Rapala VMC - Company Announcement

RAPALA BOARD RESOLVED ON A NEW SHARE BASED INCENTIVE PLAN FOR KEY PERSONNEL

Rapala VMC Corporation
Stock Exchange Release
June 15, 2012 at 3:30 p.m.

The Board of Directors of Rapala VMC Corporation ("Rapala" or "Company") has
approved a new share-based inventive plan ("Plan") for the Group's key
personnel. The purpose of the Plan is to secure the alignment of objectives of
the shareholders and the key personnel, to further increase the commitment of
the key personnel to the company and especially to provide an additional
incentive to promote the execution of Group's inventory reduction initiatives.

The Plan includes one earning period which commenced on April 1, 2012 and will
end on June 30, 2013. The potential reward from the plan will be based on
development of Rapala Group's inventory levels and EBITDA.

The potential reward from the Plan will be paid primarily as the Company's
shares in August 2013. Payment is subject to the person being employed by the
Group at the moment of the payment. Following the payment, the shares are not
subject to any disposal restrictions. The target group of the Plan consists of
20 key employees of the Rapala Group. The gross rewards to be paid on the basis
of the Plan will correspond to the value maximum total of 235 000 Rapala shares.
On Boards decision part of the reward may also be paid in cash.


RAPALA VMC CORPORATION

Jorma Kasslin
Chief Executive Officer

For further information, please contact:
Olli Aho, Legal Counsel, tel. +358 9 7562 540

Distribution: NASDAQ OMX Helsinki and Main Media

Rapala  VMC Corporation  (Rapala) is  a leading  fishing tackle  company and the
global  market leader in fishing lures,  treble hooks and fishing related knives
and  tools.  The  Group  also  has  a  strong  global  position in other fishing
categories  and it is  one of the  leading distributors of  outdoor, hunting and
winter  sport  products  in  the  Nordic  countries.  The  Group has the largest
distribution  network  in  the  industry.  The main manufacturing facilities are
located  in Finland, France,  Estonia, Russia, China,  Indonesia and the UK. The
Group  brand portfolio includes  the leading brand  in the industry, Rapala, and
other  global brands like VMC, Sufix,  Storm, Blue Fox, Luhr Jensen, Williamson,
Dynamite  Baits, Marttiini and Peltonen.  The Group, with net  sales of EUR 279
million  in 2011, employs some  2 000 people in 37 countries.  Rapala's share is
listed and traded on the NASDAQ OMX Helsinki stock exchange since 1998.




[HUG#1619980]

Attachments:

Stock Exchange Release.pdf