Elektrobit Oyj - Company Announcement

EB, ELEKTROBIT CORPORATION, STRATEGIC GUIDELINES

STOCK EXCHANGE RELEASE

Free for publication on February 17, 2011, 8.00 a.m. (CET+1)

EB, ELEKTROBIT CORPORATION, STRATEGIC GUIDELINES

The Board of Directors of EB, Elektrobit Corporation, has updated EB's strategic
guidelines.  The objective is to strengthen  EB's position as a leading provider
of  Automotive  and  Wireless  solutions,  products  and services and to further
improve  profitability.  The  strategic  guidelines  announced  in June 2009 are
updated with growth targets and business models of the Business Segments .
According  to the  strategy, EB  continues to  focus on  two Business Segments -
Automotive  and  Wireless.  EB's  objective  is  to  be  a  leading  provider of
solutions,  products and services in its selected businesses. The most important
short-term   objective   is   a  positive  operating  profit  and  profitability
development.
Within  the  Automotive  Business  Segment  EB  focuses  in  software  for cars.
Applications  include  in-car  software  platforms and communications protocols,
user   interface   solutions,   navigation  software  and  software  development
environments.   Our  main  customers  include  leading  car  manufacturers,  car
electronics  suppliers  and  chipset  suppliers  for the automotive industry. In
addition  to R&D services and software  products, EB offers customized solutions
utilizing  product platforms and expertise in technology and integration. During
the next few years EB aims to develop its business model to become more software
products  driven which will make  EB's net sales more  directly dependent on car
production  volumes.  In  the  Automotive  Business  Segment the objective is to
increase  the net sales at  least at the same  pace with the automotive software
market growth.
Within  the Wireless  Business Segment  EB offers  customized device and network
infrastructure solutions, technology platforms, R&D services, and test tools for
radio  channel environments. EB also offers its customers EB-designed devices by
utilizing  manufacturing partners.  Customers include  mobile phone  and network
equipment  manufacturers, satellite and mobile  phone network operators, defence
and  security industry and authorities  and chipset manufacturers. EB's offering
to  its  customers  and  EB's  competitiveness  are  based  on  strong and broad
expertise  in  radio  technology,  embedded  software solutions, electronics and
product  integration.  In  the  Wireless  Business  Segment  the objective is to
gradually increase the net sales during the next few years.
EB  will continue  its focused  R&D investments  in the  Automotive and Wireless
Business  Segments.  EB  will  further  develop  partnerships  and  identify M&A
opportunities  that will increase the  company's competitiveness and broaden the
market opportunities.

Oulu, February 17, 2011
EB, Elektrobit Corporation
Board of Directors

Further information:
Jukka Harju
CEO
Tel. + 358 40 344 5466
Distribution:
NASDAQ OMX Helsinki Ltd
Major media

EB, Elektrobit Corporation
EB creates advanced technology and turns it into enriching end-user experiences.
EB  is specialized  in demanding  embedded software  and hardware  solutions for
wireless and automotive industries. The net sales for the year 2010 totaled MEUR
161.8. Elektrobit      Corporation      is      listed     on     NASDAQ     OMX
Helsinki.www.elektrobit.com


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