Rapala VMC - Changes in company's own shares

RAPALA CONTINUES TO BUY BACK OWN SHARES

Rapala VMC Corporation
Stock Exchange Release
October 21, 2010 at 2.00 p.m.

The Board of Directors of Rapala VMC Corporation (Rapala) has today decided to
start buying back a maximum of 100 000 of Rapala's own shares, equaling to some
0.25% of all shares, in accordance with the authorization granted by the Annual
General Meeting on April 14, 2010. The shares will be acquired with company's
free equity only, and therefore, the acquisition reduces the distributable
funds. The maximum amount to be used for the acquisition is 650 000 euro.

Shares will be acquired in public trading on the NASDAQ OMX Helsinki at the
market price quoted at the time of repurchase in accordance with the rules
regarding the acquisition of company's owns shares.

Shares will be repurchased to finance or carry out business acquisitions or
other investments, to settle the company's equity-based incentive plans, to be
transferred for other purposes, or to be cancelled.

The repurchasing of shares starts on November 1, 2010 at the earliest and will
end on December 31, 2010, at the latest. At the moment, Rapala holds 503 000 of
its own shares.

Shares will be acquired in accordance with section 5 of the rules of NASDAQ OMX
Helsinki  and other rules applicable to the acquisition of own shares.

RAPALA VMC CORPORATION

Jorma Kasslin
President and Chief Executive Officer

For further information, please contact:
Jouni Grönroos, Chief Financial Officer (until October
30, 2010), +358 9 7562 540
Jussi Ristimäki, Chief Financial Officer (from November
1, 2010), +358 9 7562 540
Olli Aho, Company Counsel, +358 9 7562 540

Distribution: NASDAQ OMX Helsinki and Main media

Rapala VMC Corporation is a leading fishing tackle company and the global market
leader in fishing lures, treble hooks and fishing related knives and tools. The
Group also has a strong global position in other fishing categories and it is
one of the leading distributors of outdoor, hunting and winter sport products in
the Nordic countries. The Group has the largest distribution network in the
industry. The main manufacturing facilities are located in Finland, France,
Estonia, Russia and China. The Group brand portfolio includes the leading brand
in the industry, Rapala, and other global brands like VMC, Sufix, Storm, Blue
Fox, Luhr Jensen, Williamson, Dynamite Baits and Marttiini. The Group, with net
sales of EUR 235 million in 2009, employs more than 2 000 people in 33
countries. Rapala's share is listed and traded on the NASDAQ OMX Helsinki stock
exchange since 1998.


[HUG#1453823]

Attachments:

Stock_Exchange_Release _22102010_Own_shares.pdf