Sanoma Oyj - Company Announcement

Sanoma applies for listing of 2007 stock options on NASDAQ OMX Helsinki

Stock Exchange Release 15/10/2010  12:00

In accordance with the decision by the Board of Directors, Sanoma Corporation
has applied for listing of 2007 stock options on NASDAQ OMX Helsinki to commence
on 1 November 2010.

A total of 1,500,000 stock options 2007 were issued. There are currently 208 key
employees holding a total of 1,048,150 stock options 2007. A fully-owned
subsidiary of Sanoma Corporation currently holds 451,850 of the 2007 stock
options.

Each 2007 stock option entitles its holder to subscribe for one share of Sanoma
Corporation. The present share subscription price is EUR 21.56 per share. The
dividends payable annually shall be deducted from the share subscription price.
The share subscription period will commence on 1 November 2010 and end on 30
November 2013.

As a result of the exercise of the outstanding 2007 stock options, the number of
the Sanoma Corporation shares may increase by a maximum of 1,048,150 new shares,
which accounts for 0.6% of the amount and voting rights of the outstanding
shares after the conversion.

Evli Bank plc acts as a subscription place for share subscriptions with Sanoma
Corporation 2007 stock options.

The terms and conditions of Sanoma Stock Option Scheme 2007 and more information
on subscribing shares with stock options are available on the company's website
Sanoma.com. Stock Option Scheme 2007 was announced on 19 December 2007.

Sanoma Corporation



Kim Ignatius
Chief Financial Officer

Additional information: Sanoma's Group Communications, tel +358 105 19 5062 or
communications@sanoma.com

Sanoma.com

Sanoma inspires, informs and connects. As a diversified media group, we bring
information, experiences, education and entertainment to millions of people
every day. We make sure that quality content and interesting products and
services are easily available and meet the demands of our readers, viewers and
listeners. We offer a challenging and interesting working environment for
20,000 people in over 20 countries throughout Europe. In 2009, the Group's net
sales totalled EUR 2.8 billion.



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