Sanoma Oyj - Financial Calendar

Sanoma's Financial Reporting During 2010

Stock Exchange Release 24/9/2009  13:15

Sanoma will publish its Full-Year Result for 2009 on 11 February 2010
with a target time of 11 am Finnish time. Interim Reports in 2010
will be published on quarterly basis:

-  Interim Report January-March on 5 May, approximately at 11 am
Finnish time
-  Interim Report January-June on 6 August, approximately at 8:30 am
Finnish time
-  Interim Report January-September on 4 November, approximately at
8:30 am Finnish time

Sanoma's Annual Report for 2009 will be published in electronic
format during week 10 (the week beginning 8 March) and as a hard copy
during week 11 (the week beginning 15 March).

The Annual General Meeting of Shareholders is scheduled for 8 April
2010 and will be held in Helsinki, Finland.

Sanoma Corporation

Kim Ignatius
Chief Financial Officer

Additional information: Sanoma's Group Communications, tel +358 105
19 5062 or communications@sanoma.com

Sanoma.com

Sanoma  inspires,  informs  and   connects.  We  bring   information,
experiences, education and entertainment to millions of people  every
day. We make sure that  quality content and interesting products  and
services are easily available  and meet the  demands of our  readers,
viewers  and  listeners.   We  offer   challenging  and   interesting
employment for over 20,000 people in 20 countries throughout  Europe.
In 2008, the Group's net sales totalled EUR 3.0 billion.