBS, Rosener gained experience in building up Bertelsmann's
Professional Information activities in Poland and Germany as CEO of publishing
house WEKA's Law & Tax unit, for which she implemented a turnaround programme.
After a period as strategic consultant for international media companies,
Rosener returned to Bertelsmann in 2002 when she became CEO of Bertelsmann Media
Poland."I am excited to join Sanoma and build on the strong foundation Sanoma Media
Russia & CEE has established in the region," Rosener states. "The market
situation is challenging, but I have every faith that our experience paired with
the skilful people of our business units will help Sanoma Media Russia & CEE to
reach its fullest potential."

Sanoma Media Russia & CEE is focused on consumer media in nine countries
throughout the region, with Russia and Hungary as the most important markets.
Its business units have built up strong positions in consumer magazines and
digital media since the early 1990s, and are piloting with television as well.
In 2010, Sanoma Media Russia and CEE generated net sales of EUR 215 million.

Sanoma Corporation



Kim Ignatius
Chief Financial Officer

Contact information: Robin Janszen, Vice President, Communications, tel.
+31 20 851 2126

Sanoma.com

Sanoma inspires, informs and connects. As a diversified media group, we bring
information, experiences, education and entertainment to millions of people
every day. We make sure that quality content and interesting products and
services are easily available and meet the demands of our readers, viewers and
listeners. We offer a challenging and interesting working environment for nearly
20,000 people in over 20 countries throughout Europe. In 2010, the Group's net
sales totalled EUR 2.8 billion.


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