Sanoma Oyj - Company Announcement

Sanoma renews its organisation

Stock Exchange Release 5/8/2011  8:15

Sanoma has decided to renew its structure and organisation to speed up digital
transition and organic growth. In the future, Sanoma will focus on media and
learning, and is currently looking into the possibility of divesting assets in
the Trade division."Sanoma has built a strong, versatile media portfolio. We are market leaders in
our key markets, both in consumer media and learning. Our strong brands and
excellent content are loved by readers and viewers in over 20 countries.
However, we see many declining trends in our markets and we need to change in
order to address these trends and remain the preferred choice of our customer
also in the future," says Harri-Pekka Kaukonen, President and CEO of the Sanoma
Group. "We are also seeking to increase our organic growth and improve our
performance."

During the spring, Sanoma already made a number of changes in its business
portfolio. Another key element in the change process is the new organisational
model. "Our new organisation will speed up our digital transition, increase
customer insight, foster innovation and improve the efficiency of our processes.
We are also building strong, international competence centres to ensure the best
possible allocation of resources globally," Kaukonen continues.

The new organisation will consist of seven strategic business units: Sanoma
News, Sanoma Media Finland (former Sanoma Magazines Finland and Sanoma
Entertainment), Sanoma Media Netherlands, Sanoma Media Russia & CEE, Sanoma
Media Belgium, Sanoma Learning (former Sanoma Learning & Literature) and Sanoma
Trade. Two new corporate functions will be established. These new operations,
Digital Operations and Customer Market Operations, work in very close
cooperation with the business units and their purpose is to align the Group's
efforts in digital operations and improve customer insight and process
efficiency within Sanoma. The Chief Digital Officer (CDO) is responsible for the
development of an integrated digital offering as well as identifying new
opportunities and executing them. The Customer Market Officer (CMO) will develop
Sanoma's strategic marketing processes and ensure the development of superior
consumer and advertiser understanding. The new organisation will be in force as
of 1 September 2011. The name of Sanoma Learning & Literature will change by the
end of September.

Executive Management Group

As of 1 September, Sanoma's Executive Management Group (EMG) will comprise:

-  Harri-Pekka Kaukonen, President and CEO of the Sanoma Group, chairman of the
EMG
-  Jacqueline Cuthbert, Chief Human Resources Officer (CHRO)
-  Jacques Eijkens, head of Sanoma Learning
-  Koos Guis, head of Sanoma Media Russia & CEE (acting)
-  Kim Ignatius, Chief Financial Officer (CFO)
-  John Martin, Chief Digital Officer (CDO)
-  Dick Molman, head of Sanoma Media Netherlands
-  Anu Nissinen, head of Sanoma Media Finland
-  Pekka Soini, head of Sanoma News
-  Aimé Van Hecke, head of Sanoma Media Belgium
-  Customer Market Officer (CMO), which will be appointed later."I'm very pleased to have this great team in place to work with. The new
organisation and the corporate culture that we are starting to build are
important building blocks in transforming Sanoma to meet the changes in the
consumer media and learning markets, just like our recent acquisitions have
been," Kaukonen says.

Eija Ailasmaa, current President & CEO of Sanoma Media, will retire according to
her contract by the end of the year. "I would like to extend my warmest thanks
to Eija. She has a fantastic career in the Group, and has had a key role in
building Sanoma Media since the magazine acquisition in 2001," Kaukonen praises.

Hellevi Kekäläinen will continue as head of Sanoma Trade.

Reporting structure

This organisation change does not affect the operating segments used in Sanoma's
financial reporting. The four operating segments will be Media, News, Learning
and Trade. Media comprises the following strategic business units: Sanoma Media
Netherlands, Sanoma Media Finland, Sanoma Media Russia & CEE and Sanoma Media
Belgium. News comprises e.g. the Group's Finnish newspaper and online classified
operations. Learning comprises the Group's learning as well as language services
operations and Trade is responsible for retail operations. Also Sanoma's Cash
generating units (CGUs) will remain as before.

Sanoma Corporation



Kim Ignatius
Chief Financial Officer

Additional information:
Harri-Pekka Kaukonen, President and CEO, Sanoma Corporation tel.
+358 105 19 5021
Sanoma's Investor Relations: Kare Laukkanen tel. +358 105 19 5064 and Anna
Tuominen tel. +358 105 19 5066 or ir@sanoma.com

Appendix: Sanoma's organisation structure as of 1 September 2011

Sanoma.com

Sanoma inspires, informs and connects. As a diversified media group, we bring
information, experiences, education and entertainment to millions of people
every day. We make sure that quality content and interesting products and
services are easily available and meet the demands of our readers, viewers and
listeners. We offer a challenging and interesting working environment for nearly
20,000 people in over 20 countries throughout Europe. In 2010, the Group's net
sales totalled EUR 2.8 billion.


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Attachments:

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