Rapala VMC - Financial Calendar

RAPALA'S FINANCIAL REPORTING IN 2012

Rapala VMC Corporation
Stock Exchange Release
October 27, 2011 at 10.00 a.m.

In 2012, Rapala VMC Corporation (Rapala) will publish its financial information
as follows:

  * Interim Report for the fourth quarter and full year 2011 on February 8,
  * Interim Report for the first quarter on April 27,
  * Interim Report for the second quarter on July 24, and
  * Interim Report for the third quarter on October 23, 2012.

Rapala's Annual Report for 2011 will be published in week 12.

RAPALA VMC CORPORATION

Jorma Kasslin
Chief Executive Officer


For further information:
Jussi Ristimäki, Chief Financial Officer, tel. +358 9 7562 540

Distribution: NASDAQ OMX Helsinki and Main Media


Rapala VMC Corporation (Rapala) is a leading fishing tackle company and the
global market leader in fishing lures, treble hooks and fishing related knives
and tools. The Group also has a strong global position in other fishing
categories and it is one of the leading distributors of outdoor, hunting and
winter sport products in the Nordic countries. The Group has the largest
distribution network in the industry. The main manufacturing facilities are
located in Finland, France, Estonia, Russia, China and the UK. The Group brand
portfolio includes the leading brand in the industry, Rapala, and other global
brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite
Baits, Marttiini and Peltonen. The Group, with net sales of EUR 269 million in
2010, employs more than 2 000 people in 33 countries. Rapala's share is listed
and traded on the NASDAQ OMX Helsinki stock exchange since 1998.


[HUG#1558146]

Attachments:

Financial reporting 2012.pdf