Cramo Oyj - Company Announcement

Cramo updates long-term strategic cornerstones and financial targets

Vantaa, Finland, 2012-09-11 11:00 CEST (GLOBE NEWSWIRE) -- Cramo Plc    Stock
Exchange Release 11 September 2012, at 12.00 noon Finnish time (GMT+2) 

Cramo updates long-term strategic cornerstones and financial targets

Cramo's Board of Directors has decided to update Cramo's long-term financial
targets and strategic cornerstones. 

Cramo will hold a Capital Markets Day for institutional investors, analysts and
media representatives in Helsinki, Finland, today on Tuesday 11 September 2012.
During the event, Cramo presents its updated strategic cornerstones and
financial targets. 

President and CEO Vesa Koivula says: “Our target is to focus on profitability
and efficient use of capital through operational agility and excellence. We aim
to optimise our operations in mature and growth markets and to grow faster than
the market. Our policy is to pursue stable profit distribution.” 

Cramo's strategic cornerstones are:

  -- to be the customer's first choice;
  -- to be “Best in town” in rental business, meaning the leading rental
     solutions provider in each homogeneous local market, e g, city, district or
     region;
  -- to act as a driver of rental development;
  -- to combine mature and growth markets; and 
  -- operational agility. 

Cramo's long-term financial targets are:

Profitability
Cramo's target is to have EBITA margin above 15 percent of sales over a
business cycle. 

Capital structure
Our target is to maintain a solid capital structure and to have a maximum
gearing of 100%. 

Sales growth
Cramo's sales growth target is to grow faster than the market.

Return on equity
Return on equity (ROE) is one of the key measurements used in Cramo and we
target a ROE higher than 12 percent over a business cycle. 

Profit distribution
Cramo's target is to follow stable profit distribution policy and to pay
approximately 40% of earnings per share (EPS) as dividends. 

All Cramo Capital Markets Day materials will be available in English on the
company's web site at www.cramo.com/investors on 11 September 2012. 

CRAMO PLC

Vesa Koivula
President and CEO



Further information
Vesa Koivula, President and CEO, tel. +358 40 510 5710


Distribution
NASDAQ OMX Helsinki Ltd.
Major media
www.cramo.com



Cramo is Europe's second largest rental services company specialising in
construction machinery and equipment rental and rental-related services, as
well as the rental and sale of modular space. Cramo operates in fourteen
countries with over 400 depots. With a group staff close to 2.700, Cramo's
consolidated sales in 2011 was EUR 680 million. Cramo shares are listed on the
NASDAQ OMX Helsinki Ltd. Further information: www.cramo.com