Alma Media - Company Announcement

Trading of Alma Media Corporation's 2006B options begins

Alma Media Corporation Stock Exchange Announcement March 27, 2009 at
9:45 AM

TRADING OF ALMA MEDIA CORPORATION'S 2006B OPTIONS BEGINS

Trading of the 2006B options issued by Alma Media Corporation in 2007
will begin on the NASDAQ OMX Helsinki Oy. The first trading date will
be April 1, 2009.

Each 2006B option entitles to the subscription of one (1) Alma Media
Corporation share (ALN1V) starting on April 1, 2009. The subscription
price is EUR 8.65 per share.

The original number of 2006B options was 640,000, with 125,000
subsequently annulled and 40,000 returned to the company. At the
moment, the total number of options is 475,000.

The subscription time for the 2006B options is from April 1, 2009 to
April 30, 2011. The subscription place for the 2006B options is
Nordea Pankki Suomi Oyj (Nordea Bank Finland Plc).

Basic information on the 2006B option of Alma Media Corporation:

Trading code: ALN1VEW206
ISIN code: FI0009630040
Lot size: 1
Exchange ratio: 1 (ALN1VEW206) : 1 (ALN1V)

The increases of equity based on the share subscriptions are planned
to take place as follows in 2009:


+------------------------------------------------------------------+
| Subscription deadline | Trade register entry | New shares listed |
|-----------------------+----------------------+-------------------|
| April 15              | April 27             | May 4             |
|-----------------------+----------------------+-------------------|
| July 17               | August 4             | August 10         |
|-----------------------+----------------------+-------------------|
| October 16            | October 30           | November 3        |
|-----------------------+----------------------+-------------------|
| December 1            | December 15          | December 18       |
+------------------------------------------------------------------+


Alma Media reserves the right to change any of the Trade Register
entry dates indicated above, if necessary. Also, Alma Media does not
assume any liability for non-registrations occurring on any of the
above-mentioned dates.

The shares subscribed with the options entitle holders to dividends
after the shares have been registered.

The terms and conditions of the stock option programme 2006 are
attached to this release as a pdf file. The terms and conditions can
also be reviewed at www.almamedia.fi/option_programmes.


For further information, please contact:
Mikko Korttila, General Counsel, Alma Media Corporation, tel. +358 10
665 2201

ALMA MEDIA CORPORATION
Rauno Heinonen
Vice President, Corporate Communications and IR

DISTRIBUTION:
NASDAQ OMX Helsinki Oy
Principal media


Alma Media in brief

Alma Media is a profitably growing and internationally expanding
company that invests in the future of newspapers and online media.
It's best known products are the Aamulehti, Iltalehti, Kauppalehti
and Etuovi.com.

Net sales in 2008 totalled EUR 341 million and the operating margin
was over 14%. The company's share is listed in the Mid Cap segment of
the NASDAQ OMX Helsinki Exchange, trading code ALN1V.

Attachments:

Attachment: Terms and conditions of the stock option programme 2006.pdf