Marimekko - Company Announcement

MARIMEKKO EXPECTS OPERATING PROFIT FOR 2010 TO BE BETTER THAN ANTICIPATED

Marimekko Corporation           STOCK EXCHANGE RELEASE                          
                                25 October 2010 at 2.30 p.m.                    

MARIMEKKO EXPECTS OPERATING PROFIT FOR 2010 TO BE BETTER THAN ANTICIPATED       

In its interim report for the January-June period of 2010, published on         
12 August 2010, Marimekko Corporation estimated that the Group's net sales and  
operating profit for the full year 2010 would be approximately at the same level
as in 2009.                                                                     

Due to higher-than-expected average sales margin and better-than-predicted trend
in expenses, the company revises its earlier estimate for operating profit for  
2010. According to a new estimate, the Group's operating profit for the full    
year 2010 is expected to be better than in 2009. The company also expects       
operating profit to be slightly better than operating profit without            
non-recurring items in 2009. Operating profit for 2009 included a non-recurring 
expense of EUR 0.5 million related to personnel reductions.                     

The net sales estimate given in the interim report on 12 August 2010 remains    
unchanged. Net sales for 2010 are thus expected to be approximately at the same 
level as in 2009.                                                               

Due to the seasonal nature of Marimekko's business, the major portion of the    
company's net sales and earnings are traditionally generated during the last two
quarters of the year. In the last quarter, a significant share of sales is      
accounted for by retail sales.                                                  

The company's interim report for the January-September period of 2010 will be   
published on Thursday 4 November 2010.                                          

For additional information, contact:                                            
Mika Ihamuotila, President and CEO, tel. +358 9 758 71                          
Thomas Ekström, CFO, tel. +358 9 758 7261                                       

MARIMEKKO CORPORATION                                                           
Group Communications                                                            

Piia Pakarinen                                                                  
Tel. +358 9 758 7293                                                            
Fax +358 9 755 3051                                                             
E-mail: piia.pakarinen@marimekko.fi                                             

DISTRIBUTION:                                                                   
NASDAQ OMX Helsinki Ltd                                                         
Principal media                                                                 
Marimekko's web site: www.marimekko.com                                         

Marimekko, established in 1951, is a leading Finnish textile and clothing design
company renowned for its original prints and colours. The company designs and   
manufactures high-quality clothing, interior decoration textiles, bags, and     
other accessories. Marimekko products are sold in about 40 countries. Products  
with Marimekko designs are also manufactured under licence in various countries.
In 2009, the company's net sales amounted to EUR 72.5 million, of which         
international sales accounted for 27.3%. The Group employs about 370 people. The
company's share is quoted on NASDAQ OMX Helsinki Ltd.