2010-07-22 08:00:00 CEST

2010-07-22 08:00:51 CEST


REGULATED INFORMATION

English
Rapala VMC - Interim report (Q1 and Q3)

INTERIM REPORT FOR JANUARY TO JUNE 2010: RECORD NET SALES WITH STRONG PROFITABILITY AND CASH FLOW


Rapala VMC Corporation
Stock Exchange Release
July 22, 2010 at 9.00 a.m.


  * Net sales for the second quarter increased 15% from last year and reached a
    quarterly record level at 77.6 MEUR (II/09: 67.7 MEUR). Net sales for the
    first six months increased 12% to 148.4 MEUR (I-II/09: 132.9 MEUR).


  * Comparable operating profit improved clearly from last year and reached
    12.6 MEUR (10.2 MEUR) in April to June and 24.4 MEUR (20.4 MEUR) in January
    to June. Comparable operating margin was up from last year and amounted to
    16.2% (15.1%) for the quarter and 16.4% (15.3%) for the six-month period.
    Reported operating profit was 12.5 MEUR (9.4 MEUR) for the quarter and 24.2
    MEUR (19.5 MEUR) for six months.


  * Net profit for the quarter increased 14% to 8.4 MEUR (7.4 MEUR) and to 17.5
    MEUR (13.6 MEUR) for the first half of the year.


  * Earnings per share were clearly up and reached 0.18 EUR (0.16 EUR) for April
    to June and 0.40 EUR (0.31 EUR) for January to June.


  * The major working capital initiative progressed during the quarter. As a
    result, cash flow from operating activities for the second quarter improved
    to 20.2 MEUR (17.8 MEUR) and was 8.2 MEUR (-2.0 MEUR) for the first six
    months. With comparable currency rates, Group inventories are now more than
    5 MEUR less than one year ago.


  * Implementation of the Group's strategy continued with focus on cash flow,
    establishment of new distribution units and performance improvement
    initiatives. Reducing working capital and increasing cash flow continue to
    be the top priorities for 2010 together with strong emphasis on sales
    growth, innovation and development of new products.


  * It is expected that both the net sales and the comparable operating margin
    for the full year 2010, excluding non-recurring items, will increase from
    2009.


The attachment presents the interim review by the Board of Directors as well as
the accounts.

A conference call on first quarter result will be arranged today at 3 p.m.
Finnish time (2 p.m. CET). Please dial +44 (0)20 3147 4971 or +1 212 444 0889 or
+358 (0)9 2310 1667 (pin code: 342985#) five minutes before the beginning of the
event and request to be connected to Rapala teleconference. A replay facility
will be available for 14 days following the teleconference. The number to dial
is +44 (0)20 7111 1244 (pin code: 342985#). Financial information and
teleconference replay facility are available at www.rapala.com.

For further information, please contact:

Jorma Kasslin, President and Chief Executive Officer, +358 9 7562 540
Jouni Grönroos, Chief Financial Officer, +358 9 7562 540
Olli Aho, Investor Relations, +358 9 7562 540

Distribution: NASDAQ OMX Helsinki and Main Media

Market Situation and Sales

Despite the uncertainty regarding the world economy, positive signs of recovery
were witnessed especially in East Europe, where several countries are back to
pre-recession sales growth trend. Also, market situation in Nordic countries,
West Europe and Asia has stabilized and started to improve gradually. North
American business environment remained on last year levels. Strengthening of
several local currencies against euro and USD have eased up the pressure on
consumer confidence and increased the purchase power in several markets.

Net sales for the second quarter increased 15% and reached a quarterly record
level at 77.6 MEUR (67.7 MEUR). In the end of June, US dollar (USD) was 13%
stronger against euro than one year before but on average for the first six
months it was on the same level as last year. Currencies especially in East
Europe, Scandinavia, Canada, Australia and South Africa strengthened strongly
against euro. The net effect of the currency movements increased the quarterly
net sales by 6.3 MEUR and six-month sales by 8.1 MEUR. With comparable exchange
rates, net sales increased 5% for the quarter and 6% for the first half of the
year.

Net sales of Group Fishing Products were up 13% for the quarter and 7% for the
first half of the year as sales of all product lines increase strongly in April
to June. Net sales of Other Group Products decreased 2% for April to June and
increased 8% for January to June as the season for cross-country skis came to
its end and subcontracting services continued to weaken. Net sales of Third
Party Products were up 20% for the quarter and 19% for the first half of the
year as sales of all product lines increased from last year.

Net sales in North America increased 10% in April to June and 3% for January to
June. In the Nordic countries, net sales increased 20% for the quarter and 2%
for the first half of the year mainly as a result of somewhat later start of the
summer season than last year and strengthening of Swedish and Norwegian crowns.
Net sales in Rest of Europe were up 23% for the quarter and 19% for the first
half of the year due to strong sales of fishing tackle and strengthening of
currencies in East Europe and the gradual strengthening of West European market.
Net sales in Rest of the world increased 45% for the quarter and 22% for the
first half of the year as a result of good sales of Sufix fishing lines,
improved sales in many Asian distribution companies and strengthening of
currencies in Australia and South Africa.

Financial Results and Profitability

Comparable operating profit, excluding non-recurring items, improved clearly
from last year and reached 12.6 MEUR (10.2 MEUR) in April to June and 24.4 MEUR
(20.4 MEUR) in January to June. Comparable operating margin was up from last
year and amounted to 16.2% (15.1%) for the quarter and 16.4% (15.3%) for the
six-month period. This improvement came mainly from increased sales and
strengthening of several currencies.

Reported operating profit was up to 12.5 MEUR (9.4 MEUR) for the quarter and
24.2 MEUR (19.5 MEUR) for the half-year period. Reported operating profit
included non-recurring restructuring costs of 0.1 MEUR for April to June and
0.2 MEUR for January to June (0.9 MEUR non-recurring costs in 2009 related
mainly to impairment of tangible assets in China). Reported operating margin
improved to 16.1% (13.9%) for the quarter and 16.3% (14.6%) for the six-month
period. Return on capital employed improved to 24.4% (18.6%) for April to June
and 23.6% (19.2%) for January to June.


Key figures                  II   II  I-II  I-II  I-IV

MEUR                       2010 2009  2010  2009  2009
------------------------------------------------------
Net sales                  77.6 67.7 148.4 132.9 234.6

EBITDA as reported         14.1 11.5  27.2  23.1  28.9

EBITDA excl. one-off items 14.1 11.6  27.4  23.3  29.2

Operating profit (EBIT)    12.5  9.4  24.2  19.5  22.1

EBIT excl. one-off items   12.6 10.2  24.4  20.4  23.5
------------------------------------------------------

Operating profit of Group Fishing Products increased 41% in the second quarter
and 20% in the first half of the year as a result of good performance in all
product lines. Operating profit of Other Group Products improved from red to
black figures both for the quarter and six months as a result of increased sales
of and profits from Group hunting and gift products and cost cutting actions
done in the subcontracting services. Operating profit of Third Party Products
increased 9% for April to June and 23% for January to June due to strong sales
of especially fishing products and strengthened currencies.

Financial (net) expenses were 0.4 MEUR (gain 0.4 MEUR) for the second quarter,
including net interest expenses of 0.9 MEUR (1.0 MEUR) and (net) currency
exchange gains of 0.5 MEUR (1.4 MEUR). For the first six months, financial (net)
gains were 0.1 (expense 1.2 MEUR), net interest expenses 1.7 (1.9 MEUR) and
(net) currency exchange gains 1.8 (0.8 MEUR).

Net profit for April to June increased 14% and reached 8.4 MEUR (7.4 MEUR). Net
profit for January to June increased to 17.5 MEUR (13.6 MEUR). Earnings per
share were 0.18 EUR (0.16 EUR) for the second quarter and 0.40 EUR (0.31 EUR)
for the first half of the year.

Cash Flow and Financial Position

Despite strong sales and progress in working capital management, inventories
increased 3.4 MEUR from last June due to strengthening of almost all currencies
against euro. In local currencies though, inventories were more than 5 MEUR
below last June levels. Net change in working capital was 8.7 MEUR (6.7 MEUR)
for April to June and -12.8 MEUR (-22.3 MEUR) for January to June, which
contributed strongly to the improvement of cash flow.
Accordingly, cash flow from operating activities improved from last year to
20.2 MEUR (17.8 MEUR) for the second quarter and to 8.2 MEUR (-2.0 MEUR) for the
first half of the year.

Net cash used in investing activities for the second quarter amounted to 2.7
MEUR (1.9 MEUR). In addition to the normal capital expenditure of 1.5 MEUR (1.0
MEUR) and 1.2 MEUR (1.2 MEUR) of acquisitions, it included 0.0 MEUR (0.3 MEUR)
proceeds from sales of assets. Cash used in investing activities for the first
half of the year amounted to 4.4 MEUR (2.4 MEUR), consisting of capital
expenditure of 3.3 MEUR (2.5 MEUR) and 1.2 MEUR (1.2 MEUR) of acquisitions, 0.1
MEUR (1.3 MEUR) proceeds from sales of assets and 0.0 MEUR (0.1 MEUR) change in
interest-bearing receivables.

Net interest-bearing debt increased seasonally to 90.4 MEUR (Dec 2009: 79.4
MEUR) as cash was tied mainly in working capital. Comparing to June 2009, net
interest-bearing debt decreased 10.6 MEUR. The liquidity of the Group remained
good. Equity-to-assets ratio weakened seasonally to 41.3% from December but
improved from June 2009 (Dec 2009: 42.8% and June 2009: 37.5%). Gearing improved
from both December and June 2009 and reached an all-time record low level for
the second quarter at 70.0% (Dec 2009: 71.1% and June 2009: 91.4%).

Strategy Implementation

Implementation of the Group's strategy for profitable growth continued during
the second quarter with emphasis on continuing the positive development in cash
flow, developing new distribution units to support future growth and
implementing performance improvement initiatives.

The results of the major working capital initiative to reduce inventories and
improve cash flow progressed and contributed to the positive cash flow. Work to
develop the Group supply chain to shorten the lead-times, lower the inventories
and further improve the service levels to customers, progressed and will
continue throughout 2010 and further to 2011.

The newly established Chinese gift distribution company started its operations
in April and a new distribution unit was established to Belarus in June. These
units will further expand and strengthen the Group distribution network.

In addition, the Group continued several other performance improvement
initiatives like the restructuring of Hungarian distribution operations.

Also development of organic growth in terms of extensions of current product
categories as well as special marketing, sales and brand initiatives continued.
New products for the season 2011 were introduced to the market in the major
fishing tackle shows in June in Europe and in July in the USA. The Group's new
revolutionary Sufix 832 fishing line, developed in cooperation with Gore, the
maker of famous gore-tex fabrics, was awarded the Best Fishing Line at the US
ICAST fishing tackle show in mid-July.

Several discussions and negotiations regarding acquisitions and business
combinations continued during the quarter.

Short-term Outlook

The general market situation continues to be cautiously optimistic. In East
Europe, the market has continued the strong growth that started in the first
quarter and also Nordic countries, West European and Asian markets have started
to pick-up gradually. North American market development continues to be quite
flat with some monthly ups and downs, which will most likely continue to affect
the ordering behavior of some customers and maintain the need for quick
deliveries and short lead-times.

At the end of June 2010, the Group's order backlog was up 47% from last June at
33.2 MEUR.
It is expected that both the net sales and the comparable operating margin for
the full year 2010, excluding non-recurring items, will increase from 2009.

While the Group continues to implement its strategy for profitable growth,
reducing working capital and increasing cash flow continue to be the top
priorities for 2010 together with strong emphasis on sales development,
innovation and development of new products.

Third quarter interim report will be published on October 21.

Helsinki, July 22, 2010

Board of Directors of Rapala VMC Corporation

INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (unaudited)


STATEMENT OF INCOME                               II   II  I-II  I-II  I-IV

MEUR                                            2010 2009  2010  2009  2009
---------------------------------------------------------------------------
Net sales                                       77.6 67.7 148.4 132.9 234.6

Other operating income                           0.1  0.3   0.2   0.4   1.2

Materials and services                          36.4 31.1  67.7  59.7 108.4

Personnel expenses                              14.8 13.3  29.2  27.1  53.8

Other costs and expenses                        12.4 12.0  24.5  23.4  44.7
                                               ----------------------------
EBITDA                                          14.1 11.5  27.2  23.1  28.9

Depreciation and amortization                    1.6  2.1   3.0   3.6   6.9
                                               ----------------------------
Operating profit (EBIT)                         12.5  9.4  24.2  19.5  22.1

Financial income and expenses                    0.4 -0.4  -0.1   1.2   2.1

Share of results in associated companies         0.0  0.0   0.0   0.0   0.0
                                               ----------------------------
Profit before taxes                             12.1  9.8  24.2  18.3  19.9

Income taxes                                     3.7  2.4   6.7   4.7   5.7
                                               ----------------------------
Net profit for the period                        8.4  7.4  17.5  13.6  14.3



Attributable to:

Equity holders of the Company                    7.2  6.2  15.8  12.1  12.1

Non-controlling interests                        1.1  1.3   1.7   1.5   2.2



Earnings per share for profit attributable

to the equity holders of the Company:

Earnings per share, EUR (diluted = non-diluted) 0.18 0.16  0.40  0.31  0.31



STATEMENT OF COMPREHENSIVE INCOME               II   II I-II I-II I-IV

MEUR                                          2010 2009 2010 2009 2009
----------------------------------------------------------------------
Net profit for the period                      8.4  7.4 17.5 13.6 14.3
                                             -------------------------
Other comprehensive income, net of tax

Change in translation differences              6.1 -1.3 11.6  0.2  1.5

Gains and losses on cash flow hedges          -0.6  0.4 -1.6  0.4 -0.1

Gains and losses on hedges of net investments -1.3  1.0 -2.2  0.1  0.2
                                             -------------------------
Total other comprehensive income, net of tax   4.2  0.2  7.8  0.7  1.6
                                             -------------------------
Total comprehensive income for the period     12.5  7.6 25.4 14.3 15.9



Total comprehensive income attributable to:

Equity holders of the Company                 11.3  6.2 23.3 12.8 13.6

Non-controlling interests                      1.2  1.4  2.0  1.5  2.3



STATEMENT OF FINANCIAL POSITION                          June 30 June 30 Dec 31

MEUR                                                        2010    2009   2009
-------------------------------------------------------------------------------
ASSETS

Non-current assets

Intangible assets                                           63.1    57.6   58.3

Property, plant and equipment                               29.3    26.8   27.5

Non-current financial assets

  Interest-bearing                                           0.4     1.0    0.5

  Non-interest-bearing                                       9.4     7.5    8.0
                                                        -----------------------
                                                           102.3    92.9   94.2

Current assets

Inventories                                                106.6   103.2   94.4

Current financial assets

  Interest-bearing                                           0.5     0.1    0.2

  Non-interest-bearing                                      63.6    58.2   43.5

Cash and cash equivalents                                   39.7    40.6   29.0
                                                        -----------------------
                                                           210.5   202.0  167.0



Assets classified as held-for-sale                             -     0.3      -



Total assets                                               312.8   295.2  261.2



EQUITY AND LIABILITIES

Equity

Equity attributable to the equity holders of the Company   122.9   107.0  107.4

Non-controlling interests                                    6.3     3.5    4.2
                                                        -----------------------
                                                           129.2   110.5  111.7

Non-current liabilities

Interest-bearing                                            39.1    43.8   36.0

Non-interest-bearing                                        10.9    10.0   10.1
                                                        -----------------------
                                                            50.0    53.8   46.0

Current liabilities

Interest-bearing                                            92.0    98.8   73.1

Non-interest-bearing                                        41.7    32.1   30.5
                                                        -----------------------
                                                           133.7   130.9  103.5



Total equity and liabilities                               312.8   295.2  261.2



KEY FIGURES                                         II    II  I-II  I-II  I-IV

                                                  2010  2009  2010  2009  2009
------------------------------------------------------------------------------
EBITDA margin, %                                 18.2% 17.1% 18.3% 17.4% 12.3%

Operating profit margin, %                       16.1% 13.9% 16.3% 14.6%  9.4%

Return on capital employed, %                    24.4% 18.6% 23.6% 19.2% 11.5%

Capital employed at end of period, MEUR          219.6 211.5 219.6 211.5 191.1

Net interest-bearing debt at end of period, MEUR  90.4 101.0  90.4 101.0  79.4

Equity-to-assets ratio at end of period, %       41.3% 37.5% 41.3% 37.5% 42.8%

Debt-to-equity ratio at end of period, %         70.0% 91.4% 70.0% 91.4% 71.1%

Earnings per share, EUR                           0.18  0.16  0.40  0.31  0.31

Fully diluted earnings per share, EUR             0.18  0.16  0.40  0.31  0.31

Equity per share at end of period, EUR            3.15  2.73  3.15  2.73  2.75

Average personnel for the period                 2 214 2 447 2 250 2 449 2 259
------------------------------------------------------------------------------

Definitions of key figures in the interim report are consistent with those in
the Annual Report 2009.


STATEMENT OF CASH FLOWS                                II   II  I-II  I-II  I-IV

MEUR                                                 2010 2009  2010  2009  2009
--------------------------------------------------------------------------------
Net profit for the period                             8.4  7.4  17.5  13.6  14.3

Adjustments to net profit for the period *            5.8  4.9   9.4  10.1  14.7

Financial items and taxes paid and received          -2.7 -1.3  -6.0  -3.5  -7.4

Change in working capital                             8.7  6.7 -12.8 -22.3   3.0
--------------------------------------------------------------------------------
Net cash generated from operating activities         20.2 17.8   8.2  -2.0  24.6

Investments                                          -1.5 -1.0  -3.3  -2.5  -6.7

Proceeds from sales of assets                         0.0  0.3   0.1   1.3   2.6

Sufix brand acquisition                              -1.2 -1.1  -1.2  -1.1  -1.1

Ultrabite brand acquisition                             -    -     -     -  -0.9

Acquisition of subsidiaries, net of cash              0.0 -0.1   0.0  -0.1  -0.1

Change in interest-bearing receivables                0.0 -0.1   0.0  -0.1  -0.1
--------------------------------------------------------------------------------
Net cash used in investing activities                -2.7 -1.9  -4.4  -2.4  -6.3

Dividends paid                                       -7.4 -7.5  -7.4  -7.5  -7.5

Net funding                                           2.6  1.9  12.5  22.0 -12.8

Purchase of own shares                               -0.4    -  -0.5   0.0  -0.6
--------------------------------------------------------------------------------
Net cash generated from financing activities         -5.3 -5.6   4.6  14.5 -20.8

Adjustments                                          -0.4 -0.3  -1.0  -0.1   0.8

Change in cash and cash equivalents                  11.8 10.0   7.3  10.0  -1.7

Cash & cash equivalents at the beginning of the
period                                               26.0 30.8  29.0  30.6  30.6

Foreign exchange rate effect                          1.9 -0.3   3.4   0.0   0.1
--------------------------------------------------------------------------------
Cash and cash equivalents at the end of the period   39.7 40.6  39.7  40.6  29.0


* Includes reversal of non-cash items, income taxes and financial income and
expenses.


STATEMENT OF CHANGES IN EQUITY

            Attributable to equity holders of the Company
    ---------------------------------------------------------------
                                      Cumul.  Fund for               Non-

                          Share  Fair trans-  invested         Re- contr-

                           pre- value lation non-rest-  Own tained olling

                    Share  mium   re- diffe-    ricted sha-  earn-  inte-  Total

MEUR              capital  fund serve rences    equity  res   ings  rests equity
--------------------------------------------------------------------------------
Equity on Jan 1, 2009 3.6  16.7  -0.3  -13.8       4.9 -0.9   91.5    1.9  103.7
--------------------------------------------------------------------------------
Comprehensive
income*                 -     -   0.4    0.3         -    -   12.1    1.5   14.3

Purchase of own
shares                  -     -     -      -         -  0.0      -      -    0.0

Dividends paid          -     -     -      -         -    -   -7.5      -   -7.5
--------------------------------------------------------------------------------
Equity on June
30, 2009              3.6  16.7   0.1  -13.5       4.9 -0.9   96.2    3.5  110.5
--------------------------------------------------------------------------------

--------------------------------------------------------------------------------
Equity on Jan
1, 2010               3.6  16.7  -0.3  -12.3       4.9 -1.4   96.3    4.2  111.7
--------------------------------------------------------------------------------
Comprehensive
income*                 -     -  -1.6    9.1         -    -   15.8    2.0   25.4

Purchase of own
shares                  -     -     -      -         - -0.5      -      -   -0.5

Dividends paid          -     -     -      -         -    -   -7.4      -   -7.4

Share option program    -     -     -      -         -    -    0.1      -    0.1
--------------------------------------------------------------------------------
Equity on June
30, 2010              3.6  16.7  -1.9   -3.2       4.9 -1.9  104.8    6.3  129.2
--------------------------------------------------------------------------------

* For the period (net of tax)

SEGMENT INFORMATION*
MEUR                                    II   II  I-II  I-II  I-IV

Net Sales by Operating Segment        2010 2009  2010  2009  2009
-----------------------------------------------------------------
Group Fishing Products                42.7 37.9  80.4  75.1 126.8

Other Group Products                   4.0  4.1   9.0   8.3  17.8

Third Party Products                  31.1 25.9  59.4  49.8  90.6

Intra-Group (Other Group Products)    -0.2 -0.2  -0.4  -0.3  -0.6
-----------------------------------------------------------------
Total                                 77.6 67.7 148.4 132.9 234.6



Operating Profit by Operating Segment
-----------------------------------------------------------------
Group Fishing Products                 8.6  6.1  16.7  13.9  15.7

Other Group Products                   0.1 -0.2   0.6  -0.1   0.5

Third Party Products                   3.8  3.5   6.9   5.6   5.8
-----------------------------------------------------------------
Total                                 12.5  9.4  24.2  19.5  22.1

                                         June 30 June 30 Dec 31

Assets by Operating Segment                 2010    2009   2009
---------------------------------------------------------------
Group Fishing Products                     186.0   165.5  159.6

Other Group Products                        10.5     9.1   10.2

Third Party Products                        75.6    79.1   61.9

Intra-Group (Other Group Products)             -    -0.1    0.0
---------------------------------------------------------------
Non-interest bearing assets total          272.1   253.6  231.6

Unallocated interest-bearing assets         40.7    41.7   29.6
---------------------------------------------------------------
Total assets                               312.8   295.2  261.2



Liabilities by Operating Segment
---------------------------------------------------------------
Group Fishing Products                      35.4    27.3   30.8

Other Group Products                         2.3     4.6    2.5

Third Party Products                        14.8    10.3    7.2

Intra-Group (Group Fishing Products)           -    -0.1    0.0
---------------------------------------------------------------
Non-interest bearing liabilities total      52.6    42.0   40.5

Unallocated interest-bearing liabilities   131.1   142.7  109.1
---------------------------------------------------------------
Total liabilities                          183.7   184.7  149.6

                       II    II  I-II  I-II  I-IV

Net Sales by Area**  2010  2009  2010  2009  2009
-------------------------------------------------
North America        20.1  18.3  39.1  37.8  61.1

Nordic               31.6  26.4  63.7  62.2 102.0

Rest of Europe       31.9  25.9  61.0  51.4  89.7

Rest of the world    18.4  12.7  35.4  29.0  55.3

Intra-Group         -24.4 -15.6 -50.9 -47.6 -73.5
-------------------------------------------------
Total                77.6  67.7 148.4 132.9 234.6


* The operating segments include the following product lines: Group Fishing
Products include Group Lures, Fishing Hooks, Fishing Lines and Fishing
Accessories, Other Group Products include Group manufactured and/or branded gift
products and products for winter sports and some other businesses and Third
Party Products include non-Group branded fishing products and third party
products for hunting, outdoor and winter sports.

**Geographical sales information has been prepared on source basis i.e. based on
the location of the business unit. Each area shows the sales generated in that
area excluding intra-Group transaction within that area, which have been
eliminated. Intra-Group line includes the eliminations of intra-Group
transactions between geographical areas.


KEY FIGURES BY QUARTERS      I   II  III   IV  I-IV    I   II

MEUR                      2009 2009 2009 2009  2009 2010 2010
-------------------------------------------------------------
Net sales                 65.2 67.7 50.2 51.4 234.6 70.8 77.6

EBITDA                    11.6 11.5  3.3  2.5  28.9 13.1 14.1

Operating profit          10.0  9.4  1.9  0.7  22.1 11.7 12.5

Profit before taxes        8.5  9.8  2.1 -0.4  19.9 12.1 12.1

Net profit for the period  6.2  7.4  1.5 -0.8  14.3  9.1  8.4
-------------------------------------------------------------

NOTES TO THE INCOME STATEMENT AND FINANCIAL POSITION

The financial statement figures included in this release are unaudited.

This report has been prepared in accordance with IAS 34. Accounting principles
adopted in the preparation of this report are consistent with those used in the
preparation of the Annual Report 2009, except for the adoption of the new or
amended standards and interpretations. Adoption of the amended standards IFRS 3
(Business Combinations) and IAS 27 (Consolidated and Separate Financial
Statements) had impact on accounting of minority interest and will have
significant impact on the future business combinations. Adoption of amendments
of IFRS 2 and IAS 39 as well as the new interpretations, IFRIC 17 and IFRIC 18
did not result in any changes in the accounting principles that would have
affected the information presented in this interim report.

Use of estimates and rounding of figures
Complying with IFRS in preparing financial statements requires the management to
make estimates and assumptions. Such estimates affect the reported amounts of
assets and liabilities, the disclosure of contingent assets and liabilities, and
the amounts of revenues and expenses. Although these estimates are based on the
management's best knowledge of current events and actions, actual results may
differ from these estimates.

All figures in these accounts have been rounded. Consequently the sum of
individual figures can deviate from the presented sum figure. Key figures have
been calculated using exact figures.

Events after the end of the interim period
The Group has no knowledge of any significant events after the end of the
interim period that would have a material impact on the financial statements for
January-June 2010. Material events after the end of the interim period, if any,
have been discussed in the interim review by the Board of Directors.

Inventories
On June 30, 2010, the book value of inventories included a provision for net
realizable value of 2.8 MEUR (2.2 MEUR at June 30, 2009 and 3.0 MEUR at December
31, 2009).

Impact of acquisitions on the consolidated financial statements

In February 2010, Rapala purchased a 10% minority stake of the Group's Hungarian
distribution company. This acquisition raised Rapala's ownership to 66.6%.
Acquisition has no significant impact on the Group's consolidated financial
statements.

Non-recurring income and expenses included in operating
profit                                                    II   II I-II I-II I-IV

MEUR                                                    2010 2009 2010 2009 2009
--------------------------------------------------------------------------------
Sale of Hong Kong office premises                          -    -    -    -  0.5

Restructuring of Chinese manufacturing operations *        -  0.0    -  0.0 -0.4

Consolidation of French operations                         -  0.0    -  0.0  0.0

Closure of Irish lure factory                              -  0.0    - -0.1 -0.1

Other restructuring costs                               -0.1  0.0 -0.2  0.0 -0.4

Other non-recurring items                                  -    -    -    - -0.1
--------------------------------------------------------------------------------
Total included in EBITDA                                -0.1 -0.1 -0.2 -0.2 -0.3
--------------------------------------------------------------------------------
Non-recurring impairment of non-current assets in China    - -0.7    - -0.7 -0.7

Non-recurring impairment of non-current assets in
Hungary                                                    -    -    -    - -0.3
--------------------------------------------------------------------------------
Total included in operating profit                      -0.1 -0.8 -0.2 -0.9 -1.4


* Includes redundancy and other costs as well as gains and losses from the sale
of fixed assets.

Commitments                                       June 30 June 30 Dec 31

MEUR                                                 2010    2009   2009
------------------------------------------------------------------------
On own behalf

Business mortgage                                    16.1    16.1   16.1

Guarantees                                            0.2     0.7    0.2



Minimum future lease payments on operating leases     9.9     9.9   10.3
------------------------------------------------------------------------

Related party transactions                  Rents     Other

MEUR                              Purchases  paid  expenses Receivables Payables
--------------------------------------------------------------------------------
I-II 2010

Associated company Lanimo Oü            0.1     -         -         0.0        -

Entity with significant influence
over the Group*                           -   0.1       0.0         0.0      0.0

Management                                -   0.1         -         0.0      0.0



I-II 2009

Associated company Lanimo Oü            0.1     -         -         0.0        -

Entity with significant influence
over the Group*                           -   0.1       0.0         0.0      0.0

Management                                -   0.1       0.0           -      0.0



I-IV 2009

Associated company Lanimo Oü            0.1     -         -         0.0        -

Entity with significant influence
over the Group*                           -   0.2       0.1         0.0        -

Management                                -   0.3       0.0         0.0      0.0
--------------------------------------------------------------------------------

* Lease agreement for the real estate for the consolidated operations in France
and a service fee.


Open derivatives                     Positive fair   Negative fair      Net fair
MEUR                Nominal amount          values          values        values
--------------------------------------------------------------------------------
June 30, 2010

Foreign currency
forwards                       3.5             0.5             0.0           0.5

Interest rate swaps           89.1               -             2.6          -2.6

Total                         92.5             0.5             2.6          -2.1



June 30, 2009

Foreign currency
forwards                       2.6             0.1             0.0           0.0

Interest rate swaps          140.4             0.4             0.3           0.1

Total                        143.1             0.5             0.3           0.1



Dec 31, 2009

Foreign currency
forwards                       7.1             0.1               -           0.1

Interest rate swaps           98.0             0.0             0.5          -0.5

Total                        105.0             0.2             0.5          -0.3
--------------------------------------------------------------------------------

Group's financial risks and hedging principles are described in detail in the
Annual Report 2009.

Share-based payments

The Group had two separate share-based payment programs in place on June
30, 2010: one synthetic option program settled in cash and one share reward
program settled in shares. On March 31, 2010, the exercise period for the 2004B
stock option program expired.
The IFRS accounting effect on operating profit was -0.0 MEUR (-0.1 MEUR) for the
first half of the year and -0.3 MEUR for the financial year 2009. Terms and
conditions of the share-based payment programs are described in detail in the
Annual Report 2009.

Shares and share capital

Based on authorization given by the Annual General Meeting in April 2007, the
Board can decide to issue shares through issuance of shares, options or special
rights entitling to shares in one or more issues. The number of new shares to be
issued including the shares to be obtained under options or special rights shall
be no more than 10 000 000 shares. This authorization includes the right for the
Board to resolve on all terms and conditions of the issuance of new shares,
options and special rights entitling to shares, including issuance in deviation
from the shareholders' preemptive rights. This authorization is in force for a
period of 5 years from the resolution by the Annual General Meeting. The Board
is also authorized to resolve to repurchase a maximum of 2 000 000 shares by
using funds in the unrestricted equity. This amount of shares corresponds to
less than 10% of all shares of the company. The shares will be repurchased
through public trading arranged by NASDAQ OMX Helsinki at the market price of
the acquisition date. The shares will be acquired and paid in pursuance of the
rules of NASDAQ OMX Helsinki and applicable rules regarding the payment period
and other terms of the payment. This authorization is effective until the end of
the next Annual General Meeting.

On June 30, 2010, the share capital fully paid and reported in the Trade
Register was 3.6 MEUR and the total number of shares was 39 468 449. The average
number of shares in January-June 2010 was 39 468 449. On February 4, 2010, the
Board decided to continue buying back own shares in accordance with the
authorization granted by the Annual General Meeting on April 7, 2009. The
repurchasing of shares ended on March 31, 2010 when Rapala held 368 144 own
shares. Based on the Board's decision on April 27, 2010 and authorization
granted by the Annual General Meeting on April 14, 2010 the repurchasing of own
shares continued until June 30, 2010 when Rapala held 440 394 own shares,
representing 1.1% of the total number and the total voting rights of Rapala
shares. The average price for the repurchased own shares in January-June 2010
was 5.45 EUR.

During the first six months of 2010, 7 112 018 shares (3 006 603) were traded.
The shares traded at a high of EUR 5.93 EUR and a low of 4.80 EUR during the
period. The closing share price at the end of the period was 5.64 EUR.

Short term risks and uncertainties

The objective of Rapala's risk management is to support the implementation of
the Group's strategy and execution of business targets. The importance of risk
management has increased when Rapala has continued to expand its operations.
Accordingly, Group management also continued to develop risk management
practices and internal controls during 2009. Detailed description of Group's
strategic, operative and financial risks and risk management principles are
included in the Annual Report 2009.

Due to the nature of the fishing tackle business and the geographical scope of
Group's operations, Group's deliveries and sales as well as operating profit
have traditionally been seasonally stronger in the first half of the financial
year compared to the second half. The biggest deliveries are concentrated into
relatively short time period which requires proper functioning of Group's supply
chain. In 2010, deliveries to customers have proceeded mostly according to plan
and without any material problems in the supply chain. A major supply chain and
logistics initiative started in 2009 to shorten the lead-times and further
improve the service levels to customers continues in 2010.

Group's sales are also to some extent affected by weather. Strong winter can
support the sales of winter sports equipment but simultaneously delay the
beginning of the coming summer fishing season, which could negatively affect the
sales and inventory levels. In 2010, the spring started in most markets close to
normal time and sales of fishing tackle to retailers have proceeded well.

Year 2009 was characterized by initiatives to improve cash flow and reduce
inventory levels, even at the risk of losing some profit margin, and these
initiatives continue in 2010. Cautious purchasing could result in shortage of
some products if the demand exceeds the estimates.

The Group renegotiated its bank covenants during the second quarter of 2009 and
as one of the results has now more flexibility to the most critical cash flow
covenant also for 2010 and onwards.

Even if the fishing tackle business has traditionally not been strongly
influenced by the increased uncertainties and downturns in the general economic
climate, this may influence, at least for a short while, the sales of fishing
tackle when retailers reduce their inventory levels and face financial
challenges. Also quick and strong increases in living expenses and uncertainties
concerning employment may temporarily affect consumer spending also in fishing
tackle, even though historically the underlying consumer demand has proven to be
fairly solid.

The truly global nature of Group's sales and operations is spreading the market
risks caused by the current uncertainties concerning the recovery of the global
economy. Despite positive signals received since the second half of 2009, the
Group is still cautiously monitoring the development in the various markets, as
the W-effect of the economies can't be fully ruled out yet.  Due to these
uncertainties in future demand and the length of Group's internal supply chain,
the supply chain management is balancing between risk of shortages and risk of
excess production and consequent excess inventories in the Group. Also the
importance of cash collection and credit risk management has increased and this
may affect sales to some customers.

Group's sales and profitability are impacted by the changes in foreign exchange
rates, especially US dollar and other currencies connected to it. Group is
actively monitoring the currency position and risks and using e.g. foreign
currency nominated loans to manage the natural hedging. In order to fix the
exchange rate of some of the future USD-nominated purchases, the Group has
entered into currency hedging agreements. As the Group is not applying hedge
accounting in accordance with IAS 39, also the change in fair value of these
unrealized currency hedging agreements has an impact on the Group's operating
profit. The strengthening of Chinese renmimbi, which started in June, together
with the recent strengthening of US dollar is putting pressure on Group's costs.
The Group is closely monitoring the situation and considering possibility and
feasibility of price increases and hedging actions.

The market prices of some commodity raw materials have started to increase again
and this may also put pressure on pricing of some products in the future.

No significant changes are identified in the Group's strategic risks or business
environment.



[HUG#1433311]