Alma Media - Company Announcement

Alma Media Corporation: Alma Media divests Mascus, the online marketplace for heavy machinery

Alma Media Corporation   Stock exchange release     30 April 2013, 15.45 EEST

ALMA MEDIA DIVESTS MASCUS, THE ONLINE MARKETPLACE FOR HEAVY MACHINERY

Alma Media is focusing on recruitment and housing portals in its international
marketplaces business and has decided to sell Mascus, an electronic marketplace
for trucks, heavy machinery and equipment. Alma Media is selling Mascus to its
Benelux license partner Mascus International BV, which is backed by Vortex
Capital Partners, a Dutch based venture and expansion capital firm focused on
technology companies.

The pre-tax value of the asset transaction is MEUR 11 and Alma Media will record
a non-recurring profit of approximately MEUR 7.5 on the sale in its result for
the second quarter of 2013. Mascus earned a total revenue of MEUR 5.1 in 2012.

- Over the years Mascus has expanded, but it offers limited synergistic benefits
to Alma Media's other marketplaces businesses. Going forward, we are focusing on
recruitment and housing portals in our international marketplaces business, says
Raimo Mäkilä, Head of Alma Media's Marketplaces business.

Mascus serves as an online marketplace for construction machines, farm
machinery, forestry, material handling and groundscare equipment and
transportation vehicles. The business has approximately 30 employees and 35
license partners.


ALMA MEDIA CORPORATION

Rauno Heinonen
Vice President, Communications and IR

For more information, please contact:
Raimo Mäkilä, Senior Vice President, Head of Marketplaces, Alma Media
Corporation, tel. +358 010 665 5802

Distribution:
NASDAQ OMX Helsinki
main media


Alma Media in brief

Alma Media is a media company focusing on digital services and publishing. In
addition to news services, the company's products provide useful information
related to lifestyle, career and business development. The services of Alma
Media have expanded from Finland to the Nordic countries, the Baltics and
Central Europe. The company employs approximately 1,900 professionals (excluding
distributors), of whom over 20% work outside Finland. Alma Media's revenue in
2012 totalled approximately MEUR 320. Alma Media's share is listed on NASDAQ OMX
Helsinki. Read more at www.almamedia.com


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