Iittala Group Oyj - Company Announcement

IITTALA GROUP PLC'S SHARE OFFERING PROLONGED

Iittala Group Plc      Stock Exchange Release 22 March 2007 at 1 p.m.           

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, IN OR INTO   
THE UNITED STATES, CANADA, AUSTRALIA OR JAPAN.                                  

IITTALA GROUP PLC'S SHARE OFFERING PROLONGED                                    

The Board of Directors and the main shareholders of Iittala Group Plc (“Iittala 
Group”) have decided to prolong the offering of Iittala Group's shares          
(“Offering”) until noon (12.00 hours Finnish time) on Tuesday, 27 March 2007 as 
regards the Offering to institutional investors and until 5 p.m. (Finnish time) 
on Monday, 26 March 2007 as regards the Offering to retail investors.           

In this connection the Offer Price has been fixed at EUR 9.50 per Offer Share,  
the mid-point of the Preliminary Price Range.                                   

The offering circular dated on 9 March 2007 is being supplemented by this new   
information and the investors will be given the possibility to change or cancel 
their subscriptions until 5 p.m. (Finnish time) 26 March 2007 pursuant to       
Chapter 2 Section 3b of the Finnish Securities Market Act.                      
                                                                                
As a result of the above, subscription places will accept new subscriptions from
retail investors at the fixed price of EUR 9.50 per Offer Share from 9 a.m. on  
Friday, 23 March 2007 until 5 p.m. on Monday, 26 March 2007.                    


Iittala Group Plc                                                               

The Board of Directors                                                          


For further information, please contact:                                        

Karsten Borch                                                                   
Iittala Group, Chairman of the Board                                            
tel. +45 2463 1301                                                              

Johan Bjurström                                                                 
ABN AMRO Capital, Member of the Board in Iittala Group                          
tel. +46 707 41 5480                                                            

Tero Vähäkylä                                                                   
Iittala Group, President and CEO                                                
tel. +358 204 39 5306                                                           

Elina Björklund                                                                 
Iittala Group, Group Director                                                   
tel. +358 204 39 5761                                                           


Distribution:                                                                   
Helsinki Stock Exchange                                                         
Main media                                                                      

This document is not a prospectus and as such does not constitute an offer to   
sell securities. Investors should not subscribe for any securities referred to  
in this document, except on the basis of the information contained in a         
prospectus. Offers will not be made directly or indirectly in any jurisdiction  
where prohibited by applicable law or where any registration or prospectus or   
other requirements would apply in addition to those undertaken in Finland.      

These materials are not an offer for sale of securities in the United States or 
in any jurisdiction of the European Economic Area.  Securities may not be       
offered or sold in the United States absent registration or an exemption from   
registration under the U.S. Securities Act of 1933, as amended. Iittala Group   
Plc (“Iittala”) has not registered, and does not intend to register, any portion
of any offering of its securities in the United States, and does not intend to  
conduct a public offering of its securities in the United States.               

This press release may not be distributed or sent into the United States,       
Australia, Canada or Japan.  This document is only being distributed to and is  
only directed at (i) persons who are outside the United Kingdom or (ii) to      
investment professionals falling within Article 19(5) of the Financial Services 
and Markets Act 2000 (Financial Promotion) Order 2005 (the “Order”) or (iii)    
high net worth entities, and other persons to whom it may lawfully be           
communicated, falling within Article 49(2)(a) to (d) of the Order (all such     
persons together being referred to as “relevant persons”).  The Offer Shares are
only available to, and any invitation, offer or agreement to subscribe, purchase
or otherwise acquire such Offer Shares will be engaged in only with, relevant   
persons.  Any person who is not a relevant person should not act or rely on this
press release or any of its contents.                                           

This press release is an advertisement for the purposes of applicable measures  
implementing Directive 2003/71/EC (such Directive, together with any applicable 
implementing measures in the relevant home Member State under such Directive,   
the “Prospectus Directive”).  A prospectus prepared pursuant to the Prospectus  
Directive will be published in Finland and will be available to the public at   
the subscription places for the Offering in Finland.                            

Any offer of securities to the public that may be deemed to be made pursuant to 
this communication in any EEA Member State that has implemented Prospectus      
Directive is only addressed to qualified investors in that Member State within  
the meaning of the Prospectus Directive.                                        

This press release includes forward-looking statements. These forward-looking   
statements include all matters that are not historical facts, statements        
regarding Iittala Group's intentions, beliefs or current expectations           
concerning, among other things the Iittala Group's results of operations,       
financial condition, liquidity, prospects, growth, strategies and the industry  
in which Iittala Group operates. By their nature, forward-looking statements    
involve risks and uncertainties because they relate to events and depend on     
circumstances that may or may not occur in the future, and speak only as of the 
date they are made. Iittala Group cautions you that forward-looking statements  
are not guarantees of future performance and that its actual results of         
operations, financial condition and liquidity and the development of the        
industry in which Iittala Group operates may differ materially from those made  
in or suggested by the forward-looking statements contained in this             
presentation. In addition, even if Iittala Group's results of operations,       
financial condition and liquidity and the development of the industry in which  
Iittala Group operates are consistent with the forward-looking statements       
contained in this press release, those results or developments may not be       
indicative of results or developments in future periods. Iittala Group does not 
undertake any obligation to review or confirm expectations or estimates or to   
release publicly any revisions to any forward-looking statements to reflect     
events that occur or circumstances that arise after the date of this press      
release.
                                                                        
Stabilization/FSA