Stora Enso Oyj - Company Announcement

Stora Enso increases flexibility and competitiveness through rethinking Business Area structure

Helsinki, Finland, 2012-01-17 08:01 CET (GLOBE NEWSWIRE) -- STORA ENSO OYJ
STOCK EXCHANGE RELEASE 17 January 2012 at 9.01 EET 

Stora Enso has decided to renew its Business Area and Reporting Segment
structure. The Group will combine the paper reporting segments Newsprint and
Book Paper, Magazine Paper and Fine Paper into one Business Area and reporting
segment called Printing and Reading. The reporting segments Consumer Board and
Industrial Packaging will form the Renewable Packaging Business Area and
Reporting Segment. A new Business Area and Reporting Segment called
Biomaterials is established comprising mainly the Company's joint-venture pulp
mills, stand-alone pulp mills and wood plantations. The Wood Products Business
Area will be renamed as Building and Living. 

The Company will have four Business Areas and Reporting Segments:

Biomaterials, headed by EVP Juan Bueno
Printing and Reading, headed by EVP Juha Vanhainen
Renewable Packaging, headed by EVP Mats Nordlander
Building and Living, headed by EVP Hannu Kasurinen

The changes in the Business Areas and management will take place as of 17
January 2012. 

“We are organising our businesses based on the different markets and customers
they serve. The aim is to increase our organisation's competitiveness,
flexibility, speed and accountability, and to minimise interdependences between
the businesses to ensure that we have the ability and agility to seize
opportunities arising from the changes in the global economy,” says CEO Jouko
Karvinen. 

The first financial report according to the new reporting segment structure
will be the first quarter 2012 Interim Review to be released on 24 April 2012.
Historical figures according to the new reporting structure will be published
on Stora Enso's Capital Markets Day on 22 March 2012. 

Change in outlook formulation

Stora Enso will change the formulation of how it gives its forward-looking
guidance with effect from the fourth quarter of 2011 results onwards. The Group
will cease to give future grade-specific price and demand guidance, and instead
will give forward-looking guidance for quarterly sales and operational EBIT for
the ongoing quarter to improve the capital markets service. 


For further information, please contact:

Jouko Karvinen, CEO, tel. +358 2046 21410
Lauri Peltola, Head of Global Responsibility and Communications, tel. +358 2046
21380 
Ulla Paajanen-Sainio, Head of Investor Relations, tel. +358 40 763 8767

www.storaenso.com
www.storaenso.com/investors

Stora Enso is the global rethinker of the packaging, paper and wood products
industry. We always rethink the old and expand to the new to offer our
customers innovative solutions based on renewable materials. Stora Enso employs
some 30 000 people worldwide, and our sales in 2010 amounted to EUR 10.3
billion. Stora Enso shares are listed on NASDAQ OMX Helsinki (STEAV, STERV) and
Stockholm (STE A, STE R). In addition, the shares are traded in the USA as ADRs
(SEOAY) in the International OTCQX over-the-counter market. 

STORA ENSO OYJ