2014-04-17 08:30:00 CEST

2014-04-17 08:30:27 CEST


REGULATED INFORMATION

English
Rapala VMC - Interim report (Q1 and Q3)

RAPALA VMC CORPORATION'S JANUARY TO MARCH 2014: SLOW START FOR THE YEAR DUE TO WEATHER CONDITIONS, CURRENCY RATES AND ECONOMICAL UNCERTAINTIES


Rapala VMC Corporation
Interim report
April 17, 2014 at 9:30 a.m.

RAPALA VMC CORPORATION'S JANUARY TO MARCH 2014: SLOW START FOR THE YEAR DUE TO
WEATHER CONDITIONS, CURRENCY RATES AND ECONOMICAL UNCERTAINTIES

Q1 in brief:

  * Net sales were 66.2 MEUR, down 12% from previous year (75.3). With
    comparable exchange rates sales down 6%.
  * Comparable operating profit was 6.7 MEUR (8.1).
  * Cash flow from operations was -8.3 MEUR (-8.1).
  * Earnings per share was 0.11 EUR (0.15).
  * Batam lure factory ramp-up proceeding.
  * Full year guidance unchanged.

President and CEO Jorma Kasslin: "Beginning of the year was challenging in many
respects. We witnessed abnormal weather conditions in many countries. Here in
Finland, lack of snow hurt our winter sports business, while in North America
winter was partly so extreme that it clearly delayed the beginning of summer
fishing season. The political unrest in Eastern Europe disturbed the business to
some extent, especially through major changes in currency rates. All in all
strengthening of the Euro explains nearly half of the total sales decline in the
first quarter.

Lower sales also had direct impact on our profitability, even though we managed
to improve our gross margins. The exit from China and ramp-up of the Batam
factory is proceeding, but these still burden our results. We have put a lot of
focus and resources to improve the Asian manufacturing situation, and we expect
to see clear results during the latter part of the year.

Summer fishing sales is picking up in USA as we speak and we expect early spring
to support the second quarter sales here in Europe."


Key figures

-------------------------------------------------------------------------------
                                    I      I change                        I-IV

 MEUR                            2014   2013      %                        2013
-------------------------------------------------------------------------------
 Net sales                       66.2   75.3   -12%                       286.6

 Operating profit                 7.4    8.6   -14%                        26.1

 % of net sales                 11.2%  11.4%                               9.1%

 Operating profit comparable *    6.7    8.1   -17%                        27.1

 % of net sales                 10.1%  10.8%                               9.5%

 Cash flow from operations       -8.3   -8.1    -2%                        15.3

 Gearing %                      76.5%  68.7%                              71.2%

 EPS, EUR                        0.11   0.15   -27%                        0.32
-------------------------------------------------------------------------------
 * Excluding non-recurring items and mark-to-market valuations of operative
 currency derivatives.


Market environment

Overall market conditions were challenging in several market areas. Unfavorable
weather conditions disturbed the business in many markets and retailers were
forced to put tight control on their purchases and cash flow. Political unrest
in Eastern Europe and continuing economical uncertainty in several other markets
had a negative impact on sales. Major changes in currencies caused additional
uncertainty and impacted customer behavior. However, economic indicators are
showing some positive signals in the US and certain European countries.

Business Review January-March 2014

Group net sales for the first quarter were down 12%. Changes in translation
exchange rates explain the net sales decline by some 4 MEUR. With comparable
translation exchange rates quarterly net sales were 6% behind last year's level.

North America

Currencies had a negative impact on North American sales compared to last year
and net sales were down 6% for the quarter with comparable exchange rates.
Extreme winter weathers and late start of spring delayed sales of summer fishing
products, but at the same time it is supporting the replenishment sales of ice
fishing products and cash flow of retailers.

Nordic

Nordic sales were down for the first quarter. Currencies had a small negative
impact on sales compared to last year. Nordic countries suffered from late and
exceptionally warm and snowless winter which impacted the winter sports and ice
fishing product sales especially in Finland. At the same time, early and warm
spring supported the beginning of sales of summer fishing products.

Rest of Europe

Political turbulence in Russia and Ukraine had some direct and indirect impact
on sales in these countries. Currencies, mainly Ruble, burdened the sales in the
Rest of Europe compared to last year and with comparable exchange rates net
sales were down 4% for the quarter. Quarterly sales were also negatively
impacted by delivery problems of suppliers as well as weak winter conditions.
Early spring supported the start of summer fishing product sales.

Rest of the World

In Rest of the World sales were also impacted negatively by currencies, for the
most part South African Rand and Australian dollar, and with comparable exchange
rates quarterly sales were 7% behind last year. Economic and political
instability was disturbing the business in South Africa and Thailand.


External Net Sales by Area

----------------------------------------------
                        I      I change   I-IV

 MEUR                2014   2013      %   2013
----------------------------------------------
 North America       19.4   21.7   -11%   88.4

 Nordic              13.2   15.2   -13%   60.8

 Rest of Europe      26.6   29.5   -10%  103.6 Rest of the World    7.1    8.9   -20%   33.8

 Total               66.2   75.3   -12%  286.6
----------------------------------------------

Financial Results and Profitability

Comparable and reported operating profit decreased from last year. Comparable
and reported profit margins were almost at last year's level. First quarter
operating profit was positively supported by improved gross margin, but this was
not sufficient to offset the negative impact of lower sales. Ramp-up of the new
lure factory in Batam was burdening the profitability.

In the first quarter there were no material non-recurring items. Mark-to-market
valuation of operative currency derivatives included in the reported operating
profit was 0.7 MEUR (0.5).

Total financial (net) expenses for the first quarter were 1.9 MEUR (0.3). A
negative impact in financial items resulted from the (net) foreign exchange
expenses of 1.0 MEUR (gain 0.4). Net interest and other financing expenses
increased slightly from last year to 0.9 MEUR (0.7).

Net profit for the quarter reduced from last year and earnings per share were
0.11 EUR (0.15). Net profit includes a positive tax impact of 1.0 MEUR related
to an agreement with the Finnish tax authority on the parent company's taxation
in years 2006-2013. The share of non-controlling interest in net profit
decreased from last year and totaled 0.0 MEUR (0.9).


Key figures

-------------------------------------------------------------------------------
                                     I      I change                       I-IV

 MEUR                             2014   2013      %                       2013
-------------------------------------------------------------------------------
 Net sales                        66.2   75.3   -12%                      286.6

 Operating profit                  7.4    8.6   -14%                       26.1

 Operating profit, comparable *    6.7    8.1   -17%                       27.1

 Net profit                        4.3    6.6   -35%                       16.1-------------------------------------------------------------------------------
 * Excluding non-recurring items and mark-to-market valuations of operative
 currency derivatives.



Segment Review

Group Products

First quarter sales of Group Products decreased from last year. Sales were
burdened by foreign exchange rates and with comparable exchange rates net sales
were down 3%. Unfavorable weather conditions impacted negatively sales of summer
fishing tackle in the US and sales of winter fishing and winter sports products
in Europe.

Operating profit for Group Products decreased compared to last year. Operating
profit was supported by recovery of gross margins while negative impact was due
to lower sales and costs related to ramp-up of the Batam unit.

Third Party Products

Sales of Third Party Products were below last year in the first quarter. With
comparable exchange rates net sales were down 12%. Decrease in sales of third
party fishing and winter sports products resulted from supplier's delivery
problems, economical instabilities and weather conditions.

Operating profit for Third Party Products was at last year level burdened by
lower sales while supported by more favorable exchange rates on purchases and
recovery of margin.


Net Sales by Segment

-------------------------------------------------
                           I      I change   I-IV

 MEUR                   2014   2013      %   2013
-------------------------------------------------
 Group Products         43.3   47.1    -8%  176.3

 Third Party Products   22.9   28.1   -19%  110.5

 Eliminations            0.0      -     0%   -0.1

 Total                  66.2   75.3   -12%  286.6
-------------------------------------------------

Operating profit by Segment

-------------------------------------------------
                           I      I change   I-IV

 MEUR                   2014   2013      %   2013
-------------------------------------------------
 Group Products          4.9    6.2   -21%   19.4

 Third Party Products    2.5    2.4     4%    6.7

 Total                   7.4    8.6   -14%   26.1
-------------------------------------------------

Financial position

Cash flow from operations decreased slightly from last year to -8.3 MEUR (-
8.1). During the first quarter inventories and payables developed negatively
compared to last year whereas receivables developed positively. Net change in
working capital amounted to -16.0 MEUR (-15.1). Inventories increased seasonally
by 7.9 MEUR from the end of 2013, and increased by 1.8 MEUR from last March
amounting to 118.2 MEUR (116.4). Currency impact decreased inventories by some
11 MEUR. Increase in working capital, especially inventories, was driven by
slowdown in sales and transfer of production from China to Batam.

Net cash used in investing activities was at last year's level and totaled -2.1
MEUR (-2.0) for the first quarter, for the most part consisting of normal
operative capital expenditure.

Liquidity position of the Group was good. Following an increased focus on cash
management, cash and cash equivalents reduced to 11.0 MEUR (30.8) and undrawn
committed long-term credit facilities amounted to 78.5 MEUR at the end of the
period. Due to seasonality of working capital, net interest bearing debt
increased from year end and was 106.2 MEUR (100.4) at the end of March. Gearing
was 76.5% (68.7) and equity-to-assets ratio 43.9% (42.3). The Group fulfills all
financial covenants related to its credit facilities, and does not foresee any
factors impairing this ability.


Strategy Implementation

Execution of the Rapala Group's strategy of profitable growth is based on three
cornerstones: brands, manufacturing and distribution, supported by strong
corporate culture. During the first quarter strategy implementation continued in
various areas.

The Group's new ice drill manufacturing unit in Korpilahti, Finland, was ramping
up its production and is ready to produce significant volumes of Mora Ice and
Rapala UR branded ice drills and related accessories for the next winter season.

The new lure manufacturing unit in Batam, already employing more than 800
people, is intensively focusing on increasing the capacity, operative efficiency
and product quality, in order to capitalize the benefits of streamlined
production processes and cheaper production costs. The Group's own manufacturing
operations in China will be closed down by the end of second quarter, enabling
the targeted cost savings.

Initiatives to streamline the Group's supply chain are proceeding, focusing on
consolidating purchasing and logistics processes in selected third party
products in Europe and setting up a new logistics hub in Asia which enables
further growth for selected fishing accessory products.

Discussions and negotiations regarding acquisitions and business combinations
continued during the first quarter of the year, as the Group continues to seek
also non-organic growth opportunities.

Product Development

Continuous product development and consistent innovation are core competences
for the Group and major contributor to the value and commercial success of the
brands.

New products for 2015 season will be presented in EFTTEX and ICAST trade shows
during the coming summer, including among others new Scatter Rap, Balsa Extreme
and weedless lures under Rapala brand, expansion of Storm Arashi lure offering
as well as multitude of new hook series under VMC brand.

Organization and Personnel

Average number of personnel for the first quarter was 2 678 (2 130), majority of
the increase coming from expansion of lure manufacturing operations in Batam. At
the end of March, the number of personnel was 2 691 (2 183).

Short-term Outlook and Risks

Outlook for the rest of the year is still cautious and short-term visibility is
limited.

In the US the general retail and consumer sentiment is gradually improving and
the summer fishing sales is now picking up. After good winter sales retailers'
cash position is good and pipeline is clean for the next winter season. In
Europe, the early spring should support the summer fishing sales, and economic
indicators show improvement in certain European countries such as Spain.
However, retailers' financial position is weaker due to bad winter sales, and
this will have some knock-on impact on the next winter season.

The continuing political turbulence between Russia and Ukraine is raising
concerns on these markets. Further escalation of the crisis may have negative
impacts on customer consumption even more widely in Europe. Drastic changes in
foreign exchange rates are impacting negatively the profit margins and consumer
demand in some countries.

Closing down manufacturing operations in China and ramping up the new lure
factory in Batam are proceeding, but these will have some negative impact on
profits in 2014, although situation is expected to improve during the latter
part of the year.

The Group expects the sales to improve during the second quarter. Assuming
comparable translation exchange rates, the Group expects to maintain full year
net sales and comparable operating profit (excluding non-recurring items and
mark-to-market valuations of operative currency derivatives) at 2013 level.

Short term risks and uncertainties and seasonality of the business are described
in more detail in the end of this interim report.

Second quarter interim report will be published on July 21.



Helsinki, April 17, 2014

Board of Directors of Rapala VMC Corporation



For further information, please contact:

Jorma Kasslin, President and Chief Executive Officer, +358 9 7562 540
Jussi Ristimäki, Chief Financial Officer, +358 9 7562 540
Olli Aho, Investor Relations, +358 9 7562 540



A  conference call  on the  quarter result  will be  arranged today at 2:00 p.m.
Finnish   time   (1:00   p.m.   CET).   Please   dial   +44 (0)20   3364 5719 or
+1 917 286 8055 or  +358 (0)9 2310 1675 (pin code:  342486#) five minutes before
the  beginning of  the event.  A replay  facility will  be available for 14 days
following  the teleconference.  The number  to dial  is +44 (0)20 3427 0598 (pin
code:  9070355#). Financial information  and teleconference  replay facility are
available at www.rapalavmc.com.


INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (unaudited)

 STATEMENT OF INCOME                                    I      I   I-IV

 MEUR                                                2014   2013   2013
------------------------------------------------------------------------
 Net sales                                           66.2   75.3  286.6

 Other operating income                               0.1    0.2    0.8

 Materials and services                              28.5   35.2  134.4

 Personnel expenses                                  16.9   16.2   64.0

 Other costs and expenses                            11.8   13.6   54.9

 Share of results in associates and joint ventures    0.0   -0.2   -0.5
                                                  ----------------------
 EBITDA                                               9.1   10.3   33.6

 Depreciation, amortization and impairments           1.7    1.7    7.5
                                                  ----------------------
 Operating profit (EBIT)                              7.4    8.6   26.1

 Financial income and expenses                        1.9    0.3    5.5
                                                  ----------------------
 Profit before taxes                                  5.5    8.3   20.6

 Income taxes                                         1.2    1.7    4.6
                                                  ----------------------
 Net profit for the period                            4.3    6.6   16.1
                                                  ----------------------


 Attributable to:

 Equity holders of the company                        4.3    5.7   12.5

 Non-controlling interests                            0.0    0.9    3.6



 Earnings per share for profit attributable
 to the equity holders of the company:

 Earnings per share, EUR (diluted = non-diluted)     0.11   0.15   0.32




 STATEMENT OF COMPREHENSIVE INCOME                   I    I   I-IV

 MEUR                                             2014 2013   2013
-------------------------------------------------------------------
 Net profit for the period                         4.3  6.6   16.1
                                                 ------------------
 Other comprehensive income, net of tax

 Change in translation differences*               -1.2  2.0   -7.1

 Gains and losses on cash flow hedges*             0.1  0.3    0.9

 Gains and losses on hedges of net investments*    0.6 -0.3   -2.3

 Actuarial gains (losses) on defined benefit plan    -    -    0.1
                                                 ------------------
 Total other comprehensive income, net of tax     -0.4  2.1   -8.4
                                                 ------------------


 Total comprehensive income for the period         3.9  8.7    7.7
                                                 ------------------


 Total comprehensive income attributable to:

 Equity holders of the Company                     4.3  7.8    5.1

 Non-controlling interests                        -0.4  0.9    2.6



 * Item that may be reclassified subsequently to the statement of income



 STATEMENT OF FINANCIAL POSITION                          Mar 31 Mar 31 Dec 31

 MEUR                                                       2014   2013   2013
------------------------------------------------------------------------------
 ASSETS

 Non-current assets

 Intangible assets                                          70.1   73.2   70.0

 Property, plant and equipment                              31.0   30.1   30.6

 Non-current assets

   Interest-bearing                                          3.0    3.4    3.0

   Non-interest-bearing                                     10.1   11.4   10.1
                                                         ---------------------
                                                           114.3  118.1  113.7

 Current assets

 Inventories                                               118.2  116.4  110.3

 Current assets

   Interest-bearing                                          1.0    2.4    1.0

   Non-interest-bearing                                     72.1   77.7   62.1

 Cash and cash equivalents                                  11.0   30.8   16.9
                                                         ---------------------
                                                           202.3  227.2  190.3



 Total assets                                              316.6  345.3  304.1
                                                         ---------------------


 EQUITY AND LIABILITIES

 Equity

 Equity attributable to the equity holders of the company  127.2  135.9  123.1

 Non-controlling interests                                  11.6   10.2   12.0
                                                         ---------------------
                                                           138.9  146.1  135.1

 Non-current liabilities

 Interest-bearing                                           39.4   77.0   39.4

 Non-interest-bearing                                       12.8   15.4   12.8
                                                         ---------------------
                                                            52.2   92.3   52.2

 Current liabilities

 Interest-bearing                                           81.8   60.0   77.8

 Non-interest-bearing                                       43.7   46.9   38.9
                                                         ---------------------
                                                           125.5  106.9  116.7



 Total equity and liabilities                              316.6  345.3  304.1
                                                         ---------------------



                                                I      I   I-IV

 KEY FIGURES                                 2014   2013   2013
----------------------------------------------------------------
 EBITDA margin, %                           13.7%  13.6%  11.7%

 Operating profit margin, %                 11.2%  11.4%   9.1%

 Return on capital employed, %              12.4%  14.5%  11.4%

 Capital employed at end of period, MEUR    245.1  246.5  231.4

 Net interest-bearing debt at end of        106.2  100.4   96.3
 period, MEUR

 Equity-to-assets ratio at end of period,   43.9%  42.3%  44.5%
 %

 Debt-to-equity ratio at end of period, %   76.5%  68.7%  71.2%

 Earnings per share, EUR (diluted = non-     0.11   0.15   0.32
 diluted)

 Equity per share at end of period, EUR      3.30   3.51   3.19

 Average personnel for the period           2 678  2 130  2 428
----------------------------------------------------------------
 Definitions of key figures are consistent with those in the financial
 statement 2013.



 STATEMENT OF CASH FLOWS                             I      I   I-IV

 MEUR                                             2014   2013   2013
---------------------------------------------------------------------
 Net profit for the period                         4.3    6.6   16.1

 Adjustments to net profit for the period *        3.9    3.3   18.6

 Financial items and taxes paid and received      -0.5   -2.9   -8.6

 Change in working capital                       -16.0  -15.1  -10.8
---------------------------------------------------------------------
 Net cash generated from operating activities     -8.3   -8.1   15.3

 Investments                                      -2.0   -2.0  -10.7

 Proceeds from sales of assets                     0.1    0.0    0.2

 Sufix brand acquisition                             -      -   -0.7

 Acquisition of other subsidiaries, net of cash   -0.2    0.0    0.0

 Proceeds from disposal of subsidiaries, net of      -      -    0.5
 cash

 Change in interest-bearing receivables            0.0    0.0   -0.1
---------------------------------------------------------------------
 Net cash used in investing activities            -2.1   -2.0  -10.8

 Dividends paid to parent company's                  -      -   -8.9
 shareholders

 Net funding                                       4.0    2.6  -16.0

 Purchase of own shares                           -0.1   -0.3   -1.0
---------------------------------------------------------------------
 Net cash generated from financing activities      3.8    2.3  -25.9

 Adjustments                                       0.8    0.1    1.5

 Change in cash and cash equivalents              -5.8   -7.8  -19.8

 Cash & cash equivalents at the beginning of      16.9   38.2   38.2
 the period

 Foreign exchange rate effect                     -0.1    0.4   -1.4
---------------------------------------------------------------------
 Cash and cash equivalents at the end of the      11.0   30.8   16.9
 period

 * Includes reversal of non-cash items, income taxes and financial income and
 expenses.


 CONSOLIDATED STATEMENT OF CHANGES IN
 EQUITY

                       Attributable to equity holders of the
                company
               ---------------------------------------------------
                                    Cumul.  Fund for                Non-

                        Share  Fair trans-  invested          Re- contr-

                         pre- value lation non-rest-  Own  tained olling

                  Share  mium   re- diffe-    ricted sha-   earn-  inte-  Total

 MEUR           capital  fund serve rences    equity  res    ings  rests equity
-------------------------------------------------------------------------------
 Equity on Jan
 1, 2013            3.6  16.7  -2.3   -4.1       4.9 -3.4   112.8    9.4  137.7
-------------------------------------------------------------------------------
 Comprehensive
 income *             -     -   0.3    1.7         -    -     5.7    0.9    8.7

 Purchase of
 own shares           -     -     -      -         - -0.3       -      -   -0.3

 Share based
 payment              -     -     -      -         -    -     0.1      -    0.1

 Other changes        -     -     -      -         -    -     0.0    0.0    0.0
-------------------------------------------------------------------------------
 Equity on Mar
 31, 2013           3.6  16.7  -1.9   -2.3       4.9 -3.7   118.6   10.2  146.1
-------------------------------------------------------------------------------

-------------------------------------------------------------------------------
 Equity on Jan
 1, 2014            3.6  16.7  -1.4  -12.5       4.9 -4.4   116.2   12.0  135.1
-------------------------------------------------------------------------------
 Comprehensive
 income *             -     -   0.1   -0.2         -    -     4.3   -0.4    3.9

 Purchase of
 own shares           -     -     -      -         - -0.1       -      -   -0.1
-------------------------------------------------------------------------------
 Equity on Mar
 31, 2014           3.6  16.7  -1.3  -12.7       4.9 -4.5   120.6   11.6  138.9
-------------------------------------------------------------------------------
 * For the period, (net
        of tax)




 SEGMENT INFORMATION*

 MEUR                                I      I   I-IV

 Net Sales by Operating Segment   2014   2013   2013
-----------------------------------------------------
 Group Products                   43.3   47.1  176.3

 Third Party Products             22.9   28.1  110.5

 Eliminations                      0.0      -   -0.1
-----------------------------------------------------
 Total                            66.2   75.3  286.6



 Operating Profit by Operating Segment
------------------------------------------------------
 Group Products                    4.9    6.2   19.4

 Third Party Products              2.5    2.4    6.7
-----------------------------------------------------
 Total                             7.4    8.6   26.1

                                       Mar 31   Mar 31   Dec 31

 Assets by Operating Segment             2014     2013     2013
---------------------------------------------------------------
 Group Products                         226.7    226.7    215.7

 Third Party Products                    74.8     82.1     67.4
---------------------------------------------------------------
 Non-interest-bearing assets total      301.5    308.7    283.1

 Unallocated interest-bearing assets     15.0     36.6     21.0
---------------------------------------------------------------
 Total assets                           316.6    345.3    304.1
                                                       * Segments are consistent
with those in the financial statements 2013. Segments are described in detail in
note 2 of the financial statements 2013.


 External Net Sales by Area      I      I   I-IV

 MEUR                         2014   2013   2013
------------------------------------------------
 North America                19.4   21.7   88.4

 Nordic                       13.2   15.2   60.8

 Rest of Europe               26.6   29.5  103.6

 Rest of the world             7.1    8.9   33.8
------------------------------------------------
 Total                        66.2   75.3  286.6


 KEY FIGURES BY QUARTERS       I    II   III    IV  I-IV     I

 MEUR                       2013  2013  2013  2013  2013  2014
--------------------------------------------------------------
 Net sales                  75.3  81.4  66.6  63.3 286.6  66.2

 EBITDA                     10.3  15.2   4.5   3.7  33.6   9.1

 Operating profit            8.6  13.4   2.6   1.5  26.1   7.4

 Profit before taxes         8.3  11.6  -0.4   1.2  20.6   5.5

 Net profit for the period   6.6   7.8  -1.2   2.9  16.1   4.3
--------------------------------------------------------------


NOTES TO THE INCOME STATEMENT AND FINANCIAL POSITION

The financial statement figures included in this release are unaudited.

This  report has been prepared in  accordance with IAS 34. Accounting principles
adopted  in the preparation of this report are consistent with those used in the
preparation of the Financial Statements 2013, except for the adoption of the new
or amended standards and interpretations.

Adoption  of the revised standards IFRS  10, IFRS 11, IFRS 12, IAS 27, IAS 28 as
well as the amended standards IAS 36 and IAS 39 did not result in any changes in
the  accounting principles that would have affected the information presented in
this interim report.

Use of estimates and rounding of figures

Complying with IFRS in preparing financial statements requires the management to
make  estimates and assumptions.  Such estimates affect  the reported amounts of
assets and liabilities, the disclosure of contingent assets and liabilities, and
the  amounts of revenues and expenses. Although these estimates are based on the
management's  best knowledge of  current events and  actions, actual results may
differ from these estimates.

All  figures  in  these  accounts  have  been  rounded. Consequently, the sum of
individual  figures can deviate from the  presented sum figure. Key figures have
been calculated using exact figures.

Events after the end of the interim period

The  Group  has  no  knowledge  of  any  significant events after the end of the
interim period that would have a material impact on the financial statements for
January-March 2014. Material events after the end of the interim period, if any,
have been discussed in the interim review by the Board of Directors.

Inventories

On  March 31, 2014, the book  value of inventories  included a provision for net
realizable  value  of  4.5 MEUR  (4.5  MEUR  at  March  31, 2013 and 4.5 MEUR at
December 31, 2013).

Impact of business acquisitions on the consolidated financial statements

In  January 2014, the Group acquired  100% of the shares and  voting rights of a
French coarse fishing attractant manufacturer Mystic s.a.r.l.. The consideration
amounted  to  0.2 MEUR.  The  closing  accounts  were finalized during the first
quarter  and goodwill of 0.3 MEUR was  recognized. The acquisition does not have
material impact on the result or financial position of the Group.



 Non-recurring income and expenses included in operating          I     I  I-IV
 profit

 MEUR                                                          2014  2013  2013
-------------------------------------------------------------------------------
 Closure of Chinese lure manufacturing                            -     -  -0.8

 Other restructuring costs                                      0.1     -  -0.2

 Other non-recurring items                                        -   0.0  -0.1
-------------------------------------------------------------------------------
 Total included in EBITDA and operating profit                  0.1   0.0  -1.1
-------------------------------------------------------------------------------
 Other non-recurring impairments                                  -     -  -0.2
-------------------------------------------------------------------------------
 Total included in operating profit                             0.1   0.0  -1.3
-------------------------------------------------------------------------------



 Commitments                                         Mar 31   Mar 31   Dec 31

 MEUR                                                  2014     2013     2013
-----------------------------------------------------------------------------
 On own behalf

 Guarantees                                               -      0.1        -



 Minimum future lease payments on operating leases     16.6     15.2     16.8
-----------------------------------------------------------------------------


                                    Sales                  Other

 Related party transactions     and other    Pur-  Rents  expen-  Recei-  Paya-

 MEUR                              income  chases   paid     ses  vables   bles
-------------------------------------------------------------------------------
 I 2014

 Joint venture Shimano Normark        0.5       -      -     0.0     0.4    0.0
 UK Ltd

 Associated company Lanimo Oü           -       -      -       -     0.0      -

 Entity with significant                -       -    0.0     0.1     0.0      -
 influence over the Group*

 Management                             -       -    0.1       -       -    0.0



 I 2013

 Joint venture Shimano Normark        0.4       -      -       -     0.3      -
 UK Ltd

 Associated company Lanimo Oü         0.0     0.0      -       -       -      -

 Entity with significant                -       -    0.0     0.0     0.0      -
 influence over the Group*

 Management                             -       -    0.1       -       -    0.0



 I-IV 2013

 Joint venture Shimano Normark        3.0       -      -       -     0.1      -
 UK Ltd

 Associated company Lanimo Oü         0.0     0.1      -       -     0.0      -

 Entity with significant                -       -    0.2     0.1     0.0      -
 influence over the Group*

 Management                             -       -    0.3       -       -    0.0
-------------------------------------------------------------------------------
 * Lease agreement for the real estate for the consolidated operations in
 France and a service fee.



                                    Mar 31         Mar 31                Dec 31

 Open derivatives                     2014           2013                  2013
                     ----------------------------------------------------------
                            Nominal   Fair Nominal   Fair Nominal          Fair

 MEUR                         Value  Value   Value  Value   Value         Value
-------------------------------------------------------------------------------
 Operative hedges

 Foreign currency
 derivatives                   53.7    0.6    47.5    0.1    49.4           0.0



 Monetary hedges

 Foreign currency
 derivatives                   25.6   -0.4    16.6    0.0    24.6           0.1

 Interest rate
 derivatives*                  69.5   -1.9    80.3   -3.5    69.5          -2.0
-------------------------------------------------------------------------------
  * Includes also two cross-
 currency swaps.

 The  changes in the fair values of  derivatives that are designated as hedging
 instruments  but do not  qualify for hedge  accounting are recognized based on
 their  nature either in  operative costs, if  the hedged item  is an operative
 transaction,  or in  financial income  and expenses  if the  hedged item  is a
 monetary  transaction. Some derivatives designated to hedge monetary items are
 accounted  for  according  to  hedge  accounting.  Financial risks and hedging
 principles are described in detail in the financial statements 2013.


 Changes in unrealized mark-to-market valuations for operative foreign
 currency derivatives

                                 I    I                                    I-IV

                              2014 2013                                    2013
-------------------------------------------------------------------------------
 Included in operating profit  0.7  0.5                                     0.3
-------------------------------------------------------------------------------


 Operative  foreign  currency  derivatives  that  are  marked-to-market  on
 reporting   date   cause   timing   differences  between  the  changes  in
 derivative's  fair values  and hedged  operative transactions.  Changes in
 fair  values for derivatives designated to  hedge future cash flow but are
 not  accounted for according to the  principles of hedge accounting impact
 the  Group's operating  profit for  the accounting  period. The underlying
 foreign currency transactions will realize in future periods.




 Fair values of                Mar 31               Mar 31               Dec 31
 financial
 instruments

                                 2014                 2013                 2013
                ---------------------------------------------------------------
 MEUR               Carrying     Fair    Carrying     Fair    Carrying     Fair
                       value    value       value    value       value    value
-------------------------------------------------------------------------------
 Financial
 assets

 Loans and              81.2     81.2       106.7    106.7        77.8     77.8
 receivables

 Available-for-          0.3      0.3         0.3      0.3         0.3      0.3
 sale financial
 assets (level
 3)

 Derivatives             1.0      1.0         0.5      0.5         0.8      0.8
 (level 2)



 Financial
 liabilities

 Financial             147.4    147.9       166.5    167.1       138.1    138.7
 liabilities at
 amortized cost

 Derivatives             2.6      2.6         3.9      3.9         2.8      2.8
 (level 2)
-------------------------------------------------------------------------------

                                                                       Shares
and share capital

On April 10, 2014 The Annual General Meeting (AGM) updated Board's authorization
on  repurchase of shares. A separate stock  exchange release on the decisions of
the  AGM was given, and up to date information on the board's authorizations and
other decision of the AGM are available also on the corporate website.

At  the end of the reporting period the share capital fully paid and reported in
the  Trade Register was 3.6 MEUR and the total number of shares was 39 468 449.
The  average number of shares during the reporting period was 39 468 449. During
the  reporting period, company bought back a  total of 26 548 own shares. At the
end  of the reporting  period the company  held 933 856 own shares, representing
2.4% of  the total  number of  shares and  the total  voting rights. The average
share price of all repurchased own shares held by the company was 4.82 EUR.

On April 10, 2014 the Board decided to cancel 468 449 treasury shares. After the
cancellation  company has 465 407 treasury shares,  which represent 1.2 per cent
of  the total number of shares. The cancellation  does not have an effect on the
share  capital.  A  separate  stock  exchange  release  will  be issued once the
cancellation is valid after it has been registered with the Trade Register. Once
the  cancellation has  been registered,  the number  of Rapala VMC Corporation's
shares is 39 000 000.

During the reporting period, 197 086 shares (1 000 860) were traded at a high of
5.69 EUR and a low of 5.09 EUR. The closing share price at the end of the period
was 5.65 EUR.

Short term risks and uncertainties

The  objective of  Rapala VMC  Corporation's risk  management is  to support the
implementation  of the Group's  strategy and execution  of business targets. The
importance  of  risk  management  has  increased  as  Rapala VMC Corporation has
continued  to expand its operations.  Accordingly, Group management continuously
develops   it's  risk  management  practices  and  internal  controls.  Detailed
descriptions  of the Group's strategic, operative and financial risks as well as
risk management principles are included in the Financial Statements 2013.

Due  to the nature of the fishing  tackle business and the geographical scope of
the  Group's operations, the business has traditionally been seasonally stronger
in  the  first  half  of  the  year  compared  to the second half, although this
seasonality  pattern may partly  change as the  Group has increased  its role in
winter  fishing business. Weathers impact consumer demand and may have impact on
the  Group's sales for current and following seasons. The Group is more affected
by  winter weathers after the expansion  into winter fishing business, while the
impacts on summer and winter seasons are partly offsetting each other.

The  biggest deliveries for both summer and winter seasons are concentrated into
relatively  short time  periods, and  hence a  well functioning  supply chain is
required.  The  uncertainties  in  future  demand  as  well as the length of the
Group's supply chain increases the challenges in supply chain management. Delays
in  shipments  from  internal  or  external  suppliers  or unexpected changes in
customer  demand upwards or  downwards may lead  to shortages and  lost sales or
excess inventories and subsequent clearance sales with lower margins.

Closing down lure manufacturing operations in China and ramping up and expanding
the new production facility in Batam, Indonesia, may increase certain production
cost  and  supply  chain  risks  temporarily.  The  same  applies  to  the newly
established ice drill manufacturing unit in Finland.

The  Group  successfully  refinanced  its  main credit facilities in 2012. These
credit   facilities   include  some  financial  covenants,  which  are  actively
monitored. The Group's liquidity and refinancing risks are well in control.

The  fishing tackle business  has not traditionally  been strongly influenced by
increased  uncertainties and downturns in the general economic climate. They may
influence,  however, at least  for a short  while, the sales  of fishing tackle,
when retailers reduce their inventory levels and face financial challenges. Also
quick  and  strong  increases  in  living  expenses,  such  as  gasoline  price,
uncertainties  concerning  employment,  sudden  fluctuations in foreign exchange
rates  and  governmental  austerity  measures  may  temporarily  affect consumer
spending  also in the fishing tackle  business. However, the underlying consumer
demand has historically proven to be fairly solid.

The  truly global nature of the Group's  sales and operations spreads the market
risks  caused by the current  uncertainties in the global  economy. The Group is
cautiously  monitoring the development both in  the global macro economy as well
as in the various local markets it operates in.

Cash  collection  and  credit  risk  management  is  high on the agenda of local
management  and this may affect sales to some customers. Quality of the accounts
receivables is monitored closely and write-downs are initiated if needed.

The  Group's  sales  and  profitability  are  impacted by the changes in foreign
exchange  rates and the risks are monitored  actively. To fix the exchange rates
of  future  foreign  exchange  denominated  sales  and  purchases, the Group has
entered  into  several  currency  hedging  agreements  according  to the foreign
exchange  risk management policy set by the  Board of Directors. As the Group is
not  applying hedge accounting in accordance  to IAS 39, the unrealized mark-to-
market  valuations of currency hedging agreements  have an impact on the Group's
reported operating profit. The Group is closely monitoring market development as
well  as its cost structure and considering possibility and feasibility of price
increases, hedging actions and cost rationalization.

No significant changes are identified in the Group's strategic risks or business
environment.


[HUG#1778063]

Interim report.pdf