2010-04-27 13:05:00 CEST

2010-04-27 13:05:52 CEST


REGULATED INFORMATION

English
Alma Media - Company Announcement

Change in the structure and composition of Alma Media's business segments


Alma Media Corporation  Stock Exchange Release  April 27, 2010 at 2:05 pm

CHANGE IN THE STRUCTURE AND COMPOSITION OF ALMA MEDIA'S BUSINESS SEGMENTS

The internal organisational structure of the Alma Media Group has been changed
since the beginning of 2010 when the printing and distribution operations were
concentrated in a new group business unit. The new printing and distribution
unit will be reported outside the business segments Newspapers, Kauppalehti
Group and Marketplaces as part of the new Other operations business segment.
Earlier, the printing and distribution operations were included in the
Newspapers segment. Additionally, the concept of net sales for Lehdentekijät,
part of the Kauppalehti Group, has been specified, and the unit's entire net
sales have been transferred from circulation net sales to other net sales of
Kauppalehti Group.

With the change in the structure and composition of the reporting segments, Alma
Media has, in accordance with the IFRS 8 Operating Segments standard, adjusted
the corresponding items in segment information for the comparison periods 2008
and 2009. The tables below present the segment net sales and operating profit,
segment key indicators as well as the assets, liabilities and investments of the
segments, and a summary of the effects of the change.

Alma Media Corporation
Tuomas Itkonen, CFO

More information:
Tuomas Itkonen, CFO, tel. +358 10 665 2244

Distribution: NASDAQ OMX Helsinki, main media

Alma Media in brief


Alma Media is a profitable and internationally expanding company with a focus on
the future of newspapers and online services. Its best known products are the
Aamulehti, Iltalehti, Kauppalehti and Etuovi.com.
Alma Media's net sales in 2009 totalled MEUR 307.8 with an operating margin of
13.5 per cent. The company's share (ALN1V) is listed in the NASDAX OMX Helsinki
Exchange. Read more atwww.almamedia.fi <http://www.almamedia.fi/>





ADJUSTMENT OF THE BUSINESS SEGMENT INFORMATION REGARDING
FINANCIAL YEARS 2008 AND 2009



REVENUE AND OPERATING PROFIT/LOSS BY SEGMENT

UNDER NEW SEGMENT STRUCTRE



2009



REVENUE BY SEGMENT,               2009                    2009  2009  2009  2009

MEUR                                Q1                      Q2    Q3    Q4 Q1-Q4
--------------------------------------------------------------------------------
Newspapers

  External                        52.0                    54.9  51.2  55.4 213.4

  Inter-segments                   0.4                     0.6   0.5   0.5   2.1

Newspapers total                  52.4                    55.5  51.7  55.9 215.5



Kauppalehti Group

  External                        16.2                    16.0  14.5  15.9  62.5

  Inter-segments                   0.1                     0.0   0.1  -0.1   0.3

Kauppalehti Group total           16.2                    16.0  14.6  15.8  62.8



Marketplaces

  External                         7.2                     7.1   6.3   6.5  27.0

  Inter-segments                   0.0                     0.0   0.0   0.0   0.0

Marketplace total                  7.2                     7.0   6.2   6.5  27.0



Others

  External                         1.2                     1.4   1.1   1.1   4.8

  Inter-segments                  17.0                    17.0  16.6  17.2  67.8

Others total                      18.2                    18.4  17.7  18.3  72.7



Elimination                      -17.6                   -17.6 -17.2 -17.6 -70.2
--------------------------------------------------------------------------------
Total                             76.4                    79.3  73.0  79.0 307.8
--------------------------------------------------------------------------------


OPERATING PROFIT/LOSS BY
SEGMENT,                          2009                    2009  2009  2009  2009

MEUR *                              Q1                      Q2    Q3    Q4 Q1-Q4
--------------------------------------------------------------------------------
  Newspapers                       5.2                     9.2   6.5   8.8  29.7

  Kauppalehti Group                0.6                     1.4   2.3   2.3   6.7

  Marketplaces                    -0.2                    -0.2   0.0  -0.3  -0.7

  Other operations                 0.9                     1.5   2.4   1.0   5.7
--------------------------------------------------------------------------------
Total                              6.5                    12.0  11.1  11.8  41.4
--------------------------------------------------------------------------------
*) incl. one-time items









2008



REVENUE BY SEGMENT,                       2008  2008  2008  2008  2008

MEUR                                        Q1    Q2    Q3    Q4 Q1-Q4
----------------------------------------------------------------------
Newspapers

  External                                55.4  59.0  55.4  59.0 228.9

  Inter-segments                           0.4   0.4   0.4   0.5   1.7

Newspapers total                          55.8  59.4  55.8  59.5 230.5



Kauppalehti Group

  External                                18.4  19.6  16.6  19.0  73.4

  Inter-segments                           0.0   0.0   0.0   0.1   0.1

Kauppalehti Group total                   18.5  19.5  16.5  19.0  73.5



Marketplaces

  External                                 9.0   9.2   8.4   7.4  34.0

  Inter-segments                           0.1   0.1   0.1   0.1   0.3

Marketplace total                          9.1   9.3   8.5   7.5  34.3



Others

  External                                 1.1   1.5   1.2   1.2   4.9

  Inter-segments                          17.0  17.3  17.5  18.3  70.1

Others total                              18.1  18.8  18.7  19.5  75.0



Elimination                              -17.4 -17.9 -18.0 -19.0 -72.2
----------------------------------------------------------------------
Total                                     84.0  89.2  81.4  86.6 341.2
----------------------------------------------------------------------


OPERATING PROFIT/LOSS BY SEGMENT, MEUR *

                                          2008  2008  2008  2008  2008

                                            Q1    Q2    Q3    Q4 Q1-Q4
----------------------------------------------------------------------
  Newspapers                               7.7  10.1   7.9   8.6  34.3

  Kauppalehti Group                        2.0   3.1   2.5   2.0   9.7

  Marketplaces                             1.1   0.9   1.0  -1.0   2.0

  Other operations                         0.8   0.9   0.9  -0.2   2.3
----------------------------------------------------------------------
Total                                     11.6  15.0  12.2   9.5  48.3
----------------------------------------------------------------------
*) incl. one-time items





REVENUE AND OPERATING PROFIT/LOSS BY SEGMENT

UNDER OLD SEGMENT STRUCTRE



2009



REVENUE BY SEGMENT,        2009          2009 2009 2009  2009

MEUR                         Q1            Q2   Q3   Q4 Q1-Q4
-------------------------------------------------------------
Newspapers

  External                 52.8          56.0 51.9 56.2 216.9

  Inter-segments            1.1           1.1  1.1  1.1   4.4

Newspapers total           53.9          57.1 53.0 57.3 221.3



Kauppalehti Group

  External                 16.2          16.0 14.5 15.9  62.5

  Inter-segments            0.1           0.1  0.1 -0.1   0.3

Kauppalehti Group total    16.2          16.0 14.6 15.8  62.8



Marketplaces

  External                  7.2           7.1  6.3  6.5  27.0

  Inter-segments            0.0           0.0  0.0  0.0   0.0

Marketplace total           7.2           7.0  6.2  6.5  27.0



Others

  External                  0.4           0.3  0.4  0.3   1.4

  Inter-segments            3.6           3.9  3.5  3.5  14.5

Others total                4.0           4.2  3.9  3.8  15.9



Elimination                -4.9          -5.0 -4.7 -4.5 -19.2
-------------------------------------------------------------
Total                      76.4          79.3 73.0 79.0 307.8
-------------------------------------------------------------


OPERATING PROFIT/LOSS BY   2009          2009 2009 2009  2009

SEGMENT, MEUR *              Q1            Q2   Q3   Q4 Q1-Q4
-------------------------------------------------------------
  Newspapers                6.9          11.1  8.8 10.5  37.3

  Kauppalehti Group         0.6           1.4  2.3  2.3   6.7

  Marketplaces             -0.2          -0.2  0.0 -0.3  -0.7

  Other operations         -0.8          -0.3  0.0 -0.7  -1.9
-------------------------------------------------------------
Total                       6.5          11.9 11.1 11.8  41.4
-------------------------------------------------------------
*) incl. one-time items





2008



REVENUE BY SEGMENT,               2008 2008 2008 2008  2008

MEUR                                Q1   Q2   Q3   Q4 Q1-Q4
-----------------------------------------------------------
Newspapers

  External                        56.1 60.1 56.2 59.9 232.2

  Inter-segments                   1.2  1.1  1.0  1.3   4.5

Newspapers total                  57.3 61.2 57.1 61.1 236.7



Kauppalehti Group

  External                        18.4 19.6 16.6 19.0  73.4

  Inter-segments                   0.0  0.0  0.0  0.1   0.1

Kauppalehti Group total           18.5 19.5 16.5 19.0  73.5



Marketplaces

  External                         9.0  9.2  8.4  7.4  34.0

  Inter-segments                   0.1  0.1  0.1  0.1   0.3

Marketplace total                  9.1  9.3  8.5  7.5  34.3



Others

  External                         0.4  0.4  0.4  0.3   1.6

  Inter-segments                   3.0  3.2  3.5  3.8  13.5

Others total                       3.4  3.6  3.9  4.2  15.1



Elimination                       -4.3 -4.4 -4.5 -5.2 -18.4
-----------------------------------------------------------
Total                             84.0 89.2 81.4 86.6 341.2
-----------------------------------------------------------


OPERATING PROFIT/LOSS BY SEGMENT, 2008 2008 2008 2008  2008

MEUR *                              Q1   Q2   Q3   Q4 Q1-Q4
-----------------------------------------------------------
  Newspapers                       9.3 11.8 10.0 10.5  41.5

  Kauppalehti Group                2.0  3.1  2.5  2.0   9.7

  Marketplaces                     1.1  0.9  1.0 -1.0   2.0

  Other operations                -0.8 -0.8 -1.2 -2.0  -4.9
-----------------------------------------------------------
Total                             11.6 15.0 12.2  9.5  48.3
-----------------------------------------------------------
*) incl. one-time items





CHANGES IN REVENUE AND OPERATING PROFIT/LOSS

BY SEGMENT



2009



REVENUE BY SEGMENT,        2009          2009  2009  2009  2009

MEUR                         Q1            Q2    Q3    Q4 Q1-Q4
---------------------------------------------------------------
Newspapers

  External                 -0.8          -1.1  -0.7  -0.8  -3.4

  Inter-segments           -0.7          -0.5  -0.5  -0.6  -2.3

Newspapers total           -1.5          -1.6  -1.2  -1.4  -5.8



Kauppalehti Group

  External                  0.0           0.0   0.0   0.0   0.0

  Inter-segments            0.0           0.0   0.0   0.0   0.0

Kauppalehti Group total     0.0           0.0   0.0   0.0   0.0



Marketplaces

  External                  0.0           0.0   0.0   0.0   0.0

  Inter-segments            0.0           0.0   0.0   0.0   0.0

Marketplace total           0.0           0.0   0.0   0.0   0.0



Others

  External                  0.8           1.1   0.7   0.8   3.4

  Inter-segments           13.4          13.1  13.1  13.7  53.3

Others total               14.2          14.2  13.8  14.5  56.7



Elimination               -12.7         -12.6 -12.5 -13.1 -51.0
---------------------------------------------------------------
Total                       0.0           0.0   0.0   0.0   0.0
---------------------------------------------------------------




OPERATING PROFIT/LOSS BY   2009          2009  2009  2009  2009

SEGMENT, MEUR *              Q1            Q2    Q3    Q4 Q1-Q4
---------------------------------------------------------------
  Newspapers               -1.7          -1.8  -2.4  -1.7  -7.5

  Kauppalehti Group         0.0           0.0   0.0   0.0   0.0

  Marketplaces              0.0           0.0   0.0   0.0   0.0

  Other operations          1.7           1.8   2.4   1.7   7.5
---------------------------------------------------------------
Total                       0.0           0.0   0.0   0.0   0.0
---------------------------------------------------------------




2008



REVENUE BY SEGMENT,        2008  2008  2008  2008  2008

MEUR                         Q1    Q2    Q3    Q4 Q1-Q4
-------------------------------------------------------
Newspapers

  External                 -0.7  -1.0  -0.8  -0.8  -3.4

  Inter-segments           -0.8  -0.7  -0.6  -0.7  -2.8

Newspapers total           -1.6  -1.8  -1.3  -1.6  -6.2



Kauppalehti Group

  External                  0.0   0.0   0.0   0.0   0.0

  Inter-segments            0.0   0.0   0.0   0.0   0.0

Kauppalehti Group total     0.0   0.0   0.0   0.0   0.0



Marketplaces

  External                  0.0   0.0   0.0   0.0   0.0

  Inter-segments            0.0   0.0   0.0   0.0   0.0

Marketplace total           0.0   0.0   0.0   0.0   0.0



Others

  External                  0.7   1.0   0.8   0.8   3.4

  Inter-segments           13.9  14.2  14.0  14.5  56.6

Others total               14.7  15.2  14.8  15.3  60.0



Elimination               -13.1 -13.5 -13.5 -13.8 -53.8
-------------------------------------------------------
Total                       0.0   0.0   0.0   0.0   0.0
-------------------------------------------------------


OPERATING PROFIT/LOSS BY   2008  2008  2008  2008  2008

SEGMENT, MEUR *              Q1    Q2    Q3    Q4 Q1-Q4
-------------------------------------------------------
  Newspapers               -1.6  -1.7  -2.1  -1.9  -7.3

  Kauppalehti Group         0.0   0.0   0.0   0.0   0.0

  Marketplaces              0.0   0.0   0.0   0.0   0.0

  Other operations          1.6   1.7   2.1   1.8   7.3
-------------------------------------------------------
Total                       0.0   0.0   0.0   0.0   0.0
-------------------------------------------------------
*) incl. one-time items





2. KEY FIGURES BY SEGMENT



KEY FIGURES BY SEGMENT UNDER NEW SEGMENT STRUCTURE

2009



NEWSPAPERS                                  2009  2009  2009  2009  2009

Key figures, MEUR                             Q1    Q2    Q3    Q4 Q1-Q4
------------------------------------------------------------------------
Revenue                                     52.4  55.5  51.7  55.9 215.5

Circulation revenue                         26.9  27.2  28.5  27.2 109.9

Media advertising revenue                   24.4  27.3  22.2  27.4 101.3

Other revenue                                1.0   1.0   1.1   1.3   4.4

Operating profit                             5.2   9.2   6.5   8.8  29.7

Operating profit, %                          9.9  16.7  12.5  15.8  13.8

Operating profit without one-time items      5.9   9.4   6.9   8.6  30.8

Operating profit without one-time items, %  11.3  16.8  13.4  15.4  14.3

Average no. of personnel,
calculated as full-time
employees excl. delivery
staff                                      1,002 1,015 1,021 1,002 1,002

Average no. of delivery
staff                                        365   370   377   370   370



KAUPPALEHTI GROUP                           2009  2009  2009  2009  2009

Key figures, MEUR                             Q1    Q2    Q3    Q4 Q1-Q4
------------------------------------------------------------------------
Revenue                                     16.2  16.2  14.6  15.8  62.8

Circulation revenue                          3.8   3.5   4.0   4.0  15.4

Media advertising revenue                    4.3   4.0   3.0   5.0  16.3

Other Revenue                                8.1   8.6   7.5   6.8  31.0

Operating profit                             0.6   1.4   2.3   2.3   6.7

Operating profit, %                          4.0   9.0  15.5  14.8  10.7

Operating profit without
one-time items                               0.9   1.6   2.3   2.0   6.7

Operating margin without
one-time items, %                            5.6   9.6  15.5  12.5  10.7

Average no. of personnel,
calculated as full-time
employees                                    488   490   477   453   477



MARKETPLACES                                2009  2009  2009  2009  2009

Key figures, MEUR                             Q1    Q2    Q3    Q4 Q1-Q4
------------------------------------------------------------------------
Revenue                                      7.2   7.0   6.2   6.5  27.0

Operations in Finland                        6.0   5.9   5.2   5.4  22.4

Operations outside Finland                   1.2   1.2   1.1   1.1   4.7

Operating profit                            -0.2  -0.2   0.0  -0.3  -0.7

Operating margin, %                         -2.8  -3.2   0.7  -4.3  -2.5

Operating profit without
one-time items                              -0.2  -0.2   0.2  -0.3  -0.5

Operating margin without
one-time items, %                           -2.6  -3.2   2.4  -4.5  -2.0

Average no. of personnel,
calculated as full-time
employees                                    230   202   189   178   200



2008



NEWSPAPERS                                  2008  2008  2008  2008  2008

Key figures, MEUR                             Q1    Q2    Q3    Q4 Q1-Q4

Revenue                                     55.8  59.4  55.8  59.5 230.5

Circulation revenue                         26.4  26.9  28.3  27.1 108.6

Media advertising revenue                   28.5  31.5  26.5  31.3 117.7

Other revenue                                0.9   1.0   1.1   1.2   4.2

Operating profit                             7.7  10.1   7.9   8.6  34.3

Operating profit, %                         13.8  17.0  14.1  14.5  14.9

Operating profit without one-time items      7.7  10.1   7.9   8.6  34.3

Operating profit without one-time items, %  13.8  17.0  14.1  14.5  14.9

Average no. of personnel,                  1,012 1,032 1,051 1,042
calculated as full-time
employees excl. delivery
staff                                                              1,042

Average no. of delivery                      349   355   363   361
staff                                                                361



KAUPPALEHTI GROUP                           2008  2008  2008  2008  2008

Key figures, MEUR                             Q1    Q2    Q3    Q4 Q1-Q4

Revenue                                     18.5  19.5  16.4  19.0  73.5

Circulation revenue                          3.8   3.7   3.8   4.1  15.5

Media advertising revenue                    5.8   5.8   4.7   5.8  22.2

Other Revenue                                8.8  10.0   7.9   9.0  35.8

Operating profit                             2.0   3.1   2.5   2.0   9.7

Operating profit, %                         10.6  16.1  15.4  10.8  13.2

Operating profit without                     2.0   3.1   2.5   2.0
one-time items                                                       9.7

Operating margin without                    10.6  16.1  15.4  10.8
one-time items, %                                                   13.2

Average no. of personnel,                    497   501   503   494
calculated as full-time
employees                                                            499



MARKETPLACES                                2008  2008  2008  2008  2008

Key figures, MEUR                             Q1    Q2    Q3    Q4 Q1-Q4

Revenue                                      9.0   9.3   8.5   7.5  34.3

Operations in Finland                        7.6   7.6   6.9   6.0  28.1

Operations outside Finland                   1.5   1.8   1.6   1.4   6.3

Operating profit                             1.1   0.9   1.0  -1.0   2.0

Operating margin, %                         12.4   9.5  11.5 -13.2   5.9

Operating profit without                     1.1   0.9   1.0  -1.0
one-time items                                                       2.0

Operating margin without                    12.5   9.4  11.5 -13.2
one-time items, %                                                    5.9

Average no. of personnel,                    199   211   220   234
calculated as full-time
employees                                                            216



KEY FIGURES BY SEGMENT UNDER OLD SEGMENT STRUCTURE



2009



NEWSPAPERS                                  2009  2009  2009  2009  2009

Key figures, MEUR                             Q1    Q2    Q3    Q4 Q1-Q4
------------------------------------------------------------------------
Revenue                                     53.9  57.1  53.0  57.3 221.3

Circulation revenue                         26.9  27.2  28.5  27.2 109.9

Media advertising revenue                   24.4  27.3  22.2  27.4 101.3

Other revenue                                2.5   2.6   2.3   2.7  10.2

Operating profit                             6.9  11.1   8.8  10.5  37.3

Operating profit, %                         12.8  19.4  16.7  18.3  16.8

Operating profit without one-time items      7.6  11.2   9.3  10.3  38.4

Operating profit without one-time items, %  14.1  19.6  17.5  17.9  17.3

Average no. of personnel,
calculated as full-time
employees excl. delivery
staff                                      1,152 1,176 1,185 1,084 1,149

Average no. of delivery
staff                                        937   998 1,045   894   969



KAUPPALEHTI GROUP                           2009  2009  2009  2009  2009

Key figures, MEUR                             Q1    Q2    Q3    Q4 Q1-Q4
------------------------------------------------------------------------
Revenue                                     16.2  16.0  14.6  15.8  62.8

Circulation revenue                          5.9   5.6   5.9   6.1  23.5

Media advertising revenue                    4.3   4.0   3.0   5.0  16.3

Other Revenue                                6.0   6.4   5.6   4.7  23.0

Operating profit                             0.6   1.4   2.3   2.3   6.7

Operating profit, %                          4.0   9.0  15.5  14.8  10.7

Operating profit without
one-time items                               0.9   1.6   2.3   2.0   6.7

Operating margin without
one-time items, %                            5.6   9.6  15.5  12.5  10.7

Average no. of personnel,
calculated as full-time
employees                                    488   490   477   453   477



MARKETPLACES                                2009  2009  2009  2009  2009

Key figures, MEUR                             Q1    Q2    Q3    Q4 Q1-Q4
------------------------------------------------------------------------
Revenue                                      7.2   7.0   6.2   6.5  27.0

Operations in Finland                        6.0   5.9   5.2   5.4  22.4

Operations outside Finland                   1.2   1.1   1.1   1.1   4.7

Operating profit                            -0.2  -0.2   0.0  -0.3  -0.7

Operating margin, %                         -2.8  -3.2   0.7  -4.3  -2.5

Operating profit without
one-time items                              -0.2  -0.2   0.2  -0.3  -0.5

Operating margin without
one-time items, %                           -2.8  -3.2   2.4  -4.5  -2.0

Average no. of personnel,
calculated as full-time
employees                                    230   202   189   178   200


2008



NEWSPAPERS                                 2008 2008 2008  2008  2008

Key figures, MEUR                            Q1   Q2   Q3    Q4 Q1-Q4
                                          ---------------------------
Revenue                                    57.3 61.2 57.1  61.1 236.7

Circulation revenue                        26.4 26.9 28.3  27.1 108.6

Media advertising revenue                  28.5 31.5 26.5  31.3 117.7

Other revenue                               2.5  2.8  2.4   2.7  10.4

Operating profit                            9.3 11.8   10  10.5  41.5

Operating profit, %                        16.3 19.2 17.4  17.2  17.5

Operating profit without one-time items     9.3 11.8   10  10.5  41.5

Operating profit without one-time items, % 16.3 19.2 17.4  17.2  17.5

Average no. of personnel,                  1167 1210 1244  1169  1197
calculated as full-time
employees excl. delivery
staff

Average no. of delivery                     937  980 1045   910   968
staff



KAUPPALEHTI GROUP                          2008 2008 2008  2008  2008

Key figures, MEUR                            Q1   Q2   Q3    Q4 Q1-Q4
                                          ---------------------------
Revenue                                    18.5 19.5 16.5    19  73.5

Circulation revenue                         6.2  6.3  5.9   6.5  24.8

Media advertising revenue                   5.8  5.8  4.7   5.9  22.2

Other Revenue                               6.5  7.5  5.9   6.6  26.7

Operating profit                              2  3.1  2.5     2   9.7

Operating profit, %                        10.6 16.1 15.4  10.7  13.2

Operating profit without                      2  3.1  2.5     2   9.7
one-time items

Operating margin without                   10.6 16.1 15.4  10.8  13.2
one-time items, %

Average no. of personnel,                   497  501  503   494   499
calculated as full-time
employees



MARKETPLACES                               2008 2008 2008  2008  2008

Key figures, MEUR                            Q1   Q2   Q3    Q4 Q1-Q4
                                          ---------------------------
Revenue                                     9.1  9.4  8.4   7.5  34.3

Operations in Finland                       7.6  7.6  6.9     6    28

Operations outside Finland                  1.5  1.8  1.5   1.5   6.3

Operating profit                            1.1  0.9    1    -1     2

Operating margin, %                        12.5  9.4 11.6   -13   5.9

Operating profit without                    1.1  0.9    1    -1     2
one-time items

Operating margin without                   12.5  9.4 11.6 -13.2   5.9
one-time items, %

Average no. of personnel,                   199  211  220   234   216
calculated as full-time
employees

CHANGES IN KEY FIGURES BY SEGMENT





2009



NEWSPAPERS                              2009 2009 2009 2009  2009

Key figures, MEUR                         Q1   Q2   Q3   Q4 Q1-Q4
-----------------------------------------------------------------
Revenue                                 -1.5 -1.6 -1.2 -1.4  -5.8

Circulation revenue                      0.0  0.0  0.0  0.0   0.0

Media advertising revenue                0.0  0.0  0.0  0.0   0.0

Other revenue                           -1.5 -1.6 -1.2 -1.4  -5.8

Operating profit                        -1.7 -1.8 -2.4 -1.7  -7.5

Operating profit without one-time items -1.7 -1.8 -2.4 -1.7  -7.5

Average no. of personnel,
calculated as full-time
employees excl. delivery
staff                                   -151 -161 -164  -82  -147

Average no. of delivery
staff                                   -573 -628 -668 -525  -599



KAUPPALEHTI GROUP                       2009 2009 2009 2009  2009

Key figures, MEUR                         Q1   Q2   Q3   Q4 Q1-Q4
-----------------------------------------------------------------
Revenue                                  0.0  0.0  0.0  0.0   0.0

Circulation revenue                     -2.0 -2.2 -1.9 -2.1  -8.1

Media advertising revenue                0.0  0.0  0.0  0.0   0.0

Other Revenue                            2.0  2.2  1.9  2.1   8.1

Operating profit                         0.0  0.0  0.0  0.0   0.0

Operating profit without
one-time items                           0.0  0.0  0.0  0.0   0.0

Average no. of personnel,
calculated as full-time
employees                                  0    0    0    0     0



MARKETPLACES                            2009 2009 2009 2009  2009

Key figures, MEUR                         Q1   Q2   Q3   Q4 Q1-Q4
-----------------------------------------------------------------
Revenue                                  0.0  0.0  0.0  0.0   0.0

Operations in Finland                    0.0  0.0  0.0  0.0   0.0

Operations outside Finland               0.0  0.0  0.0  0.0   0.0

Operating profit                         0.0  0.0  0.0  0.0   0.0

Operating profit without
one-time items                           0.0  0.0  0.0  0.0   0.0

Average no. of personnel,
calculated as full-time
employees                                  0    0    0    0     0






2008



NEWSPAPERS                              2008 2008 2008 2008  2008

Key figures, MEUR                         Q1   Q2   Q3   Q4 Q1-Q4
-----------------------------------------------------------------
Revenue                                 -1.6 -1.8 -1.3 -1.6  -6.2

Circulation revenue                      0.0  0.0  0.0  0.0   0.0

Media advertising revenue                0.0  0.0  0.0  0.0   0.0

Other revenue                           -1.6 -1.8 -1.4 -1.6  -6.2

Operating profit                        -1.6 -1.7 -2.1 -1.9  -7.3

Operating profit without one-time items -1.6 -1.7 -2.1 -1.9  -7.3

Average no. of personnel,
calculated as full-time
employees excl. delivery
staff                                   -155 -178 -193 -127  -155

Average no. of delivery
staff                                   -588 -625 -682 -549  -607



KAUPPALEHTI GROUP                       2008 2008 2008 2008  2008

Key figures, MEUR                         Q1   Q2   Q3   Q4 Q1-Q4
-----------------------------------------------------------------
Revenue                                  0.0  0.0  0.0  0.0   0.0

Circulation revenue                     -2.3 -2.5 -2.0 -2.4  -9.3

Media advertising revenue                0.0  0.0  0.0  0.0   0.0

Other Revenue                            2.3  2.5  2.0  2.4   9.3

Operating profit                         0.0  0.0  0.0  0.0   0.0

Operating profit without
one-time items                           0.0  0.0  0.0  0.0   0.0

Average no. of personnel,
calculated as full-time
employees                                  0    0    0    0     0



MARKETPLACES                            2008 2008 2008 2008  2008

Key figures, MEUR                         Q1   Q2   Q3   Q4 Q1-Q4
-----------------------------------------------------------------
Revenue                                  0.0  0.0  0.0  0.0   0.0

Operations in Finland                    0.0  0.0  0.0  0.0   0.0

Operations outside Finland               0.0  0.0  0.0  0.0   0.0

Operating profit                         0.0  0.0  0.0  0.0   0.0

Operating profit without
one-time items                           0.0  0.0  0.0  0.0   0.0

Average no. of personnel,
calculated as full-time
employees                                  0    0    0    0     0




3. ASSETS, LIABILITIES AND CAPITAL EXPENDITURE BY SEGMENT



ASSETS, LIABILITIES AND CAPITAL EXPENDITURE BY SEGMENT

UNDER NEW SEGMENT STRUCTRE



2009

ASSETS BY SEGMENT, MEUR        Mar 31 2009 Jun 30 2009  Sep 30 2009  Dec 31 2009

Newspapers                            44.0        43.7         43.6         45.4

Kauppalehti Group                     53.7        47.3         49.6         41.3

Marketplaces                          14.3        13.3         13.2         13.0

Other operations and                  33.5        33.0         32.1         29.9
eliminations

Non-allocated assets                  35.2        18.6         16.9         25.9
--------------------------------------------------------------------------------
Total                                180.7       156.0        155.4        155.5
--------------------------------------------------------------------------------


LIABILITIES BY SEGMENT, MEUR   Mar 31 2009 Jun 30 2009  Sep 30 2009  Dec 31 2009

Newspapers                            36.8        32.1         27.2         24.9

Kauppalehti Group                     15.9        13.2         11.4          9.8

Marketplaces                           4.1         3.5          3.2          3.5

Other operations and                  14.3        12.1         12.1         12.6
eliminations

Non-allocated liabilities             39.2        17.0         14.6          8.7
--------------------------------------------------------------------------------
Total                                110.4        77.9         68.6         59.5
--------------------------------------------------------------------------------


GROUP CAPITAL EXPENDITURE,            2009        2009         2009         2009
MEUR

                                        Q1          Q2           Q3           Q4
--------------------------------------------------------------------------------
  Newspapers                           0.5         0.5          0.7          0.2

  Kauppalehti Group                    0.3         0.3          0.1          1.9

  Marketplaces                         0.2         0.3          0.1          0.1

  Others                               0.6         0.5          1.2          0.8
--------------------------------------------------------------------------------
Total                                  1.5         1.4          2.2          3.0
--------------------------------------------------------------------------------





2008



ASSETS BY SEGMENT, MEUR        Mar 31 2008 Jun 30 2008  Sep 30 2008  Dec 31 2008

Newspapers                            46.0        46.5         43.2         45.8

Kauppalehti Group                     58.4        54.0         55.2         52.3

Marketplaces                          16.8        16.7         16.6         15.2

Other operations and                  42.8        42.6         40.9         32.2
eliminations

Non-allocated assets                  16.9        10.5         10.7         21.4
--------------------------------------------------------------------------------
Total                                180.9       170.3        166.5        166.9
--------------------------------------------------------------------------------


LIABILITIES BY SEGMENT, MEUR   Mar 31 2008 Jun 30 2008  Sep 30 2008  Dec 31 2008

Newspapers                            37.4        32.9         28.9         25.3

Kauppalehti Group                     15.3        13.5         12.4         11.8

Marketplaces                           4.2         4.3          4.0          4.2

Other operations and                  17.7        12.9         12.8         14.2
eliminations

Non-allocated liabilities             45.5        34.7         28.0         22.9
--------------------------------------------------------------------------------
Total                                120.2        98.3         86.1         78.4
--------------------------------------------------------------------------------
GROUP CAPITAL EXPENDITURE,            2008        2008         2008         2008
MEUR

                                        Q1          Q2           Q3           Q4
--------------------------------------------------------------------------------
  Newspapers                           1.0         1.8          0.8          1.0

  Kauppalehti Group                    0.4         0.4          0.3          0.3

  Marketplaces                         0.3         0.5          0.4          0.9

  Others                               4.6         1.2          0.1          0.7
--------------------------------------------------------------------------------
Total                                  6.2         3.9          1.5          2.9
--------------------------------------------------------------------------------







ASSETS, LIABILITIES AND CAPITAL EXPENDITURE BY SEGMENT

UNDER OLD SEGMENT STRUCTRE



2009



ASSETS BY SEGMENT, MEUR        Mar 31 2009 Jun 30 2009  Sep 30 2009  Dec 31 2009

Newspapers                            65.3        64.1         63.4         65.3

Kauppalehti Group                     53.7        47.3         49.6         41.3

Marketplaces                          14.3        13.3         13.2         13.0

Other operations and                  12.2        12.6         12.3         10.0
eliminations

Non-allocated assets                  35.2        18.6         16.9         25.9
--------------------------------------------------------------------------------
Total                                180.7       156.0        155.4        155.5
--------------------------------------------------------------------------------


LIABILITIES BY SEGMENT, MEUR   Mar 31 2009 Jun 30 2009  Sep 30 2009  Dec 31 2009

Newspapers                            43.9        38.6         33.3         31.7

Kauppalehti Group                     15.9        13.2         11.4          9.8

Marketplaces                           4.1         3.5          3.2          3.5

Other operations and                   7.3         5.6          6.1          5.8
eliminations

Non-allocated liabilities             39.2        17.0         14.6          8.7
--------------------------------------------------------------------------------
Total                                110.4        77.9         68.6         59.5
--------------------------------------------------------------------------------


GROUP CAPITAL EXPENDITURE,            2009        2009         2009         2009
MEUR

                                        Q1          Q2           Q3           Q4
--------------------------------------------------------------------------------
  Newspapers                           0.9         0.6          1.0          0.8

  Kauppalehti Group                    0.3         0.3          0.1          1.9

  Marketplaces                         0.2         0.3          0.1          0.1

  Others                               0.1         0.3          1.0          0.2
--------------------------------------------------------------------------------
Total                                  1.5         1.4          2.2          3.0
--------------------------------------------------------------------------------





2008



ASSETS BY SEGMENT, MEUR        Mar 31 2008 Jun 30 2008  Sep 30 2008  Dec 31 2008

Newspapers                            69.6        69.4         65.4         67.5

Kauppalehti Group                     58.4        54.0         55.2         52.3

Marketplaces                          16.8        16.7         16.6         15.2

Other operations and                  19.2        19.7         18.6         10.5
eliminations

Non-allocated assets                  16.9        10.5         10.7         21.4
--------------------------------------------------------------------------------
Total                                180.9       170.3        166.5        166.9
--------------------------------------------------------------------------------


LIABILITIES BY SEGMENT, MEUR   Mar 31 2008 Jun 30 2008  Sep 30 2008  Dec 31 2008

Newspapers                            45.4        40.2         35.8         32.7

Kauppalehti Group                     15.3        13.5         12.4         11.8

Marketplaces                           4.2         4.3          4.0          4.2

Other operations and                   9.8         5.6          5.9          6.8
eliminations

Non-allocated liabilities             45.5        34.7         28.0         22.9
--------------------------------------------------------------------------------
Total                                120.2        98.3         86.1         78.4
--------------------------------------------------------------------------------


GROUP CAPITAL EXPENDITURE,            2008        2008         2008         2008
MEUR

                                        Q1          Q2           Q3           Q4
--------------------------------------------------------------------------------
  Newspapers                           5.4         2.1          0.7          1.3

  Kauppalehti Group                    0.4         0.4          0.3          0.3

  Marketplaces                         0.3         0.5          0.4          0.9

  Others                               0.1         0.9          0.1          0.4
--------------------------------------------------------------------------------
Total                                  6.2         3.9          1.5          2.9
--------------------------------------------------------------------------------


CHANGES IN ASSETS, LIABILITIES AND CAPITAL EXPENDITURE BY SEGMENT



2009

ASSETS BY SEGMENT, MEUR        Mar 31 2009 Jun 30 2009  Sep 30 2009  Dec 31 2009

Newspapers                           -21.2       -20.4        -19.8        -19.9

Kauppalehti Group                      0.0         0.0          0.0          0.0

Marketplaces                           0.0         0.0          0.0          0.0

Other operations and                  21.2        20.4         19.8         19.9
eliminations

Non-allocated assets                   0.0         0.0          0.0          0.0
--------------------------------------------------------------------------------
Total                                  0.0         0.0          0.0          0.0
--------------------------------------------------------------------------------


LIABILITIES BY SEGMENT, MEUR   Mar 31 2009 Jun 30 2009  Sep 30 2009  Dec 31 2009

Newspapers                            -7.1        -6.5         -6.0         -6.8

Kauppalehti Group                      0.0         0.0          0.0          0.0

Marketplaces                           0.0         0.0          0.0          0.0

Other operations and                   7.1         6.5          6.0          6.8
eliminations

Non-allocated liabilities              0.0         0.0          0.0          0.0
--------------------------------------------------------------------------------
Total                                  0.0         0.0          0.0          0.0
--------------------------------------------------------------------------------


GROUP CAPITAL EXPENDITURE,            2009        2009         2009         2009
MEUR

                                        Q1          Q2           Q3           Q4
--------------------------------------------------------------------------------
  Newspapers                          -0.4        -0.2         -0.2         -0.6

  Kauppalehti Group                    0.0         0.0          0.0          0.0

  Marketplaces                         0.0         0.0          0.0          0.0

  Others                               0.4         0.2          0.2          0.6
--------------------------------------------------------------------------------
Total                                  0.0         0.0          0.0          0.0
--------------------------------------------------------------------------------


2008



ASSETS BY SEGMENT, MEUR        Mar 31 2008 Jun 30 2008  Sep 30 2008  Dec 31 2008

Newspapers                           -23.6       -22.9        -22.2        -21.7

Kauppalehti Group                      0.0         0.0          0.0          0.0

Marketplaces                           0.0         0.0          0.0          0.0

Other operations and                  23.6        22.9         22.2         21.7
eliminations

Non-allocated assets                   0.0         0.0          0.0          0.0
--------------------------------------------------------------------------------
Total                                  0.0         0.0          0.0          0.0
--------------------------------------------------------------------------------


LIABILITIES BY SEGMENT, MEUR   Mar 31 2008 Jun 30 2008  Sep 30 2008  Dec 31 2008

Newspapers                            -7.9        -7.3         -6.9         -7.4

Kauppalehti Group                      0.0         0.0          0.0          0.0

Marketplaces                           0.0         0.0          0.0          0.0

Other operations and                   7.9         7.3          6.9          7.4
eliminations

Non-allocated liabilities              0.0         0.0          0.0          0.0
--------------------------------------------------------------------------------
Total                                  0.0         0.0          0.0          0.0
--------------------------------------------------------------------------------


GROUP CAPITAL EXPENDITURE,            2008        2008         2008         2008
MEUR

                                        Q1          Q2           Q3           Q4
--------------------------------------------------------------------------------
  Newspapers                          -4.5        -0.3          0.1         -0.3

  Kauppalehti Group                    0.0         0.0          0.0          0.0

  Marketplaces                         0.0         0.0          0.0          0.0

  Others                               4.5         0.3         -0.1          0.3
--------------------------------------------------------------------------------
Total                                  0.0         0.0          0.0          0.0
--------------------------------------------------------------------------------



[HUG#1408698]