Alma Media - Company Announcement

Alma Media strengthens its Marketplaces business in Finland through cooperation with several leading regional newspapers

Alma Media Corporation   Stock Exchange Release   March 29, 2010 at 12.00 (noon)

ALMA MEDIA STRENGTHENS ITS MARKETPLACES BUSINESS IN FINLAND THROUGH COOPERATION
WITH SEVERAL LEADING REGIONAL NEWSPAPERS

Alma Media Corporation and the business development company Arena Partners Oy,
owned jointly by five newspaper publishers operating in Central Finland, will
start cooperation in the national classified advertising business. The
cooperation will involve Arena Partners buying a 35% share of the new joint
venture company, operating in Alma Media's home sales, vehicle and consumer
advertising marketplace businesses. Simultaneously, Alma Media will purchase a
35% share of Arena Interactive, a subsidiary of Arena Partners. The deal is
subject to approval by the Finnish Competition Authority.

The joint venture will include Alma Media's Etuovi.com, Vuokraovi.com,
Autotalli.com and Mikko.fi classified services.

The arrangement will have only a minor short-term effect on Alma Media's key
financial indicators. It will have no effect on personnel. The 2009 total net
sales of the services to be transferred to the new company were EUR 16.9
million. Arena Interactive's net sales in 2009 were EUR 1.0 million."The cooperation with Arena Partners is an important part of the strategic
development of Alma Media's Marketplaces business and the expansion of its
business opportunities also in classified newspaper advertising," says Mr Kai
Telanne, President and CEO, Alma Media Corporation.

The newspapers of Alma Media and Arena Partners will enter a cooperation
agreement on using Alma's marketplace services in their respective regions. With
the new arrangement, customer responsibilities will become mainly regional. The
joint venture company will have centralised responsibility for product
development, technology and brands."The goal is to find new ways of serving the customers of both Arena Partners'
and Alma Media's marketplaces in the best possible ways. Strong brand visibility
nationally and regionally is of primary importance in home sales, vehicle and
consumer advertising. For example, Etuovi.com will in future be the brand for
home sales advertising in all of Alma Media's and Arena Partners' newspapers,"
says Mr Raimo Mäkilä, Senior Vice President, Alma Media Corporation,
Marketplaces.


Alma Media Corporation
Rauno Heinonen
Vice President, Corporate Communications and IR

More information:
Kai Telanne, President and CEO, tel. +358 10 665 3500
Raimo Mäkilä, Senior Vice President, Marketpalces, tel. +358 10 665 5802

Distribution: NASDAQ OMX Helsinki, principal media


Arena Partners Oy, established in 2000, is a development company for electronic
business with net sales of approx. MEUR 2 in 2008. Its shareholders are
Keskisuomalainen Oyj, Ilkka-Yhtymä Oyj, Sanomalehti Karjalainen Oy,
Keskipohjanmaan Kirjapaino Oy, Etelä-Savon Viestintä Oy and Arena Partners Oy
itself. The regional newspapers published by the shareholder companies are
Ilkka, Itä-Savo, Karjalainen, Keskipohjanmaa, Keskisuomalainen, Länsi-Savo,
Pohjalainen ja Savon Sanomat.


Alma Media is a profitable and internationally expanding company with a focus on
the future of newspapers and online services. Its best known products are the
Aamulehti, Iltalehti, Kauppalehti and Etuovi.com. Alma Media's net sales in
2009 totaled MEUR 307.8 with an operating margin of 13.5%. The company's share
(ALN1V) is listed in the NASDAQ OMX Helsinki Exchange. Read more at
www.almamedia.fi.


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