Alma Media - Company Announcement

Alma Media’s Share-Based Incentive Scheme commencing in 2016

Alma Media Corporation              Stock Exchange Release                18
March 2016, at 10:00 am (EET)

ALMA MEDIA’S SHARE-BASED INCENTIVE SCHEME COMMENCING IN 2016

In 2015, the Board of Directors of Alma Media Corporation approved the
establishment of a new long-term share-based incentive scheme for the key
management of Alma Media. The Board has now decided to launch the following
share-based incentive scheme based on it in 2016. The objective of the share
-based incentive scheme is to align the interests of the participants with those
of Alma Media’s shareholders by creating a long-term equity interest for the
participants and thus to increase the company value in the long term as well as
to drive a performance culture, to retain participants and to offer them
competitive compensation for excellent performance in the company.

The share-based incentive scheme consists of annually commencing individual
plans, each subject to separate Board approval. Each of the individual plans
consists of three main elements: an investment in Alma Media shares as a
precondition for participation in the scheme, matching shares based on the above
share investment and the possibility of earning performance-based matching
shares.

The matching share plan

In the matching share plan the participant receives a fixed amount of matching
shares against an investment in Alma Media shares.

In the matching share plan commencing in 2016, the participant will receive two
matching shares for each invested share free of charge after a two-year vesting
period. If all the eligible members participate in the matching share plan by
investing the maximum amount of shares, the maximum aggregate amount of the
first matching shares is 195,000 shares (gross amount from which taxes are
withheld).

The performance matching plan

The performance matching plan comprises a five-year performance period in total.
The potential share rewards will be delivered in tranches after three and five
years if the performance targets set by the Board of Directors are attained.

The performance measures used in the performance matching plan commencing in
2016 are based on the company’s profitable growth and share value. If the
performance targets set by the Board of Directors are attained in full, the
participant will receive in total four matching shares for each invested share
free of charge. In this case, if all the eligible members participate in the
performance matching plan by investing the maximum amount of shares, the maximum
aggregate amount of the first performance matching shares is 390,000 shares
(gross amount from which taxes are withheld).

Other information

A maximum of 43 people are eligible to participate in the first plan, which
commences in 2016.

The Board of Directors anticipates that no new shares will be issued in
connection with the new share-based incentive plan. Therefore, the plan will
have no dilutive effect on the number of the company’s registered shares. The
Annual General Meeting of Alma Media Corporation held on 17 March 2016 has
authorised the Board of Directors to decide on the repurchase of a maximum of
824,000 shares in one or more lots and furthermore authorised the Board of
Directors to decide on a share issue by transferring shares in possession of the
company to implement incentive programmes.

ALMA MEDIA CORPORATION

Board of Directors

For more information, please contact:

Petri Niemisvirta, Chairman of the Nomination and Compensation Committee, tel.
+358 10 516 7200
Alma Media in brief

Alma Media is a media company focusing on the service business and journalistic
content. The company’s best-known brands are Kauppalehti, Talouselämä,
Affärsvärlden, Iltalehti, Aamulehti, Etuovi.com and Monster. Alma Media builds
sustainable growth for its customers by utilising the opportunities of
digitality, including information services, system and expert services and
advertising solutions. Alma Media’s operations have expanded from Finland to the
Nordic countries, the Baltics and Central Europe. Alma Media employs
approximately 2,500 professionals (excluding delivery personnel), of whom
approximately 30% work outside Finland. Alma Media’s revenue in 2015 was EUR
291.5 million. Alma Media’s share is listed on NASDAQ Helsinki. Read more at
www.almamedia.com.