Kemira Oyj - Company Announcement

Kemira Capital Markets Day, "Fit for Growth" timeline set, outlook for 2012 and financial targets unchanged

Kemira Oyj
Stock exchange release
September 18, 2012 at 2.00 pm (CET+1)

Kemira held its Capital Markets Day (CMD) 2012 in London today.

Kemira retained its existing outlook for 2012. In 2012, Kemira expects revenue
and operative EBIT to be approximately at the same level as in 2011. In the near
term, uncertainty in Europe and a slowdown in global economic growth may affect
the demand for our products in our customer industries. This guidance assumes
current currency exchange rates and an oil price level of 115 $ per barrel.

Kemira's financial targets remain as communicated earlier. The company's medium
term financial targets are:
  * revenue growth in mature markets > 3% per year, and in emerging markets >
    7% per year
  * EBIT -% of revenue > 10%
  * positive cash flow after investments and dividends
  * gearing level < 60%.


The theme of the CMD was the "Fit for Growth" restructuring program, launched on
July 26(th), 2012. Wolfgang Büchele, President and CEO gave an update on the
implementation of the program:"The expected EUR 60 million cost saving impact of the program will occur as
follows: EUR 10 million in 2012, EUR 50 million in 2013 and EUR 60 million in
2014. The ultimate goal of the program is to reach at least 10% EBIT margin in
2014. Redundancies will account for 50% of the expected savings, and the
remaining 50% will be achieved through manufacturing network consolidation and
leaner operations. Currently 14 manufacturing sites are under review as part of
the ongoing manufacturing consolidation."

Wolfgang Büchele also gave an update on the ongoing work to sharpen Kemira's
strategy. "Our main focus is on delivering our 'Fit for Growth' program, but we
have also started to analyze how the company should look in 2020. The highest
growth in our accessible markets is focused on Asia-Pacific and South America.
Our oil and gas business is expected to grow strongly in all regions. One of
Kemira's key strengths is the capability to tailor products and applications to
customers' needs based on innovation and extensive manufacturing capability. We
are also a leading global chemical supplier to the paper industry with long-term
commitment. The strategy will be communicated, once approved, in connection with
the Q1 results in 2013".

Jyrki Mäki-Kala, CFO, also gave further details on the "Fit for Growth"
restructuring program: "The expected restructuring charges connected to the
program amounts to EUR 85 million of which EUR 35 million will be cash cost and
EUR 50 million being write-downs. EUR 55 million of the restructuring charges
will be booked in the second half of 2012, and the balance in the first half of
2013. Our cost savings estimates for the different segments, based on the
detailed action plan, are: Paper EUR 22 million, Municipal & Industrial EUR 22
million, Oil & Mining EUR 12 million and ChemSolutions EUR 4 million."

Other Kemira speakers at the Capital Markets Day included Petri Helsky,
President, Paper segment, Hannu Virolainen, President, Municipal & Industrial
segment, Randy Owens, President Oil & Mining segment, Frank Wegener, Managing
Director of ChemSolutions, Joe Chan, Region head, APAC and Hilton Casas de
Almeida, Region head, SA.

All Kemira Capital Markets Day 2012 presentations are available at
www.kemira.com at around 2.00 pm (CET+1).

For more information, please contact

Kemira Oyj
Tero Huovinen, Director, Investor Relations
Tel. +358 10 862 1980


Kemira is a global over two billion euro water chemistry company that is focused
on serving customers in water-intensive industries. The company offers water
quality and quantity management that improves customers' energy, water, and raw
material efficiency. Kemira's vision is to be a leading water chemistry company.

www.kemira.com
www.waterfootprintkemira.com


[HUG#1641677]

Attachments:

Link to the release (.pdf).pdf