Stockmann - Company Announcement

Stockmann Group's sales in March and the Crazy Days campaign in April 2016

STOCKMANN plc, Company Announcement 12.4.2016 at 16:00 EET

The Stockmann Group's sales in March were down by 26.9 per cent and amounted to
EUR 84.0 million in the continuing product areas and businesses. The change
percentage is not comparable, as the decline was due to the timing of the Crazy
Days campaign in Finland. This year the campaign was held in April, instead of
late March as in the previous year. During the first three weeks in March, the
Group's comparable sales were on a par with 2015.

”Lindex continued its solid performance and grew particularly well in its main
market of Sweden in March. In comparable terms, Stockmann’s department store
sales turned into a more positive direction. The sales during the first three
weeks of the month grew in fashion, cosmetics and home products. The same
product areas had also a positive sales trend during the Crazy Days campaign
which continues to attract customers and reached over one million customer
transactions during the five sales days. Due to the different timings of the
campaign between 2015 and 2016, the sales figure for the total month is not
comparable”, says Stockmann’s interim CEO Lauri Veijalainen.

Sales by division in March

Stockmann Retail's sales in the continuing product areas and businesses were
down by 46.2 per cent in March and down by 1.1 per cent during the first three
weeks of the month. In Finland, sales were down by 50.9 per cent due to timing
of the Crazy Days campaign. Sales in the first three weeks of March were down by
1.6 per cent. In the Baltic countries, where the campaign took place in April in
both years, the sales were down by 1.4 per cent.

Lindex's sales were on a par with the previous year at comparable exchange
rates. Easter had a somewhat negative effect on sales, but despite this, sales
increased in Sweden, Estonia and Latvia. Euro-denominated sales were down by 2.5
per cent, or up 1.9 per cent excluding Russia.

Crazy Days campaign in April

The Crazy Days campaign was held in the Stockmann department stores and online
store on 6–10 April 2016. The comparable campaign sales were down by 3 per cent.
Sales were down by 3 per cent in Finland, and down by 1 per cent in the Baltic
countries. Campaign sales increased in fashion and cosmetics, but decreased in
food. Sales in the online store were up significantly compared with the previous
year.

Sales (exclusive of VAT) in March

                      3/2016  Change-%*   1-3/2016  Change-%*
                   EUR mill.             EUR mill.
Stockmann Retail,       30.6      -50.9       92.9      -29.7
Finland
Stockmann Retail,        6.5       -1.4       18.9       -5.3
international
operations
Stockmann Retail,       37.0      -46.2      111.9      -26.5
total
Lindex, total           47.0        1.9      129.2        4.9
Group, Finland,         35.2      -47.5      106.7      -27.2
total
Group,                  48.7        1.9      134.4        4.2
international
operations, total
Stockmann Group,        84.0      -26.9      241.1      -12.5
total*

*Continuing product areas and businesses i.e. excluding Russian retail
operations, Seppälä, Hobby Hall, Stockmann Beauty, the airport store and the
product areas the company has withdrawn from in department stores (electronics,
books, sports equipment, toys and pet supplies).

Stockmann’s total sales in March 2016 were EUR 90.3 million, including Hobby
Hall. In March 2015, sales were EUR 150.0 million, including also Russian retail
operations, Seppälä and discontinued product areas in department stores.

Change-%: change compared with the corresponding period of the previous year.
The Group's sales figures include merchandise sales exclusive VAT in stores and
department stores. The figures do not include other operating income such as
rental income or service fees.

Further information:
Lauri Veijalainen, Interim CEO, tel. +358 9 121 5062
Nora Malin, Director, Corporate Communications, tel. +358 9 121 3558

www.stockmanngroup.com

STOCKMANN plc

Nora Malin
Director, Corporate Communications

Distribution:
Nasdaq Helsinki
Principal media