Amer Sports - Company Announcement

Amer Sports is exploring strategic alternatives for Mavic and corrects market expectations

STOCK EXCHANGE RELEASE
September 1, 2009 at 9:30 am

Amer Sports is considering strategic alternatives to focus its
business portfolio more towards categories where it believes it has
the best long-term opportunities and where the best group-wide
synergies can be achieved. Consistent with this strategy, Amer Sports
is currently exploring alternatives in respect of its cycling
business Mavic. Among other alternatives, this strategic review may
result in a divestiture of this asset.

In the Q2 2009 report released on August 6, Amer Sports stated that
it expected the market to remain challenging for the rest of the year
and that it expected its full-year 2009 EBIT to be below last year's
level. Based upon reports issued by a number of investment analysts,
the current consensus estimate for the full-year 2009 EBIT is
approximately EUR 60 million. Amer Sports believes that, based upon
currently available information, this consensus estimate is too
optimistic. Amer Sports is not in a position to provide more specific
guidance on its outlook for the year due to the prevailing
uncertainty in the macroeconomic environment and the significance of
the last quarter of the year to the company's results.

For more information, please contact:
Tommy Ilmoni, Vice President, IR and Corporate Communications,
tel. +358 9 7257 8233, tommy.ilmoni@amersports.com

AMER SPORTS CORPORATION
Communications


DISTRIBUTION:
NASDAQ OMX Helsinki
Major media
www.amersports.com


AMER SPORTS CORPORATION
Amer Sports (www.amersports.com) is the world's leading sports
equipment company with internationally recognized brands including
Salomon, Wilson, Precor, Atomic, Suunto, Mavic and Arc'teryx. All
Amer Sports companies develop and manufacture technically advanced
products that improve the performance of active sports participants.
The Group's business is balanced by its broad portfolio of sports and
presence in all major markets.

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Amer Sports is exploring strategic alternatives for Mavic and corrects market expectations.pdf