Comptel - Company Announcement

Comptel’s Strategy Update – Turning Big Data into an Opportunity

Comptel Corporation           Stock Exchange Release, 21 March 2013 at 10:30 am

Comptel's Board of Directors and management have updated the company's strategy
and objectives for the next three years. The updated strategy for 2013-2015
focuses on accelerating the execution of the Event-Analysis-Action strategic
framework launched in 2011. This includes scaling up the sales with partners.
Both of these focus areas facilitate Comptel's growth strategy. Comptel is
aiming at over ten percent growth in net sales annually and EBIT margin between
8 to 15 percent during the strategy period. 

The market demands the communications service providers (CSPs) to better
monetize the growing data traffic, known as Big Data, beyond the communications
network data. This data can include for example usage data, social network
data, location and customer relationship management data. Comptel helps the
Communications Service Providers (CSPs) turn the Big Data into an opportunity.
Today, Comptel already processes 21 terabytes (1012 ) data per day. 

Comptel's differentiation strategy challenges the traditional operating and
business support system (OSS/BSS) approach by bringing predictive, real-time
analytics as an innovative element to help CSPs integrate technical, sales and
marketing organisations and automate the CSP's customer interaction. 

Comptel's sales strategy focuses on securing the recurring net sales from the
existing customer base and up-selling value adding services and analytics.  At
the same time, Comptel aggressively seeks entries into the fastest growing
markets and larger customer projects by engaging the business decision makers.
Company's go-to-market activities through direct and partner channels will
accelerate the revenue growth. Comptel will continue the investments in the
local sales and service teams. 

Key investments in the product and solution offering will focus on
strengthening the Event-Analysis-Action approach. Big Data opportunity
strengthens Comptel's position in event data collection - applying analytics
turns this data into automated actions that are carried out by Comptel's
service order orchestration. 

By the end of 2015, Comptel aims to become a recognised thought leader and
leading solutions provider in customer interaction automation space. 

COMPTEL CORPORATION

Juhani Hintikka
President and CEO



For further information, please contact:

Juhani Hintikka, President and CEO, tel. +358 9 700 1131


Distribution:

NASDAQ OMX Helsinki
Major media

www.comptel.com



Since 1986, Comptel has helped more than 290 service providers across 86
countries meet over one billion subscribers' communications and infotainment
needs. Comptel's solutions are built on an event - analysis - action strategic
framework that leverages the company's strengths in event data processing and
advanced predictive analytics to enable real-time action. Comptel's service
fulfillment, mediation, charging and policy control, and predictive social
analytics products with implementation and professional services enable service
providers to enhance customer engagement and, in turn, create revenue, reduce
costs and lessen churn. Comptel has a global team of 679 professionals, and net
sales were EUR 82 million in 2012. For more information, visit www.comptel.com