2015-05-05 13:00:00 CEST

2015-05-05 13:00:45 CEST


REGULATED INFORMATION

English
Rapala VMC - Interim report (Q1 and Q3)

RAPALA VMC CORPORATION'S JANUARY TO MARCH 2015: STRONG SALES AND SIGNIFICANT IMPROVEMENT IN PROFITABILITY


Rapala VMC Corporation
Interim report
May 5, 2015 at 2:00 p.m.

RAPALA VMC CORPORATION'S JANUARY TO MARCH 2015: STRONG SALES AND SIGNIFICANT
IMPROVEMENT IN PROFITABILITY

Q1 in brief:

  * Net sales were 73.9 MEUR, up 12% from previous year (66.2). With comparable
    exchange rates sales up 8%.
  * Comparable operating profit was 10.7 MEUR (6.7), up 60%.
  * Cash flow from operations improved 1.0 MEUR to -7.0 MEUR (-8.0).
  * Earnings per share were 0.10 EUR (0.11).
  * Full year guidance unchanged.

President and CEO Jorma Kasslin: "Beginning of the year 2015 has been strong,
driven by very good sales in North America, where the launch of new Rapala
Shadow Rap lure has been a real success. Also in most other main markets the
organic sales growth has been good. After a long time changes in foreign
exchange rates are having a further positive impact on our top line.

Our comparable profitability was significantly higher than last year following
the increased sales, completion of the transfer of lure manufacturing activities
from China to Batam, Indonesia and improved performance of the manufacturing
unit in Batam.

Apart from Russia, where situation is challenging, the outlook for the year is
positive. Summer season started early in many markets and sales has continued
well throughout the spring."



Key figures
-------------------------------------------------------------------------------
                                   I     I change                          I-IV

 MEUR                           2015  2014      %                          2014
-------------------------------------------------------------------------------
 Net sales                      73.9  66.2   +12%                         273.2

 Operating profit                9.1   7.4   +23%                          22.9

 % of net sales                12.3% 11.2%                                 8.4%

 Comparable operating profit *  10.7   6.7   +60%                          20.9

 % of net sales                14.4% 10.1%                                 7.6%

 Cash flow from operations**    -7.0  -8.0   +13%                          21.7

 Gearing %                     76.2% 76.5%                                73.2%

 EPS, EUR                       0.10  0.11    -9%                          0.24
-------------------------------------------------------------------------------
 * Excluding non-recurring items and mark-to-market valuations of operative
 currency derivatives.
 ** Comparative period restated, see notes.


Market environment

Year  2015 started  with  good  growth  driven  by  US.  Sales were supported by
successful  launch of new products, earlier start of shipments for coming summer
season  and  positive  currency  impact.  All  market  areas,  excluding Russia,
contributed  positively  to  the  sales  growth. Political unrest and continuing
economic  downturn in Russia and Ukraine continued  to have a negative impact on
sales.

Business Review January-March 2015

Group net sales for the first quarter were up 12%. Changes in translation
exchange rates explain the net sales increase by some 2.4 MEUR. With comparable
translation exchange rates quarterly net sales were 8% above last year's level.

North America

In North America start of the year was strong. Currencies had a positive impact
on the quarterly sales compared to last year and with comparable rates net sales
were up 9%. Good sales growth in the US were supported by successful launch of
new Shadow Rap lure family and some shift of sales from last year's fourth
quarter.

Nordic

Nordic sales were significantly up for the first quarter. With comparable
translation exchange rates net sales were up 27% for the quarter. Winter
conditions improved in the beginning of the year and replenishment sales
increased from last year. However Nordic countries suffered consecutively from
warm and snowless winter which impacted overall sales of winter sports and ice
fishing products especially in Finland. Sales of summer fishing products started
well and earlier compared to last year, supported by on-time deliveries of
suppliers. Nordic net sales were also increased by exchange gains on currency
nominated account receivables.

Rest of Europe

Instability in Russia and Ukraine continued to have direct and indirect impact
on sales in these countries. Currencies, mainly Ruble, burdened the sales in the
Rest of Europe compared to last year and with comparable exchange rates net
sales were down 1% for the quarter. Excluding Russia and Ukraine the sales
improved 6% from last year at comparable exchange rates. Sales were supported by
early start of summer season shipments and steady growth in France, Hungary and
Romania.

Rest of the World

In Rest of the World sales were also impacted positively by currencies and with
comparable exchange rates quarterly sales were 3% ahead of last year driven by
positive sales development in Malaysia, Chile and South Africa. Sales were
suffering in Indonesia, Thailand and Japan.



External Net Sales by Area

-------------------------------------------
                       I     I change  I-IV

 MEUR               2015  2014      %  2014
-------------------------------------------
 North America      25.1  19.4   +29%  86.1

 Nordic             16.4  13.2   +24%  54.9

 Rest of Europe     24.4  26.6    -8%  98.7

 Rest of the World   8.0   7.1   +13%  33.5

 Total              73.9  66.2   +12% 273.2
-------------------------------------------


Financial Results and Profitability

Comparable (excluding non-recurring items and mark-to-market valuation of
operative currency derivatives) and reported operating profit increased markedly
from last year. Change in translation exchange rates increased operating profit
by 0.3 MEUR. With comparable translation exchange rates comparable operating
profit was 3.6 ahead last year's level.

Comparable operating margin was 14.4% (10.1). Increase in profitability was
driven by improved sales and recovering profitability of Batam operations.
Profitability was burdened by continuing turbulence in Russia and unfavorable
exchange rate impact on purchases.

Reported operating profit margin was 12.3% (11.2). Reported operating profit
included loss on non-recurring items of 1.2 MEUR (0.1 gain) related to direct
one-off costs on closing down of the manufacturing operations in China. Mark-to-
market valuation of operative currency derivatives included in the reported
operating profit was a loss of 0.3 MEUR (0.7 gain).

Total financial (net) expenses for the first quarter were 2.2 MEUR (1.9). A
slight negative impact in financial items resulted from the (net) foreign
exchange expenses of 1.5 MEUR (1.0). Net interest and other financing expenses
decreased slightly from last year to 0.7 MEUR (0.9).

Net profit for the quarter was at last year's level and earnings per share were
0.10 EUR (0.11), impacted by non-recurring items and increase in financial
items, taxes and non-controlling interest.  Last year net profit included a
positive tax impact of 1.0 MEUR related to an agreement with the Finnish tax
authority. The share of non-controlling interest in net profit totaled 0.4 MEUR
(0.0).



Key figures

-------------------------------------------------------------------------------
                                   I     I change                          I-IV

 MEUR                           2015  2014      %                          2014
-------------------------------------------------------------------------------
 Net sales                      73.9  66.2   +12%                         273.2

 Operating profit                9.1   7.4   +23%                          22.9

 Comparable operating profit *  10.7   6.7   +60%                          20.9

 Net profit                      4.3   4.3     0%                          10.2
-------------------------------------------------------------------------------
 * Excluding non-recurring items and mark-to-market valuations of operative
 currency derivatives.


Segment Review
Group Products

First quarter sales of Group Products increased from last year. Sales were
supported by foreign exchange rates and with comparable exchange rates net sales
were up 9%. Sales were supported by earlier start of summer fishing product
shipments, very successful launch of new Rapala Shadow Rap lure in the US as
well as overall solid summer fishing tackle sales in North America.

Operating profit for Group Products improved notably compared to last year.
Operating profit was supported increased sales and by improved profitability of
Batam operations.

Third Party Products

Sales of Third Party Products were slightly above last year level. With
comparable exchange rates net sales were up 7% driven by increase in sales of
third party outdoor and fishing products, which were supported by earlier start
of summer fishing season sales and improved suppliers' deliveries, but on the
other hand negatively impacted by economical instabilities in Russia.

Operating profit for Third Party Products was down from last year level burdened
by unfavorable exchange rates on purchases and decline of sales in Russia.



Net Sales by Segment
----------------------------------------------
                          I     I change  I-IV

 MEUR                  2015  2014      %  2014
----------------------------------------------
 Group Products        50.8  43.3   +17% 171.3

 Third Party Products  23.2  22.9    +1% 102.0

 Eliminations             -   0.0          0.0

 Total                 73.9  66.2   +12% 273.2
----------------------------------------------


Operating profit by Segment
----------------------------------------------
                          I     I change  I-IV

 MEUR                  2015  2014      %  2014
----------------------------------------------
 Group Products         7.2   4.9   +47%  15.0

 Third Party Products   1.9   2.5   -24%   7.9

 Total                  9.1   7.4   +23%  22.9
----------------------------------------------

Financial position

Cash flow from operations increased from last year to -7.0 MEUR (-8.0). Net
change in working capital amounted to -16.3 MEUR (-15.6).

Inventories increased seasonally by 18.4 MEUR from the end of 2014, and
increased by 14.0 MEUR from last March amounting to 132.2 MEUR (118.2). Change
in translation exchange rates increased inventories by some 3.4 MEUR. Increase
in working capital, especially inventories, was impacted by earlier deliveries
from suppliers and slowdown of sales in Russia.

Net cash used in investing activities was -1.4 MEUR (-2.1) for the first
quarter, for the most part consisting of normal operative capital expenditure.

Liquidity position of the Group was good. Undrawn committed long-term credit
facilities amounted to 78.1 MEUR at the end of the period. Net interest bearing
debt increased seasonally from December and was higher compared to March last
year. Gearing decreased slightly from last year and equity-to-assets was below
last year's level. The Group fulfils all financial covenants related to its
credit facilities.



Key figures

--------------------------------------------------------------------
                                                I     I change  I-IV

 MEUR                                        2015  2014      %  2014
--------------------------------------------------------------------
 Cash flow from operations*                  -7.0  -8.0   -13%  21.7

 Net interest-bearing debt at end of period 114.1 106.2    +7%  99.9

 Gearing %                                  76.2% 76.5%        73.2%

 Equity-to-assets ratio at end of period, % 42.5% 43.9%        44.1%
--------------------------------------------------------------------
* Comparative period restated, see notes.

Strategy Implementation

Execution of the Rapala Group's strategy is based on three cornerstones: brands,
manufacturing and distribution, supported by strong corporate culture. During
the first quarter strategy implementation continued in various areas.

Transfer of Asian lure manufacturing operations from China to Batam, Indonesia,
was concluded in 2014, enabling the unit management to concentrate on exploiting
the strengths and capturing the benefits of this manufacturing unit. Batam-unit
will form solid basis for future growth of the Group's Storm, Luhr Jensen and
Williamson branded lures.

Reducing  the  amount  of  inventories,  largely  driven by the Group's business
model,  is  high  on  the  agenda  of  the  Group and new initiatives to achieve
permanent   inventory   reductions   through   structural   changes   are  being
investigated.

Discussions and negotiations regarding acquisitions and business combinations
continued during the first quarter of the year, as the Group continues to seek
also non-organic growth opportunities.

Product Development

Continuous product development and consistent innovation are core competences
for the Group and major contributor to the value and commercial success of the
brands.

New items for 2015 have been received well by the markets and finalization of
2016 novelties, which are introduced in coming summer, is proceeding well. The
launch of the new Rapala Shadow Rap to the US market during first quarter was
extremely successful. This product will be introduced to the other markets later
this year. New Storm Arashi lures, launched earlier in the US, are now expanded
to other markets. Sales of Storm lures, manufactured in the new Batam factory,
is heavily supported with new marketing concepts, strong presence on local trade
shows as well as expansion into new product categories.

Organization and Personnel

Average number of personnel for the first quarter was 2 841 (2 678), increase
coming mainly from expansion of lure manufacturing operations in Batam and
reduction of outsourcing in China. At the end of March, the number of personnel
was 2 888 (2 691).

Short-term Outlook and Risks

After the strong start, the outlook for the whole year is positive. Positive
market sentiment in USA, early start of the summer season in many markets and
successful new product introductions are expected to support the sales this
year.

Following two difficult winter seasons, the sales of winter sports products are
expected to improve in Finland this year. While distribution pipeline for winter
fishing equipment is expected to be rather empty, in USA termination of a third
party winter fishing equipment distribution agreement will reduce sales ca. 5
MUSD during latter part of the year.

Political and economic situation in Russia and Ukraine is very challenging and
it will increase the uncertainties.

Improvement in performance of the manufacturing unit in Batam is supporting the
profitability of the Group this year. Actions to reduce the Group's inventory
levels may lower margins, but should support the cash flow.

The Group expects full year net sales and comparable operating profit (excluding
non-recurring   items   and  mark-to-market  valuations  of  operative  currency
derivatives) to be above 2014 levels.

Short term risks and uncertainties and seasonality of the business are described
in more detail in the end of this interim report.

Second quarter interim report will be published on July 23.



Helsinki, May 5, 2015

Board of Directors of Rapala VMC Corporation



For further information, please contact:

Jorma Kasslin, President and Chief Executive Officer, +358 9 7562 540
Jussi Ristimäki, Chief Financial Officer, +358 9 7562 540
Olli Aho, Investor Relations, +358 9 7562 540



A  conference call  on the  quarter result  will be  arranged today at 3:00 p.m.
Finnish   time   (2:00   p.m.   CET).   Please   dial   +44 (0)20   3367 9433 or
+1 917 286 8055 or  +358 (0)9 2310 1675 (pin code:  891968#) five minutes before
the  beginning of  the event.  A replay  facility will  be available for 14 days
following  the teleconference.  The number  to dial  is +44 (0)20 3427 0598 (pin
code:  2338989#). Financial information  and teleconference  replay facility are
available at www.rapalavmc.com.


INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (unaudited)


 STATEMENT OF INCOME                                   I     I  I-IV

 MEUR                                               2015  2014  2014
--------------------------------------------------------------------
 Net sales                                          73.9  66.2 273.2

 Other operating income                              0.1   0.1   1.0

 Materials and services                             33.4  28.5 128.1

 Personnel expenses                                 17.4  16.9  65.6

 Other costs and expenses                           12.5  11.8  50.8

 Share of results in associates and joint ventures   0.1   0.0   0.2
                                                  ------------------
 EBITDA                                             10.8   9.1  30.0

 Depreciation, amortization and impairments          1.7   1.7   7.1
                                                  ------------------
 Operating profit (EBIT)                             9.1   7.4  22.9

 Financial income and expenses                       2.2   1.9   7.2
                                                  ------------------
 Profit before taxes                                 6.9   5.5  15.7

 Income taxes                                        2.6   1.2   5.5
                                                  ------------------
 Net profit for the period                           4.3   4.3  10.2
                                                  ------------------


 Attributable to:

 Equity holders of the company                       3.9   4.3   9.2

 Non-controlling interests                           0.4   0.0   1.0



 Earnings per share for profit attributable
 to the equity holders of the company:

 Earnings per share, EUR (diluted = non-diluted)    0.10  0.11  0.24




 STATEMENT OF COMPREHENSIVE INCOME                    I                I  I-IV

 MEUR                                              2015             2014  2014
------------------------------------------------------------------------------
 Net profit for the period                          4.3              4.3  10.2
                                                 -----------------------------
 Other comprehensive income, net of tax

 Change in translation differences*                10.4             -1.2   4.7

 Gains and losses on cash flow hedges*             -0.1              0.1   0.2

 Gains and losses on hedges of net investments*    -1.2              0.6   0.1

 Actuarial gains (losses) on defined benefit plan     -                -  -0.2
                                                 -----------------------------
 Total other comprehensive income, net of tax       9.2             -0.4   4.8
                                                 -----------------------------


 Total comprehensive income for the period         13.5              3.9  15.1
                                                 -----------------------------


 Total comprehensive income attributable to:

 Equity holders of the Company                     12.7              4.3  15.3

 Non-controlling interests                          0.8             -0.4  -0.2



 * Item that may be reclassified subsequently to the statement of income






 STATEMENT OF FINANCIAL POSITION                          Mar 31 Mar 31 Dec 31

 MEUR                                                       2015   2014   2014
------------------------------------------------------------------------------
 ASSETS

 Non-current assets

 Intangible assets                                          79.1   70.1   74.4

 Property, plant and equipment                              32.7   31.0   32.0

 Non-current assets

   Interest-bearing                                          4.6    3.0    3.0

   Non-interest-bearing                                     13.0   10.1   11.5
                                                         ---------------------
                                                           129.4  114.3  120.8

 Current assets

 Inventories                                               132.2  118.2  113.8

 Current assets

   Interest-bearing                                          1.1    1.0    1.1

   Non-interest-bearing                                     79.9   72.1   62.3

 Cash and cash equivalents                                  10.3   11.0   12.2
                                                         ---------------------
                                                           223.5  202.3  189.4



 Total assets                                              352.9  316.6  310.3
                                                         ---------------------


 EQUITY AND LIABILITIES

 Equity

 Equity attributable to the equity holders of the company  140.8  127.2  128.3

 Non-controlling interests                                   9.0   11.6    8.2
                                                         ---------------------
                                                           149.8  138.9  136.5

 Non-current liabilities

 Interest-bearing                                           76.2   39.4   72.3

 Non-interest-bearing                                       14.7   12.8   13.3
                                                         ---------------------
                                                            91.0   52.2   85.5

 Current liabilities

 Interest-bearing                                           53.9   81.8   43.9

 Non-interest-bearing                                       58.2   43.7   44.2
                                                         ---------------------
                                                           112.0  125.5   88.2



 Total equity and liabilities                              352.9  316.6  310.3
                                                         ---------------------



                                               I     I                     I-IV

 KEY FIGURES                                2015  2014                     2014
                                          -------------------------------------
 EBITDA margin, %                          14.6% 13.7%                    11.0%

 Operating profit margin, %                12.3% 11.2%                     8.4%

 Return on capital employed, %             14.5% 12.4%                     9.8%

 Capital employed at end of period, MEUR   264.0 245.1                    236.5

 Net interest-bearing debt at end of
 period, MEUR                              114.1 106.2                     99.9

 Equity-to-assets ratio at end of period,
 %                                         42.5% 43.9%                    44.1%

 Debt-to-equity ratio at end of period, %  76.2% 76.5%                    73.2%

 Earnings per share, EUR (diluted = non-
 diluted)                                   0.10  0.11                     0.24

 Equity per share at end of period, EUR     3.67  3.30                     3.34

 Average personnel for the period          2 841 2 678                    2 716
-------------------------------------------------------------------------------
 Definitions of key figures are consistent with those in the financial
 statement 2014.



 STATEMENT OF CASH FLOWS                            I          I           I-IV

                                                            2014           2014
 MEUR                                            2015 Restated**     Restated**
-------------------------------------------------------------------------------
 Net profit for the period                        4.3        4.3           10.2

 Adjustments to net profit for the period *       7.2        3.9           17.1

 Financial items and taxes paid and received     -2.2       -0.7           -7.1

 Change in working capital                      -16.3      -15.6            1.5
-------------------------------------------------------------------------------
 Net cash generated from operating activities    -7.0       -8.0           21.7

 Investments                                     -1.5       -2.0           -8.5

 Proceeds from sales of assets                    0.0        0.1            0.4

 Sufix brand acquisition                            -          -           -0.8

 Acquisition of other subsidiaries, net of cash     -       -0.2           -0.2

 Proceeds from disposal of subsidiaries, net of
 cash                                               -          -            1.0

 Change in interest-bearing receivables             -        0.0            0.0
-------------------------------------------------------------------------------
 Net cash used in investing activities           -1.4       -2.1           -8.1

 Dividends paid to parent company's
 shareholders                                       -          -           -9.2

 Dividends paid to non-controlling interest         -          -           -3.6

 Net funding                                      5.9        4.4           -4.2

 Purchase of own shares                          -0.2       -0.1           -0.9
-------------------------------------------------------------------------------
 Net cash generated from financing activities     5.7        4.3          -17.9

 Change in cash and cash equivalents             -2.7       -5.8           -4.2

 Cash & cash equivalents at the beginning of
 the period                                      12.2       16.9           16.9

 Foreign exchange rate effect                     0.9       -0.1           -0.5
-------------------------------------------------------------------------------
 Cash and cash equivalents at the end of the
 period                                          10.3       11.0           12.2

 * Includes reversal of non-cash items, income taxes and financial income and
 expenses.
 ** Comparative periods restated, see notes.




 CONSOLIDATED STATEMENT OF CHANGES IN
 EQUITY

                   Attributable to equity holders of the company
                --------------------------------------------------
                                     Cumul.  Fund for               Non-

                         Share  Fair trans-  invested         Re- contr-

                          pre- value lation non-rest-  Own tained olling

                   Share  mium   re- diffe-    ricted sha-  earn-  inte-  Total

 MEUR            capital  fund serve rences    equity  res   ings  rests equity
-------------------------------------------------------------------------------
 Equity on Jan
 1, 2014             3.6  16.7  -1.4  -12.5       4.9 -4.4  116.2   12.0  135.1
-------------------------------------------------------------------------------
 Comprehensive
 income *              -     -   0.1   -0.2         -    -    4.3   -0.4    3.9

 Purchase of own
 shares                -     -     -      -         - -0.1      -      -   -0.1
-------------------------------------------------------------------------------
 Equity on Mar
 31, 2014            3.6  16.7  -1.3  -12.7       4.9 -4.5  120.6   11.6  138.9
-------------------------------------------------------------------------------

-------------------------------------------------------------------------------
 Equity on Jan
 1, 2015             3.6  16.7  -1.1   -6.5       4.9 -5.2  116.0    8.2  136.5
-------------------------------------------------------------------------------
 Comprehensive
 income *              -     -  -0.1    8.9         -    -    3.9    0.8   13.5

 Purchase of own
 shares                -     -     -      -         - -0.2      -      -   -0.2
-------------------------------------------------------------------------------
 Equity on Mar
 31, 2015            3.6  16.7  -1.2    2.4       4.9 -5.4  119.9    9.0  149.8
-------------------------------------------------------------------------------
 * For the period, (net
         of tax)


 SEGMENT INFORMATION*

 MEUR                                      I     I  I-IV

 Net Sales by Operating Segment         2015  2014  2014
--------------------------------------------------------
 Group Products                         50.8  43.3 171.3

 Third Party Products                   23.2  22.9 102.0

 Eliminations                              -   0.0   0.0
--------------------------------------------------------
 Total                                  73.9  66.2 273.2



 Operating Profit by Operating Segment
--------------------------------------------------------
 Group Products                          7.2   4.9  15.0

 Third Party Products                    1.9   2.5   7.9
--------------------------------------------------------
 Total                                   9.1   7.4  22.9


                                      Mar 31  Mar 31  Dec 31

 Assets by Operating Segment            2015    2014    2014
------------------------------------------------------------
 Group Products                        257.8   226.7   230.4

 Third Party Products                   79.1    74.8    63.6
------------------------------------------------------------
 Non-interest-bearing assets total     336.9   301.5   294.0

 Unallocated interest-bearing assets    16.0    15.0    16.3
------------------------------------------------------------
 Total assets                          352.9   316.6   310.3
                                                     * Segments are consistent
with those in the financial statements 2014. Segments are described in detail in
note 2 of the financial statements 2014.




 External Net Sales by Area     I     I  I-IV

 MEUR                        2015  2014  2014
---------------------------------------------
 North America               25.1  19.4  86.1

 Nordic                      16.4  13.2  54.9

 Rest of Europe              24.4  26.6  98.7

 Rest of the world            8.0   7.1  33.5
---------------------------------------------
 Total                       73.9  66.2 273.2




 KEY FIGURES BY QUARTERS       I    II   III    IV  I-IV     I

 MEUR                       2014  2014  2014  2014  2014  2015
--------------------------------------------------------------
 Net sales                  66.2  77.7  67.8  61.5 273.2  73.9

 EBITDA                      9.1  10.4   7.5   3.0  30.0  10.8

 Operating profit            7.4   8.6   5.7   1.2  22.9   9.1

 Profit before taxes         5.5   7.0   3.5  -0.3  15.7   6.9

 Net profit for the period   4.3   4.1   2.7  -0.8  10.2   4.3
--------------------------------------------------------------


NOTES TO THE INCOME STATEMENT AND FINANCIAL POSITION

The financial statement figures included in this release are unaudited.

This  report has been prepared in  accordance with IAS 34. Accounting principles
adopted  in the preparation of this report are consistent with those used in the
preparation of the Financial Statements 2014, except for the adoption of the new
or amended standards and interpretations.

Adoption  of  the  revised  standards  IFRS  10, IFRS 11, IFRS 12 as well as the
amended  standards IAS 36 and IAS 39, IAS 19 and interpretation IFRIC 21 did not
result  in any changes in the accounting principles that would have affected the
information presented in this interim report.

Change in presentation of statement of cash flows

Presentation  of statement of cash flows has  been updated from the beginning of
2015 to  better distinguish the three  types of financial activities. Previously
unrealized foreign exchange impact from elimination of internal transactions was
presented  separately  under  Adjustments.  Also  the  cash flow from derivative
instruments was included fully in Net cash generated from operating activities.

After  the  change  the  unrealized  foreign  exchange  impact  related  to  the
elimination  of internal transactions and  cash flow from derivative instruments
are  presented according to  their nature. This  resulted in changes between the
three financial activities.

Comparative  periods  have  been  restated  and  changes  to previously reported
figures are presented at the end of this interim report.

Use of estimates and rounding of figures

Complying with IFRS in preparing financial statements requires the management to
make  estimates and assumptions.  Such estimates affect  the reported amounts of
assets and liabilities, the disclosure of contingent assets and liabilities, and
the  amounts of revenues and expenses. Although these estimates are based on the
management's  best knowledge of  current events and  actions, actual results may
differ from these estimates.

All  figures  in  these  accounts  have  been  rounded. Consequently, the sum of
individual  figures can deviate from the  presented sum figure. Key figures have
been calculated using exact figures.

Events after the end of the interim period

The  Group  has  no  knowledge  of  any  significant events after the end of the
interim period that would have a material impact on the financial statements for
January-March 2015. Material events after the end of the interim period, if any,
have been discussed in the interim review by the Board of Directors.

Inventories

On  March 31, 2015, the book  value of inventories  included a provision for net
realizable  value  of  5.2 MEUR  (4.5  MEUR  at  March  31, 2014 and 4.1 MEUR at
December 31, 2014).



 Non-recurring income and expenses included in operating
 profit                                                           I     I  I-IV

 MEUR                                                          2015  2014  2014
-------------------------------------------------------------------------------
 Closure of Chinese lure manufacturing *                       -1.2     -  -1.7

 Other restructuring costs                                        -   0.1   0.0

 Other non-recurring items                                        -     -  -0.1
-------------------------------------------------------------------------------
 Total included in EBITDA and operating profit                 -1.2   0.1  -1.8
-------------------------------------------------------------------------------
*  The  Group  classifies  all  exceptional  income  and expenses related to the
closure of China manufacturing that are not related to normal business operation
as  non-recurring, primarily consisting of  write-offs and one-off costs related
to restructuring.





 Commitments                                        Mar 31  Mar 31  Dec 31

 MEUR                                                 2015    2014    2014
--------------------------------------------------------------------------


 Minimum future lease payments on operating leases    16.2    16.6    16.4
--------------------------------------------------------------------------


                                    Sales                  Other

 Related party transactions     and other    Pur-  Rents  expen-  Recei-  Paya-

 MEUR                              income  chases   paid     ses  vables   bles
-------------------------------------------------------------------------------
 I 2015

 Joint venture Shimano Normark
 UK Ltd                               0.6       -      -       -       -      -

 Associated company Lanimo Oü         0.0     0.1      -       -     0.0      -

 Entity with significant
 influence over the Group*              -       -    0.1     0.1     0.0      -

 Management                             -       -    0.0     0.0       -    0.0



 I 2014

 Joint venture Shimano Normark
 UK Ltd                               0.5       -      -     0.0     0.4    0.0

 Associated company Lanimo Oü           -       -      -       -     0.0      -

 Entity with significant
 influence over the Group*              -       -    0.0     0.1     0.0      -

 Management                             -       -    0.1       -       -    0.0



 I-IV 2014

 Joint venture Shimano Normark
 UK Ltd                               3.2       -      -     0.0     0.1    0.0

 Associated company Lanimo Oü         0.0     0.1      -       -     0.0      -
 Entity with significant
 influence over the Group*              -       -    0.2     0.1     0.0    0.0

 Management                             -       -    0.3       -     0.0    0.0
-------------------------------------------------------------------------------
 * Lease agreement for the real estate for the consolidated operations in
 France and a service fee.



                                      Mar 31         Mar 31         Dec 31

 Open derivatives                       2015           2014           2014
                             ---------------------------------------------
                              Nominal   Fair Nominal   Fair Nominal   Fair

 MEUR                           Value  Value   Value  Value   Value  Value
--------------------------------------------------------------------------
 Operative hedges

 Foreign currency derivatives    35.1    3.4    53.7    0.6    44.1    3.8



 Monetary hedges

 Foreign currency derivatives    38.9   -0.6    25.6   -0.4    30.6   -0.7

 Interest rate derivatives      104.2    0.7    69.5   -1.9   101.4   -0.7
--------------------------------------------------------------------------
The  changes in the  fair values of  derivatives that are  designated as hedging
instruments  but do  not qualify  for hedge  accounting are  recognized based on
their  nature either  in operative  costs, if  the hedged  item is  an operative
transaction,  or  in  financial  income  and  expenses  if  the hedged item is a
monetary  transaction. Some derivatives  designated to hedge  monetary items are
accounted  for  according  to  hedge  accounting.  Financial  risks  and hedging
principles are described in detail in the financial statements 2014.



 Changes in unrealized mark-to-market valuations for operative foreign
 currency derivatives

                              I    I I-IV

                           2015 2014 2014
------------------------------------------
 Included in operating
 profit                    -0.3  0.7  3.8
------------------------------------------
Operative  foreign currency  derivatives that  are marked-to-market on reporting
date  cause timing differences  between the changes  in derivative's fair values
and  hedged  operative  transactions.  Changes  in  fair  values for derivatives
designated  to hedge future cash flow but are not accounted for according to the
principles  of  hedge  accounting  impact  the  Group's operating profit for the
accounting  period. The underlying foreign currency transactions will realize in
future periods.



 Fair values of financial
 instruments
                               Mar 31               Mar 31               Dec 31

                                 2015                 2014                 2014
-------------------------------------------------------------------------------
                    Carrying     Fair    Carrying     Fair    Carrying     Fair
 MEUR                  value    value       value    value       value    value
-------------------------------------------------------------------------------
 Assets

 Available-for-
 sale financial
 assets (level
 3)                      0.3      0.3         0.3      0.3         0.3      0.3

 Derivatives
 (level 2)               6.6      6.6         1.0      1.0         5.4      5.4
-------------------------------------------------------------------------------
 Total                   6.9      6.9         1.3      1.3         5.7      5.7



 Liabilities

 Non-current
 interest-
 bearing
 liabilities
 (excl.
 derivatives)           76.2     76.7        39.3     39.8        72.3     72.7

 Derivatives
 (level 2)               3.0      3.0         2.6      2.6         3.1      3.1
-------------------------------------------------------------------------------
 Total                  79.3     79.7        42.0     42.4        75.3     75.8



   Fair values of other financial instruments do not differ materially
                                            from their carrying value.

Shares and share capital

On March 27, 2015 The Annual General Meeting (AGM) updated Board's authorization
on  repurchase of shares. A separate stock  exchange release on the decisions of
the  AGM was given, and up to date information on the Board's authorizations and
other decision of the AGM are available also on the corporate website.

In  the  beginning  of  the  financial  year,  the  share capital fully paid and
reported  in the Trade Register was 3.6 MEUR  and the total number of shares was
39 000 000. The   average  number  of  shares  during  the  financial  year  was
39 000 000.

During the financial year, the company bought back a total of 32 864 own shares.
At the end of the year the company held 639 671 own shares, representing 1.6% of
the total number of shares and the total voting rights. The amount of
outstanding shares at the end of the financial year was 38 360 329. The average
share price of all repurchased own shares held by the company was 4.87 EUR.


During  the reporting period, 913 220 shares (197  086) were traded at a high of
5.45 EUR and a low of 4.72 EUR. The closing share price at the end of the period
was 5.11 EUR.

Short term risks and uncertainties

The  objective of  Rapala VMC  Corporation's risk  management is  to support the
implementation  of the Group's  strategy and execution  of business targets. The
importance  of  risk  management  has  increased  as  Rapala VMC Corporation has
continued  to expand its operations.  Accordingly, Group management continuously
develops  it's risk management practices and internal controls. Detailed updated
descriptions  of the Group's strategic, operative and financial risks as well as
risk management principles are included in the Financial Statements 2014.

Due  to the nature of the fishing  tackle business and the geographical scope of
the  Group's operations, the business has traditionally been seasonally stronger
in  the first  half of  the year  compared to  the second  half. Weathers impact
consumer  demand  and  may  have  impact  on  the  Group's sales for current and
following  seasons.  The  Group  is  more  affected by winter weathers after the
expansion  into winter fishing business, while  the impacts on summer and winter
seasons are partly offsetting each other.

The  biggest deliveries for both summer and winter seasons are concentrated into
relatively  short time  periods, and  hence a  well functioning  supply chain is
required.  The  uncertainties  in  future  demand  as  well as the length of the
Group's supply chain increases the challenges in supply chain management. Delays
in  shipments  from  internal  or  external  suppliers  or unexpected changes in
customer  demand upwards or  downwards may lead  to shortages and  lost sales or
excess inventories and subsequent clearance sales with lower margins.

The  transfer  of  lure  manufacturing  operations  from  China to Indonesia has
increased certain production cost and supply chain risks temporarily, while this
risk is now significantly reduced as Chinese operations have ceased and transfer
project is finalized.

The  Group rearranged its main credit facilities in September 2014. These credit
facilities  include some financial covenants,  which are actively monitored. The
Group's liquidity and refinancing risks are well under control.

The  fishing tackle business  has not traditionally  been strongly influenced by
increased  uncertainties and downturns in the general economic climate. They may
however influence, at least for a short while, the sales of fishing tackle, when
retailers  reduce  their  inventory  levels  and face financial challenges. Also
quick  and strong increases  in living expenses,  sudden fluctuations in foreign
exchange  rates  and  governmental  austerity  measures  may  temporarily affect
consumer  spending.  However,  the  underlying  consumer demand has historically
proven  to be  fairly solid.  Political tensions,  such as  the conflict between
Russia  and  Ukraine,  may  have  negative  effects on the Group's business. The
development in geopolitical situation is followed closely by the Group.

The  truly global nature of the Group's  sales and operations spreads the market
risks  caused by the current  uncertainties in the global  economy. The Group is
cautiously  monitoring the development both in  the global macro economy as well
as in the various local markets it operates in.

Cash  collection  and  credit  risk  management  is  high on the agenda of local
management  and this may affect sales to some customers. Quality of the accounts
receivables is monitored closely and write-downs are initiated if needed.

The  Group's  sales  and  profitability  are  impacted by the changes in foreign
exchange  rates and the risks are monitored  actively. To fix the exchange rates
of  future foreign exchange denominated sales and purchases as well as financial
assets  and liabilities,  the Group  has entered  into several  currency hedging
agreements  according to the foreign exchange  risk management policy set by the
Board  of Directors. As the Group is not applying hedge accounting in accordance
to  IAS  39, the  unrealized  mark-to-market  valuations  of  operative currency
hedging agreements have an impact on the Group's reported operating profit. Some
of  Group's currency positions  are not possible  or feasible to  be hedged, and
therefore may have impact on Group's net result. The Group is closely monitoring
market development as well as its cost structure and considering possibility and
feasibility of price increases, hedging actions and cost rationalization.

No significant changes are identified in the Group's strategic risks or business
environment, except in Russia were uncertainties have increased.



 Change  in  presentation  of  statement  of  cash flows - effect to comparative
periods

See the attachment Interim report.


[HUG#1918755]

Interim report.pdf