Nokian Renkaat - Company Announcement

Nokian Tyres introduces new flagship products for its winter tyre range:

Nokian Hakkapeliitta 9 and Nokian Hakkapeliitta 9 SUV utilize unique stud
technology
Nokian Tyres plc Stock Exchange Release 3 January 2017 2:00 p.m.

Nokian Tyres renews its studded tyre range by launching its new flagship
products: the Nokian Hakkapeliitta 9, designed for passenger cars, and the
Nokian Hakkapeliitta 9 SUV for sports utility vehicles.
- We have developed a new stud technology for our Hakkapeliitta winter tyres;
different studs in different parts of the tyre operate as active safety
equipment and adapt to all winter weather. This patented functional studding
solution is unique within the tyre industry, and it offers the driver both
excellent longitudinal grip and unparalleled lateral grip when cornering under
winter conditions as well as stable, comfortable bare-road handling, says Juha
Pirhonen, Nokian Tyres’ Vice President, Research and Development.
- Nokian Hakkapeliitta is the leading winter tyre brand in the Nordic Countries
and Russia. The new, high-quality Hakkapeliitta studded tyres utilize the latest
technology in the field and will strongly support our and our clients’ sales
during the coming winter seasons. We are looking forward to providing consumers
an opportunity to experience the finely tuned safety and handling
characteristics of our novelty products, says Andrei Pantioukhov, Nokian Tyres’
interim President and CEO.

In addition to the Nokian Hakkapeliitta winter tyres, the Company is also
introducing new studded Nokian Nordman 7 and Nokian Nordman 7 SUV winter tyres.
The Nokian Nordman product family offers an alternative to the premium products
in terms of the price to quality ratio and supplements Nokian Tyres’ product
range for different consumer groups. Key markets for both product families are
the Nordic countries, Russia and North America.

The new products will start shipping to retailers in the spring of 2017. The
comprehensive size range will be available to consumers during the winter tyre
season of autumn 2017. More detailed product information and photos of the new
winter tyres will be released at the turn of January and February.

Nokian Tyres plc

Antti-Jussi Tähtinen
Vice President, Marketing and Communications

Further information:
Vice President, Research and Development Juha Pirhonen, tel. +358 10 401 7708
Distribution: Nasdaq Helsinki, media and www.nokiantyres.com
Nokian Tyres is the world’s northernmost tyre manufacturer. The company promotes
and facilitates safe driving in demanding conditions. It supplies innovative
tyres for cars, trucks and special heavy machinery mainly in areas with special
challenges on tyre performance: snow, forests and harsh driving conditions in
different seasons. Nokian Tyres’ product development is consistently aiming
for sustainable solutions for safety and the environment, taking into account
the whole life cycle of the tyre. A part of the Nokian Tyres group, the tyre
chain Vianor has 1,494 outlets in 26 countries. In 2015 Nokian Tyres had
approximately 4,400 employees and net sales of approximately 1,4 billion euros.
Nokian Tyres’ share is listed on the Nasdaq Helsinki. Further information:
www.nokiantyres.com