Raisio - Company Announcement

Benecol products launched in the Philippines

Raisio plc, Stock Exchange Release, 21 October 2013

BENECOL PRODUCTS LAUNCHED IN THE PHILIPPINES

Raisio's Benecol partner Kalbe International launched Benecol smoothies on the
Philippine market in October 2013. Kalbe International is Raisio's long-term
partner that launched Benecol products on the Indonesian market in 2008. Sales
of Benecol products have increased each year in Indonesia. 

In the growing Asian markets, Benecol products are now sold in the Philippines
and Indonesia as well as in Hong Kong and Thailand. Raisio will continue its
long-term efforts to enter new markets in the BRIC countries. 

Kalbe International is part of the PT Kalbe Farma Tbk Group, the largest
publicly listed nutrition and pharmaceutical company in Southeast Asia. Net
sales of the Group were approximately EUR 886 million in 2012. Nutrive is their
healthy lifestyle brand. In the early stages of the launch, Nutrive Benecol
products are sold in more than 300 retail stores in the Philippines. The launch
of Benecol products also includes an extensive marketing campaign towards
consumers and healthcare professionals. 

According to the World Health Organisation (WHO), more than 40 per cent of
nearly 100 million inhabitants of the Philippines have elevated cholesterol
levels. 

Mikko Laavainen, Vice President of Raisio's Licensed brands unit, regards the
Benecol product launch in the Philippines as an important step. “Kalbe
International has shown in Indonesia that the sales of Benecol products
increase through marketing efforts and by offering consumers new interesting
products.” 

RAISIO PLC

Heidi Hirvonen
Communications and IR Manager
tel. +358 50 567 3060



Further information:
Mikko Laavainen, Vice President Licensed brands unit, tel. +358 40 576 8348





Raisio Group briefly

Raisio plc is an international specialist in plant-based nutrition. Raisio's
operations are divided into two divisions: Brands and Raisioagro. The Group's
key market areas are Finland, Great Britain, the Czech Republic, Russia,
Ukraine, Poland, Estonia and Sweden. Raisio plc's shares are listed on NASDAQ
OMX Helsinki Ltd. In 2012, the Group's net sales totalled EUR 584 million and
EBIT was EUR 35 million. The Group employs some 1,900 people. Raisio's
best-known brands are Benecol, Honey Monster, Elovena, Fox's, Dormen, Juicee
Gummee, Poppets and Benemilk. 





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