Rapala VMC - Company Announcement

RAPALA VMC CORPORATION REDEFINES CLASSIFICATION OF BALANCE SHEET ITEMS

Rapala VMC Corporation
Stock Exchange Release
January 4, 2013 at 9:30 a.m.

Rapala VMC Corporation ("the Group") redefines classification of certain balance
sheet items between interest-bearing and non-interest-bearing assets and
liabilities. The change in presentation leads into changes in calculation of
some non-IFRS based key figures. All comparative periods starting from 2011 have
been restated and are presented in the table below. Restated annual key figures
2007-2011 are available at the Group's website www.rapalavmc.com and will be
presented in the financial statement 2012.

                                     Q1/   Q2/   Q3/   Q4/   Q1/   Q2/   Q3/
Published key figures               2011  2011  2011  2011  2012  2012  2012
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Capital employed, MEUR *           240.8 232.7 224.5 227.0 249.4 241.3 237.1

Net interest-bearing debt, MEUR *  106.7 103.4  93.9  91.2 107.7  99.9  94.9

Equity-to-assets ratio, % *        41.2% 40.4% 42.2% 43.2% 40.8% 39.9% 43.0%

Return on capital employed, QRT, % 21.0% 22.6%  4.1%  6.3% 17.4% 19.9%  6.3%

Return on capital employed, YTD, % 21.0% 22.0% 16.3% 13.7% 17.4% 18.8% 14.8%

Return on equity, QRT, %           24.1% 24.8%  0.7%  3.2% 21.6% 20.8%  3.8%

Debt-to-equity ratio, MEUR *       79.5% 79.9% 71.8% 67.2% 75.9% 70.6% 66.7%
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* End of period



                                     Q1/   Q2/   Q3/   Q4/   Q1/   Q2/   Q3/
Restated key figures                2011  2011  2011  2011  2012  2012  2012
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Capital employed, MEUR *           239.2 231.0 224.1 226.9 249.1 240.0 235.3

Net interest-bearing debt, MEUR *  105.1 101.7  93.4  91.1 107.3  98.6  93.0

Equity-to-assets ratio, % *        41.2% 40.4% 42.2% 43.2% 40.8% 39.9% 42.8%

Return on capital employed, QRT, % 21.1% 21.8%  4.0%  6.2% 17.4% 19.0%  6.2%

Return on capital employed, YTD, % 21.1% 22.2% 16.4% 13.8% 17.4% 18.9% 14.8%

Return on equity, QRT, %           24.1% 24.3%  0.7%  3.2% 21.6% 20.4%  3.7%

Debt-to-equity ratio, MEUR *       78.3% 78.6% 71.5% 67.1% 75.7% 69.7% 65.4%
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* End of period



RAPALA VMC CORPORATION

Jorma Kasslin
Chief Executive Officer

For further information:
Jussi Ristimäki, Chief Financial Officer, tel. +358 9 7562 540

Distribution: NASDAQ OMX Helsinki and Main Media


Rapala VMC Corporation ("the Group") is a leading fishing tackle company and the
global  market leader in fishing lures,  treble hooks and fishing related knives
and  tools.  The  Group  also  has  a  strong  global  position in other fishing
categories  and it is  one of the  leading distributors of  outdoor, hunting and
winter  sport  products  in  the  Nordic  countries.  The  Group has the largest
distribution  network  in  the  industry.  The main manufacturing facilities are
located  in Finland, France,  Estonia, Russia, China,  Indonesia and the UK. The
Group  brand portfolio includes  the leading brand  in the industry, Rapala, and
other  global brands like VMC, Sufix,  Storm, Blue Fox, Luhr Jensen, Williamson,
Dynamite  Baits, Mora Ice, StrikeMaster, Marttiini and Peltonen. The Group, with
net sales of EUR 279 million in 2011, employs some 2 000 people in 38 countries.
Rapala  VMC Corporation's share is listed and  traded on the NASDAQ OMX Helsinki
stock exchange since 1998.

[HUG#1668239]

Attachments:

Stock Exchange Release.pdf