Rapala VMC - Changes in company's own shares

RAPALA CONTINUES TO BUY BACK OWN SHARES

Rapala VMC Corporation
Stock Exchange Release
October 23, 2012 at 9:45 a.m.

The Board of Directors of Rapala VMC Corporation (Rapala) has decided to start
buying back a maximum of 100 000 of Rapala's own shares, equaling to some 0.25%
of all shares, in accordance with the authorization granted by the Annual
General Meeting on April 11, 2012. The shares will be acquired with company's
free equity only, and therefore, the acquisition reduces the distributable
funds. The maximum amount to be used for the acquisition is 550 000 euro.

Shares will be acquired in public trading on the NASDAQ OMX Helsinki at the
market price quoted at the time of repurchase in accordance with the rules
regarding the acquisition of company's owns shares.

Shares will be repurchased to finance or carry out business acquisitions or
other investments, to settle the company's equity-based incentive plans, to be
transferred for other purposes, or to be cancelled.

The repurchasing of shares starts on October 29, 2012 at the earliest and will
end on December 31, 2012, at the latest. At the moment, Rapala holds 601 400 of
its own shares.

Shares will be acquired in accordance with section 5 of the rules of NASDAQ OMX
Helsinki  and other rules applicable to the acquisition of own shares.

RAPALA VMC CORPORATION

Jorma Kasslin
President and Chief Executive Officer

For further information, please contact:
Jussi Ristimäki, Chief Financial Officer, +358 9 7562 540
Olli Aho, Company Counsel, +358 9 7562 540

Distribution: NASDAQ OMX Helsinki and Main media

Rapala  VMC Corporation  (Rapala) is  a leading  fishing tackle  company and the
global  market leader in fishing lures,  treble hooks and fishing related knives
and  tools.  The  Group  also  has  a  strong  global  position in other fishing
categories  and it is  one of the  leading distributors of  outdoor, hunting and
winter  sport  products  in  the  Nordic  countries.  The  Group has the largest
distribution  network  in  the  industry.  The main manufacturing facilities are
located  in Finland, France,  Estonia, Russia, China,  Indonesia and the UK. The
Group  brand portfolio includes  the leading brand  in the industry, Rapala, and
other  global brands like VMC, Sufix,  Storm, Blue Fox, Luhr Jensen, Williamson,
Dynamite  Baits, MORA ICE, StrikeMaster, Marttiini and Peltonen. The Group, with
net sales of EUR 279 million in 2011, employs some 2 000 people in 38 countries.
Rapala's  share is listed and  traded on the NASDAQ  OMX Helsinki stock exchange
since 1998.



[HUG#1651372]

Attachments:

Stock Exchange Release.pdf