Kemira Oyj - Company Announcement

Kemira plans to establish a multifunction Business Service Center in EMEA

Kemira Oyj
Stock exchange release
April, 23, 2013 at 2.30 pm (CET+1)

Kemira announces a plan to establish a multifunction Business Service Center in
Gdansk, Poland to serve all of Kemira's businesses in the EMEA region. The scope
of the new center is planned to include transactional activities of certain
support functions. Once fully implemented, the annual cost savings target for
the planned support functions reorganization in EMEA is expected to be close to
EUR 10 million. The related non-recurring restructuring charges are expected to
amount approximately EUR 20 million. Continuous efficiency improvement is the
key enabler for successful strategy implementation.

 "Kemira's support functions in EMEA today are scattered across several
locations and are expected to benefit from process optimization, centralization,
and improved cross-functional collaboration. The functions in scope of the
planned Business Service Center currently operate out of 6 hubs and several
other smaller locations in Europe. The planned service center will support
Kemira's targets of cost effectiveness, enable us to serve all our customers in
EMEA in a unified way, and form a scalable base for profitable growth in the
future", says Antti Salminen, EVP, Supply Chain Management.

The plan to establish a Business Service Center impacts up to 210 current
positions in the EMEA region, of which up to 80 are in Finland. Kemira will
initiate co-determination negotiations in the countries where the support
functions in scope have operations according to each country's local
legislation."The location in Gdansk was selected because of the existing business service
center infrastructure, the cost level and availability of skilled workforce.
These plans are affecting our employees working in many countries in EMEA, and
we will offer them support during the expected transition", Antti Salminen adds.

For more information, please contact

Kemira Oyj
Tero Huovinen, Director, Investor Relations
Tel. +358 10 862 1980

Leena Lie, Senior Vice President, Communications
Tel. +358 10 862 1153


Kemira is a global chemicals company serving customers in water-intensive
industries. We provide expertise and chemicals that improve our customers'
water, energy and raw material efficiency. Our focus is on pulp & paper, oil &
gas, mining and water treatment. In 2012, Kemira had annual revenue of EUR 2.2
billion and around 4,900 employees. Kemira shares are listed on the NASDAQ OMX
Helsinki Ltd.

www.kemira.com


[HUG#1695152]

Attachments:

Link to the release (pdf).pdf