Sanoma Oyj - Company Announcement

Sanoma to Launch Limited Share Buyback Programme

Shares to be Acquired Represent Less Than 0.5% of Total Shares

Sanoma Corporation, Stock Exchange Release, 29 October 2015 at 18:30 CET+1

The Board of Directors of Sanoma is launching a limited share buyback programme
to be used as a part of the company's employee incentive programme. The
programme is based on the authorisation granted at Sanoma's Annual General
Meeting on 8 April 2015. Pursuant to this authorisation, a maximum of
16,000,000 shares may be acquired. 

According to the Board of Directors' decision, the share buyback will commence
no earlier than 30 October 2015. The maximum number of shares acquired in the
buyback programme is limited to 730,000, which represents less than 0.5% of the
total number of shares. The share buyback programme is effective until 31 March
2016. The shares will be acquired through public trading on the Nasdaq Helsinki
exchange at a price determined by the market. 

The total number of shares in Sanoma on 29 October 2015 is 162,812,093 and
Sanoma does not hold any of its own shares. 

Additional information
Sanoma's Investor Relations, Olli Turunen, tel. +358 40 552 8907

Sanoma.com

Get the world. Sanoma helps people access and understand the world.

We believe in a world full of opportunities, feelings, reactions and
inspiration. A world that you can reach, influence, explore and share. We want
to make it yours. 

Sanoma is a front running consumer media and learning company in Europe. In
Finland and The Netherlands we are the market leading media company with a
broad presence across multiple platforms. Our main markets in learning are
Belgium, Finland, the Netherlands, Poland and Sweden. In 2014, Sanoma's net
sales totalled EUR 1.9 billion. Sanoma is listed on the Nasdaq Helsinki stock
exchange.