2012-05-03 10:00:00 CEST

2012-05-03 10:00:40 CEST


REGULATED INFORMATION

English
Sanoma Oyj - Interim report (Q1 and Q3)

Sanoma's Interim Report 1 January - 31 March 2012: Portfolio change well executed including strengthening balance sheet - outlook unchanged


- Net sales in the first quarter amounted to EUR 543.6 million (2011: EUR 530.2
million). Adjusted for changes in the Group structure, Sanoma's net sales
decreased by 0.4%.
- Operating profit excluding non-recurring items was EUR 15.9 million (2011: EUR
26.3 million).
- The operating profit did not include any non-recurring items (2011: EUR 0.9
million).
- The result for the period included a EUR 17.3 million non-tax-deductible non-
recurring capital loss on sale of Sanoma's stake in a Finnish telecommunications
operator (2011: EUR 0.0 million).
- Earnings per share were EUR -0.11 (2011: EUR 0.11). Earnings per share
excluding non-recurring items were EUR 0.00 (2011: EUR 0.11).
- Cash flow from operations was EUR -21.9 million (2011: EUR 18.7 million).

 KEY INDICATORS *                                    1-3/   1-3/ Change   1-12/

 EUR million                                         2012   2011      %    2011



 Net sales                                          543.6  530.2    2.5 2,378.1

 Operating profit excluding non-recurring items      15.9   26.3  -39.4   224.1

   % of net sales                                     2.9    5.0            9.4

 Operating profit                                    15.9   27.2  -41.4   172.6

 Result for the period from continuing operations   -17.8   18.4           78.6

 Result for the period ***                          -16.6   18.5           86.0



 Capital expenditure **                              12.4   30.6  -59.6    76.2

   % of net sales                                     2.3    5.8            3.2



 Equity ratio, % ***                                 38.8   46.5           37.0

 Net gearing, % ***                                  96.2   63.0          105.7



 Number of employees at the end of the period      11,114 12,317   -9.8  10,960
 (FTE)

 Average number of employees (FTE)                 11,090 12,223   -9.3  11,607



 Earnings per share, EUR, continuing operations     -0.12   0.11           0.47

 Earnings per share, EUR ***                        -0.11   0.11           0.52

 Cash flow from operations per share, EUR ***       -0.13   0.12           1.68


* Key indicators contain only continuing operations. On 5 March 2012 Sanoma
announced that it had signed an agreement to sell its kiosk operations in
Finland, Lithuania and Estonia as well as its press distribution operations in
Estonia and Lithuania. According to International Financial Reporting Standards
(IFRS), any material divestment that represents a separate major line of
business shall be classified as a discontinued operation. Hence, Sanoma
classified these operations to be divested as discontinued operations for the
2012 reporting. The discontinued operations are eliminated from the Consolidated
Income Statement and only the result for the period of these discontinued
operations is presented as a separate item after the result for the continuing
operations. Accordingly, the Consolidated Income Statement for 2011 has been
restated. The restated 2011 figures are unaudited. In addition, assets and
liabilities related to discontinued operations have been presented in the
Consolidated Balance Sheet as separate line items as of 31 March 2012.
** Including finance leases.
*** Includes continuing and discontinued operations.

Harri-Pekka Kaukonen, President and CEO"We are very satisfied that we have strengthened our balance sheet. During the
quarter we divested our stake in the Finnish telecommunications operator and
announced the sale of our kiosks operations in Finland as well as kiosks and
press distribution operations in the remaining Baltic countries. Moreover, we
successfully issued our inaugural corporate bond, a EUR 400 million 5-year
Eurobond.

Our operating performance reflects changes, and additional investments, in our
businesses in a difficult economic environment.

Advertising sales grew significantly compared to the comparable period. The
decline in print advertising was offset by growth in TV and online. Our TV
operations in Finland and Belgium had a solid quarter and we strengthened our
market positions. The underlying operational trends in our Dutch TV continued
and our share of viewing has stabilised to just above 20%. The improvement of
our Dutch TV operations is proceeding according to plan with the new management
now in place. We believe that the evidence of the measures taken, and to be
taken, will materialise during the next 12 months.

In print, the circulation sales grew slightly due to acquired operations.
Underlying subscription sales were stable, as price increases were able to
offset for the decline in subscription volumes, with the exception of Russia and
CEE, and Finland, where the impact of the VAT introduction was evident. Single
copy sales declined in all markets, except Finland, where in particular the
tabloid Ilta-Sanomat had a strong quarter.

The operating profit in the first quarter was weaker than in the previous year,
driven by the pressure on print sales, increased marketing activities and
investments in digital operations. In addition, the timing differences between
quarters in Learning lowered our reported earnings.

Sanoma is transforming in accordance with our set priorities. During the quarter
we continued to invest into new innovations and transforming our classical
business into digital, building on our strong multiplatform presence.

We continue to improve the efficiency of our operations. Measures have been
taken in all markets to enhance sales of our key titles and adjust cost
structures in print.

We strongly believe that our continued focus on consumer media and learning as
well as the strict cost control throughout our operations will improve the
Group's EBIT margin excluding non-recurring items. Hence, we reiterate the
outlook for 2012."



Outlook for 2012 (unchanged)

In 2012, Sanoma expects its net sales to grow slightly, mostly due to the
acquired SBS operations in the Netherlands and Belgium. Operating profit margin,
excluding non-recurring items, is estimated to be around 10% of net sales.
Earnings per share excluding non-recurring items are estimated to grow.

Sanoma's net sales and result are affected by the underlying environment,
particularly by the development of advertising markets in the Group's countries
of operation. The 2012 outlook is based on the assumption that the advertising
markets in the Group's main operating countries will vary from stable to
slightly decreasing, as the economic uncertainty continues.

Net sales

First quarter

In the first quarter of 2012, Sanoma's net sales increased by 2.5% and amounted
to EUR 543.6 million (2011: EUR 530.2 million). The growth came mainly from the
acquired TV and print operations in the Netherlands and Belgium. In addition,
Nelonen Media broadcasting operations in Finland, the News segment and the other
Dutch Media operations contributed positively. Currency translations did not
have a material effect on the first quarter sales. When adjusted for changes in
the Group structure, net sales decreased by 0.4%.

Print circulation sales grew by 2.2%. Subscription sales increased by 7.5%,
mainly as a result of the consolidation of Dutch print operations, while single
copy sales decreased by 4.9%.

Advertising sales increased by 36.1%, mostly due to acquired TV operations in
the Netherlands and Belgium as well as the good performance of Nelonen Media
broadcasting operations in Finland and the Group's online operations. Online
advertising sales increased by 8.7%.

The TV acquisitions also impacted Sanoma's digital sales, which grew by 93.2% to
EUR 132.8 million (2011: EUR 68.8 million) in the first quarter and accounted
for 24.4% (2011: 13.0%) of the Group's net sales. Sanoma's online sales,
excluding linear TV and radio, grew by 24.3% to EUR 56.2 million (2011: EUR
45.2 million) and accounted for 10.3% (2011: 8.5%) of the Group's net sales.

By country, the Netherlands accounted for 35.9% (2011: 25.8%), Finland for
39.7% (2011: 48.0%) and Belgium for 10.8% (2011: 9.8%) of the cumulative Group's
net sales. Net sales from other EU countries totalled 9.3% (2011: 12.1%) and
non-EU countries accounted for 4.3% (2011: 4.3%).

By type of sales, advertising sales accounted for 38.6% (2011: 29.0%),
subscription sales for 22.8% (2011: 21.7%), single copy sales for 15.0% (2011:
16.2%), learning for 6.3% (2011: 6.5%) and other sales for 17.4% (2011: 26.6%)
of the cumulative Group's net sales. Other sales include mainly Finnish press
distribution and marketing services, language and translation services, customer
publishing, event marketing, and other literature and print sales.

Result

First quarter

Sanoma's operating profit excluding non-recurring items in January-March
decreased by 39.4% and totalled EUR 15.9 million (2011: EUR 26.3 million). The
decrease is due to increased investments in marketing and digital operations,
timing differences between quarters in Learning and to overall weaker
performance of our main print operations during the first quarter. The net
effect from structural changes is about EUR 6.0 million. Operating profit
excluding non-recurring items amounted to 2.9% (2011: 5.0%) of net sales.
Currency translations did not have a material effect on the first quarter
result.

In the first quarter, the Group's total operating expenses, excluding non-
recurring items and investments in TV programming and prepublication rights,
decreased by 0.8% mainly as the somewhat declined cost of sales offset the
slightly increased fixed expenses. Paper costs decreased by 0.5%, whereas
employee benefit expenses as well as advertising and marketing increased by
5.5% and 9.3%, respectively. The Group had 154 more employees than at the end of
2011, corresponding to an increase of 1.4%. The increase in the number of
personnel is mostly attributable to the Dutch operations.

In January-March, the operating profit did not include any (2011: EUR 0.9
million) non-recurring items. In the comparable period, non-recurring items
related to divestment of non-core operations in Learning.

As a part of streamlining operations and ensuring competitive cost levels,
pension and severance packages were offered to employees during the second half
of 2011. As a result of these measures 225 employees will leave the company
during 2012 in addition to the 33 employees that already left the company in
2011. Related to this, EUR 21.4 million of non-recurring restructuring expenses
were recorded in 2011.



 NON-RECURRING ITEMS                                          1-3/ 1-3/ 1-12/

 EUR million                                                  2012 2011  2011



 Media

 Gain on sale (Humo and Desert Fishes)                                    9.1

 Impairment of goodwill and intangible assets (Russia & CEE)            -53.4

 Write down of Jok Foe Group (Belgium)                                   -1.6

 Restructuring expenses                                                  -9.8

 Impairment of intangible assets (The Netherlands)                       -3.4

 News

 Restructuring expenses                                                  -9.2

 Learning

 Impairment of goodwill (Language services)                             -24.1

 Sale of LDC                                                        0.9   0.9

 Impairment of intangible assets                                         -2.9

 Restructuring expenses                                                  -2.8

 Trade

 Loss on sale (Suomalainen Kirjakauppa)                                 -10.8

 Write-down of real estates                                              -1.2

 Impairment (Bookstores)                                                 -0.8

 Gain on sale (movie operations)                                         51.4

 Loss on sale (Romanian operations)                                      -8.0

 Loss on sale (Russian operations)                                       -0.8

 Gain on sale (Narvesen)                                                  5.3

 Other companies

 Gains on sales (real estates)                                           12.1

 Restructuring expenses                                                  -1.5
-----------------------------------------------------------------------------
 NON-RECURRING ITEMS IN OPERATING PROFIT                            0.9 -51.5



 Loss on sales (DNA)                                         -17.3

 Impairment of share in associated company Hansaprint                    -4.0
-----------------------------------------------------------------------------
 NON-RECURRING ITEMS IN RESULTS                              -17.3       -4.0

 IN ASSOCIATED COMPANIES



Sanoma's first quarter result included EUR -16.4 million (2011: EUR 1.9 million
of profit) of loss from associated companies, of which EUR -17.3 million relates
to a non-recurring capital loss from the sale of DNA in March. The most
important associated companies included in this line are Hansaprint, Stratosfèra
and Helsinki Halli (former Jokerit HC).

Sanoma's net financial items totalled EUR -13.7 million (2011: EUR -2.4
million). Financial income amounted to EUR 7.0 million (2011: EUR 2.3 million),
of which EUR 5.7 million were exchange rate gains (2011: EUR 0.9 million).
Financial expenses amounted to EUR -20.7 million (2011: EUR -4.7 million), of
which EUR -5.5 million were exchange rate losses (2011: EUR -0.9 million).
Following the increased leverage, interest expenses amounted to EUR -11.8
million (2011: EUR -3.3 million).

On 13 March, 2012, Sanoma Corporation issued its first ever corporate bond, a
EUR 400 million five-year Senior Unsecured Eurobond, under investment grade
documentation without any financial covenants. The bond pays a fixed coupon of
5.000% and had an issue price of 99.413, equivalent to a yield of 5.136%.

Profit before taxes amounted to EUR -14.1 million (2011: EUR 26.7 million) in
the first quarter, of which EUR -17.3 million relates to a non-tax-deductible
non-recurring capital loss on sale of DNA in March. Earnings per share were EUR
-0.11 (2011: EUR 0.11), of which EUR -0.12 (2011: EUR 0.11) relates to
continuing operations and EUR 0.01 (2011: EUR 0.00) to discontinued operations.
Earnings per share excluding non-recurring items were EUR 0.00 (2011: EUR 0.11).

Balance sheet and financial position

At the end of March 2012, Sanoma's consolidated balance sheet totalled EUR
4,152.8 million (2011: EUR 3,220.2 million). In the first quarter 2012, the
Group's cash flow from operations was EUR -21.9 million (2011: EUR 18.7
million). Cash flow from operations per share was EUR -0.13 (2011: EUR 0.12). In
addition to significantly lower result for the period, cash flow was weakened by
timing of tax payments, higher paid interest and volatility of net working
capital between quarters.

Sanoma's equity ratio was 38.8% (2011: 46.5%) at the end of March 2012. Equity
totalled EUR 1,528.9 million (2011: EUR 1,402.9 million). Following the
acquisition of SBS operations in the Netherlands and Belgium, interest-bearing
liabilities increased and totalled at the end of the first quarter 2012 EUR
1,586.1 million (2011: EUR 949.4 million). Interest-bearing net debt was EUR
1,471.4 million (2011: EUR 884.4 million).

Investments, acquisitions and divestments in 2012

In January-March, investments in tangible and intangible assets, including
finance leases, amounted to EUR 12.4 million (2011: EUR 30.6 million).
Investments were mainly related to ICT, systems as well as replacements and
renovation. In the comparable quarter, the renewal of the long-term rental
agreements of the divested movie operations accounted for more than half of the
total investments. Sanoma's business acquisitions totalled EUR 3.0 million
(2011: EUR 0.5 million).

On 16 March, Sanoma sold its entire 21.11% shareholding in Finnish
telecommunications group DNA Ltd and received a EUR 181.5 million cash
consideration for the shareholding. As a result of the transaction, Sanoma
recognised a non-tax-deductible non-recurring capital loss of EUR -17.3 million
in the first quarter of 2012.

On 5 March, Sanoma announced that it had signed an agreement to sell its kiosk
operations in Finland, Lithuania and Estonia as well as its press distribution
operations in Estonia and Lithuania to the Norwegian Reitan Servicehandel AS for
an enterprise value of EUR 130.7 million, including the Rautakirja trade mark.
The transaction is subject to EU merger control filing and the approval is
expected to be received during the second quarter of 2012. Sanoma expects to
recognise a non-taxable non-recurring capital gain of some EUR 80 million at the
closing of this transaction. According to International Financial Reporting
Standards (IFRS), any material divestment that represents a separate major line
of business shall be classified as a discontinued operation. Hence, Sanoma
classified these operations to be divested as discontinued operations for the
2012 reporting. The discontinued operations are eliminated from the Consolidated
Income Statement and only the result for the period of these discontinued
operations is presented as a separate item after the result for the continuing
operations. Accordingly, the Consolidated Income Statement for 2011 has been
restated. The restated 2011 figures are unaudited. In addition, assets and
liabilities related to discontinued operations have been presented in the
Consolidated Balance Sheet as separate line items as of 31 March 2012.

MEDIA

The Media segment includes magazine, TV, radio and online businesses in 12
European countries and comprises four strategic business units: Sanoma Media
Netherlands, Sanoma Media Finland, Sanoma Media Belgium and Sanoma Media Russia& CEE.

- Nelonen Media broadcasting and Belgium TV operations had good performance and
strengthened their market positions in the first quarter.
- Extra effort to restore viewing and advertising shares in the Dutch TV market.

 Key indicators                                      1-3/  1-3/ Change   1-12/

 EUR million                                         2012  2011      %    2011

 Net sales                                          365.8 291.1   25.6 1,415.8

 The Netherlands                                    171.6 105.3   63.0   642.0

 Finland                                             77.4  74.2    4.3   309.7

 Russia & CEE                                        49.0  51.4   -4.6   213.1

 Belgium                                             56.8  50.1   13.4   209.1

 Other businesses and eliminations                   11.0  10.2    7.7    41.8

 Operating profit excluding non-recurring items *    26.8  22.7   17.8   151.1

   % of net sales                                     7.3   7.8           10.7

 Operating profit                                    26.8  22.7   17.8    92.0

 Capital expenditure                                  5.8   6.3   -7.3    22.7

 Number of employees at the end of the period (FTE) 5,993 5,384   11.3   5,844

 Average number of employees (FTE)                  5,978 5,353   11.7   5,624


* In 2012, the operating profit did not include any non-recurring items. In
2011, the non-recurring items included in the second quarter a EUR 9.1 million
gain on sale of Humo and Desert Fishes, in the third quarter a EUR -3.4 million
impairment of intangible assets in the Netherlands and a EUR -53.4 million
impairment of goodwill and intangible assets in Russia & CEE, and in the fourth
quarter EUR -9.8 million restructuring expenses and a EUR -1.6 million write-
down of Jok Foe Group.

 Operational indicators *                                       1-3/   1-3/

 Magazines                                                      2012   2011

 Number of magazines published                                   275    273

 Magazine copies sold, thousands                              97,821 81,623

 Advertising pages sold                                       11,167 10,221



 Finnish TV operations

 TV channels' share of TV advertising                          34.2%  32.2%

 TV channels' national commercial viewing share (10-44 years)  34.8%  35.3%

 TV channels' national viewing share (10+ years)               15.3%  14.7%



 Dutch TV operations

 TV channels' share of TV advertising                          27.7%  28.0%

 TV channels' national viewing share (20-49 years)             20.2%  22.5%



 * Including joint ventures



First quarter

Net sales in Media grew by 25.6% in January-March following the consolidation of
acquired SBS TV and print operations. Adjusted for structural changes, net sales
declined by 0.1%.

The segment's advertising sales grew by 55.8% and represented 42.5% (2011:
34.3%) of the first quarter net sales. Online advertising sales increased by
6.4%.

The segment's print circulation sales increased by 2.7% and represented 43.6%
(2011: 53.3%) of the first quarter net sales. The increase in subscription
sales, mainly as a result of the consolidated Dutch print operations, more than
offset the decrease in single copy sales.

The consolidation of TV operations and growing online advertising sales
increased the segment's digital sales. In total, digital sales grew by 114.9%
compared to the comparable quarter and represented 28.6% (2011: 16.7%) of the
segment's total net sales.

In Media Netherlands, net sales grew by 63.0%. Most of this growth came from the
new TV and print operations, part of Sanoma Media Netherlands since 1 August
2011. Magazine operations' sales, including the acquired operation, increased
significantly driven by subscription and advertising sales. Single copy sales
were at the comparable period's level. Circulation sales represented 46.7%
(2011: 65.7%) of the Dutch net sales. The declining trends in the readers market
continued and Sanoma Media Netherlands' market share declined slightly. The
Dutch market for consumer magazine gross advertising, excluding TV guides, was
at the comparable period's level in January-February, while Sanoma Media
Netherlands' print advertising net sales declined slightly in the first quarter.
Online advertising sales, excluding acquired operations, continued to grow
slightly. In total, advertising sales grew significantly following the
consolidation of the TV operations, and represented 44.5% (2011: 28.2%) of the
Dutch net sales. The TV advertising market in the Netherlands was at comparable
quarter's level in January-March. Sanoma's TV advertising market share declined
slightly following lower viewing shares.

In Media Finland, net sales increased by 4.3%, driven by a clear increase from
Nelonen Media, which includes free-to-air TV, pay TV, radio and online. The net
sales in magazine publishing were at the comparable quarter's level. According
to TNS Gallup Adex, the TV advertising market in Finland increased by 4.5% in
the first quarter. Nelonen Media advertising sales outperformed the market. The
magazine advertising market decreased by 1.7% in the first quarter. Sanoma Media
Finland's advertising sales grew somewhat, driven mainly by increased sales in
Nelonen Media. In total, advertising sales of the Finnish operations represented
44.2% (2011: 42.3%) of net sales. Circulation sales were slightly below the
comparable quarter's level, as subscription sales decreased somewhat and single
copy sales increased slightly, and represented 43.0% (2011: 47.1%) of the
Finnish net sales.

Net sales in Media Belgium increased by 13.4% due to acquired operations.
Magazine operations' sales decreased clearly, as both advertising and
circulation sales declined, partly due to structural changes but also related to
negative consumer confidence and advertising spending. Sanoma Media Belgium
retained its market position in a decreasing readers market. In the first
quarter, the TV advertising market in Belgium declined by 4.3%. Sanoma's TV
operations in Belgium continued to grow and its advertising market share
improved to 30.7% (2011: 27.2%). In total, advertising sales represented 33.7%
(2011: 26.4%) and circulation sales 50.1% (2011: 61.2%) of the net sales in
Belgium, respectively.

There have been a number of structural changes in Sanoma Media Belgium. The
reported figures include 51% of the weekly magazine Humo until May 2011. In
connection with the SBS acquisition, the remaining holding in Humo was
transferred to De Vijver.

Since the Belgian competition authorities approved a joint control structure of
De Vijver on 1 September 2011, Sanoma's 33% share in De Vijver Media (which
includes 100% of Humo, the acquired TV operations as well as the TV productions
operations of Woestijnvis) is proportionally consolidated line-by-line as of
this approval.

In Media Russia and the CEE countries, net sales decreased by 4.6%, of which
more than half is explained by negative currency translation effects. The
advertising markets continue to be adversely affected by the Euro area economic
uncertainty in all markets, especially in Hungary and Czech Republic. However,
advertising markets in Russia and the Ukraine showed favourable developments.
Advertising sales in the Russia and CEE business unit were slightly better than
the comparable quarter's level. In total, advertising sales represented 52.6%
(2011: 49.5%) of net sales in the Russia and CEE strategic business unit.
Following the declining market trends and the regional pressure on consumer
purchasing power, single copy and subscription sales came down in most
countries. Circulation sales decreased therefore clearly, and represented 36.0%
(2011: 39.8%) of the strategic business unit's net sales. The magazine
portfolio, internet services and local organisations are continuously optimised
according to the market situation.

Operating profit excluding non-recurring items in the Media segment in January-
March increased by 17.8%, mainly due to acquired operations. In the Netherlands,
the consolidation of the new operations offset the weakened underlying print
results in the first quarter. In Finland, the result was at the comparable
quarter's level, as the good performance of Nelonen Media more than offset the
decrease in the result of magazine operations. In Belgium, the result improved
clearly, mainly due to timing differences in marketing expenditure between
quarters. In Russia and CEE countries, the operational result improved
significantly, as a result of continued strict cost control and portfolio
optimisation. The operating profit did not include any (2011: EUR 0.0 million)
non-recurring items.

Media's investments in tangible and intangible assets totalled EUR 5.8 million
(2011: EUR 6.3 million) and consisted mainly of ICT investments.



NEWS

The News segment includes the Sanoma News strategic business unit, Finland's
leading player in newspaper publishing and online media.

- The tabloid Ilta-Sanomat had a good first quarter and increased its market
share.
- All main brands now have online and mobile applications and the use of the
products in tablet and smart phone devices shows significant growth.

 Key indicators                                      1-3/  1-3/ Change 1-12/

 EUR million                                         2012  2011      %  2011

 Net sales                                          110.0 108.4    1.5 435.8

 Helsingin Sanomat                                   59.3  61.2   -3.0 238.5

 Ilta-Sanomat                                        21.2  19.1   11.3  84.4

 Other publishing                                    25.2  23.7    6.2  97.0

 Other businesses and eliminations                    4.3   4.4   -2.1  15.9

 Operating profit excluding non-recurring items *     8.9  12.9  -31.0  49.4

   % of net sales                                     8.1  11.9         11.3

 Operating profit                                     8.9  12.9  -31.0  40.2

 Capital expenditure                                  2.5   3.5  -27.6  16.9

 Number of employees at the end of the period (FTE) 2,033 2,003    1.5 2,025

 Average number of employees (FTE)                  2,027 1,993    1.7 2,061


* In 2012, the operating profit did not include any non-recurring items. In
2011, the non-recurring items included in the fourth quarter EUR -9.2 million
restructuring expenses.

 Operational indicators                        1-3/      1-3/

 Online services, unique visitors, weekly      2012      2011

 Iltasanomat.fi                           2,384,026 1,957,740

 HS.fi                                    1,523,565 1,360,404

 Huuto.net                                  504,776   518,631

 Oikotie.fi                                 557,388   437,796

 Taloussanomat.fi                           683,887   595,955



                                              1-12/     1-12/

 Circulation                                   2011      2010

 Helsingin Sanomat                          365,994   383,361

 Ilta-Sanomat                               143,321   150,351



First quarter

In January-March, net sales in News increased by 1.5%. Adjusted for structural
changes, sales increased by 0.9%.

Print circulation sales were at the comparable quarter's level, as slightly
increased single copy sales offset the slightly declined subscription sales.
Circulation sales accounted for 41.7% (2011: 42.3%) of the segment's net sales.

Advertising sales were at the comparable quarter's level. The 14.4% growth in
online advertising sales offset slightly decreasing sales of print advertising.
This was broadly in line with the Finnish advertising market development.
According to TNS Gallup Adex, newspaper advertising in the Finnish market
decreased by 2.3% in the first quarter. Online advertising sales included in the
statistics continued to grow and was up by 13.7%. Advertising sales represented
49.8% (2011: 50.1%) of the net sales in News in the first quarter.

Total online sales increased by 19.0%, boosted by the growth of advertising and
other online sales. Online sales consisting mostly of advertising, but also to
larger extent services and content, represented 13.5% (2011: 11.5%) of the
segment's net sales.

The net sales of the Helsingin Sanomat business unit decreased by 3.0%. The
underlying macro-economic uncertainty affected recruitment advertising sales in
particular. Accordingly, advertising sales decreased and represented 53.8%
(2011: 54.7%) of the business unit's net sales. Subscription sales decreased
slightly as the decrease in the circulation volume was not offset by price
adjustments. The multichannel use of Helsingin Sanomat continued to grow in the
first quarter and the reach of the Helsingin Sanomat product family is at an
all-time high.

The Ilta-Sanomat business unit's net sales increased by 11.3%, driven by
favourable sales development in both circulation and advertising. Advertising
sales represented 30.3% (2011: 26.7%) of the business unit's net sales.
Circulation sales grew somewhat. The total volume of the Finnish print tabloid
market has decreased by around 4% in the last 12 months. Ilta-Sanomat's market
share increased to 58.5% (2011: 58.0%) of the tabloid newsstand market.

Net sales from other publishing operations increased by 6.2%, as the good sales
development in Sanoma Digital Finland continued and partly due to the transfer
of Sanoma Games operations from Nelonen Media to Sanoma Digital Finland in
January.

In January-March, News' operating profit excluding non-recurring items decreased
by 31.0% as the effects from the on-going efficiency improvements did not
compensate for the heavy investments in online operations and an overall weak
performance of Helsingin Sanomat. The News' operating profit did not include any
(2011: EUR 0.0 million) non-recurring items.

News' investments in tangible and intangible assets totalled EUR 2.5 million
(2011: EUR 3.5 million), and consisted mainly of investments in online business,
ICT and replacement investment in printing.

LEARNING

The Learning segment includes Sanoma's learning as well as language service and
business information operations. Sanoma Learning is a leading European provider
of learning materials and solutions in print and digital format.

- In October 2011, Sanoma completed the acquisition of the Finnish educational
publisher Tammi Learning, which is now fully integrated into the Finnish
operations and the Swedish educational publisher Sanoma Utbildning (formerly
Bonnier Utbildning).

 Key indicators                                      1-3/  1-3/ Change 1-12/

 EUR million                                         2012  2011      %  2011

 Net sales                                           53.4  60.7  -11.9 343.1

 Learning                                            34.2  34.3   -0.4 256.6

 Other businesses                                    21.0  28.0  -25.0  91.7

 Eliminations                                        -1.7  -1.7   -4.2  -5.3

 Operating profit excluding non-recurring items *   -13.9  -6.1         45.5

   % of net sales                                   -26.1 -10.0         13.3

 Operating profit                                   -13.9  -5.2         16.6

 Capital expenditure                                  2.4   2.0   16.6  11.5

 Number of employees at the end of the period (FTE) 2,454 2,623   -6.5 2,489

 Average number of employees (FTE)                  2,468 2,628   -6.1 2,583


* In 2012, the operating profit did not include any non-recurring items. In
2011, the non-recurring items included in the first quarter a EUR 0.9 million
non-recurring income related to sale of LDC, in the second quarter EUR -1.7
million restructuring expenses and in the third quarter EUR -1.0 million
restructuring expenses and a EUR -24.1 million impairment of goodwill. In the
fourth quarter 2011, the non-recurring items included EUR -2.9 million write-
down of intangible assets.

First quarter

In January-March, net sales in the Learning segment decreased by 11.9%, mainly
related to the divested operations and timing differences between quarters.
Adjusted for structural changes, net sales decreased by 9.3%.

The learning business has, by nature, an annual cycle and strong seasonality. Itaccrues most of its net sales and results during the second and third quarters.
Changes between quarters can be significant and often explain most of the
changes from the comparable period.

Net sales in the learning business were only at the comparable quarter's level,
mainly as a result of timing differences between quarters related to the
Netherlands. In all countries the market conditions remained stable.

Net sales in other businesses, which include language services and business
information operations, declined by 25.0% mainly as a result of structural
changes. Finnish general literature publisher WSOY was divested early October
2011 and it is no longer included in Learning's figures from the fourth quarter
of 2011.

The learning business has strong seasonality within the year and timing
differences between quarters, the first and fourth quarter being typically loss-
making.

Operating profit excluding non-recurring items in the Learning segment decreased
by 128.6% to EUR -13.9 million, due to timing differences between quarters
mainly related to the Netherlands corresponding to approximately EUR 8 million.
Learning's operating profit did not include any (2011: EUR 0.9 million) non-
recurring items. In the comparable period, non-recurring items related to a
divestment of non-core operations in Learning.

Learning's investments in tangible and intangible assets totalled EUR 2.4
million (2011: EUR 2.0 million). They comprised mainly investment in ICT.

TRADE

The Trade segment includes Sanoma's Finnish press distribution and marketing
services as well as the Estonian bookstore operations.

- On 5 March, Sanoma announced that it had signed an agreement to sell its kiosk
operations in Finland, Lithuania and Estonia as well as its press distribution
operations in Estonia and Lithuania to the Norwegian Reitan Servicehandel AS for
an enterprise value of EUR 130.7 million, including the Rautakirja trade mark.
The transaction is subject to EU merger control filing and the approval is
expected to be received during the second quarter of 2012. Sanoma expects to
book a non-taxable non-recurring capital gain of some EUR 80 million at the
closing of this transaction.

- According to International Financial Reporting Standards (IFRS), any material
divestment that represents a separate major line of business shall be classified
as a discontinued operation. Hence, Sanoma classified these operations to be
divested as discontinued operations for the 2012 reporting. The discontinued
operations are eliminated from the Consolidated Income Statement and only the
result for the period of these discontinued operations is presented as a
separate item after the result for the continuing operations. Accordingly, the
Consolidated Income Statement for 2011 has been restated. The restated 2011
figures are unaudited. In addition, assets and liabilities related to
discontinued operations have been presented in the Consolidated Balance Sheet as
separate line items as of 31 March 2012.

 Key indicators                                     1-3/  1-3/ Change 1-12/

 EUR million                                        2012  2011      %  2011

 Net sales                                          23.7  81.8  -71.0 228.7

 Kiosk operations                                          6.7 -100.0  20.9

 Trade services                                     21.2  28.8  -26.3 103.6

 Bookstores                                          2.5  24.8  -90.1  77.0

 Movie operations                                         21.9 -100.0  28.4

 Eliminations                                        0.0  -0.3  100.2  -1.2

 Operating profit excluding non-recurring items *   -0.3   3.3          3.8

   % of net sales                                   -1.3   4.0          1.7

 Operating profit                                   -0.3   3.3         38.9

 Capital expenditure                                 1.1  18.3  -94.0  23.1

 Number of employees at the end of the period (FTE)  417 2,128  -80.4   424

 Average number of employees (FTE)                   419 2,074  -79.8 1,158


* In 2012, the operating profit did not include any non-recurring items. In
2011, the non-recurring items included in the second quarter a EUR -0.8 million
loss on sale of Russian operations, a EUR -8.0 million loss on sale of Romanian
operations and a EUR 51.4 million gain on sale of movie operations. In the third
quarter the non-recurring items included a EUR -10.8 million loss on sale of
Suomalainen Kirjakauppa, a EUR -1.2 million write-down of real estates and a EUR
-0.8 million impairment in bookstores. In the fourth quarter 2011, the non-
recurring items included a EUR 5.3 million gain on sale of Narvesen.

 Operational indicators                                  1-3/   1-3/

                                                         2012   2011

 Customer volume in bookstores, thousands                 222  1,859

 Number of copies sold (press distribution), thousands 23,924 41,068



First quarter

In January-March, Trade's net sales decreased by 71.0%, due to the divestment of
operations. Net sales adjusted for structural changes decreased by 0.8%.

The Finnish press distribution and marketing services net sales decreased by
1.9%.

Kiosk operations in Finland, Lithuania and Estonia as well as Trade's press
distribution operations in Estonia and Lithuania are treated as discontinued
operations for the 2012 reporting and they are no longer included in Trade's
2012 figures. Consequently, the 2011 figures have been restated accordingly.

Bookstore operations in Finland were divested at the end of September 2011 and
they are no longer included in Trade's figures from the fourth quarter of 2011.

Movie operations were divested at the end of April 2011 and they are no longer
included in Trade's figures from May 2011.

Trade's operating profit excluding non-recurring items decreased by 109.5% in
January-March mainly due to structural changes. The operational result in the
Finnish press distribution and marketing services did not fully offset the
administrative costs of the Trade segment. Trade's operating profit did not
include any (2011: EUR 0.0 million) non-recurring items.

Trade's investments in tangible and intangible assets, including finance leases,
totalled EUR 1.1 million (2011: EUR 18.3 million) and related to general
maintenance. In the comparable quarter, investments mainly related to the
renewal of the long-term rental agreements of the divested movie operations.



THE GROUP

Dividend

The Annual General Meeting on 3 April 2012 decided to pay a dividend of EUR
0.60 (2011: EUR 1.10) per share. The dividends were paid on 17 April 2012 in
Finland.

Shares and holdings

In January-March, 27,506,324 (2011: 19,248,278) Sanoma shares were traded on the
NASDAQ OMX Helsinki. Traded shares accounted for some 17% (2011: 9%) of the
average number of shares. Sanoma's total stock exchange turnover was EUR 282.3
million (2010: EUR 314.5 million).

During the first three months, the volume-weighted average price of a Sanoma
share was EUR 10.26, with a low of EUR 8.82 and a high of EUR 11.70. At the end
of March 2012, Sanoma's market capitalisation was EUR 1.6 billion (2011: EUR
2.6 billion), with Sanoma's share closing at EUR 9.60 (2011: EUR 15.97). Sanoma
had 29,588 shareholders at the end of March, with foreign holdings accounting
for 10.3% (2011: 9.1%) of all shares and votes. There were no major changes in
share ownership during the first quarter and Sanoma did not issue any flagging
announcements. At the end of March 2012, Sanoma had 162,812,093 shares.

Board of Directors, auditors and management

The AGM held on 3 April 2012 confirmed the number of Sanoma's Board members as
10. Board members Annet Aris, Jaakko Rauramo and Sakari Tamminen were re-elected
as members to the Board. The Board of Directors of Sanoma consists of Jaakko
Rauramo (Chairman), Sakari Tamminen (Vice Chairman), and Annet Aris, Jane Erkko,
Antti Herlin, Sirkka Hämäläinen-Lindfors, Seppo Kievari, Nancy McKinstry,
Rafaela Seppälä and Kai Öistämö as members.

The AGM appointed chartered accountants KPMG Oy Ab as the auditor of the
Company, with Virpi Halonen, Authorised Public Accountant, as Auditor in Charge.

Sanoma's new organisational model was announced on 5 August 2011. As of the end
of March 2012, the Executive Management Group (EMG) comprises: Harri-Pekka
Kaukonen (President and CEO of the Sanoma Group, chairman of the EMG),
Jacqueline Cuthbert (CHRO), Jacques Eijkens (CEO, Sanoma Learning), Heike
Rosener (CEO, Sanoma Media Russia & CEE; acting member), Kim Ignatius (CFO),
John Martin (Chief Digital Officer, CDO), Dick Molman (CEO, Sanoma Media
Netherlands), Anu Nissinen (CEO, Sanoma Media Finland), Pekka Soini (CEO, Sanoma
News) and Aimé Van Hecke (CEO, Sanoma Media Belgium).

Board authorisations

The AGM held on 3 April 2012 authorised the Board to decide on the repurchase of
a maximum of 16,000,000 of the Company's own shares, accounting for 9.8% of
total voting rights that the maximum number of own shares covered by the
authorisation would provide entitlement to. This authorisation is effective
until 30 June 2013 and terminates the corresponding authorisation granted by the
AGM on 5 April 2011. The Board of Directors did not exercise its right under
this authorisation during the first quarter.

The Board also has a valid authorisation from the AGM held on 8 April 2010 to
decide on an issuance of a maximum of 82,000,000 new shares and a transfer of a
maximum of 5,000,000 treasury shares, together accounting for 35.5% of the total
voting rights that the maximum number of own shares covered by the authorisation
would provide entitlement to. The authorisation will be valid until 30 June
2013. Under this authorisation, the Board decided on 20 December 2011 on the
issuance of Stock Option Scheme 2011 and on 22 December 2010 on the issuance of
Stock Option Scheme 2010.

Seasonal fluctuation

The net sales and results of media businesses are particularly affected by the
development of advertising. Advertising sales are influenced, for example, by
the number of newspaper and magazine issues published each quarter, which varies
annually. Television advertising in the Netherlands, Finland and Belgium is
usually strongest in the second and fourth quarters.

Learning accrues most of its net sales and results during the second and third
quarters.

Seasonal business fluctuations influence the Group's net sales and operating
profit, the first quarter traditionally being clearly the smallest one for both.

Significant risks and uncertainty factors

The most significant risks and uncertainty factors Sanoma currently faces are
described in the Financial Statements and on the Group's website at Sanoma.com,
together with the Group's main principles of risk management. Many of the
identified risks relate to changes in customer preferences. The driving force
behind these changes is the on-going digitisation. Sanoma has prepared action
plans in all its strategic business units on how to respond to this challenge.

With regard to changing customer preferences and digitisation, new entrants
might be able to better utilise these changes and therefore gain market share
from Sanoma's established businesses.

Normal business risks associated with the industry relate to developments in
media advertising and consumer spending. Media advertising is sensitive to
economic fluctuations. Therefore, general economic conditions and economic
trends of the industry influence Sanoma's business activities and operational
performance.

Sanoma's financial risks include interest rate and currency risks, liquidity
risk and credit risk. Other risks include risks related to equity, impairment
and availability of capital. On Group level, the most significant risks relate
to liquidity risk and changes in exchange rates and interest rates.

As a result of the SBS acquisition, Sanoma's consolidated balance sheet includes
about EUR 3.0 billion in goodwill, publishing rights and other intangible
assets. Most of this is related to magazine and TV operations. In accordance
with IFRS, instead of goodwill being amortised regularly, it is tested for
impairment on an annual basis, or whenever there is any indication of
impairment. Major changes in business fundamentals could lead to impairment.



INTERIM REPORT (UNAUDITED)

Accounting policies

The Sanoma Group has prepared its Interim Report in accordance with IAS 34
'Interim Financial Reporting' while adhering to related IFRS standards and
interpretations applicable within the EU on 31 March 2012. The accounting
policies of the Interim Report and the definitions of key indicators are
presented on the Sanoma website at Sanoma.com. All figures have been rounded and
consequently the sum of individual figures can deviate from the presented sum
figure. Key figures have been calculated using exact figures. This Interim
Report is unaudited. This Interim Report is unaudited.



 CONSOLIDATED INCOME STATEMENT

 EUR million

                                                           1-3/  1-3/   1-12/

 CONTINUING OPERATIONS                                     2012  2011    2011



 NET SALES                                                543.6 530.2 2,378.1

 Other operating income                                     8.6   7.0   116.5

 Materials and services                                   190.0 205.5   858.2

 Employee benefit expenses                                156.2 148.1   611.7

 Other operating expenses                                 122.4 118.7   541.3

 Share of results in associated companies                                -1.2

 Depreciation, amortisation and impairment losses          67.6  37.7   309.5
-----------------------------------------------------------------------------
 OPERATING PROFIT                                          15.9  27.2   172.6

 Share of results in associated companies                 -16.4   1.9    -3.7

 Financial income                                           7.0   2.3    13.9

 Financial expenses                                        20.7   4.7    46.6
-----------------------------------------------------------------------------
 RESULT BEFORE TAXES                                      -14.1  26.7   136.3

 Income taxes                                              -3.6  -8.3   -57.7
-----------------------------------------------------------------------------
 RESULT FOR THE PERIOD FROM CONTINUING OPERATIONS         -17.8  18.4    78.6



 DISCONTINUED OPERATIONS

 Result for the period from discontinued operations         1.2   0.1     7.4
-----------------------------------------------------------------------------
 RESULT FOR THE PERIOD                                    -16.6  18.5    86.0





 Result from continuing operations attributable to:

 Equity holders of the Parent Company                     -19.0  18.4    77.0

 Non-controlling interests                                  1.2   0.0     1.5



 Result attributable to:

 Equity holders of the Parent Company                     -17.8  18.5    84.5

 Non-controlling interests                                  1.2   0.0     1.5



 Earnings per share for result attributable

 to the equity holders of the Parent company:



 Earnings per share, EUR, continuing operations           -0.12  0.11    0.47

 Diluted earnings per share, EUR, continuing operations   -0.12  0.11    0.47



 Earnings per share, EUR, discontinued operations          0.01  0.00    0.05

 Diluted earnings per share, EUR, discontinued operations  0.01  0.00    0.05



 Earnings per share, EUR                                  -0.11  0.11    0.52

 Diluted earnings per share, EUR                          -0.11  0.11    0.52





 STATEMENT OF COMPREHENSIVE INCOME

 EUR million                                               1-3/  1-3/   1-12/

                                                           2012  2011    2011



 Result for the period                                    -16.6  18.5    86.0

 Other comprehensive income:

 Change in translation differences                         22.5   6.0   -25.6

 Cash flow hedges                                          -1.2   1.8   -11.7

 Income tax related to cash flow hedges                     0.3  -0.5     2.9

 Other comprehensive income for the period, net of tax     21.6   7.3   -34.4
-----------------------------------------------------------------------------
 TOTAL COMPREHENSIVE INCOME FOR THE PERIOD                  5.0  25.8    51.6



 Total comprehensive income attributable to:

 Equity holders of the Parent Company                       3.8  25.9    50.1

 Non-controlling interests                                  1.2   0.0     1.5



 CONSOLIDATED BALANCE SHEET

 EUR million                                 31.3.2012 31.3.2011 31.12.2011



 ASSETS



 NON-CURRENT ASSETS

 Tangible assets                                 293.5     367.7      343.6

 Investment property                               4.8       8.6        5.8

 Goodwill                                      2,308.5   1,438.2    2,316.2

 Other intangible assets                         725.1     406.2      709.8

 Interests in associated companies                21.2     238.6      219.3

 Available-for-sale financial assets              15.6      15.9       15.4

 Deferred tax receivables                         32.1      34.3       29.9

 Trade and other receivables                      47.9      28.4       44.3
---------------------------------------------------------------------------
 NON-CURRENT ASSETS, TOTAL                     3,448.8   2,537.9    3,684.3



 CURRENT ASSETS

 Inventories                                      79.9     118.7       96.8

 Income tax receivables                           26.9      19.5       12.5

 Trade and other receivables                     372.0     370.6      418.4

 Available-for-sale financial assets               0.4       0.3        0.3

 Cash and cash equivalents                        98.5      61.2      116.0
---------------------------------------------------------------------------
 CURRENT ASSETS, TOTAL                           577.7     570.5      644.0



 Assets classified as held for sale              126.2     111.9



 ASSETS, TOTAL                                 4,152.8   3,220.2    4,328.3



 EQUITY AND LIABILITIES



 EQUITY

 Equity attributable to the equity holders of the Parent Company

 Share capital                                    71.3      71.3       71.3

 Fund for invested unrestricted equity           203.3     203.3      203.3

 Other reserves                                   -9.6       1.5       -8.7

 Other equity                                    992.7   1,122.1      988.0
---------------------------------------------------------------------------
                                               1,257.6   1,398.1    1,253.9

 Non-controlling interests                       271.3       4.8      270.3
---------------------------------------------------------------------------
 EQUITY, TOTAL                                 1,528.9   1,402.9    1,524.2



 NON-CURRENT LIABILITIES

 Deferred tax liabilities                        146.3      92.0      146.1

 Pension obligations                              16.9      26.1       17.2

 Provisions                                        6.6       7.1        6.3

 Interest-bearing liabilities                  1,269.9     412.8    1,101.2

 Trade and other payables                         39.6      20.0       38.9
---------------------------------------------------------------------------
 NON-CURRENT LIABILITIES, TOTAL                1,479.4     557.9    1,309.7



 CURRENT LIABILITIES

 Provisions                                       13.7      10.8       15.3

 Interest-bearing liabilities                    316.2     499.2      626.0

 Income tax liabilities                           17.5      29.5       27.4

 Trade and other payables                        728.7     651.2      825.8
---------------------------------------------------------------------------
 CURRENT LIABILITIES, TOTAL                    1,076.0   1,190.7    1,494.5



 Liabilities related to assets held for sale      68.5      68.7


---------------------------------------------------------------------------
 LIABILITIES, TOTAL                            2,623.9   1,817.3    2,804.1



 EQUITY AND LIABILITIES, TOTAL                 4,152.8   3,220.2    4,328.3


The assets and liabilities of a discontinued operation or a disposal group
classified as held for sale are presented separately from other assets and
liabilities in the balance sheet.

In 2012, kiosk operations in Finland, Lithuania and Estonia as well as its press
distribution operations in Estonia and Lithuania were classified as a
discontinued operation. In 2011, the disposal group consists of Movie
operations, Romanian press distribution and kiosk operations and the Russian
kiosk company KP Roznitsa. These operations are part of the Sanoma Trade
segment.



 CHANGES IN CONSOLIDATED EQUITY

 EUR million

                     Equity attributable to the equity holders of the Parent
                     Company

                             Fund for                         Non-

                               inves-                        cont-

                                  ted                         rol-

                               unres-  Other                  ling        Equi-

                       Share  tricted    re-   Other         inte-          ty,

                     capital   equity serves  equity   Total rests        total



 Equity at

 1 Jan 2011             71.3    203.3    0.2 1,096.5 1,371.2   4.8      1,376.0

 Expense

 recognition of

 options granted                                 0.9     0.9                0.9
-------------------------------------------------------------------------------
 Change in non-

 controlling

 interests                                       0.1     0.1                0.1
-------------------------------------------------------------------------------
 Comprehensive

 income for the period                   1.3    24.6    25.9   0.0         25.8
-------------------------------------------------------------------------------
 Equity at

 31 March 2011          71.3    203.3    1.5 1,122.1 1,398.1   4.8      1,402.9



 Equity at

 1 Jan 2012             71.3    203.3   -8.7   988.0 1,253.9 270.3      1,524.2

 Expense

 recognition of

 options granted                                 0.8     0.8                0.8
-------------------------------------------------------------------------------
 Dividends paid                                                0.0          0.0
-------------------------------------------------------------------------------
 Change in non-

 controlling

 interests                                      -0.9    -0.9  -0.2         -1.1
-------------------------------------------------------------------------------
 Comprehensive

 income for the                         -0.9     4.7     3.8   1.2          5.0
 period
-------------------------------------------------------------------------------
 Equity at

 31 March 2012          71.3    203.3   -9.6   992.7 1,257.6 271.3      1,528.9





 INCOME STATEMENT BY QUARTER

 EUR million

                                          1-3/  1-3/  4-6/  7-9/ 10-12/   1-12/

 CONTINUING OPERATIONS                    2012  2011  2011  2011   2011    2011



 NET SALES                               543.6 530.2 592.6 627.4  627.9 2,378.1

 Other operating income                    8.6   7.0  70.0  10.4   29.1   116.5

 Materials and services                  190.0 205.5 217.3 228.4  207.0   858.2

 Employee benefit expenses               156.2 148.1 152.1 142.6  168.8   611.7

 Other operating expenses                122.4 118.7 136.6 139.0  147.1   541.3

 Share of results in associated companies             -0.1  -1.1           -1.2

 Depreciation, amortisation and           67.6  37.7  39.8 143.9   88.1   309.5
 impairment losses
-------------------------------------------------------------------------------
 OPERATING PROFIT                         15.9  27.2 116.7 -17.2   46.0   172.6

 Share of results in associated          -16.4   1.9  -0.1  -3.2   -2.2    -3.7
 companies

 Financial income                          7.0   2.3   1.4   1.0    9.3    13.9

 Financial expenses                       20.7   4.7   6.6  13.1   22.2    46.6
-------------------------------------------------------------------------------
 RESULT BEFORE TAXES                     -14.1  26.7 111.3 -32.5   30.8   136.3

 Income taxes                             -3.6  -8.3 -18.4 -21.3   -9.7   -57.7
-------------------------------------------------------------------------------
 RESULT FOR THE PERIOD FROM CONTINUING   -17.8  18.4  92.9 -53.8   21.1    78.6
 OPERATIONS



 DISCONTINUED OPERATIONS

 Result for the period from discontinued   1.2   0.1   4.6  -0.5    3.3     7.4
 operations
-------------------------------------------------------------------------------
 RESULT FOR THE PERIOD                   -16.6  18.5  97.5 -54.4   24.4    86.0



 Result from continuing operations attributable to:

 Equity holders of the Parent Company    -19.0  18.4  92.9 -49.2   14.9    77.0

 Non-controlling interests                 1.2   0.0  -0.1  -4.6    6.2     1.5



 Result attributable to:

 Equity holders of the Parent Company    -17.8  18.5  97.5 -49.7   18.1    84.5

 Non-controlling interests                 1.2   0.0  -0.1  -4.6    6.2     1.5



 Earnings per share for result attributable

 to the equity holders of the Parent company:



 Earnings per share, EUR, continuing     -0.12  0.11  0.57 -0.30   0.09    0.47
 operations

 Diluted earnings per share, EUR,        -0.12  0.11  0.57 -0.30   0.09    0.47
 continuing operations



 Earnings per share, EUR, discontinued    0.01  0.00  0.03  0.00   0.02    0.05
 operations

 Diluted earnings per share, EUR,         0.01  0.00  0.03  0.00   0.02    0.05
 discontinued operations



 Earnings per share, EUR                 -0.11  0.11  0.60 -0.31   0.11    0.52

 Diluted earnings per share, EUR         -0.11  0.11  0.60 -0.31   0.11    0.52





 CONSOLIDATED CASH FLOW STATEMENT                           1-3/  1-3/    1-12/

 EUR million                                                2012  2011     2011

 OPERATIONS

 Result for the period                                     -16.6  18.5     86.0

 Adjustments

   Income taxes                                              4.1   8.2     58.1

   Financial expenses                                       20.7   4.7     49.1

   Financial income                                         -7.0  -2.2    -13.9

   Share of results in associated companies                 16.4  -1.9      4.9

   Depreciation, amortisation and impairment losses         69.6  39.8    319.7

   Gains/losses on sales of non-current assets               0.0   1.0    -56.8

   Other adjustments                                       -54.1 -19.6   -116.9

 Change in working capital

   Change in trade and other receivables                    25.3   7.8      0.8

   Change in inventories                                    -7.7   0.3      0.4

   Change in trade and other payables, and provisions      -38.2 -20.7     49.0

 Interest paid                                              -7.7  -3.6    -23.6

 Other financial items                                      -3.4   0.9    -17.4

 Taxes paid                                                -23.2 -14.5    -65.5
-------------------------------------------------------------------------------
 CASH FLOW FROM OPERATIONS                                 -21.9  18.7    273.8



 INVESTMENTS

 Acquisition of tangible and intangible assets             -16.3 -18.4    -70.8

 Operations acquired                                        -2.7  -3.8 -1,350.2

 Sales of tangible and intangible assets                     4.9   1.7     14.0

 Operations sold                                           181.8   0.2     74.0

 Loans granted                                              -1.3  -1.8     -8.7

 Repayments of loan receivables                              1.1   0.8    246.3

 Sales of short-term investments                             0.0            0.0

 Interest received                                           0.9   0.4      3.2

 Dividends received                                          0.4  11.0     14.9
-------------------------------------------------------------------------------
 CASH FLOW FROM INVESTMENTS                                168.6  -9.9 -1,077.4



 CASH FLOW BEFORE FINANCING                                146.7   8.8   -803.6



 FINANCING

 Proceeds from share subscriptions                                          0.0

 Minority capital investment/repayment of equity                          264.0

 Change in loans with short maturity                       -81.2  45.2   -183.5

 Drawings of other loans                                   416.4   1.1  1,042.7

 Repayments of other loans                                -476.0 -40.8    -84.5

 Payment of finance lease liabilities                       -0.2  -0.9     -2.0

 Dividends paid                                              0.0         -179.7

 Donations/other profit sharing                                             0.0
-------------------------------------------------------------------------------
 CASH FLOW FROM FINANCING                                 -141.0   4.5    857.1



 CHANGE IN CASH AND CASH EQUIVALENTS

 ACCORDING TO CASH FLOW STATEMENT                            5.7  13.4     53.6

 Effect of exchange rate differences on cash and cash        1.1   0.5     -1.1
 equivalents

 NET CHANGE IN CASH AND CASH EQUIVALENTS                     6.9  13.8     52.4



 Cash and cash equivalents at the beginning of the period   93.5  41.1     41.1

 Cash and cash equivalents at the end of the period        100.4  54.9     93.5


Cash and cash equivalents in cash flow statement include cash and cash
equivalents less bank overdrafts.



 NET SALES BY BUSINESS UNIT

 EUR million                        1-3/  1-3/  4-6/  7-9/ 10-12/   1-12/

                                    2012  2011  2011  2011   2011    2011



 MEDIA

 The Netherlands                   171.6 105.3 130.6 174.0  232.2   642.0

 Finland                            77.4  74.2  79.4  70.0   86.2   309.7

 Russia & CEE                       49.0  51.4  54.3  50.8   56.7   213.1

 Belgium                            56.8  50.1  48.7  48.4   61.9   209.1

 Other businesses and eliminations  11.0  10.2  10.7  12.3    8.6    41.8
-------------------------------------------------------------------------
 TOTAL                             365.8 291.1 323.7 355.5  445.6 1,415.8



 NEWS

 Helsingin Sanomat                  59.3  61.2  61.2  55.3   60.8   238.5

 Ilta-Sanomat                       21.2  19.1  22.2  21.6   21.6    84.4

 Other publishing                   25.2  23.7  25.0  22.9   25.4    97.0

 Other businesses and eliminations   4.3   4.4   3.9   3.4    4.2    15.9
-------------------------------------------------------------------------
 TOTAL                             110.0 108.4 112.2 103.2  112.0   435.8



 LEARNING

 Learning                           34.2  34.3  87.4 100.2   34.7   256.6

 Other businesses                   21.0  28.0  22.6  22.4   18.7    91.7

 Eliminations                       -1.7  -1.7  -1.5  -1.4   -0.8    -5.3
-------------------------------------------------------------------------
 TOTAL                              53.4  60.7 108.6 121.2   52.7   343.1



 TRADE

 Kiosk operations                          6.7   6.9   7.3    0.0    20.9

 Trade services                     21.2  28.8  27.3  24.4   23.2   103.6

 Bookstores                          2.5  24.8  18.8  29.7    3.7    77.0

 Movie operations                         21.9   6.5   0.0    0.0    28.4

 Eliminations                        0.0  -0.3  -0.5  -0.4    0.0    -1.2
-------------------------------------------------------------------------
 TOTAL                              23.7  81.8  59.1  61.0   26.9   228.7



 Other companies and eliminations   -9.3 -11.7 -11.0 -13.5   -9.3   -45.4
-------------------------------------------------------------------------
 CONTINUING OPERATIONS             543.6 530.2 592.6 627.4  627.9 2,378.1



 OPERATING PROFIT BY SEGMENT

 EUR million                       1-3/ 1-3/  4-6/  7-9/ 10-12/ 1-12/      2012 2011  2011  2011   2011  2011



 Media                             26.8 22.7  47.0 -31.0   53.2  92.0

 News                               8.9 12.9   9.9  12.5    4.9  40.2

 Learning                         -13.9 -5.2  27.3  17.3  -22.7  16.6

 Trade                             -0.3  3.3  39.8  -8.1    3.9  38.9

 Other companies and eliminations  -5.5 -6.5  -7.4  -7.9    6.7 -15.1
---------------------------------------------------------------------
 CONTINUING OPERATIONS             15.9 27.2 116.7 -17.2   46.0 172.6



 OPERATING PROFIT EXCLUDING NON-RECURRING ITEMS BY SEGMENT

 EUR million                       1-3/ 1-3/ 4-6/ 7-9/ 10-12/ 1-12/

                                   2012 2011 2011 2011   2011  2011



 Media                             26.8 22.7 37.9 25.8   64.6 151.1

 News                               8.9 12.9  9.9 12.5   14.1  49.4

 Learning                         -13.9 -6.1 29.0 42.4  -19.7  45.5

 Trade                             -0.3  3.3 -2.9  4.8   -1.4   3.8

 Other companies and eliminations  -5.5 -6.5 -8.4 -7.9   -2.9 -25.7
-------------------------------------------------------------------
 CONTINUING OPERATIONS             15.9 26.3 65.6 77.6   54.7 224.1



SEGMENT INFORMATION

The continuing operations of the Group include four reportable segments: Media,
News, Learning and Trade. The segmentation is based on business model and
product differences. Media, operating in 12 countries, is responsible for
magazines and TV operations. Sanoma News is responsible for newspapers in
Finland. Both segments also have a great variety of online and mobile services.
Learning's business is mainly B2B business. In 2012, Trade segment includes the
Trade services in Finland, the bookstore operations in Estonia, and the real
estate and administration operations of the segment. The figures of Trade
segment in 2011 include also the operations that were divested during 2011. In
addition to the Group eliminations column unallocated/eliminations includes
Sanoma Corporation and real estate companies as well as items not allocated to
segments.

Segment assets do not include cash and cash equivalents, interest-bearing
receivables and tax receivables. Transactions between segments are based on
market prices.

 Sanoma segments 1.1-31.3.2012

                                                Unallo-

                                                 cated/

                                    Lear-        elimi- Continuing

 EUR million            Media  News  ning Trade nations operations
------------------------------------------------------------------
 External net sales     365.0 109.6  52.5  16.6    -0.5      543.1

 Internal net sales       0.7   0.5   0.9   7.1    -8.8        0.4

 NET SALES, TOTAL       365.8 110.0  53.4  23.7    -9.3      543.6

 OPERATING PROFIT        26.8   8.9 -13.9  -0.3    -5.5       15.9

 Share of results in

 associated companies   -17.2   0.1  -0.1   0.8              -16.4

 Financial income                                   7.0        7.0

 Financial expenses                                20.7       20.7

 RESULT BEFORE TAXES                                         -14.1



 SEGMENT ASSETS       2,831.6 326.5 563.4  81.1    53.5    3,856.2



 Sanoma segments 1.1-31.3.2011

                                                Unallo-

                                                 cated/

                                    Lear-        elimi- Continuing

 EUR million            Media  News  ning Trade nations operations
------------------------------------------------------------------
 External net sales     290.1 107.7  57.7  74.7    -0.2      530.0

 Internal net sales       1.0   0.6   3.0   7.1   -11.5        0.2

 NET SALES, TOTAL       291.1 108.4  60.7  81.8   -11.7      530.2

 OPERATING PROFIT        22.7  12.9  -5.2   3.3    -6.5       27.2

 Share of results in

 associated companies     1.7   0.0   0.0   0.2                1.9

 Financial income                                   2.3        2.3

 Financial expenses                                 4.7        4.7

 RESULT BEFORE TAXES                                          26.7



 SEGMENT ASSETS       1,808.1 320.8 569.8 258.9    40.3    2,997.9





 CHANGES IN PROPERTY, PLANT AND EQUIPMENT

 EUR million                          31.3.2012 31.3.2011            31.12.2011



 Carrying amount at the beginning of      343.6     429.3                 429.3
 the period

 Increases                                  7.7      27.1                  52.9

 Acquisition of operations                  0.1                             7.0

 Decreases                                 -3.4      -1.3                  -2.2

 Disposal of operations                     0.0                           -86.9

 Depreciation for the period              -11.5     -14.0                 -50.5

 Impairment losses for the period           0.0       0.1                  -3.9

 Exchange rate differences and other        0.9       0.4                  -2.1
 changes
-------------------------------------------------------------------------------
 Carrying amount at the end of the        337.4     441.6                 343.6
 period



 The Group had no commitments for acquisition of tangible assets at the end of
 the reporting period or in the comparative period.

 Changes in property, plant and equipment include continued and discontinued
 operations.



 EFFECT OF ACQUISITIONS ON THE CONSOLIDATED BALANCE SHEET

 EUR million                                         1-3/                 1-12/

                                                     2012                  2011



 Acquisition costs                                    3.0               1,415.2

 Fair value of acquired                               1.8                 433.2
 net assets
-------------------------------------------------------------------------------
 Goodwill                                             1.3                 982.0



 CONTINGENT LIABILITIES

 EUR million                               31.3.2012 31.3.2011 31.12.2011

 Contingencies for own commitments

 Mortgages                                       9.7      20.5        9.7

 Pledges                                         2.5       1.6        2.5

 Other items                                    45.7       0.3        0.3

 TOTAL                                          57.9      22.4       12.5



 Contingencies incurred on behalf of associated companies

 Guarantees                                               10.5

 TOTAL                                                    10.5



 Contingencies incurred on behalf of other companies

 Guarantees                                                0.0

 TOTAL                                                     0.0



 Other contingencies

 Operating lease liabilities                   187.7     235.2      196.1

 Royalties                                      20.5      19.6       19.8

 Other items                                    50.7      28.4       51.3

 TOTAL                                         258.9     283.2      267.2


-------------------------------------------------------------------------
 TOTAL                                         316.8     316.0      279.7





 DERIVATIVE INSTRUMENTS

 EUR million



 Fair values                               31.3.2012 31.3.2011 31.12.2011



 Interest rate derivatives

 Interest rate swaps                           -12.7       1.5      -11.5



 Currency derivatives

 Forward contracts                              -0.8                  0.6



 KEY EXCHANGE RATES

                                 1-3/      1-3/      1-12/

 Average rate                    2012      2011       2011

 EUR/CZK (Czech Koruna)         25.14     24.55      24.64

 EUR/HUF (Hungarian Forint)    298.03    272.06     280.46

 EUR/PLN (Polish Zloty)          4.24      3.97       4.13

 EUR/RUB (Russian Rouble)       39.97     40.45      41.02

 EUR/SEK (Swedish Crown)         8.87      8.88       9.00



 Closing rate               31.3.2012 31.3.2011 31.12.2011

 EUR/CZK (Czech Koruna)         24.73     24.54      25.79

 EUR/HUF (Hungarian Forint)    294.92    265.72     314.58

 EUR/PLN (Polish Zloty)          4.15      4.01       4.46

 EUR/RUB (Russian Rouble)       39.30     40.29      41.77

 EUR/SEK (Swedish Crown)         8.85      8.93       8.91



Press Conference

Press and analyst meeting will be held in English by President and CEO Harri-
Pekka Kaukonen and CFO Kim Ignatius at 13:30 Finnish time (CET+1) at Nelonen
studio, Pursimiehenkatu 26 C (third floor), Helsinki. Webcast of the event can
be viewed at Sanoma.com either live or later on as on demand. If you want to ask
questions during the webcast, please join the conference call by dialling +44
(0)20 7162 0025 (Europe) or +1 334 323 6201 (US) and quote the conference code
915981.

Sanoma's 2Q12 Interim Report will be published on Wednesday, 1August, at
approximately 08:30 Finnish time (CET+1).

Sanoma Corporation



Kim Ignatius
Chief Financial Officer

Additional information: Sanoma's Investor Relations, Martti Yrjö-Koskinen, tel.
+358 105 19 5064 or ir@sanoma.com

Sanoma.com

Sanoma inspires, informs and connects. As a diversified media group, we bring
information, experiences, education and entertainment to millions of people
every day. We make sure that quality content and interesting products and
services are easily available and meet the demands of our readers, viewers and
listeners. We offer a challenging and interesting working environment for around
11,000 people in over 20 countries throughout Europe. In 2011, the Group's
restated net sales totalled EUR 2.4 billion.


[HUG#1608331]