GeoSentric Oyj - Company Announcement

GyPSii launches OpenExperience API

GEOSENTRIC OYJ	BULLETIN  16.2.2009 at 08:00                                     
GyPSii launches OpenExperience API                                              

See select OEx services on demonstration version of GyPSii iPhone application at
Mobile World Congress                                                           

New programming platform helps build a smarter mobile world                     

GeoSentric Oyj's (NASDAQ OMX: GEO1V), GyPSii business unit (www.gypsii.com),    
today announced the launch of the GyPSii OpenExperience API (OEx), the premier  
all-inclusive platform for incorporating location-based social networking       
functionality into embedded mobile clients and applications. The company will be
demonstrating select services of OEx on the soon to be released GyPSii native   
application support for the iPhone. GyPSii will be in Hall 7 B59 at Mobile World
Congress, Barcelona.                                                            

OEx supports a whole new “user experience” on mobile devices, as seen on the    
iPhone and other new user experience based mobile platforms. OEx allows GyPSii  
partners to enhance their own products and services with the rich               
location-specific features, content and community of the GyPSii mobile social   
network. In using the API, partners can leverage GyPSii's vast international    
infrastructure and immediately offer new services to their customer base.       

“The launch of GyPSii OEx falls straight in line with our on-device business    
strategy,” said Dan Harple, CEO at GyPSii. “It already powers our own mobile    
social network and is currently in use by industry leaders Samsung, Navteq and  
Garmin to offer enhanced services to their customers. As demand grows for a     
smarter mobile and Internet connected world, OEx is focused on embedding GyPSii 
on as many devices as possible, where the actual UI (user interface) is owned   
entirely by the customer.”                                                      

Unlike other mobile social networking platforms, which offer only a tiny subset 
of the desktop functionality, the OEx API is the same platform upon which       
GyPSii's own experience is built, providing partners access to new, feature-rich
services from deep within the GyPSii community. It will give partners complete  
flexibility on how GyPSii is integrated into their own devices and applications,
providing the platform to integrate anything from a single “create a piece of   
geo-tagged content” or “friend finding” feature, to a full social networking    
experience, including the serving of location based advertising.                

“From day one, GyPSii was built as a multi-platform social network with         
mobile-specific features and numerous location lookup technologies being at the 
center of our API,” continued Harple. “OEx is also battle-tested, being the     
platform on which GyPSii's large and growing stable of clients is built, working
across the iPhone, Symbian, Blackberry, Windows Mobile, and Web based operating 
systems.”                                                                       
GyPSii members can experience a broad range of location-specific functions and  
mobile lifestyle services - including user generated content sharing, friend    
finding and social networking, as well the ability to view it all on a map -    
within a single easy-to-navigate user interface. The application is available   
for download direct from the company's website - www.gypsii.com - or from a     
mobile browser at www.gypsii.com/m. GyPSii will showcase a demonstration of     
native support for iPhone using OEx at Mobile World Congress, Barcelona this    
week in Hall 7 B59.                                                             

The GyPSii OEx uses XML-RPC over HTTP and leverages GPS, A-GPS, IP, Cell ID and 
WiFi ID location technology to ensure widespread compatibility. Features of the 
services include:                                                               

- User Generated Content - Create and share geo-tagged GyPSii Places, Photos,   
Videos, and Notes. Explore and comment on content from friends and other GyPSii 
members.                                                                        
- Friends - Create and manage relationships with other GyPSii members, or invite
new friends to join. Find out where friends are and what they are doing.        
- Explore - Find what you need, where you need it—nearby friends, user-generated
content, and other points-of-interest, such as restaurants, gas stations, and   
museums.                                                                        
- Communication - Keep in touch with friends via GyPSii Messages, email, and    
more.                                                                           
- Profile - Tell the community about yourself—What are your interests? Where did
you go to school? Most importantly, what are you doing and where?               
- Advertising - Monetize your investment using GyPSii's integrated              
location-based, contextual advertising service.                                 

About GeoSentric Oyj (GyPSii)                                                   
GeoSentric's GyPSii is the market-leading mobile digital lifestyle application  
and geo-mobility social networking platform: connecting people, places and      
communities across networks and devices. Based in Salo, Finland and Amsterdam,  
The Netherlands, GeoSentric operates offices in North America, Europe and Asia  
Pacific. GeoSentric is listed on the Nordic Exchange (NASDAQ OMX: GEO1V). For   
more information, visit www.gypsii.com and www.gypsii.com.cn © 2009 GeoSentric. 
All rights reserved.                                                            

The GyPSii related marks, images and symbols are the exclusive properties and   
trademarks of GeoSentric and/or it's business units. All other brands, product  
names, company names, trademarks and service marks are the properties of their  
respective owners.                                                              

Contact for Press:                                                              
Dave McCann / Laura Bryant                                                      
CCgroup,                                                                        
Tel: +44 (0) 7760 322 050 / +44 (0) 7983 624 426                                
E-mail: gypsii@the-cc-group.com