Marimekko - Company Announcement

MARIMEKKO EXPECTS NET SALES FOR 2014 TO BE LOWER THAN ESTIMATED; OPERATING PROFIT ESTIMATE REMAINS UNCHANGED, PROFIT PERFORMANCE IN THE THIRD QUARTER SLIGHTLY BETTER THAN ANTICIPATED

Marimekko Corporation, Stock Exchange Release, 21 October 2014 at 9 AM

MARIMEKKO ALSO PUBLISHES ADVANCE INFORMATION ABOUT ITS NET SALES AND OPERATING
PROFIT FOR THE JANUARY-SEPTEMBER PERIOD OF 2014 

Marimekko changes its net sales estimate for 2014. In its interim reports
during 2014, the company has reported that its wholesale sales in the second
half of the year will be boosted by considerable, nonrecurring promotional
deliveries. These promotional deliveries will most likely be noticeably smaller
than estimated, and therefore Marimekko changes the net sales estimate which
was given in the interim report of 14 August 2014. The estimate of operating
profit for 2014 remains unchanged. 

The estimate for 2014, updated today, 21 October 2014, is as follows: On the
basis of general market prospects, the company's growth targets and the agreed
reorganisations, the net sales of the Marimekko Group in 2014 are forecast to
be approximately at the same level as in 2013. Operating profit excluding
nonrecurring items is estimated at EUR 4-8 million. 

In its interim report for January-June 2014, published on 14 August 2014,
Marimekko estimated that the Group's net sales for 2014 would grow by 3-8
percent relative to 2013 and operating profit excluding nonrecurring items
would be EUR 4-8 million. 

Advance information about net sales and operating profit for the
January-September period of 2014 

In January-September 2014, the Marimekko Group's net sales were EUR 68.1
million (68.5) and operating profit excluding nonrecurring items was EUR 4.3
million (2.1). Profit performance in the third quarter was slightly stronger
than anticipated. The figures are preliminary and non-audited. 

The company's interim report for January-September will be issued on Thursday,
6 November 2014 at 8.30 a.m. as announced earlier. 

MARIMEKKO CORPORATION
Corporate Communications

Piia Kumpulainen
Tel. +358 9 758 7293
piia.kumpulainen@marimekko.com

DISTRIBUTION:
NASDAQ OMX Helsinki Ltd
Key media

Marimekko is a Finnish textile and clothing design company renowned for its
original prints and colours. The company designs and manufactures high-quality
interior decoration items ranging from furnishing fabrics to tableware as well
as clothing, bags and other accessories. When Marimekko was founded in 1951,
its unparalleled printed fabrics gave it a strong and unique identity.
Marimekko products are sold in approximately 40 countries. In 2013, brand sales
of Marimekko products worldwide amounted to approximately EUR 191 million and
the company's net sales were EUR 94 million. The number of Marimekko stores
totalled 133 at the year end. The key markets are North America, Northern
Europe and the Asia-Pacific region. The Group employs around 500 people. The
company's share is quoted on NASDAQ OMX Helsinki Ltd. www.marimekko.com