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2013-10-22 11:30:00 CEST 2013-10-22 11:30:02 CEST REGULATED INFORMATION Ixonos - Company AnnouncementIxonos sharpens its strategy as design-oriented technology partner to fewer segments and simplifies its organisationIXONOS PLC STOCK EXCHANGE RELEASE 22 October 2013 at 12:30 IXONOS SHARPENS ITS STRATEGY AS DESIGN-ORIENTED TECHNOLOGY PARTNER TO FEWER SEGMENTS AND SIMPLIFIES ITS ORGANISATION Ixonos' Board of Directors and management have updated the company's strategy for 2014-2015. During the past two years, Ixonos' operating environment has undergone major changes. This is largely due to the largest single customer's change in technology strategy, which significantly impacted the demand for Ixonos' mobile software development services. While the company has been adjusting its strategy and operations, and broadened its customer base into new markets, the work is still on-going to establish a stable customer base for future success. Ixonos has been operating with its limited resources in many segments and geographies resulting in thin interaction with potential clients. The sharpened strategy focuses Ixonos' resources into areas, where based on our capabilities and assets, we have the best possibilities to succeed. The market segments in which Ixonos operates are undergoing major transformation, driven by online connectivity, mobility and higher demands for usability and user experience. Companies in these markets are re-inventing their business models and key assets to leverage the new disruptive forces by developing digital technology to their advantage. Increasingly, companies also realize the need to establish strategic technology partnerships to turn the market discontinuities into strategic business opportunities. One of the industry changing disruptions is the so-called Industrial Internet, which changes the way industrial companies operate with their end-customers. Ixonos' unique Dream-Design-Deliver approach combines world-class user experience design with strong end-to-end technology implementation. Ixonos strives to establish long-term partnerships with its key customers, addressing their underlying business drivers and delivering unique and long-term business value through new creative digital solutions. Ixonos excels in helping customers embrace Internet, cloud and mobile technologies to increase productivity and deliver unique user experiences. Ixonos' sharpened strategy is to position itself as a design-oriented technology partner for client companies in selected target markets. In line with its sharpened strategy, Ixonos concentrates in building a steady position in these target market segments during 2014-15: - Industry: Providing embedded and creative digital solutions for the Industrial Internet, helping companies to transform from proprietary technologies into standard open source technologies enabling increased productivity and value for their customers, as well as providing digital innovation to them in their transformation to new digitally connected service business. Ixonos partners with leading chipset manufacturers, providing state-of the art platforms for our solutions. Ixonos' clientele in this segment consists of companies such as Kone, Outotec, Cargotec, Grundfos and Metso. - Media: Helping TV broadcasters, studios, production companies and operators to offer increasingly interactive and personalised viewing experiences, as well as new business models, through innovations such as Ixonos TV Compass™ 2nd screen solution. Ixonos' clientele in this segment consists of companies such as Fox, ESPN, MBC Group, Warner Brothers and Turner Entertainment. - Retail & brands: Helping consumer-facing retail and service brands to embrace Internet-based digital and mobile solutions for excelling in omni-channel retailing, customer experience, productivity and service innovation. Ixonos' clientele in this segment consists of companies such as Stockmann, Iittala and Nokian Renkaat. - Enterprise IT and ISVs: Providing secure and robust cloud and managed hosting services with Ixonos Elastic Cloud™ solution. Designed for demanding enterprise use, combining the security of a private cloud with the scalability and workflow automation of public clouds, Ixonos' virtual private cloud works as an extension to Ixonos' and customers' own hosted data centres combining the delivery of dedicated infrastructure along with virtual hosting environments. Ixonos Elastic Cloud is also used as an operating platform for several end-to-end solutions. Ixonos' clientele in this segment consists of companies such as Fonecta, eZ Systems, Improlity, Efecte, Nokia and Propentus. Ixonos also continues to serve its customers in several other segments, including Automotive and Transportation, Smartphone OEMs, Mobile Operators as well as Finnish Public Sector. The target market segments will however drive our sales focus, growth and investments. ORGANISING AS ONE IXONOS As part of sharpening its strategy, Ixonos also aligns its organisation to enable efficient sales as well as agile solution creation and asset development. The new organisation, which will become effective on 1 November 2013, will consist of: - Sales & Marketing function in charge of customer relationships, sales pipeline, order intake and profitable revenue generation, with primary focus in chosen focus market segments. The unit is headed by Teppo Kuisma, SVP, Sales. - Solution Creation function in charge of customer project management and profitable delivery, as well as offering portfolio management and R&D. This new organisational unit will also lead the transformation from a predominantly R&D services outsourcing company towards being a higher value-add solutions company. The unit is headed by Bo Lönnqvist, SVP, Solution Creation. - Design function in charge of the design capabilities that are the unique differentiator in the Dream-Design-Deliver approach. The unit is headed by Sami Paihonen, SVP, Design. - Efficient & centralised support functions. This reorganization will greatly improve the internal efficiency, allowing for common processes and tools to be utilised across the company, as well as bringing similar competences and capabilities together into common organisational units. The current Connected Devices and Online Solutions business units will be merged into the new organisational units listed above. Along with organising operations and improving operational effectiveness, the company is in the middle of significantly adjusting its cost structure in order to secure its future competitiveness. These cost-saving measures, as communicated on 16 September 2013, are needed to align the company's cost structure with its turnover outlook and direction, and to lay basis for profitable operations during 2014. IXONOS PLC Esa Harju, President and CEO For more information, please contact: Esa Harju, President & CEO, tel. +358 40 844 3367, esa.harju@ixonos.com Distribution: NASDAQ OMX Helsinki Main media |
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