Rapala VMC - Company Announcement

2011 COMPARATIVE FIGURES FOR RAPALA'S NEW SEGMENT STRUCTURE

Rapala VMC Corporation
Stock Exchange Release
April 18, 2012 at 9:00 a.m.


Rapala  VMC Corporation ("Rapala") will change its reportable operating segments
from  January 1, 2012 onwards. On December 23, 2011 Rapala announced sale of the
gift  business,  which  represented  nearly  50% of Other Group Products segment
2011 sales.  As a  result of  the divestment  of the  gift business, Other Group
products  segment  remaining  with  mainly  Winter  Sports  and Hunting products
manufactured  and outsourced by the Group and sold under the Group's brands will
be  combined with Group Fishing Products segment and presented as one reportable
segment; Group Products.

Group  Products include  Group Lures,  Fishing Hooks,  Fishing Lines and Fishing
Accessories  as  well  as  Winter  Sports  and some other non-fishing businesses
manufactured  and outsourced  by the  Group and  sold under  the Group's brands.
Third  Party Products include non-Group branded fishing products and third party
products  for hunting,  outdoor and  winter sports.  Basis for Group's operating
segments is the distinction between the type and source of products. Comparative
information  for year 2011 based  on Group's new  segment structure is presented
below.

Net Sales by Operating Segment       I   II  I-II  III I-III   IV  I-IV

MEUR                              2011 2011  2011 2011  2011 2011  2011
-----------------------------------------------------------------------
Group Products                    46.8 49.5  96.3 37.9 134.3 40.2 174.5

Third Party Products              27.9 31.4  59.3 25.1  84.4 20.6 105.0
-----------------------------------------------------------------------
Total                             74.7 80.9 155.6 63.0 218.7 60.8 279.5



Operating Profit by Operating Segment
MEUR

Group Products                     9.0  8.3  17.3  1.4  18.7  3.7  22.4

Third Party Products               3.1  4.5   7.6  0.9   8.5 -0.1   8.4
-----------------------------------------------------------------------
Total                             12.1 12.8  24.9  2.3  27.2  3.5  30.7


                                         Mar 31 June 30 Sept 30 Dec 31

Assets by Operating Segment, MEUR          2011    2011    2011   2011
----------------------------------------------------------------------
Group Products                            213.4   208.9   208.2  207.7

Third Party Products                       85.2    77.4    67.1   68.8
----------------------------------------------------------------------
Non-interest bearing assets total         298.6   286.3   275.2  276.5

Unallocated interest-bearing assets        27.7    34.1    34.7   38.1
----------------------------------------------------------------------
Total assets                              326.3   320.4   310.0  314.5



Liabilities by Operating Segment, MEUR

Group Products                             38.7    40.3    37.6   35.0

Third Party Products                       19.1    13.3    13.0   14.5
----------------------------------------------------------------------
Non-interest bearing liabilities total     57.8    53.6    50.7   49.5

Unallocated interest-bearing liabilities  134.4   137.5   128.6  129.3
----------------------------------------------------------------------
Total liabilities                         192.2   191.1   179.3  178.8


Simultaneously  from January  1, 2012 reporting onwards,  to improve quality and
transparency  of  the  Group's  investor  information Group's geographical sales
information will be presented excluding intra-Group transactions, i.e. including
only  Group's external sales. Comparative information of 2011 external net sales
by unit location has been presented below.

Net Sales by Area    I   II  I-II  III I-III   IV  I-IV

MEUR              2011 2011  2011 2011  2011 2011  2011
-------------------------------------------------------
North America     18.9 18.4  37.3 13.0  50.3 18.7  69.1

Nordic            18.0 19.7  37.7 12.5  50.2 15.1  65.3

Rest of Europe    28.9 32.1  61.0 25.0  86.0 16.7 102.7

Rest of the world  8.9 10.7  19.6 12.5  32.1 10.3  42.4
-------------------------------------------------------
Total             74.7 80.9 155.6 63.0 218.7 60.8 279.5



RAPALA VMC CORPORATION

Jussi Ristimäki
Chief Financial Officer


For further information, please contact:
Jussi Ristimäki, Chief Financial Officer, +358 9 7562 540


Distribution: NASDAQ OMX Helsinki and main media

Rapala  VMC Corporation  (Rapala) is  a leading  fishing tackle  company and the
global  market leader in fishing lures,  treble hooks and fishing related knives
and  tools.  The  Group  also  has  a  strong  global  position in other fishing
categories  and it is  one of the  leading distributors of  outdoor, hunting and
winter  sport  products  in  the  Nordic  countries.  The  Group has the largest
distribution  network  in  the  industry.  The main manufacturing facilities are
located  in Finland, France,  Estonia, Russia, China,  Indonesia and the UK. The
Group  brand portfolio includes  the leading brand  in the industry, Rapala, and
other  global brands like VMC, Sufix,  Storm, Blue Fox, Luhr Jensen, Williamson,
Dynamite  Baits, Marttiini and Peltonen.  The Group, with net  sales of EUR 279
million  in 2011, employs some  2 000 people in 37 countries.  Rapala's share is
listed and traded on the NASDAQ OMX Helsinki stock exchange since 1998.


[HUG#1603476]

Attachments:

Stock Exchange Release.pdf