Alma Media - Company Announcement

Repurchase of Talentum's own shares does not entail a mandatory takeover bid for Kauppalehti

Alma Media Corporation  STOCK EXCHANGE RELEASE  13 March 2008 at
17:00

REPURCHASE OF TALENTUM'S OWN SHARES DOES NOT ENTAIL A MANDATORY
TAKEOVER BID FOR KAUPPALEHTI

According to the authorization given by the Annual General Meeting,
the Board of Directors of Talentum Oyj has decided to repurchase
company's own shares. As these repurchases materialize, the
shareholding and voting rights of Kauppalehti Oy, which is part of
Alma Media Group, will exceed the 30% threshold. Exceeding this
threshold, however, does not entail a mandatory takeover bid as the
change in the holding does not pertain to measures taken by
Kauppalehti Oy.

Kauppalehti Oy holds 13,200,000 Talentum shares, corresponding to
approximately 29.85% of the total number of shares and voting rights.
In case Talentum repurchases at least 39,818 of its own shares, the
number of its own shares in its possession will increase to a total
of 220,818 shares. As a result, provided that Kauppalehti Oy does not
affect its shareholding through its own activities, the percentage
controlled by Kauppalehti Oy of all votes vested in Talentum shares
will exceed 3/10 for the purposes of calculating the threshold
creating an obligation to make a mandatory takeover bid as per the
Securities Market Act.

According to the Securities Marketing Act, Chapter 6, Section 10,
Subsection 1, a shareholder whose portion exceeds three-tenths of the
voting rights carried by the shares of a listed company shall launch
a takeover bid for all the remaining shares of the company (mandatory
bid). According to Chapter 6, Section 10, Subsection 7, however, the
obligation to launch a mandatory bid shall not arise if, among other
things, the exceeding of the 3/10 threshold results solely from
measures taken by the offeree company (here Talentum). The repurchase
of own shares is mentioned in legislation as an example of such a
measure.


ALMA MEDIA CORPORATION

Rauno Heinonen
Vice President, Corporate Communications and Investor Relations


More information:
Mikko Korttila, General Counsel, Alma Media Corporation, telephone
+358 10 665 000
Lasse Rosengren, General Counsel, Talentum Oyj, telephone
+358 40 342 4204

Distribution:

OMX Nordic Exchange Helsinki
Principal media


Alma Media in brief

Alma Media is a profitably growing and internationally expanding
company that invests in the future of newspapers and online media.
It's best known products are the Aamulehti, Iltalehti, Kauppalehti
and Etuovi.com.

Net sales in 2007 totalled EUR 329 million and the operating margin
was over 19%. The company's share is listed in the Mid Cap segment of
the OMX Exchange's Nordic List, trading code ALN1V.