Sampo - Company Announcement

Sampo to launch a new long-term incentive scheme

SAMPO PLC       STOCK EXCHANGE RELEASE     17 September 2014 at 5.50 pm



Sampo to launch a new long-term incentive scheme

Long-term financial stability and value creation guide the remuneration design
in Sampo Group. The starting point of compensation mechanisms is to encourage
and stimulate employees at all levels to do their best and surpass their
targets. To ensure the achievement of the wanted steering effects and to make
them risk sensitive, each compensation component shall be designed in parallel
both with the Group's general and each company's own, more specific risk
management framework. Risk sensitive but fair and rewarding compensation
mechanisms enhance Sampo Group's ability to create stakeholder and shareholder
value.

Sampo plc's Board of Directors has today decided to adopt a new long-term
incentive scheme 2014:1 for the management of Sampo Group (including the
Managing Director of Sampo plc) and other separately named key employees of
Sampo Group. The total number of participants in the scheme is approximately
120. The scheme complies with the updated Sampo Remuneration Principles, which
the Board of Directors approved today and the remuneration policies of the
different Sampo Group companies in force at the launch of this scheme.

The maximum number of the incentive units shall be 4,500,000 in total for the
Group. A minimum of 95 per cent (4,275,000) of the incentive units will be
allocated during September and October 2014 and a maximum of 5 per cent
(225,000) of the incentive units may be allocated during September 2015.
Allocations in September 2015 may be directed to new recruits or to current
employees with materially changed circumstances.

The allocation of incentive units shall be based on a combination of the
assessment of the performance of the individual, of the business area and/or
business unit concerned and of the overall results of the relevant Sampo Group
company or of the Group. Also qualitative criteria shall be taken into account
in the assessment.

The potential incentive reward will be paid in three installments. The first
installment, based on 30 per cent of the granted incentive units, will be paid
by the end of September 2017, the second installment, based on a further 35 per
cent of the awarded incentive units, will be paid by the end of September 2018
and the third installment, based on the remaining 35 per cent of awarded
incentive units, will be paid by the end of September 2019.

A deferral rule applies to incentive rewards paid to key employees who are
defined as a risk taker (Sweden, Norway and Denmark) or as an employee who
receives a significant variable compensation (Finland). The deferral period is
three years and applies to 60 per cent of the incentive rewards after deducting
income tax and other comparable charges.

The incentive rewards to be paid shall be based on the share price development
of Sampo's A share on the NASDAQ OMX Helsinki Ltd, on the insurance margin in If
P&C, on the return on capital at risk and on the number of theoretical incentive
units granted. The threshold values for the above metrics are presented in the
terms of the incentive scheme 2014:1 available at www.sampo.com/remuneration.

The starting price and a theoretical market price for the scheme are available
at the same address in week 41.

Sampo has today also published the updated Remuneration Principles at
www.sampo.com/remuneration.



SAMPO PLC

Jarmo Salonen
Head of Investor Relations and Group Communications


For further information, please contact:

Jarmo Salonen
Head of Investor Relations and Group Communications
tel. +358 10 516 0030

Maria Silander
Press Officer
tel. +358 10 516 0031



Distribution:
NASDAQ OMX Helsinki
The principal media
Financial Supervisory Authority
www.sampo.com


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