2021-04-09 11:15:00 CEST

2021-04-09 11:15:27 CEST


REGULATED INFORMATION

English
Alma Media - Other information disclosed according to the rules of the Exchange

Alma Media’s comparison data under the new segment structure and revised distribution of revenue


Alma Media Corporation          Stock Exchange Release         9 April 2021 at
12.15 p.m.

ALMA MEDIA’S COMPARISON DATA UNDER THE NEW SEGMENT STRUCTURE AND REVISED
DISTRIBUTION OF REVENUE

Alma Media is publishing unaudited comparison data under the new segment
structure and the revised distribution of revenue for each quarter in 2020 and
for January–December 2020. Starting from the first quarter of 2021, Alma Media
will report according to the new segment structure and revised distribution of
revenue. Comparison figures are presented separately at the Group level and the
segment level.

 Alma Media’s new segment structure entered into effect on 1 March 2021. Alma
Media’s reportable segments under the new structure consist of Alma Career,
which focuses on the recruitment business and recruitment-related services in
Eastern Central Europe and Finland, Alma Talent, which provides financial media
and services aimed at professionals and businesses, and Alma Consumer, which
focuses on the consumer media and marketplaces business.

Centralised services produced by the Group’s parent company as well as
centralised support services for advertising and digital sales for the entire
Group are reported outside segment reporting. The Group’s reportable segments
correspond to the Group’s operating segments.

In connection with the change in segment structure, the name Alma Markets was
changed to Alma Career. The Alma Mediapartners services that were previously
reported as part of the Alma Markets business segment, i.e. housing and
automotive marketplaces, will now be reported under the Alma Consumer business
segment.

Alma Media has also announced it will revise its revenue reporting by dividing
revenue between marketplaces revenue, media revenue and service revenue. Alma
Media will also disclose more detailed segment-specific revenue and
profitability figures in accordance with the nature of business operations.

Alma Media’s interim report for Q1/2021 will be published on 21 April 2021 at
approximately 8:00 a.m.

The tables below present data in accordance with the new segment structure and
revised distribution of revenue for 2020.

For more information, please contact: Juha Nuutinen, Chief Financial Officer,
Alma Media, tel. +358 10 665 3873

[][]
REVENUE AND OPERATING PROFIT BY SEGMENT UNDER THE NEW SEGMENT STRUCTURE
REVENUE BY SEGMENT                2020  2020  2020        2020   2020
MEUR                                Q1    Q2    Q3          Q4  Q1–Q4
Alma Career                       18.4  13.5  15.5        15.3   62.7
Alma Talent                       25.6  22.4  20.7        26.4   95.1
Alma Consumer                     17.9  15.7  16.9        19.3   69.9
Segments total                    61.9  51.6  53.1        61.1  227.7
Non-allocated operations          —0,1   0.9   0.8         0.9    2.5
Total                             61.9  52.5  54.0        61.9  230.2

OPERATING PROFIT/LOSS BY SEGMENT,
MEUR *)                           2020  2020  2020        2020   2020
                                    Q1    Q2    Q3          Q4  Q1–Q4
Alma Career                        7.5   4.8   5.4         3.8   21.4
Alma Talent                        3.5  -0.2   4.1         5.7   13.1
Alma Consumer                      3.2   2.8   4.6         4.4   15.1
Segments total                    14.1   7.3  14.2        13.9   49.6
Non-allocated                     -1.9  -0.4  -1.1        -3.1   -6.5
Total                             12.2   7.0  13.2        10.8   43.1
[*]  Includes adjusted items

REVENUE AND OPERATING PROFIT BY SEGMENT UNDER THE OLD SEGMENT STRUCTURE
REVENUE BY SEGMENT                2020  2020  2020        2020   2020
MEUR                                Q1    Q2    Q3          Q4  Q1–Q4
Alma Markets                      24.7  19.4  22.2        21.9   88.3
Alma Talent                       25.6  22.4  20.7        26.4   95.1
Alma Consumer                     11.6   9.8  10.2        12.7   44.4
Segments total                    61.9  51.6  53.1        61.1  227.7
Non-allocated                     -0.1   0.9   0.8         0.9    2.5
Total                             61.9  52.5  54.0        61.9  230.2

OPERATING PROFIT/LOSS BY SEGMENT,
MEUR *)                           2020  2020  2020        2020   2020
                                    Q1    Q2    Q3          Q4  Q1–Q4
Alma Markets                      10.0   7.0   9.0         5.6   31.6
Alma Talent                        3.5  -0.2   4.1         5.7   13.1
Alma Consumer                      0.7   0.5   1.1         2.6    4.9
Segments total                    14.1   7.3  14.2        13.9   49.6
Non-allocated                     -1.9  -0.4  -1.1        -3.1   -6.5
Group total                       12.2   7.0  13.2        10.8   43.1
[*]  Includes adjusted items

KEY FIGURES UNDER THE NEW SEGMENT STRUCTURE AND DISTRIBUTION OF REVENUE
Alma Media, key   2020   2020   2020   2020   2020
figures
MEUR                Q1     Q2     Q3     Q4  Q1–Q4
Revenue           61.9   52.6   54.0   61.9  230.2
Marketplaces      24.3   19.1   22.0   21.4   86.7
Media             26.1   21.4   20.7   26.7   94.9
Content, media    13.8   12.8   11.5   12.4   50.4
- of which       20.8%  24.6%  28.3%  28.7%  25.4%
digital
Advertising,      12.3    8.6    9.2   14.3   44.5
media
- of which       70.1%  78.7%  75.1%  75.4%  74.5%
digital
Services          11.5   12.1   11.2   13.8   48.6
- of which       54.9%  52.7%  56.3%  51.8%  53.8%
digital
Adjusted total    50.7   43.0   40.9   51.4  186.0
expenses
Adjusted EBITDA   15.3   13.9   17.0   14.6   60.8
EBITDA            16.3   11.0   17.0   14.6   58.9
Adjusted          11.2    9.8   13.2   11.1   45.4
operating
profit
Adjusted         18.1%  18.7%  24.5%  18.0%  19.7%
operating
profit, %
Operating         12.2    7.0   13.2   10.8   43.1
profit (loss)
Operating        19.7%  13.3%  24.4%  17.4%  18.7%
profit, %
Employees on      1534   1522   1458   1434   1497
average
Digital           41.7   35.4   38.5   42.9  158.4
business
revenue
Digital          67.3%  67.3%  71.3%  69.3%  68.8%
business, % of
revenue

ALMA CAREER

Alma Career key figures          2020   2020    2020   2020   2020
MEUR                               Q1     Q2      Q3     Q4  Q1–Q4
Revenue                          18.4   13.5    15.5   15.3   62.7
Marketplaces                     17.3   12.3    14.5   14.0   58.1
Services                          1.2    1.1     1.0    1.3    4.6
Adjusted total expenses          11.8    8.9    10.1   11.8   42.7
Adjusted EBITDA                   7.5    5.6     6.4    4.4   23.9
EBITDA                            8.4    5.6     6.3    4.5   24.7
Adjusted operating profit         6.6    4.8     5.5    3.7   20.6
Adjusted operating profit, %    35.9%  35.3%   35.5%  24.2%  32.8%
Operating profit (loss)           7.5    4.8     5.4    3.8   21.4
Operating profit, %             40.6%  35.3%   35.1%  24.5%  34.2%
Employees on average              624    602     562    563    588
Digital business revenue         17.9   13.3    15.6   15.3   62.1
Digital business, % of revenue  97.5%  98.7%  100.0%  99.7%  99.1%

REVENUE                          2020   2020    2020   2020   2020
MEUR                               Q1     Q2      Q3     Q4  Q1–Q4
Finland                           1.1    0.6     0.6    0.6    2.9
Croatia                           1.7    0.8     1.2    1.1    4.7
Czech Republic                   10.1    8.7     9.2    9.3   37.3
Slovakia                          3.2    1.8     2.5    2.2    9.8
Baltic countries                  1.8    1.2     1.6    1.7    6.2
Other countries                   0.6    0.4     0.4    0.5    1.9

ALMA TALENT

Alma Talent, key figures          2020   2020   2020   2020   2020
MEUR                                Q1     Q2     Q3     Q4  Q1–Q4
Revenue                           25.6   22.4   20.7   26.4   95.1
Marketplaces                       1.3    1.3    1.4    1.5    5.5
Media                             15.6   12.5   11.4   15.0   54.4
Content, media                     9.7    9.1    7.7    8.6   35.2
- of which digital                29.2%  34.4%  42.1%  41.0%  36.3%
Advertising, media                 5.9    3.4    3.7    6.3   19.3
- of which digital                47.2%  56.8%  48.3%  51.1%  50.4%
Services                           8.7    8.5    7.9   10.0   35.2
- of which digital                42.5%  49.7%  51.0%  46.3%  47.2%
Adjusted total expenses           22.0   19.6   16.6   20.8   78.9
Adjusted EBITDA                    4.9    3.9    5.1    6.6   20.4
EBITDA                             4.7    0.9    5.1    6.9   17.6
Adjusted operating profit          3.7    2.8    4.1    5.7   16.2
Adjusted operating profit, %      14.4%  12.5%  19.9%  21.5%  17.1%
Operating profit (loss)            3.5   -0.2    4.1    5.7   13.1
Operating profit, %                13.6%  -1.0%  20.0%  21.5%  13.7%
Average no. of employees,
excl. telemarketers                485    467    446    427    456
Telemarketers on average           320    342    327    352    335
Digital business revenue          10.6   10.6   10.4   12.9   44.6
Digital business, % of revenue    41.5%  47.5%  50.5%  48.7%  46.9%


REVENUE                           2020   2020   2020   2020   2020
MEUR                                Q1     Q2     Q3     Q4  Q1–Q4
Alma Talent Media                 13.2   11.3   11.3   15.1   50.9
- of which digital                37.6%  42.7%  44.2%  45.1%  42.4%
Alma Talent Services               7.3    6.8    6.3    8.1   28.4
- of which digital                67.7%  81.7%  86.4%  74.6%  77.1%
Direct marketing                   3.4    3.8    3.7    3.8   14.7
Divested operations and
eliminations                       1.8    0.5   -0.6   -0.6    1.0

ALMA TALENT

ADJUSTED OPERATING PROFIT/LOSS    2020   2020   2020   2020   2020
MEUR                                Q1     Q2     Q3     Q4  Q1–Q4
Alma Talent Media                  1.8    1.0    2.1    3.4    8.3
Alma Talent Services               1.5    1.5    1.6    1.9    6.6
Direct marketing                   0.3    0.4    0.4    0.5    1.6
Divested and non-allocated
operations                         0.0   -0.1    0.0   -0.1   -0.2

ALMA CONSUMER

Alma Consumer key         2020   2020   2020   2020   2020
figures
MEUR                        Q1     Q2     Q3     Q4  Q1–Q4
Revenue                   17.9   15.7   16.9   19.3   69.9
Marketplaces               5.5    5.3    6.1    5.8   22.7
Media                     10.7    8.9    9.3   11.8   40.7
Content, media *)          4.1    3.7    3.8    3.7   15.2
Advertising, media         6.6    5.2    5.5    8.1   25.4
- of which digital       90.4%  92.3%  92.1%  93.6%  92.2%
Services                   1.7    1.5    1.6    1.7    6.5
- of which digital      100.0%  97.8%  97.4%  98.3%  98.6%
Adjusted total            15.2   12.9   12.3   14.5   54.9
expenses
Adjusted EBITDA            3.2    3.3    5.2    5.3   17.0
EBITDA                     3.7    3.3    5.2    4.9   17.1
Adjusted operating         2.7    2.8    4.6    4.9   15.0
profit
Adjusted operating       15.0%  17.9%  27.5%  25.2%  21.5%
profit, %
Operating profit           3.2    2.8    4.6    4.4   15.1
(loss)
Operating profit, %      17.8%  17.9%  27.5%  23.0%  21.6%
Employees on average       307    298    298    287    297
Digital business          13.3   11.7   12.7   15.0   52.6
revenue
Digital business, % of   74.1%  74.0%  74.9%  77.8%  75.3%
revenue

*) Content revenue consists entirely of the single-copy sales
of Iltalehti.

REVENUE                   2020   2020   2020   2020   2020
MEUR                        Q1     Q2     Q3     Q4  Q1–Q4
Housing                    3.8    3.5    4.2    4.0   15.5
Cars                       1.8    1.4    1.5    1.6    6.4
Competitive tendering      1.4    1.6    1.7    1.6    6.4
and the sharing
economy
Media and media-like      10.9    9.1    9.5   12.1   41.7
services
- of which digital       56.9%  55.2%  55.4%  64.6%  58.4%

KEY FIGURES BY SEGMENT
UNDER THE OLD SEGMENT
STRUCTURE

Alma Media, key          2020   2020   2020   2020   2020
figures
MEUR                       Q1     Q2     Q3     Q4  Q1–Q4
Revenue                  61.9   52.5   54.0   61.9  230.2
Content revenue          15.8   14.9   13.2   15.2   59.1
Content revenue, print   11.9   10.7    8.9   10.6   42.0
Content revenue,          3.9    4.2    4.3    4.6   17.0
digital
Advertising revenue      35.9   27.0   30.5   35.1  128.6
Advertising revenue,      3.7    1.8    2.2    3.4   11.1
print
Advertising revenue,     32.3   25.3   28.3   31.7  117.5
digital
Service revenue          10.1   10.5   10.3   11.7   42.6
Adjusted total           50.7   42.9   41.0   51.4  186.0
expenses
Adjusted EBITDA          15.3   13.8   17.0   14.6   60.8
EBITDA                   16.3   11.0   17.0   14.6   58.9
Adjusted operating       11.2    9.8   13.2   11.1   45.4
profit
Adjusted operating      18.1%  18.7%  24.5%  18.0%  19.7%
profit, %
Operating profit         12.2    7.0   13.2   10.8   43.1
(loss)
Operating profit, %     19.7%  13.3%  24.4%  17.4%  18.7%
Employees on average     1534   1522   1458   1434   1497
Digital business         42.1   35.4   38.5   43.0  158.9
revenue
Digital business, % of  68.1%  67.5%  71.3%  69.3%  69.0%
revenue
ALMA MARKETS
Alma Markets key         2020   2020   2020   2020   2020
figures
MEUR                       Q1     Q2     Q3     Q4  Q1–Q4
Revenue                  24.7   19.4   22.2   21.9   88.3
Advertising revenue      22.2   17.1   20.0   19.3   78.5
Service revenue           2.6    2.3    2.3    2.6    9.8
Adjusted total           16.2   12.6   13.3   16.1   58.2
expenses
Adjusted EBITDA           9.8    8.2   10.2    7.0   35.3
EBITDA                   11.2    8.2   10.2    6.6   36.2
Adjusted operating        8.6    7.0    9.0    6.0   30.7
profit
Adjusted operating      34.9%  36.3%  40.7%  27.4%  34.8%
profit, %
Operating profit         10.0    7.0    9.0    5.6   31.6
(loss)
Operating profit, %     40.4%  36.3%  40.4%  25.7%  35.8%
Employees on average      698    718    674    674    702
Digital business         24.7   19.4   22.2   21.9   88.3
revenue
Digital business, % of   100%   100%   100%   100%   100%
revenue

ALMA TALENT
Alma Talent, key         2020   2020   2020   2020   2020
figures
MEUR                       Q1     Q2     Q3     Q4  Q1–Q4
Revenue                  25.6   22.4   20.7   26.4   95.1
Content revenue          11.7   11.3    9.4   11.4   43.8
Content revenue, print    7.9    7.1    5.1    6.8   26.8
Content revenue,          3.9    4.2    4.3    4.6   17.0
digital
Advertising revenue       7.2    4.7    5.0    7.8   24.8
Advertising revenue,      3.1    1.4    1.9    3.1    9.6
print
Advertising revenue,      4.1    3.3    3.2    4.7   15.2
digital
Service revenue           6.7    6.4    6.2    7.2   26.5
Adjusted total           22.0   19.6   16.6   20.8   78.9
expenses
Adjusted EBITDA           4.9    3.9    5.1    6.6   20.4
EBITDA                    4.7    0.9    5.1    6.9   17.6
Adjusted operating        3.7    2.8    4.1    5.7   16.2
profit
Adjusted operating      14.4%  12.4%  19.9%  21.5%  17.1%
profit, %
Operating profit          3.5   -0.2    4.1    5.7   13.1
(loss)
Operating profit, %     13.6%  -1.1%  20.0%  21.5%  13.7%
Average no. of            485    467    446    427    456
employees, excl.
telemarketers
Telemarketers on          320    342    327    352    335
average
Digital business         10.6   10.6   10.4   12.9   44.6
revenue
Digital business, % of  41.5%  47.5%  50.5%  48.7%  46.9%
revenue

ALMA CONSUMER
Alma Consumer key        2020   2020   2020   2020   2020
figures
MEUR                       Q1     Q2     Q3     Q4  Q1–Q4
Revenue                  11.6    9.8   10.2   12.7   44.4
Content revenue *)        4.1    3.7    3.8    3.7   15.3
Advertising revenue       6.6    5.2    5.5    8.1   25.4
Advertising revenue,      0.6    0.4    0.4    0.5    2.0
print
Advertising revenue,      6.0    4.8    5.1    7.6   23.4
digital
Service revenue           0.9    0.9    1.0    0.9    3.7
Adjusted total           10.9    9.3    9.1   10.2   39.5
expenses
Adjusted EBITDA           0.9    0.7    1.3    2.8    5.6
EBITDA                    0.9    0.7    1.3    2.8    5.6
Adjusted operating        0.7    0.5    1.1    2.6    4.9
profit
Adjusted operating       5.8%   5.5%  10.9%  20.2%  11.0%
profit, %
Operating profit          0.7    0.5    1.1    2.6    4.9
(loss)
Operating profit, %      5.8%   5.5%  10.9%  20.2%  11.0%
Employees on average      191    183    186    176    184
Digital business          6.9    5.7    6.0    8.4   27.1
revenue
Digital business, % of  59.8%  58.4%  58.5%  66.4%  61.1%
revenue

*) Content revenue
consists entirely of
the single-copy sales
of Iltalehti.

Alma Media in brief

Alma Media is a dynamic digital service business and media company with a strong
capacity for renewal. The company’s best-known brands are Kauppalehti,
Talouselämä, Iltalehti, Etuovi.com and Monster. Alma Media builds sustainable
growth expanding its offering from media to related digital services fulfilling
the needs of users’ everyday life as consumers and as professionals in business.
Alma Media operates in 11 countries in Europe. Alma Media employs approximately
1,500 professionals. Alma Media’s revenue from continuing operations was EUR
230.2 million in 2020. Alma Media’s share is listed on NASDAQ Helsinki. Read
more at www.almamedia.com