Alma Media - Company Announcement

HERTTAÄSSÄ FLAGS CHANGES IN OWNERSHIP

ALMA MEDIA CORP.    STOCK EXCHANGE ANNOUNCEMENT 12.3.2007, 19.30



HERTTAÄSSÄ FLAGS CHANGES IN OWNERSHIP


The company has today 12 March 2007 received information to the
effect that Oy Herttaässä Ab (business register number 0761658-8) has
increased its holding in Alma Media Oyj (business register number
1944757-4) over one tenth (1/10) in a trade on 8 March 2007 and
decreased below one tenth (1/10) in a trade on 9 March 2007.

Oy Herttaässä Ab has on 8 March 2007 closed a forward contract that
mature on 15 June 2007 and bought the underlying shares. As a result
Herttaässä's holding of Alma Media Corporation's shares and votes
rose over one tenth (1/10) (9.322.734 shares, 12.495 % of the share
capital and voting rights).

Herttaässä has on 9 March 2007 made a forward contract that will
mature on 20 March 2008. As the forward contract mature, the holding
of Herttaässä in Alma Media share capital and votes will decrease
below one tenth (1/10) but will rise over it again after the mature.
Pursuant to the Securities Act, Chapter 2, Section 10, the company
inform that Oy Herttaässä Ab's total holding of Alma Media
Corporation is now 4.869.734 shares, representing 6,527% of the share
capital and votes.

The forward contract on 9 March 2007 refers to 4.453.000 shares, or
5.968% of the share capital and votes.

As the forward contracts mature in 20 March 2008, Oy Herttaässä Ab
owns 9.322.734 Alma Media shares, representing 12.495% of the share
capital and votes.

The share capital of Alma Media Corporation (business ID code
1944757-4) is 44,767,513.80 euros divided between 74,612,523 shares.
The company has one share series. Each share carries one vote, and
therefore the total number of votes is 74,612,523.

ALMA MEDIA CORPORATION
Nina Hedberg
Communications Officer
substitute to Communications Manager

DISTRIBUTION: Helsinki Exchanges, principal media

Alma Media is a profitably growing and internationally expanding
company that invests in the future of newspapers and the online
media. Its best known products are Aamulehti, Iltalehti, Kauppalehti
and Etuovi.com.

Net sales in 2006 totalled EUR 302 million and the operating margin
was 16 %. The company's share is listed in the Mid Cap segment of the
OMX Nordic Exchange's Nordic List, trading code ALN1V. More
information at http://www.almamedia.fi/home