Marimekko - Company Announcement

MARIMEKKO'S ONLINE STORE OPENS IN THE UNITED STATES

Marimekko Corporation, Stock exchange release, 27 June 2011 at 10 AM

MARIMEKKO'S ONLINE STORE OPENS IN THE UNITED STATES

In its stock exchange release of 3 March 2011, Marimekko announced that it was
building international e-commerce. The first phase is now complete: online
retailing in the United States starts this week. E-commerce will augment
Marimekko's existing distribution channels as part of the company's growth
strategy in North America. 

“In the long term, we expect e-commerce to generate significant sales and to
become an important new channel for serving consumers. We have seen a clear
increase in interest in Marimekko on the web and in social media. A visitor who
has seen an attractive product or our fashion show for example on Facebook will
now be able to shop conveniently in our US web store,” says President and CEO
Mika Ihamuotila. “I believe that e-commerce will support and increase sales at
all Marimekko stores across the country and improve the availability of our
products. Four new Marimekko shops were recently opened in the US in Crate and
Barrel stores (New York, Chicago, San Francisco and Los Angeles), and the
intention is to open two more shops this autumn. In September, we will open our
own flagship store on New York's Fifth Avenue,” he adds. 

Goods ordered from the online store opening this week, us.marimekko.com, will
only be delivered to addresses in the United States. 

The next online store will be opened in Finland, currently planned for the
beginning of 2012. The intention is to expand online retail operations into
other countries later on gradually. 

As announced earlier, the investment in e-commerce is valued this year at
roughly one million euros and is included in the estimate of the total
investments planned for 2011. 

MARIMEKKO CORPORATION
Group Communications

Piia Pakarinen
Tel. +358 9 758 7293
piia.pakarinen@marimekko.fi

DISTRIBUTION:
NASDAQ OMX Helsinki Ltd
Key media

Marimekko is a Finnish textile and clothing design house renowned for its
original prints and colours. The company designs and manufactures high-quality
interior decoration items ranging from furnishing fabrics to tableware as well
as clothing, bags and other accessories. When Marimekko was founded in 1951,
its unparalleled printed fabrics gave it a strong and unique identity.
Marimekko products are sold in approximately 40 countries. In 2010, the brand
sales of Marimekko products worldwide were around EUR 150 million and the net
sales amounted to EUR 73 million. The number of Marimekko stores totalled 84 at
the year end. The key markets in 2011 are North America, Northern Europe and
the Asia-Pacific region. The Group employs around 390 people. The company's
shares are quoted on NASDAQ OMX Helsinki Ltd. www.marimekko.com